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The No Nonsense Guide to Growing Your Business With Social Media

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  • 1. The No-Nonsense Guide to Growing Your Business with Social Media 34 Tips for Social Business Success #socbizclitheroe
  • 2. Source: Mashable.com April 2011
  • 3. What social media activities do you plan to increase in 2011?
    • #1 Video Marketing (77%)
    • #2 Facebook (75%)
    • #3 Blogs (75%)
    • #4 Twitter (73%)
    • #5 LinkedIn (61%)
    • #6 Social Bookmarking (40%)
    • #7 Forums (36%)
    • #8 Geolocation (30%)
    • #9 Group-shopping (19%)
    • #10 MySpace (10%)
    Source: 2011 Social Media Marketing Industry Report by Social Media Examiner
  • 4. Facebook Source: SocialBakers.com May 2011
  • 5. Top Facebook Pages (World) Source: SocialBakers.com May 2011
  • 6. Top Facebook Pages (UK) Source: SocialBakers.com May 2011
  • 7. Top Facebook Brands (UK) Source: SocialBakers.com May 2011
  • 8. Facebook Tips…
    • #1 Don’t set up a business as a personal profile
    • #2 Develop an ‘engaging’ content strategy
      • status updates, photos, video, polls, links, apps
  • 9. Source: Facebook.com/HollandsPiesOfficial
  • 10. Facebook Tips…
    • #1 Don’t set up a business as a personal profile
    • #2 Develop an ‘engaging’ content strategy
      • status updates, photos, video, polls, links, apps
    • #3 Respond to every post/comment within 4 hours
    • #4 Know how to run ‘legal’ Facebook Promotions
    • #5 Don’t post too often
    • #6 Don’t automatically republish every tweet
    • #7 Use Facebook Page insights
  • 11. Source: Facebook.com/HollandsPiesOfficial
  • 12. Facebook Tips…
    • #1 Don’t set up a business as a personal profile
    • #2 Develop an ‘engaging’ content strategy
      • status updates, photos, video, polls, links, apps
    • #3 Respond to every post/comment within 4 hours
    • #4 Know how to run ‘legal’ Facebook Promotions
    • #5 Don’t post too often
    • #6 Don’t automatically republish every tweet
    • #7 Use Facebook Page insights
    • #8 Improve NFO (EdgeRank)
  • 13.
    • Affinity score
    • Weight
    • Time decay
  • 14. Facebook Tips…
    • #1 Don’t set up a business as a personal profile
    • #2 Develop an ‘engaging’ content strategy
      • status updates, photos, video, polls, links, apps
    • #3 Respond to every post/comment within 4 hours
    • #4 Know how to run ‘legal’ Facebook Promotions
    • #5 Don’t post too often
    • #6 Don’t automatically republish every tweet
    • #7 Use Facebook Page insights
    • #8 Improve NFO (EdgeRank)
    • #9 Promote your page with social plugins ‘Like Box’
  • 15. Source: https://developers.facebook.com/docs/plugins/
  • 16.  
  • 17. Good Facebook Brand Pages…
    • http://www.facebook.com/starbucks
    • http://www.facebook.com/cocacola
    • http://www.facebook.com/redbull
    • http://www.facebook.com/oxfamGB
    • http://www.facebook.com/yTravelBlog
    • http://www.facebook.com/benjerry
    • http://www.facebook.com/Disney
    • http://www.facebook.com/gap
    • http://www.facebook.com/manchesterunited
    • http://www.facebook.com/guinnessireland
  • 18. Twitter Source: Digital Trends March 2011
  • 19. Source: Mashable.com May 2011
  • 20. Twitter Tips…
    • #1 Brand your profile page
    • #2 Include a bio and profile photo
    • #3 Add a call to action
  • 21. Source: Twitter.com/HollandsPies
  • 22. Twitter Tips…
    • #1 Brand your profile page
    • #2 Include a bio and profile photo
    • #3 Add a call to action
    • #4 Use Twitter search to grow followers
      • TweetDeck Directory
      • Twellow
  • 23. Source: Twitter.com
  • 24. Source: Twitter.com
  • 25. Source: Twitter.com
  • 26. Twitter Tips…
    • #1 Brand your profile page
    • #2 Include a bio and profile photo
    • #3 Add a call to action
    • #4 Use Twitter search to grow followers
      • TweetDeck Directory
      • Twellow
    • #5 Grow steadily in groups of 100
    • #6 Use bit.ly.com to shorten URLs
    • #7 Use Tweetdeck as your Twitter client
  • 27. Source: Tweetdeck.com
  • 28. Twitter Tips…
    • #1 Brand your profile page
    • #2 Include a bio and profile photo
    • #3 Add a call to action
    • #4 Use Twitter search to grow followers
      • TweetDeck Directory
      • Twellow
    • #5 Grow steadily in groups of 100
    • #6 Use bit.ly.com to shorten URLs
    • #7 Use Tweetdeck as your Twitter client
    • #8 Be social – use @ & DM’s & #
  • 29. Source: Twitter.com/HollandsPies
  • 30. Twitter Tips…
    • #1 Brand your profile page
    • #2 Include a bio and profile photo
    • #3 Add a call to action
    • #4 Use Twitter search to grow followers
      • TweetDeck Directory
      • Twellow
    • #5 Grow steadily in groups of 100
    • #6 Use bit.ly.com to shorten URLs
    • #7 Use Tweetdeck as your Twitter client
    • #8 Be social – use @ & DM’s & #
    • #9 Thank people using their real name
    • #10 Use mobile apps (iPhone/iPad/Android)
  • 31. Blogs Source: Technorati.com May 2011
  • 32. Blog Tips…
    • #1 Be seen as an expert in your field
  • 33. Source: EnglishCut.com May 2011
  • 34. Blog Tips…
    • #1 Be seen as an expert in your field
    • #2 Improve SEO
      • Relevance (content)
      • Authority (external links)
    • #3 Give it time and be consistent
    • #4 Be honest, authentic, transparent and human
    • #5 Be creative with content
    • #6 Make it easy to comment and share
  • 35. Source: HollandsPies.co.uk
  • 36. Blog Tips…
    • #1 Be seen as an expert in your field
    • #2 Improve SEO
      • Relevance (content)
      • Authority (external links)
    • #3 Give it time and be consistent
    • #4 Be honest, authentic, transparent and human
    • #5 Be creative with content
    • #6 Make it easy to comment and share
    • #7 Make it look good
  • 37. Source: WordPress.com
  • 38. Video
  • 39. “ A website with a video is 53 times more likely to come up on a first page result on Google than the exact same page without video.” Source: Forrester Research 2010
  • 40. Source: website-monitoring.com 2011
  • 41. Video Tips…
    • #1 Tell compelling stories
    • #2 Ensure good audio quality
    • #3 Light your subject
    • #4 Include a call to action
    • #5 Think broader than YouTube
    • #6 Improve video SEO
    • #7 Share to create a social loop
  • 42. Source: YouTube.com
  • 43. Video Tips…
    • #1 Tell compelling stories
    • #2 Ensure good audio quality
    • #3 Light your subject
    • #4 Include a call to action
    • #5 Think broader than YouTube
    • #6 Improve video SEO
    • #7 Share to create a social loop
    • #8 Don’t spend a fortune on cameras
  • 44. Kodak Zi8 c.£100 Kodak PlayTouch c.£150
  • 45. Source: Marketing Sherpa Social Marketing Benchmark Survey 2011 (Sample of 750 CMOs) Which statement best describes how you perceive social marketing’s ability to produce a return on investment (ROI)?
    • 62% A promising tactic that will eventually produce ROI, invest conservatively
    • 20% Is producing measurable ROI, continue to invest
    • 15% Social is free, let’s keep it that way
    • 3% Social is unlikely to produce ROI, why invest more?
  • 46.  
  • 47. Contact www.tenhorizon.co.uk www.facebook.com/TenHorizon www.twitter.com/TenHorizon www.linkedin.com/company/Ten-Horizon www.youtube.com/user/TenHorizon