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Ten News - Digital workshop
Ten News - Digital workshop
Ten News - Digital workshop
Ten News - Digital workshop
Ten News - Digital workshop
Ten News - Digital workshop
Ten News - Digital workshop
Ten News - Digital workshop
Ten News - Digital workshop
Ten News - Digital workshop
Ten News - Digital workshop
Ten News - Digital workshop
Ten News - Digital workshop
Ten News - Digital workshop
Ten News - Digital workshop
Ten News - Digital workshop
Ten News - Digital workshop
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Ten News - Digital workshop


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  • 1. Ten News
    Online workshop
  • 2. Agenda
    Who are we?
    Ten news strategy: Phase 1 - Phase 3
    Opportunities for journalists – what the punters want
    Twitter & Facebook – best practice & how to use the platforms as a tool
    Video & photos
  • 3. Who are we?
    Valerio Veo – Head of News & Sport
    Journalist for the past 14 years – ABC, SBS, Ninemsn, SBS, Ten
    Radio & TV reporter who went geek utilising multimedia skills in digital
    Covered major events here & overseas
    Shoots (photos & video), edits, writes, blogs
    Now manages digital teams & specialises in broadcast integration
    Rhiannon Elston – News Producer
    Multimedia journalist specialising in print & digital
    Worked at Sky News digital, The Australian online
    Proficient in 4 different non-linear editing systems
    Deep knowledge of social media platforms and how to engage with your audience
  • 4. Who does what
    Digital Media – Rhiannon/Val
    Day-to-day management of
    Liaise with producers, journalists & EPs for content: Blogs, Photos, video, fact sheets etc.
    Social media management – Facebook, Twitter, some YouTube uploads
    On-air integration – user-generated content, polls, extra content, behind the scenes etc.
    News library – Paul Scott & team
    Uploads of video to & YouTube
    Upload of iUpdate to & iPhone app
    Liaise with Rhiannon on any extra content to support broadcast
  • 5. News digital strategy: Phase 1
    Create & launch a video-driven page for 6pm with George Negus
    Video-only – no other content
    Launched Twitter & Facebook pages
    Pushed #6PM and @6PM across broadcast
    Delivered Jan 24th
  • 6. News digital strategy: Phase 2
    Re-skin current news offering to update look & feel
    Create a home for all state based news services
    Allow for blogs, Facebook & Twitter integration
    I extra person as a resource - Rhiannon
    Delivered Feb 25th
  • 7. News digital strategy – Phase 3
    Subject of a proper market & business case review
    Areas under consideration:
    Multi-platform – tablets, iPhone, Android, podcasts, live streaming etc
    Stronger ties with YouTube – Ten News is the 4th most popular YouTube channel in Australia
    Dates – TBC??
  • 8. Online Opportunities for news
    Extend your story
    The story doesn’t end with your package
    Extra footage (iefull interviews) – gives the viewer a deeper look at the story
    Behind-the-scenes pics/video – the audience wants more of how the story comes together
    Context – fact-sheets, a video/written blog,all add weight to the issues you’re covering
    Promote your activity on-air!!
    Engage with your audience
    Audience engagement builds your credibility
    Share your knowledge with audiences on Twitter (links, context etc)
    A regular blog about your areas of interest will build your profile/credibility in the field
    Use Facebook to gauge interest in a story or find contacts
    Conduct web-only events ie Live Chats, twitter interviews etc
    Promote your activity on-air!!
  • 9. Twitter – a journo guide
    200 million users worldwide – but many accounts are inactive
    Hugely hyped – but most people use it poorly
    Used heavily as a professional networking tool – but be aware of the “echo-chamber effect”
    Excellent resource if you know how to filter out the white noise
    It’s a forum for two-way conversations and sharing of information
    Don’t just use it to spruik your stories – DO use it to gain opinion/information
    Use a 3rd party app (Seesmic Web, Tweetdeck) & create lists of people/orgs you trust
    Understand how to search via hashtags & other twitter services – ask Rhiannon for advice!
  • 10. Twitter search tips
  • 11. Facebook – a journos guide
    642 million users and counting – threatening Gmail & Hotmail
    9.75 million Australians on Facebook. We lead the world in time spent on Facebook & other social media sites
    You are now competing with social media and other websites for your audience’s attention – use this as an opportunity instead of a threat.
    Your audience is on Facebook while watching the news – why not use the two as a powerful cross-platform proposition?
  • 12. Facebook – a journos guide
    If you’re on the road – send photos, iPhone video of what you experience
    Your audience loves to see the media at work and get an insight into your ‘glamorous’ lives on TV
    Facebook groups are a great source of contacts, people and case studies – just contact the administrators as ‘spamming’ random people will get you banned
    If you’re running an ongoing story/issue (ie School bullying) – start your own Facebook page to build a community around your issue.
  • 13. Pics & video – best practice
    It’s not about quality – it’s all about speed. Get pics to us fast
    Give an insight to life on the road – the media set-up, how you get the story back etc etc
    Do a little piece to camera on your iPhone – it’s a brilliant extended piece of coverage
    Don’t copy what you’re doing for TV – extend it!
  • 14. Checklist – help us help you
    Tell us where you’re going before you leave the newsroom
    Discuss anything you’d like to crowdsource – people, photos, debate
    Give us a teaser to build interest – a great quote, some dramatic vision to plug your story
    Fact sheets/links/more info – we need this in advance too
    Promote what you’re doing on-air!
  • 15. Twitter accounts:
    Channel Ten news @Channeltennews
    6PM with George Negus @Ten6pm
    Ten News Sydney @Tennewssydney
    Twitter links
    Seesmic (use the web version)
    Twitter search tips:
    Twitter media guide:
    Journalists guide to Twitter:
    Links & resources - Twitter
  • 16. Facebook pages :
    Facebook for journalists:!/media?sk=app_4949752878
    8 ways your newsroom can get more from Facebook:
    Digital Media resources
    10,000 words:
    Social media news:
    Niemen Journalism labs:
    Facebook links & other resources
  • 17. CONTACT US
    Valerio Veo
    Rhiannon Elston