In addition to the power of the mailbox, MailSouth has several points of differentiation that provide value to an advertiser….
Advertisers Prefer to Use Direct Mail Source: Universal McCann, NAA *Other includes weeklies, shoppers, penny-savers and cinema advertising ** Newspaper ROP/Inserts includes National and Retail expenditures, and does not include internet advertising expenditures. *** Out Of Home replaces Billboards, to include billboards on buses, etc… These Universal McCann U.S. advertising reports represent all expenditures by U.S. advertisers - national, local, private individuals, etc. The expenditures, by medium, include all commissions as well as the art, mechanical and production expenses that are part of the advertising budget for each medium. 2007 Annual U.S. Advertising Expenditures (in billions) Direct Mail is the #1 Advertising Medium
Readership and Response Readership
Percent of Households that read or looked at various types of ads in the past 7 days
Percent of Households that made one or more purchases as a result of looking at or reading an ad in the past 7 days
Based on 49,014 consumer responses. Source: NFO Research Inc.. Total Advertising Mail Shared Mail Sunday Newspaper Retail Inserts Daily Newspaper Retail Inserts Sunday Newspaper ROP Daily Newspaper ROP Total Advertising Mail Shared Mail Sunday Newspaper Retail Inserts Daily Newspaper Retail Inserts Sunday Newspaper ROP Daily Newspaper ROP
Market Penetration National Newspaper Penetration 1 Rural Newspaper Penetration 1 MailSouth Penetration Source: 1 ABC Audit. 2 TVB/Nielson Media Research; 3 Pew Internet Research Project; 4 CTIA Wireless/US Census Bureau National Satellite Penetration 2 National Cable Penetration 2 Internet User Penetration 3 Cell Phone Penetration 4
Through multiple data sources MailSouth has the ability to answer 4 fundamental questions in building an effective marketing solution: