Who is Connexit?• Connexit is a Durban Based agency with a creative flair and experience in the marketing industry. We are a below the line marketing and promotions company that is willing to go the extra mile and think outside the box, offering a superior quality service• The fuel that drives the ‘Connexit’ team is energy and passion for brands. We challenge convention, plan strategically and make the brand experience sensational and relevant.• We pride ourselves on our ability to offer our client’s cutting edge, cost- effective simple solutions. Through event planning, marketing strategies, promotional campaigns and loyalty programmes, we will assist you in achieving your set objectives.
And why your brand need us... A brand has both rational and emotional appeal, so Connexit strives to provide a total experience enjoyed by customers • We track the continuously changing consumer trends in SA to adjust your brands marketing and promotional strategies • We connect your brand and market demands with innovative thinking and rapid response • Connexit creates integrated marketing strategies and concepts to compete in the brand driven market place
So...how do we do it? • Promotional staffing solutions • Lifestyle activations for premium brands • Event staffing solutions (Corporate events, Golf days, Conferences, etc) • Brand ambassadors • Creative below the line marketing solutions • Promotions, event and project management • Creative concepts for campaigns and events that will ensure you gain maximum brand exposure within your time frame and budget • Sourcing of specialised promotional gifts • Product and press launches
Our 5 Core Strengths Innovative concepts linked with your strategy1 • • We live, love and connect our brands through professional, service driven execution Connexit thinks out of the box to bring your product to your consumer though innovative and unique channels • We distribute your brand exposure to the public in non- traditional ways that are repeatedly proven to be very effective and money-saving • We believe creativity is key and execute ‘no rules’ marketing by targeting your exact audiences in completely original ways • We have found through our years of experience and research that the emotionally driven market place of South Africa appreciates originality, engagement, entertainment and experience
Ability to operate in any LSM environment2 • Connexit has experience in managing campaigns and events for all LSM market environments • Our range extends Township Tavern and Shebeen activations, mall, and beach campaigns to VIP events at the ICC
3 Internal Systems and Market Research • • We monitor feedback on a daily basis to adjust and improve promotions, events and brand communication. Our excellent internal systems allow accurate and relevant feedback and reports Custom designed promotional feedback/statistical reports • Feedback report – including promotion/event feedback, target market research, statistics, photos, competition and comments on the promotion, prizes and product/brand • Our advanced administration and reporting system allows us to collect and analyze data from every promotion and event we manage
4 Lifestyle Activations Connexit has experience in concept, implementation and management of Lifestyle activations in a number of arenas – social, sporting, cultural (not limited to) • “Opportunity” proposals that are relevant to your brands are presented to our clients on a regular basis. These are event concepts where maximum exposure or customer engagement is paramount in social, sporting or cultural environments providing ultimate brand experiences National beach campaigns National sports campaigns – RWC (appointed to work with 34 Degrees) on SARU & other SARU sponsors brands - Springbok Fans Unite Regional – Dusi Canoe marathon, Fish river Canoe marathon, Reebok Rugby
5 Connexit Value Add • Strategic corporate relationships that Connexit could leverage to add value to campaign concepts • Loyalty program experience – design, implement and managed Corporate Loyalty programs for MasterCard, Oxygen Medical Aid (Old Mutual) & Barloworld • Negotiate additional value add with respective retail partners (clothing, airline etc) to enhance BTL promotional campaigns • AV, bars, Staging & Infrastructure alliance that we use for all of our campaigns and events, allowing us to have a high technical impact at competitive prices • We have an ice sculpture alliance that provides us with Ice putt putt, ice bar counters (only supplier in Durban, exclusive to Connexit), ice coolers and sculptures that we can enclose branded promotional items to create innovative brand visibility • Connexit has extensive experience working with suppliers of promotional gifts and clothing for promoters
Full Brand Management PackagesStrategy and concept formulation according to your brand & objectives allowing alignment of brandobjectives from original brand strategy through to execution and feedback • In store promotions • Bar/night club promotions • Sporting events/Golf day promotions • Experiential and lifestyle event/s with entertainment, catering and brand promotion techniques such as competitions, activities etc. Comprehensive feedback report with statistics and market research Mystery shopper feedback at various outlets (Designed according to your brand’s requirements and competition)
Meet the Team Brandon Mandy Logistics Account Carmae Manager Assistant Account Executive Bronwyn “Boss Lady” Owner Teniel Marketing Executive CindyAccountAssistant Mnqobi Jason Finance Account Executive
• Connexit has an extensive promoter database of Durbans hottest brand ambassadors.• We maintain our database of brand ambassadors & hosts/hostesses including promotion feedback, photos & history of work• Each member of our team is assessed, rated and uploaded onto our database if they meet our strict criteria.
• Regular staff training sessions are held to educate our staff on promotional techniques, communication skills, leadership & marketing skills as well as campaign based training sessions• Supervisors and mystery shoppers check on random promotions/events and rate the promoter, outlet and promotion in order to provide us with accurate feedback