<ul><li>Methods and Examples </li></ul><ul><li>It is easier to maintain a system of connections with as few barriers as possible. Media, business and organizations recognize this by their migration to the web. Thus, when writing a press release or planning an event, communications content and format are mostly created with an online version in mind. Anything that presents a barrier - blocks or bottlenecks communications – is more effort and more expensive, and thus less effective. Unless there is specific need to secure information, such as funders’ financial data, all communications will remain open and searchable to be as effective as possible for any communications need from any area, even outside the organization for use by sponsors, partners, collaborators, funders, client communities, and the merely curious. </li></ul><ul><li>For example, plans projects are visible on slideshare.com. A cell phone video from a project site’s local foreman is posted on an open access blog site such as Posterous for the benefit of the team assigned, providing better detail for discussion. This is then shared anywhere by anyone – YouTube, MSN, Twitter, other blogs with a link to the Slideshare.net . The discuss opens up to a myriad of potential experts and experienced contributors available outside the actual project group and locality. </li></ul><ul><li>Basically, anyone who finds a resource or tool could first post it to open access areas, to be available to all. It is known as transmedia storytelling, and often managed as brand, or applied as a method for engagement by nonprofits and activism. Many forms of media are used to tell the same story, with each media type contributing its own different take from the others for those sharing the story. It is very powerful. </li></ul><ul><li>Another example demonstrates the time saving across all areas of communications. An article about new methods or materials found on Brainpickings.org is linked to a discussion on FaceBook by a member comment. Brainpickings picks it up as a link back (“link love”), an attractant to potential new members. Meanwhile, another existing volunteer engaged in an EWB project, but interested in the topic via a workplace challenge, sees the link, and brings it to the attention of his workplace. In this common scenario, management, outreach, and leadership is reduced because they all happen in the same channels, leaving time in other areas, thus satisfying at least three goals, and crossing the boundary of external and internal. </li></ul><ul><li>A search for EWB on YouTube.com returns 1,630 results, some which are on instructional use of tools and resources, an internal communications goal that achieves external objectives. There are internal communications to an externally accessible media equally valued as an internal preferred resource and an outreach. This is an example of one communications source being multichannel and successful. </li></ul><ul><li>Selection Evaluation </li></ul><ul><li>The one thing these methods and tools share is the quality of ubiquitous communication; message, story, and conversation converge, not distinguished by direction, segmented by channel, or limited by access or contribution to users. The more ubiquitous they are, the more effective they are. Ubiquitous networks are as effective as communications connections get. The word most often used in EWB-PDX 2010 Strategy and Goal Summaries to describe all internal communications goals is “effective.” </li></ul>Exert from the “Portland Professional Chapter of the Engineers without Borders Internal Communications and Social Media Plan”
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