Social Media Marketing for Business, Entertainment & Music


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Musicians, artists, and entertainment business leaders have content that everyone around the world wants. Maximize your exposure by using social media for creative and business success.

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Social Media Marketing for Business, Entertainment & Music

  1. 1. Social Media Marketing for Business, Entertainment & Music Presentation at the Music Institute Hollywood, California Thursday, January 31, 2013 Teri Thompson, President Rocky Peak Enterprises, LLC @TeriThompson1 Teri.thompson@rockypeak.com1
  2. 2. Teri Thompson
  3. 3. Cuba Austria Canada 3
  4. 4. Consider The Following•One Tweet – a message with no more than 140 characters– turns into $33 million-plus in Haitian disaster relief•A Town Hall meeting on transportation systems inOrange County, California is viewed in real-time in•Russia•Western Europe• Asia•Former struggling competitors are thriving by sharing customers
  5. 5. WHY SHOULD I CARE?IF NOT FOR YOURSELF, THEN FOR YOUR STAKEHOLDERS•100,000 people a day are joining a community somewherearound the world•Audiences and consumers are relying on each other for buyingdecisions “Reviews are the New Advertising” “Conversation is Currency”•Be aware of how to harness these platforms for professionaland personal branding•Stay relevant and in business
  6. 6. 2010 United States Library of CongressArchive all tweets from 2006 into the future forhistorical purposes “Plane on the Hudson” “ Arrested” Stanford studentReal-time is simultaneously becoming history
  7. 7. What is Social Media? Defined Free digital platformsthat support conversationwithin a community Media that is Social New Tools Instead of one-to-one It is one-to-many
  8. 8. What is Social Media? ReachUnited States -Popular Facebook 1 Billion + Twitter 478 Million + LinkedIn 175 Million+ YouTube 2 Billion videos per/day Pinterest 27 Million Blogger & TumblrInternational QQ, Qzone, Weibo Sina, Kaixin, – Ren Ren Xing, StudiVZ , V Kontakte
  9. 9. Facebook 9
  10. 10. Digital Natives (Mark Prensky – Harvard Univ)•Generation Y, Generation Net redefined•Males /Females under 35 years of age•In U.S. 90 million•Outnumber Baby Boomers 70 million = “Youth Bulge” Beck, John C., Wade, Mitchell. “Got Game: How the Gamer Generation is Reshaping Business Forever.” Boston, Harvard Business School Press, 2004. 1-2.10
  11. 11. Why Now? Perfect Storm Free Technology Communications Shift Digital Global Natives Recession11
  12. 12. Small Business Survey Social Media Understanding Gap 2 in 5 reported Word-of-Mouth main waythey got businessResearch: Hiscox June 2011
  13. 13. No Control! FEAR
  14. 14. Manage the Conversation 14
  15. 15. Social Media Conversation Strategy Rule #1 Start with Listening: – Where the conversation is taking place about you, your product, brand, industry – The Voice of: the individual 1st, 2nd, 3rd layer the community Find the Influencers Empower Audience, customers, consumers, clients, friends, followers
  16. 16. Rule #2 - Social Media Strategy Rules of Engagement Openness Transparency Truthfulness Authenticity Adding Value 16
  17. 17. Social Media StrategyRule #3 Keep the same branding - name & graphics/coloracross all social media platforms for brand consistency & Link them! 17
  18. 18. Social Media Strategy Rule #4Develop a brand “persona” as your voice/image on social media 18
  19. 19. Social Media Strategy Rule #5Develop content YOU would like to receive.Put this shareable content in the hands of influencers 19
  20. 20. Power Tweets Singing “Tweetagrams” The Rockabellas by Orange Isaiah Mustafa – Old Spice: “The Man Your Man Could Smell Like” Weiden +Kennedy Tweets/Responses - JS Beals
  21. 21.  Arkitect Beats Promoting Music/Beats for artists and companies to use for personal or commercial needs
  22. 22. Nic Adler – “How Social Media Saved The Sunset Strip” Transformed and revitalized business at the Roxy and along Sunset = RETHINK “The Social Strip” COMPETITION
  23. 23. Competition Transforms into Co-Opetition Business BuildingSunset Strip Music Festival 23
  24. 24. RETWEET FOR CONTENTStep 1: User reaches landing page and connects to Step 2: User authenticates the PromoJamtwitter applicationStep 3: User is presented with the tweet and clicks Step 4: User is authenticated to access theto post “exclusive” page to download, view, grab a promo code and more!
  25. 25. Gaming as 360° Engagement Awareness Building = Ratings = SalesStarring Jennifer Garner25
  26. 26. Business Case for Blogging Companies that blog:•Generate 67% more leads per month•Generate 55% more website visitors•Have 434% more indexed pages = more leads = more salesResource: eMarketer 2011 26
  27. 27. Facebook for Real Estate• 35% of buyers in the U.S. saidthey used a social media site forrecommendations before buyingproperty.“Social media has turned into aplatform where buyers are moreinfluenced by their close networks –primarily on Facebook.”Source:SocialAppsHQ 27
  28. 28. Advertising & Sales Channel28
  29. 29. LinkedIn Demographics•Typical profile29
  30. 30. Personal BrandingBrand “YOU”•Consider your focus: 1. What are your attributes? 2. What brand are you trying to build? 3. Why? 4. Do you want to become an expert? 5. Do you want to establish your • Company’s name • Own name • Both 6. Go niche• Consistent handles across all platforms• LinkedIn Profile a Must with BranchOut catching up
  31. 31. Entertainment Social Media Leading EdgeCONTENT
  32. 32. Thank You – AMA & Music Institute • Embrace The Future • Empower Yourself • Lead the Way Teri Thompson @TeriThompson1 FB: Teri.Thompson1 LinkedIn: TOThompson