Level Up Your Fundraising - Session Teaser for NTEN NTC 2013

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Caitlin Kaluza, Sarah M Worthy, and Aaron Long will be presenting at the NonProfit Technology Conference in Minneapolis, MN April 10th - 14th, 2013. Register to attend at http://nten.org/ntc

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  • According to the 2012 Digital Giving Index, 65% of people they surveyed gave online
  • Case Studies, stories, and fundraising stats will be shared from different nonprofits, including these.
  • Level Up Your Fundraising - Session Teaser for NTEN NTC 2013

    1. 1. Level Up YourFundraising http://www.monkeyinthecage.comUnderstanding the Psychology of WhatMakes People DonateUse Hashtag: #NTC13LvLUP Session Presenters Caitlin Kaluza Aaron Long Sarah M. Worthy
    2. 2. Let’s Level Up!Does this Stuff Really Matter?How much of a role does psychology play in fundraising?Getting Inside the Visitor’s HeadUnderstanding who your donors are, why they give, and what keeps them engaged.The 7 Methods of Influence on the web• How you Can Use them Right Now• Case Studies• Free Tools Level Up Your Fundraising Slide 2
    3. 3. About CaitlinExperience in:• User Experience Strategy• Search Engine Marketing• Marketing/PR Level Up Your Fundraising Slide 5
    4. 4. About SarahExperience in:• IT Product Marketing/Management• Community Engagement• NonProfit Marketing and Event Promotion Level Up Your Fundraising Slide 4
    5. 5. About AaronExperience in:• Client Relations• Application Design & Development• Business Development Level Up Your Fundraising Slide 3
    6. 6. Why Does it Matter? Photo Credit: flickr.com/photos/brittanyg/1305797552 Level Up Your Fundraising Slide 6
    7. 7. Giving is Digital Source: 2012 Digital Giving Index Level Up Your Fundraising Slide 7
    8. 8. Giving is Social Level Up Your Fundraising Slide 8
    9. 9. Organizations who incorporate social mediainto fundraising campaigns generate 10x more money Giving is Social Level Up Your Fundraising Slide 9
    10. 10. Why Donors Do What They Do Social Material Ideological Photo Credits: www.flickr.com/photos/14816925@N00/19845761/ www.flickr.com/photos/barackobamadotcom/3008253269/in/set-72157608716313371/ Level Up Your Fundraising Slide 10
    11. 11. Methods of Influence Online Photo Credit: flickr.com/photos/mikecogh/7961942978 Level Up Your Fundraising Slide 11
    12. 12. Frame the “Ask” Photo Credit: flickr.com/photos/36041246@N00 Level Up Your Fundraising Slide 12
    13. 13. Create Trust with Donors Level Up Your Fundraising Slide 13
    14. 14. Apply Social Pressure Level Up Your Fundraising Slide 9
    15. 15. Give Back... First Level Up Your Fundraising Slide 15
    16. 16. Aim for Slow Change Photo Credit: flickr.com/photos/costinthampikutty Level Up Your Fundraising Slide 16
    17. 17. Quit Watching the Phone Level Up Your Fundraising Slide 16
    18. 18. LiveTransparently Level Up Your Fundraising Slide 17
    19. 19. Recognize Your Value... ...and charge for it Level Up Your Fundraising Slide 18
    20. 20. Stock Your Toolbox Level Up Your Fundraising Slide 16
    21. 21. NonProfit Case Studies Level Up Your Fundraising Slide 19
    22. 22. Questions? Level Up Your Fundraising Slide 20
    23. 23. Thank You! Level Up Your Fundraising Slide 20
    24. 24. Come Hang Out With Us! www.schipul.com/people Level Up Your Fundraising Slide 20
    25. 25. Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad! INSERT QR CODE HEREor Online using #NTC13LVLUP at www.nten.org/ntc/eval Aaron Long @longstation Caitlin Kaluza @qcait Sarah M. Worthy @sarahmworthy

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