0
Optimizing Your Tendenci Site for SEO
Caitlin Kaluza
@tendenci // tendenci.com

Caitlin Kaluza | ckaluza@schipul.com | @qc...
Caitlin Kaluza
Marketing Team

SEM Team

schipul.com/qcait

Caitlin Kaluza | ckaluza@schipul.com | @qcait
What We’ll Cover

1. Automatic SEO in Tendenci
2. How to Customize Optimization
3. SEO Tips in Tendenci

@tendenci | www.t...
Automatic SEO in Tendenci
What Tendenci Does for You

Caitlin Kaluza | ckaluza@schipul.com | @qcait
Tendenci Open Source C...
SEO is “Baked In”

flickr.com/photos/ykjc9/4419635330

@tendenci | www.tendenci.com | blog.tendenci.com
Front End

• Meta Description & Title Tag Automatically

Generated based on content (you can change these)

• Alt Tag Auto...
Description & Keywords Created
Based on Content

@tendenci | www.tendenci.com | blog.tendenci.com
Alt Tag Uses Image Filename by Default

@tendenci | www.tendenci.com | blog.tendenci.com
Primary Keywords = Primary Key Phrase
Feeds in Throughout the Site

@tendenci | www.tendenci.com | blog.tendenci.com
Tip: Review Your Global Site Settings

Site Settings that Affect SEO:

• Site Name
• Geographical Location
• Primary Keywor...
Back End

• Sitemap.xml automatically updated based on most
recently updated content

• Robots.txt set up
• Redirects Modu...
Sitemap.xml

@tendenci | www.tendenci.com | blog.tendenci.com
Robots.txt

“Normal” Tendenci robots.txt

Other things you might see

@tendenci | www.tendenci.com | blog.tendenci.com
Robots.txt Site Setting

Located in Global Site Settings

@tendenci | www.tendenci.com | blog.tendenci.com
Redirects Module

tendenci.com/helpfiles/how-usetendenci-redirectsmodule/

@tendenci | www.tendenci.com | blog.tendenci.com
How to Customize Your SEO
What you can control

Caitlin Kaluza | ckaluza@schipul.com | @qcait
Tendenci Open Source CMS | t...
Updates You Have Control Over

• Meta
• Categories
• Alt Tags on Images
• URL Slug

@tendenci | www.tendenci.com | blog.te...
Add Keywords in Meta Tags & Categories

@tendenci | www.tendenci.com | blog.tendenci.com
Available on: Pages, Articles, Jobs, Events

@tendenci | www.tendenci.com | blog.tendenci.com
Meta Tips
•
•

Focus on 1 to 3 keywords per page within your website

•

Description
• 120 Characters
• Include your geogr...
On Page Edits

Incorporate Targeted Keywords Into:

• Alt Tags on Images
• Sub headings (Heading 1, Heading 2, Heading 3)
...
For Images:
Add Text to Title Text & Alt Text Field

@tendenci | www.tendenci.com | blog.tendenci.com
Use the WYSIWYG to Add Heading 2,
Heading 3 Subheaders

Think Like an Outline
Page Title automatically
coded as a Heading ...
Tip: Edit Photos in Set

@tendenci | www.tendenci.com | blog.tendenci.com
Rich Media is Powerful
• Fill out all fields
• Tags
• Categories
• Description/Caption (can include HTML)
• URL Slug
More o...
Resources
• Getting Started with Google Analytics + Tendenci:

tendenci.com/help-files/getting-started-google-analytics

• ...
Questions?
blog.tendenci.com

Caitlin Kaluza
ckaluza@schipul.com
@qcait
Tendenci Open Source CMS
tendenci.com
@tendenci

t...
Keep Up to Date With New Features

•

Follow the Tendenci Blog
blog.tendenci.com

•

Sign up for the Tendenci
Newsletter L...
Upcoming SlideShare
Loading in...5
×

SEO + Tendenci = Optimizing Your Tendenci Site for Search Engines

293

Published on

One of the benefits of the Tendenci CMS is that SEO is baked in to the code. Also, Tendenci allows you control over backend SEO tags like Meta, Alt tags, and Title tags from the interface (no coding required). This webinar will cover the built in features of Tendenci and tips for customizing your Tendenci content for SEO!

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
293
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "SEO + Tendenci = Optimizing Your Tendenci Site for Search Engines"

  1. 1. Optimizing Your Tendenci Site for SEO Caitlin Kaluza @tendenci // tendenci.com Caitlin Kaluza | ckaluza@schipul.com | @qcait Tendenci Open Source CMS | tendenci.com | @tendenci
  2. 2. Caitlin Kaluza Marketing Team SEM Team schipul.com/qcait Caitlin Kaluza | ckaluza@schipul.com | @qcait
  3. 3. What We’ll Cover 1. Automatic SEO in Tendenci 2. How to Customize Optimization 3. SEO Tips in Tendenci @tendenci | www.tendenci.com | blog.tendenci.com
  4. 4. Automatic SEO in Tendenci What Tendenci Does for You Caitlin Kaluza | ckaluza@schipul.com | @qcait Tendenci Open Source CMS | tendenci.com | @tendenci
  5. 5. SEO is “Baked In” flickr.com/photos/ykjc9/4419635330 @tendenci | www.tendenci.com | blog.tendenci.com
  6. 6. Front End • Meta Description & Title Tag Automatically Generated based on content (you can change these) • Alt Tag Automatically Created based on image filename • Primary Keywords @tendenci | www.tendenci.com | blog.tendenci.com
  7. 7. Description & Keywords Created Based on Content @tendenci | www.tendenci.com | blog.tendenci.com
  8. 8. Alt Tag Uses Image Filename by Default @tendenci | www.tendenci.com | blog.tendenci.com
  9. 9. Primary Keywords = Primary Key Phrase Feeds in Throughout the Site @tendenci | www.tendenci.com | blog.tendenci.com
  10. 10. Tip: Review Your Global Site Settings Site Settings that Affect SEO: • Site Name • Geographical Location • Primary Keywords • Secondary Keywords @tendenci | www.tendenci.com | blog.tendenci.com
  11. 11. Back End • Sitemap.xml automatically updated based on most recently updated content • Robots.txt set up • Redirects Module makes Redirects Easy @tendenci | www.tendenci.com | blog.tendenci.com
  12. 12. Sitemap.xml @tendenci | www.tendenci.com | blog.tendenci.com
  13. 13. Robots.txt “Normal” Tendenci robots.txt Other things you might see @tendenci | www.tendenci.com | blog.tendenci.com
  14. 14. Robots.txt Site Setting Located in Global Site Settings @tendenci | www.tendenci.com | blog.tendenci.com
  15. 15. Redirects Module tendenci.com/helpfiles/how-usetendenci-redirectsmodule/ @tendenci | www.tendenci.com | blog.tendenci.com
  16. 16. How to Customize Your SEO What you can control Caitlin Kaluza | ckaluza@schipul.com | @qcait Tendenci Open Source CMS | tendenci.com | @tendenci
  17. 17. Updates You Have Control Over • Meta • Categories • Alt Tags on Images • URL Slug @tendenci | www.tendenci.com | blog.tendenci.com
  18. 18. Add Keywords in Meta Tags & Categories @tendenci | www.tendenci.com | blog.tendenci.com
  19. 19. Available on: Pages, Articles, Jobs, Events @tendenci | www.tendenci.com | blog.tendenci.com
  20. 20. Meta Tips • • Focus on 1 to 3 keywords per page within your website • Description • 120 Characters • Include your geography • Keywords • Keep it to around 3 targeted keyword phrases • Most Search Engines Ignore, but it doesn’t hurt Title • 64 Characters • Include your brand name last • Every title tag within your site should be different and relate to the content on the page @tendenci | www.tendenci.com | blog.tendenci.com
  21. 21. On Page Edits Incorporate Targeted Keywords Into: • Alt Tags on Images • Sub headings (Heading 1, Heading 2, Heading 3) • Cross Links @tendenci | www.tendenci.com | blog.tendenci.com
  22. 22. For Images: Add Text to Title Text & Alt Text Field @tendenci | www.tendenci.com | blog.tendenci.com
  23. 23. Use the WYSIWYG to Add Heading 2, Heading 3 Subheaders Think Like an Outline Page Title automatically coded as a Heading 1 (H1), so don’t pick Heading 1 for text in the body More: tendenci.com/help-files/preformatted-styles-change-font/ @tendenci | www.tendenci.com | blog.tendenci.com
  24. 24. Tip: Edit Photos in Set @tendenci | www.tendenci.com | blog.tendenci.com
  25. 25. Rich Media is Powerful • Fill out all fields • Tags • Categories • Description/Caption (can include HTML) • URL Slug More on How To Optimize on YouTube: thesemblog.com/youtube @tendenci | www.tendenci.com | blog.tendenci.com
  26. 26. Resources • Getting Started with Google Analytics + Tendenci: tendenci.com/help-files/getting-started-google-analytics • Using the Keyword Density Analyzer: tendenci.com/help-files/using-the-keyword-densityanalyzer • All Tendenci SEO Help Files: tendenci.com/help-files/topic/59 @tendenci | www.tendenci.com | blog.tendenci.com
  27. 27. Questions? blog.tendenci.com Caitlin Kaluza ckaluza@schipul.com @qcait Tendenci Open Source CMS tendenci.com @tendenci tendenci.com/events @tendenci | www.tendenci.com | blog.tendenci.com
  28. 28. Keep Up to Date With New Features • Follow the Tendenci Blog blog.tendenci.com • Sign up for the Tendenci Newsletter List tendenci.com/newsletter @tendenci | www.tendenci.com | blog.tendenci.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×