SOCIAL COMMERCE: Real World Currency Spent                   Acquiring Virtual Currency                         CONTACTS  ...
Digital	  Explosion                                           2Thursday, 15 March, 12                         2
Top Internet Markets                     *                                          (Source:	  Morgan	  Stanly	  Research	...
Digital thinking   • Digital can be anything – it’s a blank slate made up of     people and time         – it’s an easily ...
Some Stats   • Twitter now has 200m users generating 65m     tweets per day.   • Linkedin has over 150m members worldwide....
Thoughts     • Life is online           – Canadians spend over 63 hours online per week!                 • 30@Home, 23@Wor...
Some viral numbers   287% CTR for links shared on Facebook         – For each share, ~3 new people visit               • I...
More numbers…   (in chart form)        Because people are the medium of your message,      success in digital is very sens...
•   Online commerce power                             house.                         •   The idea is not new but          ...
•    Aardvark was conceived as                             the first Social Search engine                             - a w...
•   Facebook have been dipping                             their toes in to the credits                             system...
• On WOW players can buy a                           ton of virtual gold for $10.                           ‘Sweat-shops’ ...
ABOUT    Ten Thousand Inc is an Internet Strategy and Implementation Boutique that views the internet as [1] an uber    bu...
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Social Commerce: trading real world currency for virtual currency

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Monetizing Social Media

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Social Commerce: trading real world currency for virtual currency

  1. 1. SOCIAL COMMERCE: Real World Currency Spent Acquiring Virtual Currency CONTACTS [1] Simon@TenThousand.ca +1(888)559-1159 ext 3 [2] Alistair@TenThousand.ca +1(888)559 1159 ext 4Thursday, 15 March, 12 1
  2. 2. Digital  Explosion 2Thursday, 15 March, 12 2
  3. 3. Top Internet Markets * (Source:  Morgan  Stanly  Research  2010) 3Thursday, 15 March, 12 3
  4. 4. Digital thinking • Digital can be anything – it’s a blank slate made up of people and time – it’s an easily reconfigurable approximation of real life (because it is real life) • Congregational spaces are big with young mothers (20-34) – Online music, video communities – These ‘hang spaces’ can offset costs by selling ad space • (ex. viva-radio.com for American Apparel) • Bring real world excitement to the web (Baja race) • Bring online social experiences to the real world (Driving by remote control) 4Thursday, 15 March, 12 4
  5. 5. Some Stats • Twitter now has 200m users generating 65m tweets per day. • Linkedin has over 150m members worldwide.  • Facebook has in excess of 800 million active users on global basis. • Flickr now hosts more than 4bn images.  • Wikipedia currently has in excess of 20m articles. 5Thursday, 15 March, 12 5
  6. 6. Thoughts • Life is online – Canadians spend over 63 hours online per week! • 30@Home, 23@Work, and 10 On the go • Control free digital artifacts are king • IRL – geo aware mobile and social will blur the line between online and ‘In Real Life’ • Scalable micro targeting • Mobile will soon be bigger than desk/home computers 6Thursday, 15 March, 12 6
  7. 7. Some viral numbers 287% CTR for links shared on Facebook – For each share, ~3 new people visit • If more than 1 in 2.87 share again, it goes viral 1904% CTR for links shared on Twitter – For each share, ~20 new people visit! • If more than 1 in 19 share again, it goes viral Breakdown  of  viral  CTR  origin.  60%  of  inbound  links  in   large  test  group  came  from  social  –  91%  from  email  and   social  combined.   –socialtwist  Aug  10’ 7Thursday, 15 March, 12 7
  8. 8. More numbers… (in chart form) Because people are the medium of your message, success in digital is very sensitive to good execution – 8Thursday, 15 March, 12 8
  9. 9. • Online commerce power house. • The idea is not new but giving it legs through things like apps and the ability to share deals with friends makes the whole sector spread faster. • Expect this to continue in a big way over the next couple of years with copy cat services and the big players rolling in to more territories and rolling out better and more extensive deals. 9Thursday, 15 March, 12 9
  10. 10. • Aardvark was conceived as the first Social Search engine - a way to find people, not web pages, that have specific information. It collectivizes peoples’ knowledge and gets people to spread it through social media. 10Thursday, 15 March, 12 10
  11. 11. • Facebook have been dipping their toes in to the credits system of micro payments over the last 6 months by giving users free credits to help them get used to the system as well as doing a massive deal with Zynga to add the credits to their games. 11Thursday, 15 March, 12 11
  12. 12. • On WOW players can buy a ton of virtual gold for $10. ‘Sweat-shops’ in china solely employ people to build characters up to levels where they can be sold in the real world for excesses of $2000. 12Thursday, 15 March, 12 12
  13. 13. ABOUT Ten Thousand Inc is an Internet Strategy and Implementation Boutique that views the internet as [1] an uber business-toolbox, [2] an innovative sales & marketing channel, and [3] a critical customer loyalty and advocacy engine. SOME CLIENTS [1] British Airways [2] Expedia [3] Knightsbridge [4] Macquarie Bank WHY [1] Staff have +10,000 hours of relevant Internet & Business experience ensuring bleeding-edge Internet solutions. [2] Solutions are highly measurable and are accompanied by transparent actionable analytics. [3] Higher returns on internet-spend are demanded by clients and delivered by TenThousand. PRACTICES [1] Social Media: Monitoring, Influencing and Management. [2] Search: Prospect/Lead Generation, Qualification and Conversion. [3] Customer: Profitability Growth, Journeying, Loyalty, Advocacy. [4] Business: New Sales Channels, New Markets, New Online Businesses. CONTACTS [1] Simon@TenThousand.ca +1(888)559-1159 ext 3 [2] Alistair@TenThousand.ca +1(888)559 1159 ext 4Thursday, 15 March, 12 13

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