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How Social Media Changed Fashion #Nyfw
 

How Social Media Changed Fashion #Nyfw

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This was my final presentation for my Creativity as a change agent in the Workplace class. I thought this year's fall fashion week, was really revolutionized by social media. I am a fashion lover and ...

This was my final presentation for my Creativity as a change agent in the Workplace class. I thought this year's fall fashion week, was really revolutionized by social media. I am a fashion lover and found it really refreshing to see the shows live and to see that so many Fashion Public Relations professionals were tweeting and twitpic-ing live from the tents in Bryant Park. Enjoy!

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  • Mercedes-Benz Fashion WeekSeptember shows the Spring Collection for the following yearFebruary shows the Fall collection from the same year

How Social Media Changed Fashion #Nyfw How Social Media Changed Fashion #Nyfw Presentation Transcript

  • Fashion Forward
    How Social Media Moved Fashion Week Forward
    By Terez Baskin
  • New York Fashion Week
    Terez Baskin
    • Every September and February
    • Invite Only Fashion Shows
    • Seated by order of importance or influence
  • Fashion Week & Social Media
    February 2010 Designers decide to stream their shows live on their websites and Facebook
    This once closed society, was open to the world
    Terez Baskin
  • WTHashtag #NYFW
    WTH (what the Hashtag)
    Hashtags are used to track trends on Twitter
    Using #NYFW in your tweet allowed fashion fans to track the action live
    Instant information
    Not a industry insider no need for afront row seat
  • WTHashtag.com Dashboard
    Terez Baskin
  • Twitter Friend or Foe?
    Terez Baskin
    Hired and Fired all on Twitter Post
    It can Make or Break a Brand
  • Social Media Measurement
    Terez Baskin
  • Radian 6 Dashboard
    Terez Baskin
  • Know the #s
    Findings show that traditional news media receive higher scores than blogs and social media in terms of accuracy, credibility, telling the truth and being ethical.Other results include:
    93% of this year’s respondents spent part of their average workdays with some aspects of social media.
    85% believe social media complement traditional news media.
    92% think blogs and social media influence coverage in traditional news media.
    88% believe blogs and social media have made communications more instantaneous.
    Terez Baskin
  • How photos hit the world instantly
    Terez Baskin
  • Action/Strategy
    Marc Jacobs decided days before fashion week No Celebrities for his front Row!
    He wanted the focus on his clothes
    One of a few designers two stream show live on Web
    Terez Baskin
  • The High Pri$e of Fame
    What Celebs are paid to make appearances to exclusive fashion shows
    A-ListRihanna($100,000 or more)Beyonce ($80,000-$100,000)Mary Kate and Ashley Olsen ($80,000 each)Jennifer Lopez (circa 2005: $80,000; circa 2010: $30,000)Lindsay Lohan (circa 2006: $60,000; circa 2010; UNINVITED)Colin Firth (pre-A Single Man: $5,000; post-A Single Man: $15,000)
    B-ListBlake Lively ($50,000)Leighton Meester ($40,000)Hillary Duff ($40,000)Other Gossip Girl cast members ($25,000 a piece)Jared Leto ($25,000)Kristen Bell (unpaid, but airfare, makeup and clothing are taken care of)
    C-List Kim Kardashian ($35,000-$50,000)Amanda Bynes ($25,000-$30,000)Eliza Dushku (unpaid, but airfare, makeup and clothing are taken care of)
    D-ListParis Hilton (free or) UNINVITEDJersey Shore cast (UNINVITED)America’s Next Top Model Winners (free)
  • The Landscape of Change
    Be a G-Star’s Raw Reporter
    Know where your target audience is looking
    Terez Baskin
  • Communication
    Twitter and Fashion Bloggers were treated like traditional media editors
    There was an air of excitement
    Online, In the Parks, New York Fashion Week – Haute!
    Terez Baskin
  • Evaluation
    • Fashion Business has always been on the cusp
    • Did it work?
    Terez Baskin
  • Terez Baskin
  • Credits
    • PR and Social Media Study
    • http://twitter.com/dkny
    • Twitter.com
    • Youtube.com
    • Flickr.com
    • Tweetphoto.com
    • Twitpic.com
    • Radian6.com
    • Marcjacobs.com
    • Elle.com
    Terez Baskin