Auditing Your Tendenci Website                                  Checkups, Analytics, and                                  ...
The Question  My website is live!  Now what?                                              flickr.com/photos/oakleyoriginals...
What We’ll Cover         1. Checkups and Checklists         2. Content and Keywords         3. Analytics Benchmarks       ...
Caitlin Kaluza                                       Marketing Team                                       SEM Team        ...
Part 1: Checkups & Checklists                          Caitlin Kaluza | ckaluza@schipul.com | @qcait                      ...
Annual Homepage Audit                   Squint Test                   Headline                   Imagery                  ...
Squint Test - What do you do?                              @tendenci | www.tendenci.com | blog.tendenci.comWednesday, Apri...
Is it Time for a New Headline?   • Three Types:     • Benefit Headlines     • News Headlines     • Curiosity Headlines   • ...
More Headline Resources   • Think of each story      title as a headline   • Resources:      •   schipul.com/articles/your...
Stickiness          • Simple          • Unexpected          • Concrete          • Credible          • Emotional          •...
Imagery              Does it fit your              industry/market              space?              Does it show real      ...
Rich Media & Dynamic Content                              @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April...
Navigation Checklist         What is the Goal of Your Website?         Use specific, concise labels         Keep it to abou...
Part 2: Content & Keywords                          Caitlin Kaluza | ckaluza@schipul.com | @qcait                         ...
Content Reports          Google Analytics                   Top Content                   Page Path Report          Tenden...
Tendenci Event Logs  Tracks activity  on your website,  color-coded by  module                                           /...
What Do I Do With this Data?   • Is it what you expected?   • Can you add more      content around popular      topics?   ...
Keyword Density Analyzer  Focus on two and  three word phrases.  You Should See:        Your Brand Name        Primary Ser...
Google Analytics Keyword Report            Non-branded            Terms            By Traffic and            Conversions    ...
What Do I Do With this Data?   • What keywords are       missing? Can you add       content around those       topics?   •...
Content Brainstorming • Top 10 Ways to... • Hot Topics/In the News • Infographics • How to/FAQs • Tag People • Local Conte...
Content Creates Credibility                          blog.tendenci.com/online-fundraising-ntc-2013                        ...
Incorporate Keywords Into Your                                      Content             Title Tag/Meta             Content...
Part 3: Analytics Benchmarks                          Caitlin Kaluza | ckaluza@schipul.com | @qcait                       ...
Traffic Trends          Look at Month/Month          & Year/Year          Online visitor trends          should match offline ...
Engagement Benchmarks                                                           google.com/analytics                 Bounc...
Traffic Sources Benchmarks               Organic               Search Traffic               60% - 75%               Look at   ...
Part 4: Mobile                          Caitlin Kaluza | ckaluza@schipul.com | @qcait                          Tendenci Op...
Mobile             Everything is Mobile             Mobile Users want             the same experience             85% of m...
Separate Mobile Site vs.                                 Responsive Design      Separate Mobile Site                   Res...
Example Responsive Design                             @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24,...
Part 5: Tendenci Features!                          Caitlin Kaluza | ckaluza@schipul.com | @qcait                         ...
Rich Media         Photos Module         Videos Module Tips:  • Use unique Titles, Descriptions  • Use Creative Commons   ...
Reports!           Tendenci 5.1           Invoices Reports           Membership           Reports           Top Spenders  ...
Questions?                                                          Caitlin Kaluza                          blog.tendenci....
Auditing your Tendenci Website: Checkups, Analytics, and Benchmarks for Live Tendenci Sites
Auditing your Tendenci Website: Checkups, Analytics, and Benchmarks for Live Tendenci Sites
Auditing your Tendenci Website: Checkups, Analytics, and Benchmarks for Live Tendenci Sites
Auditing your Tendenci Website: Checkups, Analytics, and Benchmarks for Live Tendenci Sites
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Auditing your Tendenci Website: Checkups, Analytics, and Benchmarks for Live Tendenci Sites

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Your website's not a static page - it's a dynamic and crucial part of your organization. And as your association's online community grows through your website's membership and events tools, so will your website's content grow. And how do you manage it all and keep it up to date?

This presentation discusses Annual Checklists for things like Homepage, Navigation, Settings, etc., Checking up on your SEO success, Reviewing your Google Analytics - and how to take action on what you find!, Benchmarks, Tendenci Reports, and Features in Tendenci you may not be using.

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Auditing your Tendenci Website: Checkups, Analytics, and Benchmarks for Live Tendenci Sites

  1. 1. Auditing Your Tendenci Website Checkups, Analytics, and Benchmarks for Live Tendenci Sites Caitlin Kaluza | ckaluza@schipul.com | @qcait Tendenci Open Source CMS | tendenci.com | @tendenciWednesday, April 24, 13
  2. 2. The Question My website is live! Now what? flickr.com/photos/oakleyoriginals/3526895658 @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13
  3. 3. What We’ll Cover 1. Checkups and Checklists 2. Content and Keywords 3. Analytics Benchmarks 4. Mobile 5. Tendenci Features you may not be using (yet!) @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13
  4. 4. Caitlin Kaluza Marketing Team SEM Team schipul.com/qcait Caitlin Kaluza | ckaluza@schipul.com | @qcaitWednesday, April 24, 13
  5. 5. Part 1: Checkups & Checklists Caitlin Kaluza | ckaluza@schipul.com | @qcait Tendenci Open Source CMS | tendenci.com | @tendenciWednesday, April 24, 13
  6. 6. Annual Homepage Audit Squint Test Headline Imagery Rich Media blog.schipul.com/ 2013-homepage-audit Dynamic Content @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13
  7. 7. Squint Test - What do you do? @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13
  8. 8. Is it Time for a New Headline? • Three Types: • Benefit Headlines • News Headlines • Curiosity Headlines • Brainstorm • Test, Test Test! @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13
  9. 9. More Headline Resources • Think of each story title as a headline • Resources: • schipul.com/articles/your- web-site-needs-a-strong- marketing-headline/ • copyblogger.com/magnetic- headlines/ @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13
  10. 10. Stickiness • Simple • Unexpected • Concrete • Credible • Emotional • Stories Sell heathbrothers.com @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13
  11. 11. Imagery Does it fit your industry/market space? Does it show real people? Does it build credibility? Is it consistent? @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13
  12. 12. Rich Media & Dynamic Content @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13
  13. 13. Navigation Checklist What is the Goal of Your Website? Use specific, concise labels Keep it to about 7 items Order by importance to the user What are the 5 things someone needs before acting? Is new content easy to find? @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13
  14. 14. Part 2: Content & Keywords Caitlin Kaluza | ckaluza@schipul.com | @qcait Tendenci Open Source CMS | tendenci.com | @tendenciWednesday, April 24, 13
  15. 15. Content Reports Google Analytics Top Content Page Path Report Tendenci Event Logs google.com/analytics @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13
  16. 16. Tendenci Event Logs Tracks activity on your website, color-coded by module /event-logs/reports/summary/ @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13
  17. 17. What Do I Do With this Data? • Is it what you expected? • Can you add more content around popular topics? • Can you make other content more findable/ interesting? @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13
  18. 18. Keyword Density Analyzer Focus on two and three word phrases. You Should See: Your Brand Name Primary Service or Product Geography schipul.com/sem-tools @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13
  19. 19. Google Analytics Keyword Report Non-branded Terms By Traffic and Conversions Look for Surprises @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13
  20. 20. What Do I Do With this Data? • What keywords are missing? Can you add content around those topics? • What keywords are sticking? • What new keywords are emerging? @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13
  21. 21. Content Brainstorming • Top 10 Ways to... • Hot Topics/In the News • Infographics • How to/FAQs • Tag People • Local Content • Revisit/Update Popular Content @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13
  22. 22. Content Creates Credibility blog.tendenci.com/online-fundraising-ntc-2013 @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13
  23. 23. Incorporate Keywords Into Your Content Title Tag/Meta Content Text Alt Tags on Images Cross Links Photo/Video Tags & slideshare.net/Tendenci/optimizing-your- Descriptions tendenci-site-for-seo-seo-for-cms @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13
  24. 24. Part 3: Analytics Benchmarks Caitlin Kaluza | ckaluza@schipul.com | @qcait Tendenci Open Source CMS | tendenci.com | @tendenciWednesday, April 24, 13
  25. 25. Traffic Trends Look at Month/Month & Year/Year Online visitor trends should match offline activity Get in the habit of adding notes google.com/analytics @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13
  26. 26. Engagement Benchmarks google.com/analytics Bounce Rate < 50% Pages per visit > 2 @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13
  27. 27. Traffic Sources Benchmarks Organic Search Traffic 60% - 75% Look at Referral Sites google.com/analytics @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13
  28. 28. Part 4: Mobile Caitlin Kaluza | ckaluza@schipul.com | @qcait Tendenci Open Source CMS | tendenci.com | @tendenciWednesday, April 24, 13
  29. 29. Mobile Everything is Mobile Mobile Users want the same experience 85% of mobile users say they watch TV with their devices @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13
  30. 30. Separate Mobile Site vs. Responsive Design Separate Mobile Site Responsive Design • Cheaper to implement • Update content in after the fact one place • Two sites to keep • Recommended by updated Google • Two sites for search • More programming engines to crawl required @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13
  31. 31. Example Responsive Design @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13
  32. 32. Part 5: Tendenci Features! Caitlin Kaluza | ckaluza@schipul.com | @qcait Tendenci Open Source CMS | tendenci.com | @tendenciWednesday, April 24, 13
  33. 33. Rich Media Photos Module Videos Module Tips: • Use unique Titles, Descriptions • Use Creative Commons Licensing @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13
  34. 34. Reports! Tendenci 5.1 Invoices Reports Membership Reports Top Spenders 404 Reports @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13
  35. 35. Questions? Caitlin Kaluza blog.tendenci.com ckaluza@schipul.com @qcait Tendenci Open Source CMS tendenci.com @tendenci tendenci.com/events @tendenci | www.tendenci.com | blog.tendenci.comWednesday, April 24, 13

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