Webinar: Nonprofit Technology Conference NTC 2013 Recap!

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This webinar deck includes recaps, highlights, trends, and some of our favorite panels from the Nonprofit Technology Conference 2013! Trends we discuss include Peer to Peer fundraising, Big Data, Mobile/Tablet Giving, and User-Centric Design.

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Webinar: Nonprofit Technology Conference NTC 2013 Recap!

  1. 1. HIGHLIGHTS!NONPROFITTECHNOLOGYCONFERENCE 2013Caitlin Kaluza | @qcaitSarah M. Worthy | @sarahmworthyTendenci.com | @tendenci
  2. 2. SARAH M. WORTHYTendenci Community@sarahmworthyCAITLIN KALUZAMarketing Manager@qcait | qcait.com
  3. 3. LET’S TALK ABOUT...• NTC About & Resources• NPTech Trends from NTC• Recaps of our Favorite Panels• Cool Tools
  4. 4. WHAT IS NTC?
  5. 5. NTC RESOURCES• Photos: facebook.com/tendenci• Recaps: tendenci.com/ntc-2013• Notes: nten.org/ntc/notes• Nten.org CommBuild Chat• People to Follow:twitter.com/tendenci/nten-ntc
  6. 6. NPTECH TRENDSFROM #13NTC
  7. 7. #13NTC TRENDS1. Peer to Peer Fundraising2. Mobile/Tablet3. User Centric Design/Donor Centric Design4. Big Data and Social CRM
  8. 8. http://bit.ly/NTEN-Integrated-MarketingINTEGRATEDMARKETING
  9. 9. CHANGE YOURFRAME!http://blog.rally.org/100-trends-in-nonprofit-tech-an-illustrated-poster/
  10. 10. ONLINE DONATIONTRENDSDownload: blackbaud.com/files/resources/downloads/2012.CharitableGivingReport.pdf1. Online GivingReturned to DoubleDigit Growth in 20122. Online Giving isPredictable3. Everything is NowMobile
  11. 11. FIRST YEAR RETENTIONOffline Only Donors - 29%Online Only Donors - 23%Multichannel Donors - 58%SMALL ORGSRECEIVE LARGER% ONLINESmall Orgs - 8.3%Medium Orgs - 6.1%Large Orgs - 7.5%
  12. 12. EVERYTHING IS MOBILEEmail!• 90% of people open email onboth computer & phone• 38% of email people open ontheir mobile deviceTips:Link email CTAs to mobile donation formStart with mobile friendly action pages
  13. 13. RECAP OF OURPRESO #13NTCLVLUPRead more! blog.tendenci.com
  14. 14. Level Up YourFundraisingSession PresentersCaitlin KaluzaAaron LongSarah M. Worthyhttp://www.monkeyinthecage.comUnderstanding the Psychology ofWhat Makes People Donate OnlineUse Hashtag: #NTC13LvLUP
  15. 15. Online Giving ison the RiseLevel Up Your FundraisingPhoto Credit: flickr.com/photos/sarahmworthy#13NTCLVLUP
  16. 16. Giving is Digital Source: 2012 Digital Giving IndexLevel Up Your Fundraising #13NTCLVLUP
  17. 17. Level Up Your FundraisingFundraising =#13NTCLVLUP
  18. 18. Why DoPeopleGive?Level Up Your Fundraising #13NTCLVLUP
  19. 19. Level Up Your FundraisingThree Motivations of People#13NTCLVLUPSocialMaterialIdeological
  20. 20. Visitors are SkepticalLevel Up Your FundraisingSource:  credibility.stanford.edu#13NTCLVLUP
  21. 21. Content Builds CredibilityLevel Up Your FundraisingWho’s Spending TheirDonation?How You’ll UseTheir DonationWho Benefits from TheirDonation?#13NTCLVLUP
  22. 22. 7 Tactics to Level Up1. Frame the Ask2. Create Trust with Donors3. Apply Social Pressure4. Give Back First5. Aim for Slow Change6. Inbound Marketing7. Recognize Your Value and Charge for It!Level Up Your Fundraising #13NTCLVLUP
  23. 23. Level Up Your Fundraising1. Framing the Ask#13NTCLVLUPYMCAHouston.org
  24. 24. 2. Create Trust with DonorsLevel Up Your FundraisingHow Do You Use DonationsShowcase Your People#13NTCLVLUPThird Party Validations
  25. 25. Level Up Your Fundraising3. Apply Social Pressure#13NTCLVLUPiFest.org
  26. 26. Level Up Your FundraisingWatch for whatpeople want…And give it tothem!#13NTCLVLUPbmtisd.com4. Give Back First
  27. 27. Level Up Your Fundraising5. Aim for Slow Change#13NTCLVLUPPRSAHouston.org
  28. 28. Level Up Your Fundraising #13NTCLVLUP6. Inbound Marketing
  29. 29. Level Up Your Fundraising7. Recognize Your Value......and charge for it#13NTCLVLUPAdditionalValueMember OnlyEvents
  30. 30. OTHER PANELS WELOVED
  31. 31. Pre-Event:• Grow and segment your list• Balance the Appeal:Content Ratio• Decide what content goes on whichchannelsAfter the Event:• Say thank you: video, photos, hand writtencards• Plan your thank you strategy before you start• Expect a “post party slump”NPO EVENT MARKETINGThe Partys Over: How to Create Loyal Donors andLasting Value from Big EventsPhoto credit: flickr.com/photos/pagedooley/2305010616
  32. 32. 1. Start by measuring your ownactivity2. Then measure Attendance/Participation - Who showedup?3. Initial Satisfaction - survey4. Longer Term Activity orSatisfaction - i.e. a year later,how many people are stillexperiencing improvement5. Attributable Impact (the holygrail!) - tends to be large scaleuniversity researchMEASUREMENTMeasuring Your Mission: Using Data to TrackOrganizational Health and SuccessRead More: http://idealware.org/blogs/laura-quinn
  33. 33. • Article - Why Excel Isn’t a Donor Databasehttp://www.idealware.org/articles/iback-away-spreadsheet-why-excel-isnt-donor-database• Article - Approaches to Foundation Dashboardshttp://www.idealware.org/reports/data-foundations-fingertips-creating-and-building-dashboards• Beyond Dashboards: Business Intelligence Toolshttp://www.idealware.org/articles/beyond-dashboards-business-intelligence-tools-program-analysis-and-reporting• And from NTEN: 2012 State of Nonprofit Datahttp://www.nten.org/research/2012-state-of-dataMEASUREMENTRESOURCES
  34. 34. • Compensation• Advertising and Marketing• Taking the Risk of Pursuing new ideasfor generating revenue• Time• ProfitKEYNOTE DANPALLOTTANon Profits have 5 DiscriminatoryEconomic FactorsImage from TED.com 13NTC Keynote Transcript Online as a Google Doc
  35. 35. RACHEL WEIDINGERAND IVAN BOOTHEbit.ly/NTCrachel
  36. 36. MOVEMENT BUILDINGTAKES A VILLAGEA Movement consists of multiple organizations and individuals >>>change your frame to “your organization is one of many trying tosolve this problem”Then follow these tips:• Talk to each other (or at least listen)• Different organizations play different roles within a movement, thinkwhat’s your org’s niche?• Give up a little message control to gain a lot of social power• Ask “how will taking this action get us closer to movement goals?”• Don’t just connect people to you, be a connector and build networks ofpeople
  37. 37. RACHEL WEIDINGER & IVAN BOOTHE!
  38. 38. RACHEL WEIDINGER & IVAN BOOTHE!
  39. 39. RACHEL WEIDINGER & IVAN BOOTHE!
  40. 40. RACHEL WEIDINGER & IVAN BOOTHE!
  41. 41. • Community organizing is a process where people who live inproximity to each other come together into an organizationthat acts in their shared self-interest.• The Goal is to influence key decision-makers before importantdecisions are made around a range of important issues within yourcommunity.• Community organizers work with and develop new local leaders,facilitating coalitions and assisting in the development of campaigns.COMMUNITY ORGANIZERSGroup Therapy for People Who Organize Eventshttp://en.wikipedia.org/wiki/Community_organizing
  42. 42. • How do I take our online community offline to show upat an event together?• How to be strategic about segmenting, organizing, andmeasuring the impact of their contacts in their community?• How to measure their increase in engagement overtime to see the long term impact of our work, and provethat we’re increasing engagement that leads to long term?• How we’re going to form a collaborative of people andhelp them use technology to advance their mission?COMMUNITY ORGANIZERSGroup Therapy for People Who Organize Events
  43. 43. Takeaways from my Circle:1.Facebook RSVPs are Bunk!2.Use your group’s influencers to makepersonal reach-outs and increaseRSVPs and people in the seats3.Take the time to really plan aheadCOMMUNITY ORGANIZERSGroup Therapy for People Who Organize Events
  44. 44. How do you choose?1. Do you select a system first or a consultant?2. How to Evaluate a CMS - Factors toConsider3. Cost shouldn’t be the decision-maker4. Remember the Human Side of the EquationIDEALWARE CMS REVIEWDownload: idealware.org/2012-cms-report
  45. 45. 1. Ease of Set-up2. Power and Flexibility3. Do you need to supportadditional functions?4. Integrate withConstituent Data?5. Extensibility6. Support for the System7. Open Source vs.ProprietaryCMS COSTS TOACCOUNT FOR
  46. 46. Tools!CMS vs. CRM
  47. 47. GET INVOLVED!Come hang out with us at NetSquared Houstonmeetup.com/Net2Houstonfacebook.com/Net2Houstonnetsquared.org
  48. 48. MORE RESOURCES!www.nten.orgwww.techsoup.orgwww.idealware.org www.netsquared.orgwww.meetup.com/NET2Houstonwww.aspirationtech.org
  49. 49. MORE NTC!SARAH M. WORTHYTendenci Community@sarahmworthyCAITLIN KALUZAMarketing Manager@qcait | qcait.comTENDENCI.COM/NTC-2013facebook.com/tendenci@tendencitendenci.com

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