What Goes Into Marketing
Intelligence Reports?
4 Intelligence Sources to Mine to Improve
Your Marketing Strategy
Why Rely on Marketing Intelligence
Reporting?
Why Rely on Marketing Intelligence
Reporting?
 Marketing intelligence

reports provide
comprehensive and
actionable data ...
Elements of Successful Marketing
Intelligence Reports
Elements of Successful Marketing
Intelligence Reports
Marketing intelligence reports should draw from a
number of sources,...
Elements of Successful Marketing
Intelligence Reports
Marketing intelligence reports should draw from a
number of sources,...
Elements of Successful Marketing
Intelligence Reports
Marketing intelligence reports should draw from a
number of sources,...
Elements of Successful Marketing
Intelligence Reports
Marketing intelligence reports should draw from a
number of sources,...
Elements of Successful Marketing
Intelligence Reports
Marketing intelligence reports should draw from a
number of sources,...
Sales Intelligence
Sales Intelligence
 Past sales data

can provide
insights into how
you can win
future sales.
Lead Intelligence
Lead Intelligence
 More leads aren’t the answer. More qualified

leads are what companies want.
Lead Intelligence
 More leads aren’t the answer. More qualified

leads are what companies want.
 Lead intelligence taps ...
Lead Intelligence
 More leads aren’t the answer. More qualified

leads are what companies want.
 Lead intelligence taps ...
Website Intelligence
Website Intelligence
 In many marketing strategies, and especially for

web marketing strategies, your website is the
mai...
Website Intelligence
 In many marketing strategies, and especially for

web marketing strategies, your website is the
mai...
Channel Intelligence
Channel Intelligence
 Channel intelligence helps you to determine

whether your marketing channels are successfully
reach...
Channel Intelligence
 Channel intelligence helps you to determine

whether your marketing channels are successfully
reach...
Channel Intelligence
 Channel intelligence helps you to determine

whether your marketing channels are successfully
reach...
Marketing Intelligence Sources
Marketing Intelligence Sources
 Learn more about how marketing intelligence can

improve your approaches to marketing str...
Marketing Intelligence Sources
 Learn more about how marketing intelligence can

improve your approaches to marketing str...
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What Goes into Marketing Intelligence Reports

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Marketing intelligence reports provide vital insights that can impact the future of your marketing strategies. But what sources should you mine to find that crucial data? Discover four terrific sources to use for your marketing intelligence reports.

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Transcript of "What Goes into Marketing Intelligence Reports"

  1. 1. What Goes Into Marketing Intelligence Reports? 4 Intelligence Sources to Mine to Improve Your Marketing Strategy
  2. 2. Why Rely on Marketing Intelligence Reporting?
  3. 3. Why Rely on Marketing Intelligence Reporting?  Marketing intelligence reports provide comprehensive and actionable data and analysis, enabling the crafting of a targeted and precise marketing strategy.
  4. 4. Elements of Successful Marketing Intelligence Reports
  5. 5. Elements of Successful Marketing Intelligence Reports Marketing intelligence reports should draw from a number of sources, including:
  6. 6. Elements of Successful Marketing Intelligence Reports Marketing intelligence reports should draw from a number of sources, including:  Sales intelligence
  7. 7. Elements of Successful Marketing Intelligence Reports Marketing intelligence reports should draw from a number of sources, including:  Sales intelligence  Lead intelligence
  8. 8. Elements of Successful Marketing Intelligence Reports Marketing intelligence reports should draw from a number of sources, including:  Sales intelligence  Lead intelligence  Website intelligence
  9. 9. Elements of Successful Marketing Intelligence Reports Marketing intelligence reports should draw from a number of sources, including:  Sales intelligence  Lead intelligence  Website intelligence  Channel intelligence
  10. 10. Sales Intelligence
  11. 11. Sales Intelligence  Past sales data can provide insights into how you can win future sales.
  12. 12. Lead Intelligence
  13. 13. Lead Intelligence  More leads aren’t the answer. More qualified leads are what companies want.
  14. 14. Lead Intelligence  More leads aren’t the answer. More qualified leads are what companies want.  Lead intelligence taps into accumulated lead statistics to create a profile of your ideal prospective client.
  15. 15. Lead Intelligence  More leads aren’t the answer. More qualified leads are what companies want.  Lead intelligence taps into accumulated lead statistics to create a profile of your ideal prospective client.  Then you can tailor your content and campaigns to attract those ideal prospects.
  16. 16. Website Intelligence
  17. 17. Website Intelligence  In many marketing strategies, and especially for web marketing strategies, your website is the main destination for leads.
  18. 18. Website Intelligence  In many marketing strategies, and especially for web marketing strategies, your website is the main destination for leads.  Tracking website performance, such as landing page conversion rates or website visitors or page views can be very helpful as you seek to improve your campaigns.
  19. 19. Channel Intelligence
  20. 20. Channel Intelligence  Channel intelligence helps you to determine whether your marketing channels are successfully reaching your target audience.
  21. 21. Channel Intelligence  Channel intelligence helps you to determine whether your marketing channels are successfully reaching your target audience.  If all your channels are receiving responses, then channel intelligence can aid in identifying which channel is doing the best job.
  22. 22. Channel Intelligence  Channel intelligence helps you to determine whether your marketing channels are successfully reaching your target audience.  If all your channels are receiving responses, then channel intelligence can aid in identifying which channel is doing the best job.  Effective channel intelligence should also provide some insights into why one channel or channels performs better than others.
  23. 23. Marketing Intelligence Sources
  24. 24. Marketing Intelligence Sources  Learn more about how marketing intelligence can improve your approaches to marketing strategy.
  25. 25. Marketing Intelligence Sources  Learn more about how marketing intelligence can improve your approaches to marketing strategy.  http://www.sprintmarketing.com/what-is- marketing-intelligence/  http://www.clearci.com/blog/bid/117647/What-is- Marketing-Intelligence  http://www.youtube.com/watch?v=wjKh4c3CbnM
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