The No-Nonsense Guide  to Growing Your Business  with Social Media 34 Tips for  Social Business Success #socbizclitheroe
Source: Mashable.com April 2011
What social media activities do you plan to increase in 2011? <ul><li>#1 Video Marketing (77%) </li></ul><ul><li>#2 Facebo...
Facebook Source: SocialBakers.com May 2011
Top Facebook Pages (World) Source: SocialBakers.com May 2011
Top Facebook Pages (UK) Source: SocialBakers.com May 2011
Top Facebook Brands (UK)   Source: SocialBakers.com May 2011
Facebook Tips… <ul><li>#1 Don’t set up a business as a personal profile </li></ul><ul><li>#2 Develop an ‘engaging’ content...
Source: Facebook.com/HollandsPiesOfficial
Facebook Tips… <ul><li>#1 Don’t set up a business as a personal profile </li></ul><ul><li>#2 Develop an ‘engaging’ content...
Source: Facebook.com/HollandsPiesOfficial
Facebook Tips… <ul><li>#1 Don’t set up a business as a personal profile </li></ul><ul><li>#2 Develop an ‘engaging’ content...
<ul><li>Affinity score </li></ul><ul><li>Weight </li></ul><ul><li>Time decay </li></ul>
Facebook Tips… <ul><li>#1 Don’t set up a business as a personal profile </li></ul><ul><li>#2 Develop an ‘engaging’ content...
Source: https://developers.facebook.com/docs/plugins/
 
Good Facebook Brand Pages… <ul><li>http://www.facebook.com/starbucks </li></ul><ul><li>http://www.facebook.com/cocacola </...
Twitter Source: Digital Trends March 2011
Source: Mashable.com May 2011
Twitter Tips… <ul><li>#1 Brand your profile page </li></ul><ul><li>#2 Include a bio and profile photo </li></ul><ul><li>#3...
Source: Twitter.com/HollandsPies
Twitter Tips… <ul><li>#1 Brand your profile page </li></ul><ul><li>#2 Include a bio and profile photo </li></ul><ul><li>#3...
Source: Twitter.com
Source: Twitter.com
Source: Twitter.com
Twitter Tips… <ul><li>#1 Brand your profile page </li></ul><ul><li>#2 Include a bio and profile photo </li></ul><ul><li>#3...
Source: Tweetdeck.com
Twitter Tips… <ul><li>#1 Brand your profile page </li></ul><ul><li>#2 Include a bio and profile photo </li></ul><ul><li>#3...
Source: Twitter.com/HollandsPies
Twitter Tips… <ul><li>#1 Brand your profile page </li></ul><ul><li>#2 Include a bio and profile photo </li></ul><ul><li>#3...
Blogs Source: Technorati.com May 2011
Blog Tips… <ul><li>#1 Be seen as an expert in your field </li></ul>
Source: EnglishCut.com May 2011
Source: HollandsPies.co.uk
Blog Tips… <ul><li>#1 Be seen as an expert in your field </li></ul><ul><li>#2 Improve SEO </li></ul><ul><ul><li>Relevance ...
Source: WordPress.com
Video
“ A website with a video is 53 times more likely to come up on a first page result on Google than the exact same page with...
Source: website-monitoring.com 2011
Video Tips… <ul><li>#1 Tell compelling stories </li></ul><ul><li>#2 Ensure good audio quality </li></ul><ul><li>#3 Light y...
Source: YouTube.com
Video Tips… <ul><li>#1 Tell compelling stories </li></ul><ul><li>#2 Ensure good audio quality </li></ul><ul><li>#3 Light y...
Source: Marketing Sherpa Social Marketing Benchmark Survey 2011 (Sample of 750 CMOs) Which statement best describes how yo...
 
Contact www.tenhorizon.co.uk   www.facebook.com/TenHorizon   www.twitter.com/TenHorizon   www.linkedin.com/company/Ten-Hor...
The No Nonsense Guide to Growing Your Business With Social Media
The No Nonsense Guide to Growing Your Business With Social Media
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Transcript of "The No Nonsense Guide to Growing Your Business With Social Media"

  1. 1. The No-Nonsense Guide to Growing Your Business with Social Media 34 Tips for Social Business Success #socbizclitheroe
  2. 2. Source: Mashable.com April 2011
  3. 3. What social media activities do you plan to increase in 2011? <ul><li>#1 Video Marketing (77%) </li></ul><ul><li>#2 Facebook (75%) </li></ul><ul><li>#3 Blogs (75%) </li></ul><ul><li>#4 Twitter (73%) </li></ul><ul><li>#5 LinkedIn (61%) </li></ul><ul><li>#6 Social Bookmarking (40%) </li></ul><ul><li>#7 Forums (36%) </li></ul><ul><li>#8 Geolocation (30%) </li></ul><ul><li>#9 Group-shopping (19%) </li></ul><ul><li>#10 MySpace (10%) </li></ul>Source: 2011 Social Media Marketing Industry Report by Social Media Examiner
  4. 4. Facebook Source: SocialBakers.com May 2011
  5. 5. Top Facebook Pages (World) Source: SocialBakers.com May 2011
  6. 6. Top Facebook Pages (UK) Source: SocialBakers.com May 2011
  7. 7. Top Facebook Brands (UK) Source: SocialBakers.com May 2011
  8. 8. Facebook Tips… <ul><li>#1 Don’t set up a business as a personal profile </li></ul><ul><li>#2 Develop an ‘engaging’ content strategy </li></ul><ul><ul><li>status updates, photos, video, polls, links, apps </li></ul></ul>
  9. 9. Source: Facebook.com/HollandsPiesOfficial
  10. 10. Facebook Tips… <ul><li>#1 Don’t set up a business as a personal profile </li></ul><ul><li>#2 Develop an ‘engaging’ content strategy </li></ul><ul><ul><li>status updates, photos, video, polls, links, apps </li></ul></ul><ul><li>#3 Respond to every post/comment within 4 hours </li></ul><ul><li>#4 Know how to run ‘legal’ Facebook Promotions </li></ul><ul><li>#5 Don’t post too often </li></ul><ul><li>#6 Don’t automatically republish every tweet </li></ul><ul><li>#7 Use Facebook Page insights </li></ul>
  11. 11. Source: Facebook.com/HollandsPiesOfficial
  12. 12. Facebook Tips… <ul><li>#1 Don’t set up a business as a personal profile </li></ul><ul><li>#2 Develop an ‘engaging’ content strategy </li></ul><ul><ul><li>status updates, photos, video, polls, links, apps </li></ul></ul><ul><li>#3 Respond to every post/comment within 4 hours </li></ul><ul><li>#4 Know how to run ‘legal’ Facebook Promotions </li></ul><ul><li>#5 Don’t post too often </li></ul><ul><li>#6 Don’t automatically republish every tweet </li></ul><ul><li>#7 Use Facebook Page insights </li></ul><ul><li>#8 Improve NFO (EdgeRank) </li></ul>
  13. 13. <ul><li>Affinity score </li></ul><ul><li>Weight </li></ul><ul><li>Time decay </li></ul>
  14. 14. Facebook Tips… <ul><li>#1 Don’t set up a business as a personal profile </li></ul><ul><li>#2 Develop an ‘engaging’ content strategy </li></ul><ul><ul><li>status updates, photos, video, polls, links, apps </li></ul></ul><ul><li>#3 Respond to every post/comment within 4 hours </li></ul><ul><li>#4 Know how to run ‘legal’ Facebook Promotions </li></ul><ul><li>#5 Don’t post too often </li></ul><ul><li>#6 Don’t automatically republish every tweet </li></ul><ul><li>#7 Use Facebook Page insights </li></ul><ul><li>#8 Improve NFO (EdgeRank) </li></ul><ul><li>#9 Promote your page with social plugins ‘Like Box’ </li></ul>
  15. 15. Source: https://developers.facebook.com/docs/plugins/
  16. 17. Good Facebook Brand Pages… <ul><li>http://www.facebook.com/starbucks </li></ul><ul><li>http://www.facebook.com/cocacola </li></ul><ul><li>http://www.facebook.com/redbull </li></ul><ul><li>http://www.facebook.com/oxfamGB </li></ul><ul><li>http://www.facebook.com/yTravelBlog </li></ul><ul><li>http://www.facebook.com/benjerry </li></ul><ul><li>http://www.facebook.com/Disney </li></ul><ul><li>http://www.facebook.com/gap </li></ul><ul><li>http://www.facebook.com/manchesterunited </li></ul><ul><li>http://www.facebook.com/guinnessireland </li></ul>
  17. 18. Twitter Source: Digital Trends March 2011
  18. 19. Source: Mashable.com May 2011
  19. 20. Twitter Tips… <ul><li>#1 Brand your profile page </li></ul><ul><li>#2 Include a bio and profile photo </li></ul><ul><li>#3 Add a call to action </li></ul>
  20. 21. Source: Twitter.com/HollandsPies
  21. 22. Twitter Tips… <ul><li>#1 Brand your profile page </li></ul><ul><li>#2 Include a bio and profile photo </li></ul><ul><li>#3 Add a call to action </li></ul><ul><li>#4 Use Twitter search to grow followers </li></ul><ul><ul><li>TweetDeck Directory </li></ul></ul><ul><ul><li>Twellow </li></ul></ul>
  22. 23. Source: Twitter.com
  23. 24. Source: Twitter.com
  24. 25. Source: Twitter.com
  25. 26. Twitter Tips… <ul><li>#1 Brand your profile page </li></ul><ul><li>#2 Include a bio and profile photo </li></ul><ul><li>#3 Add a call to action </li></ul><ul><li>#4 Use Twitter search to grow followers </li></ul><ul><ul><li>TweetDeck Directory </li></ul></ul><ul><ul><li>Twellow </li></ul></ul><ul><li>#5 Grow steadily in groups of 100 </li></ul><ul><li>#6 Use bit.ly.com to shorten URLs </li></ul><ul><li>#7 Use Tweetdeck as your Twitter client </li></ul>
  26. 27. Source: Tweetdeck.com
  27. 28. Twitter Tips… <ul><li>#1 Brand your profile page </li></ul><ul><li>#2 Include a bio and profile photo </li></ul><ul><li>#3 Add a call to action </li></ul><ul><li>#4 Use Twitter search to grow followers </li></ul><ul><ul><li>TweetDeck Directory </li></ul></ul><ul><ul><li>Twellow </li></ul></ul><ul><li>#5 Grow steadily in groups of 100 </li></ul><ul><li>#6 Use bit.ly.com to shorten URLs </li></ul><ul><li>#7 Use Tweetdeck as your Twitter client </li></ul><ul><li>#8 Be social – use @ & DM’s & # </li></ul>
  28. 29. Source: Twitter.com/HollandsPies
  29. 30. Twitter Tips… <ul><li>#1 Brand your profile page </li></ul><ul><li>#2 Include a bio and profile photo </li></ul><ul><li>#3 Add a call to action </li></ul><ul><li>#4 Use Twitter search to grow followers </li></ul><ul><ul><li>TweetDeck Directory </li></ul></ul><ul><ul><li>Twellow </li></ul></ul><ul><li>#5 Grow steadily in groups of 100 </li></ul><ul><li>#6 Use bit.ly.com to shorten URLs </li></ul><ul><li>#7 Use Tweetdeck as your Twitter client </li></ul><ul><li>#8 Be social – use @ & DM’s & # </li></ul><ul><li>#9 Thank people using their real name </li></ul><ul><li>#10 Use mobile apps (iPhone/iPad/Android) </li></ul>
  30. 31. Blogs Source: Technorati.com May 2011
  31. 32. Blog Tips… <ul><li>#1 Be seen as an expert in your field </li></ul>
  32. 33. Source: EnglishCut.com May 2011
  33. 34. Blog Tips… <ul><li>#1 Be seen as an expert in your field </li></ul><ul><li>#2 Improve SEO </li></ul><ul><ul><li>Relevance (content) </li></ul></ul><ul><ul><li>Authority (external links) </li></ul></ul><ul><li>#3 Give it time and be consistent </li></ul><ul><li>#4 Be honest, authentic, transparent and human </li></ul><ul><li>#5 Be creative with content </li></ul><ul><li>#6 Make it easy to comment and share </li></ul>
  34. 35. Source: HollandsPies.co.uk
  35. 36. Blog Tips… <ul><li>#1 Be seen as an expert in your field </li></ul><ul><li>#2 Improve SEO </li></ul><ul><ul><li>Relevance (content) </li></ul></ul><ul><ul><li>Authority (external links) </li></ul></ul><ul><li>#3 Give it time and be consistent </li></ul><ul><li>#4 Be honest, authentic, transparent and human </li></ul><ul><li>#5 Be creative with content </li></ul><ul><li>#6 Make it easy to comment and share </li></ul><ul><li>#7 Make it look good </li></ul>
  36. 37. Source: WordPress.com
  37. 38. Video
  38. 39. “ A website with a video is 53 times more likely to come up on a first page result on Google than the exact same page without video.” Source: Forrester Research 2010
  39. 40. Source: website-monitoring.com 2011
  40. 41. Video Tips… <ul><li>#1 Tell compelling stories </li></ul><ul><li>#2 Ensure good audio quality </li></ul><ul><li>#3 Light your subject </li></ul><ul><li>#4 Include a call to action </li></ul><ul><li>#5 Think broader than YouTube </li></ul><ul><li>#6 Improve video SEO </li></ul><ul><li>#7 Share to create a social loop </li></ul>
  41. 42. Source: YouTube.com
  42. 43. Video Tips… <ul><li>#1 Tell compelling stories </li></ul><ul><li>#2 Ensure good audio quality </li></ul><ul><li>#3 Light your subject </li></ul><ul><li>#4 Include a call to action </li></ul><ul><li>#5 Think broader than YouTube </li></ul><ul><li>#6 Improve video SEO </li></ul><ul><li>#7 Share to create a social loop </li></ul><ul><li>#8 Don’t spend a fortune on cameras </li></ul>
  43. 44. Kodak Zi8 c.£100 Kodak PlayTouch c.£150
  44. 45. Source: Marketing Sherpa Social Marketing Benchmark Survey 2011 (Sample of 750 CMOs) Which statement best describes how you perceive social marketing’s ability to produce a return on investment (ROI)? <ul><li>62% A promising tactic that will eventually produce ROI, invest conservatively </li></ul><ul><li>20% Is producing measurable ROI, continue to invest </li></ul><ul><li>15% Social is free, let’s keep it that way </li></ul><ul><li>3% Social is unlikely to produce ROI, why invest more? </li></ul>
  45. 47. Contact www.tenhorizon.co.uk www.facebook.com/TenHorizon www.twitter.com/TenHorizon www.linkedin.com/company/Ten-Horizon www.youtube.com/user/TenHorizon

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