Iost2011

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Iost2011

  1. 1. - Publishing platforms - SEO (seek engine optimization) basics - Digital tools for analysis IOST 2011 - Terese Raymond Terese Raymond - Presentation at the Information Officers’ Staff Training 2011
  2. 2. <ul><li>Digital values </li></ul><ul><li>Analogue values </li></ul>IOST 2011 - Terese Raymond
  3. 3. <ul><li>Web page - Blog </li></ul><ul><li>G oogle A nalytics </li></ul><ul><li>Social networks </li></ul><ul><li>F acebook I nsights </li></ul><ul><li>Newsletter </li></ul><ul><li>M ailchimp S tatistics </li></ul><ul><li>SEO </li></ul>IOST 2011 - Terese Raymond
  4. 4. WordPress <ul><li>WordPress.com & WordPress.org </li></ul><ul><li>http://iost2011.wordpress.com </li></ul>IOST 2011 - Terese Raymond
  5. 5. <ul><li>Pages - Posts </li></ul><ul><li>Categories - Tags </li></ul><ul><li>Widgets </li></ul><ul><li>Akismet </li></ul><ul><li>Disqus </li></ul><ul><li>Contact form 7 </li></ul><ul><li>Google Analytics </li></ul><ul><li>Twitter/Facebook widget </li></ul>IOST 2011 - Terese Raymond Start page - settings/reading Visibility - settings/privacy Links - settings/permalinks
  6. 6. Comments = Dialogue! <ul><li>How to handle critics? </li></ul><ul><li>DISQ US </li></ul>IOST 2011 - Terese Raymond
  7. 7. Google Analytics <ul><li>Analytics account </li></ul><ul><li>HTML - web page </li></ul><ul><li>= </li></ul><ul><li>Visitor statistics! </li></ul>Photo: Kristina Alexanderson IOST 2011 - Terese Raymond
  8. 8. Twitter <ul><li>#hashtags </li></ul><ul><li>@iost2011 </li></ul><ul><li>DM </li></ul><ul><li>Lists </li></ul><ul><li>” People are there </li></ul><ul><li>with the purpose </li></ul><ul><li>of being contacted” </li></ul><ul><li> Felix König (LSU) </li></ul>IOST 2011 - Terese Raymond
  9. 9. Facebook: /groups /pages <ul><li>Visibility </li></ul><ul><li>Statistics </li></ul><ul><li>Use as page/person </li></ul><ul><li>Like vs. Members </li></ul>IOST 2011 - Terese Raymond
  10. 10. Facebook Top #3 <ul><li>/username </li></ul><ul><li>/like-box = developers.facebook.com/docs/reference/plugins/like-box/ </li></ul><ul><li>/insights = http://developers.facebook.com/docs/insights/ </li></ul>IOST 2011 - Terese Raymond
  11. 11. Newsletter <ul><li>Mailchimp </li></ul><ul><li>Free > 2000 subscribers </li></ul>IOST 2011 - Terese Raymond
  12. 12. SEO Photo: Kristina Alexanderson IOST 2011 - Terese Raymond Words Search phrase Headlines Title Overview - lead section
  13. 13. <ul><li>WordPress.com </li></ul><ul><li>WordPress.org </li></ul><ul><li>Tumblr </li></ul><ul><li>Google Analytics </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook - pages/grupper/event </li></ul><ul><li>Facebook Insights </li></ul><ul><li>Mailchimp </li></ul>IOST 2011 - Terese Raymond
  14. 14. RSS <ul><li>Subscribe on web pages, blogs, Facebook pages etc. </li></ul><ul><li>Google reader </li></ul>IOST 2011 - Terese Raymond
  15. 15. IOST 2011 - Terese Raymond Terese Raymond @terejs [email_address] http://aprendi.se Thank you for your attention!

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