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Iost2011 Iost2011 Presentation Transcript

  • - Publishing platforms - SEO (seek engine optimization) basics - Digital tools for analysis IOST 2011 - Terese Raymond Terese Raymond - Presentation at the Information Officers’ Staff Training 2011
    • Digital values
    • Analogue values
    IOST 2011 - Terese Raymond
    • Web page - Blog
    • G oogle A nalytics
    • Social networks
    • F acebook I nsights
    • Newsletter
    • M ailchimp S tatistics
    • SEO
    IOST 2011 - Terese Raymond
  • WordPress
    • WordPress.com & WordPress.org
    • http://iost2011.wordpress.com
    IOST 2011 - Terese Raymond
    • Pages - Posts
    • Categories - Tags
    • Widgets
    • Akismet
    • Disqus
    • Contact form 7
    • Google Analytics
    • Twitter/Facebook widget
    IOST 2011 - Terese Raymond Start page - settings/reading Visibility - settings/privacy Links - settings/permalinks
  • Comments = Dialogue!
    • How to handle critics?
    • DISQ US
    IOST 2011 - Terese Raymond
  • Google Analytics
    • Analytics account
    • HTML - web page
    • =
    • Visitor statistics!
    Photo: Kristina Alexanderson IOST 2011 - Terese Raymond
  • Twitter
    • #hashtags
    • @iost2011
    • DM
    • Lists
    • ” People are there
    • with the purpose
    • of being contacted”
    • Felix König (LSU)
    IOST 2011 - Terese Raymond
  • Facebook: /groups /pages
    • Visibility
    • Statistics
    • Use as page/person
    • Like vs. Members
    IOST 2011 - Terese Raymond
  • Facebook Top #3
    • /username
    • /like-box = developers.facebook.com/docs/reference/plugins/like-box/
    • /insights = http://developers.facebook.com/docs/insights/
    IOST 2011 - Terese Raymond
  • Newsletter
    • Mailchimp
    • Free > 2000 subscribers
    IOST 2011 - Terese Raymond
  • SEO Photo: Kristina Alexanderson IOST 2011 - Terese Raymond Words Search phrase Headlines Title Overview - lead section
    • WordPress.com
    • WordPress.org
    • Tumblr
    • Google Analytics
    • Twitter
    • Facebook - pages/grupper/event
    • Facebook Insights
    • Mailchimp
    IOST 2011 - Terese Raymond
  • RSS
    • Subscribe on web pages, blogs, Facebook pages etc.
    • Google reader
    IOST 2011 - Terese Raymond
  • IOST 2011 - Terese Raymond Terese Raymond @terejs [email_address] http://aprendi.se Thank you for your attention!