Figuring Out Infographic Marketing Strategies

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Find out how to market your company's infographics to get the most bang for your buck!

Find out how to market your company's infographics to get the most bang for your buck!

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Transcript

  • 1. Infographic Marketing Strategies Figuring Out
  • 2. Plan Your Strategy As You Create Your Infographic REMEMBER:
  • 3. Step One: Develop a Marketable Infographic It should have: 1. Intriguing and attention- catching (in other words, sexy) information. 2. Engaging design. 3. Obvious branding and sources. Just the title should be enough to get an audience for this infographic, with a spin-off on the TV series “Breaking Bad.”
  • 4. Step Two: Publish the Infographic You need a home base for your infographic to reside and direct links to. Publishing the infographic on your company blog with a pertinent keyword is best. This infographic has been published with some text, and a title that clearly denotes it is an infographic.
  • 5. Step Three: Bring In the Social Media Your infographic marketing strategy for each different social marketing venue that you use, because each venue functions differently and appeals to different crowds. The more effective social media sites for infographics include: P T G f
  • 6. Step Four: Bookmark It Social media is a good start, but bookmarking sights like StumbleUpon and Reddit can also help proliferate your infographic. There are also websites dedicated strictly to infographics where you can share your masterpiece: • Chart Porn • Visual.ly • infogr.am
  • 7. Step 5: Tell Your Friends • Send your infographics to sources that you may have cited in the content of the infographic. They may help in its promotion. • Make sure that anyone with authority on the subject of your infographic knows about its existence. It’s all about spreading the word!
  • 8. Enjoyed the presentation? Click here for more information about infographics.