Figuring Out Infographic Marketing StrategiesPresentation Transcript
Plan Your Strategy
As You Create
Step One: Develop a Marketable Infographic
It should have:
1. Intriguing and attention-
catching (in other words,
2. Engaging design.
3. Obvious branding and
Just the title should be enough to
get an audience for this infographic,
with a spin-off on the TV series
Step Two: Publish the Infographic
You need a home base for your
infographic to reside and direct links
to. Publishing the infographic on your
company blog with a pertinent
keyword is best.
This infographic has been published
with some text, and a title that
clearly denotes it is an infographic.
Step Three: Bring In the Social Media
Your infographic marketing strategy for each different social
marketing venue that you use, because each venue functions
differently and appeals to different crowds. The more effective
social media sites for infographics include:
P T G f
Step Four: Bookmark It
Social media is a good
start, but bookmarking sights
like StumbleUpon and
Reddit can also help
proliferate your infographic.
There are also websites
dedicated strictly to
infographics where you can
share your masterpiece:
• Chart Porn
Step 5: Tell Your Friends
• Send your infographics to sources that you
may have cited in the content of the
infographic. They may help in its promotion.
• Make sure that anyone with authority on the
subject of your infographic knows about its
existence. It’s all about spreading the word!
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