Agenda Who are we? Ten news strategy: Phase 1 - Phase 3 Opportunities for journalists – what the punters want Twitter & Facebook – best practice & how to use the platforms as a tool Video & photos Questions?
Who are we? Valerio Veo – Head of News & Sport Journalist for the past 14 years – ABC, SBS, Ninemsn, SBS, Ten Radio & TV reporter who went geek utilising multimedia skills in digital Covered major events here & overseas Shoots (photos & video), edits, writes, blogs Now manages digital teams & specialises in broadcast integration Rhiannon Elston – News Producer Multimedia journalist specialising in print & digital Worked at Sky News digital, The Australian online Proficient in 4 different non-linear editing systems Deep knowledge of social media platforms and how to engage with your audience
Who does what Digital Media – Rhiannon/Val Day-to-day management of ten.com.au/news Liaise with producers, journalists & EPs for content: Blogs, Photos, video, fact sheets etc. Social media management – Facebook, Twitter, some YouTube uploads On-air integration – user-generated content, polls, extra content, behind the scenes etc. News library – Paul Scott & team Uploads of video to ten.com.au/news & YouTube Upload of iUpdate to ten.com.au/news & iPhone app Liaise with Rhiannon on any extra content to support broadcast
News digital strategy: Phase 1 Create & launch a video-driven page for 6pm with George Negus Video-only – no other content Launched Twitter & Facebook pages Pushed #6PM and @6PM across broadcast Delivered Jan 24th
News digital strategy: Phase 2 Re-skin current news offering to update look & feel Create a home for all state based news services Allow for blogs, Facebook & Twitter integration I extra person as a resource - Rhiannon Delivered Feb 25th
News digital strategy – Phase 3 Subject of a proper market & business case review Areas under consideration: Multi-platform – tablets, iPhone, Android, podcasts, live streaming etc Stronger ties with YouTube – Ten News is the 4th most popular YouTube channel in Australia Dates – TBC??
Online Opportunities for news Extend your story The story doesn’t end with your package Extra footage (iefull interviews) – gives the viewer a deeper look at the story Behind-the-scenes pics/video – the audience wants more of how the story comes together Context – fact-sheets, a video/written blog,all add weight to the issues you’re covering Promote your activity on-air!! Engage with your audience Audience engagement builds your credibility Share your knowledge with audiences on Twitter (links, context etc) A regular blog about your areas of interest will build your profile/credibility in the field Use Facebook to gauge interest in a story or find contacts Conduct web-only events ie Live Chats, twitter interviews etc Promote your activity on-air!!
Twitter – a journo guide 200 million users worldwide – but many accounts are inactive Hugely hyped – but most people use it poorly Used heavily as a professional networking tool – but be aware of the “echo-chamber effect” Excellent resource if you know how to filter out the white noise It’s a forum for two-way conversations and sharing of information Don’t just use it to spruik your stories – DO use it to gain opinion/information Use a 3rd party app (Seesmic Web, Tweetdeck) & create lists of people/orgs you trust Understand how to search via hashtags & other twitter services – ask Rhiannon for advice!
Facebook – a journos guide 642 million users and counting – threatening Gmail & Hotmail 9.75 million Australians on Facebook. We lead the world in time spent on Facebook & other social media sites You are now competing with social media and other websites for your audience’s attention – use this as an opportunity instead of a threat. Your audience is on Facebook while watching the news – why not use the two as a powerful cross-platform proposition?
Facebook – a journos guide If you’re on the road – send photos, iPhone video of what you experience Your audience loves to see the media at work and get an insight into your ‘glamorous’ lives on TV Facebook groups are a great source of contacts, people and case studies – just contact the administrators as ‘spamming’ random people will get you banned If you’re running an ongoing story/issue (ie School bullying) – start your own Facebook page to build a community around your issue.
Pics & video – best practice It’s not about quality – it’s all about speed. Get pics to us fast Give an insight to life on the road – the media set-up, how you get the story back etc etc Do a little piece to camera on your iPhone – it’s a brilliant extended piece of coverage Don’t copy what you’re doing for TV – extend it!
Checklist – help us help you Tell us where you’re going before you leave the newsroom Discuss anything you’d like to crowdsource – people, photos, debate Give us a teaser to build interest – a great quote, some dramatic vision to plug your story Fact sheets/links/more info – we need this in advance too Promote what you’re doing on-air!
Twitter accounts: Channel Ten news @Channeltennews 6PM with George Negus @Ten6pm Ten News Sydney @Tennewssydney Twitter links Seesmic (use the web version)http://seesmic.com/ Twitter search tips: http://search.twitter.com/operators Twitter media guide: http://media.twitter.com/ Journalists guide to Twitter: http://mashable.com/2009/05/14/twitter-journalism Geochirp: http://www.geochirp.com/ Links & resources - Twitter
Facebook pages : Facebook for journalists: http://www.facebook.com/media#!/media?sk=app_4949752878 8 ways your newsroom can get more from Facebook: http://blog.journalistics.com/2010/8-ways-your-newsroom-can-get-more-out-of-facebook/ Digital Media resources 10,000 words: http://10000words.net Social media news: http://mashable.com Niemen Journalism labs: http://www.niemanlab.org/ Facebook links & other resources