Determining Marketing Lead ROI

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To determine your marketing lead ROI, you need to measure certain key performance indicators. These indicators will give you a better perspective on your marketing strategy and pinpoint problems.

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Determining Marketing Lead ROI

  1. 1. DETERMINING MARKETING LEAD ROI Looking At Key Performance Indicators
  2. 2. VALUE OF CALCULATING KPIs Determining marketing lead ROI is an important step in judging the efficacy of your marketing strategy. Looking at these different KPIs will allow you to improve your marketing strategy and even improve your company’s ROI.
  3. 3. NUMBER OF INQUIRIES The number of people who are showing interest in what you’re offering.
  4. 4. NUMBER OF LEADS The amount of sales qualified leads.
  5. 5. NUMBER OF OPPORTUNITIES Leads that have moved to the pipeline.
  6. 6. NUMBER OF CLOSED SALES Sales that have been generated from marketing leads that have closed.
  7. 7. COST-PER-LEAD Ratio of inquiries to leads.
  8. 8. COST-PER-OPPORTUNITY Ratio of leads to opportunities.
  9. 9. COST-PER-PIPELINE Ratio of leads to pipelines. The Trans Alaska Pipeline.
  10. 10. COST-PER-CLOSED-SALE Ratio of leads to sales.
  11. 11. MVP KPIs • While cost-per-lead may seem like a valuable KPI, it can be misleading. • Two KPIs that are a better indicator of ROI are: • • Cost-per-opportunity Cost-per-pipeline Lebron after receiving his MVP award.

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