3 Questions to Ask About Web Marketing Strategy

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As you create your web marketing strategy, there are three critical questions you should ask:
1). Why Bother with a Web Marketing Strategy?
2). How Do You Craft a Web Marketing Strategy?
3). What Tactics Should You Consider for Your Strategy?

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3 Questions to Ask About Web Marketing Strategy

  1. 1. 3 QUESTIONS T0 ASK ABOUT WEB MAKETING STRATEGY
  2. 2. #1. WHY BOTHER WITH A WEB MARKETING STRATEGY? A web marketing strategy is a deliberative, organized plan to enable more targeted lead generation efforts using online methods.
  3. 3. A WEB MARKETING PLAN IS USED TO: 1. PROVIDE INSIGHTS INTO PAST AND CURRENT STRATEGIES.
  4. 4. A WEB MARKETING PLAN IS USED TO: 1. PROVIDE INSIGHTS INTO PAST AND CURRENT STRATEGIES. 2. INFORM MARKETING DECISIONS.
  5. 5. A WEB MARKETING PLAN IS USED TO: 1. PROVIDE INSIGHTS INTO PAST AND CURRENT STRATEGIES. 2. INFORM MARKETING DECISIONS. 3. IDENTIFY PROFITABLE MARKETING CHANNELS AND TARGET NEW CHANNELS.
  6. 6. #2. HOW DO YOU CRAFT A WEB MARKETING STRATEGY? To create a web marketing strategy, you’ll need some crucial elements and steps.
  7. 7. #2. HOW DO YOU CRAFT A WEB MARKETING STRATEGY? STEP 1: SETTLE BRAND IDENTITY DECISIONS Nail down any decisions regarding company identity, logo, tag lines, or any other common elements you want clients to associate with your products.
  8. 8. #2. HOW DO YOU CRAFT A WEB MARKETING STRATEGY? STEP 2: IDENTIFY YOUR TARGET AUDIENCE Do your homework and find out who is looking for what you have to offer. Online tools and website marketing analytics can help you develop a profile of your ideal client.
  9. 9. #2. HOW DO YOU CRAFT A WEB MARKETING STRATEGY? STEP 3: OBSERVE COMPETITORS Watch the competition and see what strategies they’re using. Sometimes you can get a sneak peek if you observe via LinkedIn whom they’re hiring.
  10. 10. #2. HOW DO YOU CRAFT A WEB MARKETING STRATEGY? STEP 4: ESTABLISH GOALS AND TRACKING No strategy is complete without realistic and measurable goals as clear benchmarks, along with a means to track the strategy’s progress towards reaching those goals.
  11. 11. #3. WHAT TACTICS SHOULD YOU CONSIDER FOR YOUR STRATEGY? Web marketing provides companies with access to an array of tactics that allow them to better reach their target audience. A few of these tactics include:
  12. 12. SEARCH ENGINE OPTIMIZATION 59% of marketers say SEO has the biggest impact on their lead generation goals.
  13. 13. PAY-PER-CLICK SEO and PPC are responsible for 90% of clicks on the web.
  14. 14. CONTENT MARKETING 60% of marketers have indicated that they plan to increase their content marketing budgets.
  15. 15. EMAIL MARKETING Email opens on smartphones and tablets have skyrocketed an astounding 80% in a matter of months. Image Source: Brafton
  16. 16. VIDEO MARKETING 77.8% of US Internet users check YouTube on a daily basis. 69% of B2B marketers plan on increasing their use of YouTube.
  17. 17. SOCIAL MEDIA MARKETING Facebook and LinkedIn ranked among the most popular social media networks for marketers. Image Source: GraphicsFuel
  18. 18. SOURCES: Ironing out your web marketing strategy doesn’t have to be hard. • • • • • • http://www.hubspot.com/marketing-statistics http://www.business2community.com/social-media/102-compelling-social-media-and-online-marketing-stats-andfacts-for-2012-and-2013-0367234 http://webvideomarketingportugal.com/youtube-reaches-more-adults-than-any-cable-network/ http://www.slideshare.net/BlogGrowth/18-useful-internet-marketing-statistics-that-you-cant-ignore http://www.marketingprofs.com/charts/2013/10420/b2b-vs-b2c-marketing-top-objectives-tactics-and-metrics http://socialmediatoday.com/pamdyer/1945706/20-statistics-will-drive-2014-marketing-strategies-infographic

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