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PART IITHE BUSINESS ARENA                                                     trend                Istanbul Consumer Trend...
THIS IS ONE OF THE PRESENTATIONS          GIVEN AT TRENDWATCHING.COMS WELCOME   ISTANBUL TREND SEMINAR           This pres...
PLAIN             SAILING?The business environment                                               trend        Istanbul Con...
OR...?That’s morelike it!                                                     trend              Istanbul Consumer Trend S...
CATCHTHE WAVE           Before it catches you!                                                      trend               Is...
WHO                &               HOW           CITY-   FUZZY-EMERGED                                  HUMAN          SUM...
REMAPPED           Just some new airline           routes, all full ;-)                                                   ...
UBIQUITOUSGlobal brands, local consumers                                                     trend              Istanbul C...
MASS &NICHE         Strengthening both the MASS         and the NICHE                                                     ...
MASS ORNICHE                                                 trend          Istanbul Consumer Trend Seminar |   watching  ...
CARE       Doğanay: Exporting şalgam (beet juice)       to Japanese consumers                                             ...
DON’T                  CAREBurger King bacon sundae                                                trend         Istanbul ...
CARE       Eco-friendly Laundry by cycle                                                            trend                 ...
DON’T                                       CAREChina Minmetals: replica UNESCO Austrian village                          ...
CITY-   FUZZY-EMERGED                                  HUMAN          SUMERS   NOMICS                                     ...
EMERGED          “Rather than talking of          ‘emerging’ markets, it’s clear that          in many respects, Chinese, ...
EMERGED MADE                                                   FUNCTION-FOR BRIC                                          ...
EMERGED MADE                                                  FUNCTION-FOR BRIC                                           ...
MADE FOR  BRIC           “Increasing numbers of global           brands will launch new products           or even new bra...
MADE FOR   Aston Martin:           88 Limited edition cars for theCHINA      Year of the Dragon                           ...
MADE FOR   Nike:           Year of the Dragon t-shirts &CHINA      sneakers                           Istanbul Consumer Tr...
MADE FOR   Lucas Bols           Yoghurt-based liqueur createdCHINA      to cater to Chinese taste                         ...
MADE FOR   Hermès:           limited edition saris onlyINDIA      available in Mumbai                            Istanbul ...
MADE FOR   Diageo:           Masala Marke vodkaINDIA                  Istanbul Consumer Trend Seminar |
?MADE FOR   Next year ? ;-)TURKEY                       Istanbul Consumer Trend Seminar |
EMERGED MADE                                                  FUNCTION-FOR BRIC                                           ...
REDCARPET         “Businesses around the world are         catering to, if not rolling out         exclusive services for ...
RED      Christie’s:         Chinese translation of EnCARPET   Primeur wine list                         Istanbul Consumer...
RED      Hilton & Vivienne Tam:         Limited edition slippers enhanceCARPET   Hilton Huanying                         I...
RED      Schiphol Airport:         Chinese translation appCARPET                   Istanbul Consumer Trend Seminar |
SIDESTEP           Think about how to combine trends                                                                trend ...
RED      Muğla Tourism         Competition in China kicks offCARPET   campaign for holiday-makers                         ...
EMERGED MADE                                                  FUNCTION-FOR BRIC                                           ...
EXCEPTIONALL                                                trend           Istanbul Consumer Trend Seminar | watching    ...
EXCEPTIONAL BY ALL                                                   trend              Istanbul Consumer Trend Seminar | ...
CREATIVEDESTRUCTION	Schumpeter      The destructive maelstrom of innovation.                                              ...
CREATIVEDESTRUCTION	                               This is it ;-)                                                      tre...
EXCEPTIONALL               “An avalanche of new brands,               entrepreneurs and innovations               from wit...
EXCEPTIONALL   Peak Games               Third largest social gaming plat-               form with 30m monthly users       ...
EXCEPTIONALL   WeChat               Weixin renamed WeChat for               global appeal; over 100m users                ...
EXCEPTIONALL   Bosideng:               Chinese brand opens flagship               store in London                         ...
EXCEPTIONALL   Peak:               Chinese sports brand and NBA               sponsor opens in LA                         ...
NOT JUST ABOUT THE RICH                                                       trend                Istanbul Consumer Trend...
EMERGED MADE                                                  FUNCTION-FOR BRIC                                           ...
FUNCTIONAL             “The opportunities to cater to the             hundreds of millions of low-             income cons...
FUNCTIONAL   SABMiller Impala:             Cassava beer                            Istanbul Consumer Trend Seminar |
FUNCTIONALFUNCTIONAL   Safaricom             Call-a-Doc offers access to             doctors for 2 cents/ min             ...
FUNCTIONAL   L&T Insurance & VimoSEMA:             Micro insurance aimed at female             migrant workers            ...
EMERGED MADE                                                  FUNCTION-FOR BRIC                                           ...
FUNCTIONALL                                               trend          Istanbul Consumer Trend Seminar | watching       ...
FUNCTIONAL FOR ALL                                                   trend              Istanbul Consumer Trend Seminar | ...
FUNCTIONALL              “The phenomenon of simple,              small and/or cheap products and              services des...
FUNCTIONALL   ReadySet Solar Charger:              MTN in Africa; Kickstarter for              the US                     ...
FUNCTIONALL   Unilever; Nestle              Applying sachet marketing              strategies in Europe                   ...
FUNCTIONALL   Cep-T Paracard              Garanti and Turkcell partner              with service aimed at unbanked        ...
EMERGED MADE                                                  FUNCTION-FOR BRIC                                           ...
MADE         RED       EXCEPTION-                               FUNCTION-                                     FUNCTIONALFO...
MADE         RED       EXCEPTION-                               FUNCTION-                                      FUNCTIONAL ...
CITY-   FUZZY-EMERGED                                  HUMAN          SUMERS   NOMICS                                     ...
URBANOMICS             “The future is utterly urban”                                                                      ...
URBANOMICS                          “Growing cities could inject up to                          USD 30 trillion a year int...
URBANOMICS                          “One billion people will enter the                          global consuming class by ...
NOWISMCITYSUMERS     &  NEWISMUrban consumers are CITYSUMERS                                                              ...
CITYSUMERS             “Why urban consumption is             different: constant choice,             abundance & never-end...
CITYSUMERS                        “Istanbul per capita GDP is more                        than 70% higher than the nationa...
CITYSUMERSURBANIZED                                          MATURIALISM            URBAN                EXPERIENCE       ...
CITYSUMERSURBANIZED                                          MATURIALISM            URBAN                EXPERIENCE       ...
URBANIZED   Levi’s:            Commuter Jeans                         Istanbul Consumer Trend Seminar |
URBANIZED   Bibardakmeyve.com            Deliveries of fresh fruit target            time-starved officeworkers           ...
MAXI-   Youngman Vehicle Group        World’s largest bus carries 300METRO   passengers                        Istanbul Co...
MINI    Daewoo Electronics:        Mini Washing Machine is 1/5 theMETRO   size of standard & wall-mountable               ...
ECO-    Bosco Verticale:        wooded skyscraperURBAN                 Istanbul Consumer Trend Seminar |
COUNTER                                       TRENDURBAN    Akyaka:         Town proud to offer visitorsESCAPE   experienc...
CITYSUMERSURBANIZED                                          MATURIALISM            URBAN                EXPERIENCE       ...
URBAN PRIDE              “You can’t go wrong delivering              city-specific products, services              and com...
URBAN PRIDE                          “67% of urban consumers identify                          themselves with their city,...
URBAN   Mavi:        Istanbul themed t-shirts stillPRIDE   popular in 8th year                         Istanbul Consumer T...
URBAN   Converse:        SoHo store sells exclusive NYC t-PRIDE   shirts                         Istanbul Consumer Trend S...
URBAN   Yahoo! Bus Stop Derby        Compete against differentPRIDE   districts                        Istanbul Consumer T...
CITYSUMERSURBANIZED                                          MATURIALISM            URBAN                EXPERIENCE       ...
MOBILEMOMENTS          “For choice-rich urban          consumers, every moment will          be a mobile moment, and      ...
MOBILE    QR code shopping wallsMOMENTS                Istanbul Consumer Trend Seminar |
MOBILE    Mastercard          At-seat snack delivery service atMOMENTS   cinemas                           Istanbul Consum...
MOBILE    Turkish Airlines:          QR code treasure hunt aroundMOMENTS   London                         Istanbul Consume...
MOBILE    eBay Now:          App offers USD 5 same day deliveryMOMENTS   service from local stores                        ...
URBANOMICSURBANIZED                                          MATURIALISM            URBAN                EXPERIENCE       ...
EXPERIENCECRAMMING             “As consumption gets more             temporary and transient,             deconstructing p...
EXPERIENCE   VertragingsApp:             short stories to match a delayCRAMMING                      Istanbul Consumer Tre...
EXPERIENCE   J&M Farm Detroit:             2-week Easter chick rentalCRAMMING                   Istanbul Consumer Trend Se...
EXPERIENCES &    Make Cheese:                 mozzarella making kitINSTANT SKILLS                                Istanbul ...
SIDESTEP           Think about how to combine trends                                                                trend ...
URBANOMICSURBANIZED                                          MATURIALISM            URBAN                EXPERIENCE       ...
MATURIALISM              “Mature materialism.              Experienced, urban,              hyperconsumers are able to    ...
MATURIALISM   W Hotel Taipei:              Cocktail inspired flavors for the              2012 Mooncake Festival          ...
MATURIALISM   Diesel India:              “Sex sells, unfortunately we sell              jeans” Knee-J promotion           ...
MATURIALISM   Vibease Singapore:              Remote control vibrator for              long distance couples              ...
MATURIALISM   Vietjet:              Fined by aviation authority after              dancing attendants in bikinis          ...
MATURIALISM   Oreo: Pride Cookie              Facebook post saw 219,643 likes,              66,845 shares and 36,011 comme...
MATURIALISM              “Urban consumers are more              tolerant of alternative lifestyles              and produc...
URBANOMICSURBANIZED                                          MATURIALISM            URBAN                EXPERIENCE       ...
URBAN      MOBILE   EXPERIENCE  URBANIZED                                              MATURIALISM               PRIDE    ...
URBAN       MOBILE     EXPERIENCE   URBANIZED                                                 MATURIALISM                P...
CITY-   FUZZY-EMERGED                                  HUMAN          SUMERS   NOMICS                                     ...
FUZZYNOMICS              “The relationship between              producer and consumer; brand              and customer is ...
RE-COMMERCE            FUZZYNOMICS                        CUSTOWNERS    ACCESS-                                           ...
RE-COMMERCE           FUZZYNOMICS                        CUSTOWNERS   ACCESS-                                             ...
RECOMMERCE             “Consumers can now easily             unlock the value of their past             purchases and ‘tra...
RECOMMERCE   eBay Instant Sale:             sell direct from the device                              Istanbul Consumer Tre...
RECOMMERCE   Mango for Mango discount             loyalty program                         Istanbul Consumer Trend Seminar |
RECOMMERCE   Kuponomi             Daily deal voucher resale             platform                           Istanbul Consum...
RECOMMERCE   Adidas Philippines:             Refresh Your Gear                            Istanbul Consumer Trend Seminar |
RECOMMERCE   Patagonia & eBay:             Common Threads Initiative                            Istanbul Consumer Trend Se...
RE-COMMERCE           FUZZYNOMICS                        CUSTOWNERS   ACCESS-                                             ...
ACCESSHIP            “ACCESSHIP offers the ability to            try multiple products, freedom            from maintenanc...
ACCESSHIP   Daimler electric Car2Go:            pick up, leave anywhere                           Istanbul Consumer Trend ...
ACCESSHIP   Peugeot:            transport across van, car & cycle                            Istanbul Consumer Trend Semin...
ACCESSHIP            “Even big manufacturing brands            will become service brands”                                ...
RE-COMMERCE           FUZZYNOMICS                        CUSTOWNERS   ACCESS-                                             ...
MIY                                           trend      Istanbul Consumer Trend Seminar | watching                       ...
MYI      “MAKE IT YOURSELF:      Why it’s easier than ever for      consumers to design products      from scratch and the...
MYI   TechShop:      access professional manufacturing      for a low monthly fee                      Istanbul Consumer T...
MYI   Rowenta & EliumStudio:      Naturalis - make your own skin      care                     Istanbul Consumer Trend Sem...
MYI   Akbank Jazz Festival      Facebook app user-created      melodies into t-shirt designs                       Istanbu...
MYI      “MIY offers consumers control,      status and instant gratification”                                            ...
RE-COMMERCE           FUZZYNOMICS                        CUSTOWNERS   ACCESS-                                             ...
SELLSUMERS             “Consumers are realizing the             value of the things they can make             and sell, an...
SELLSUMERS                            “31% of UK Internet users sold                            goods or services online i...
SELLSUMERS   Imprima 3D:             Brazilian 3D printing             marketplace, launched Dec 2011                     ...
SELLSUMERS   Square:             Democratizing credit card             payments; 2m merchant mobile             accounts  ...
SELLSUMERS   VANCL Star:             Personal ‘storefront’ sales                              Istanbul Consumer Trend Semi...
SELLSUMERS   Kaiser Chiefs:             Craft & sell their album, your             way                              Istanb...
RE-COMMERCE           FUZZYNOMICS                        CUSTOWNERS   ACCESS-                                             ...
TASKSUMERS             “SELLSUMERS can sell their time             to other consumers and become             TASKSUMERS”  ...
TASKSUMERS   PleaseBringMe:             Tourists tasked with bringing             hard to obtain items                    ...
TASKSUMERS   mmMule:             Request items for delivery by             travelers                             Istanbul ...
RE-COMMERCE           FUZZYNOMICS                        CUSTOWNERS   ACCESS-                                             ...
PRESUMERS            “Consumers are not just buying            finished products, but willingly            and enthusiasti...
PRESUMERS   Kickstarter:            Crowd-funding site for creative            projects                            Istanbu...
PRESUMERS   Wujudkan            Indonesian site featuring start-            ups campaigning for funds                     ...
PRESUMERS   Handsup.cn:            Site responds to public demand            to source daily deals                        ...
RE-COMMERCE           FUZZYNOMICS                        CUSTOWNERS   ACCESS-                                             ...
CUSTOWNERS             “Consumers who move from             passively consuming a product,             towards actually in...
CUSTOWNERS   Mr & Mrs Smith:             Customer bonds with interest             redeemable on hotels                    ...
CUSTOWNERS   Smallknot:             Invest in local businesses                              Istanbul Consumer Trend Semina...
CUSTOWNERS   Barclaycard Ring:             Social credit card where members             share profits                     ...
CUSTOWNERS   friendsurance:             Shared insurance for cheaper             premiums                             Ista...
RE-COMMERCE           FUZZYNOMICS                        CUSTOWNERS   ACCESS-                                             ...
RE-                      MIY            TASKSUMERS                CUSTOWNERS  COMMERCE            ACCESS-         SELLSUME...
RE-                     MIY            TASKSUMERS                CUSTOWNERS   COMMERCE           ACCESS-         SELLSUMER...
THEBUSINESSARENA           Quite a ride!                                                        trend                 Ista...
CITY-   FUZZY-EMERGED                                  HUMAN          SUMERS   NOMICS                                     ...
HUMANBRANDS         “Consumers will expect if not         demand that brands mirror         society, and act genuinely,   ...
HUMANBRANDS         Abundance, quality, choice & identity                                                                 ...
HUMANBRANDS         How consumers see your brand?                                                                trend    ...
HUMANBRANDS   Online, how consumers see your brand...                                                                    t...
HUMANBRANDS         There are an increasing number of         brands out there that aren’t robots                         ...
HUMAN    Dove Ad Makeover         Replacing negative ads withBRANDS   self-esteem boosting ones                         Is...
RANDOMFLAWSOME        ACTS OF               KINDNESS                                                  trend           Ista...
FLAWSOME           “Consumers will embrace brands           that are FLAWSOME: brands           that are still brilliant d...
FLAWSOME                         “68% of consumers trust reviews                         more when they see both good     ...
FLAWSOME   Domino’s Pizza           Live streaming feedback in New           York’s Time Square, good and bad             ...
FLAWSOME   McDonald’s Canada:           YouTube video showing why           burgers don’t look like the photos            ...
FLAWSOME                         “Being FLAWSOME is ultimately                         about showing confidence in        ...
RANDOM ACTS OF KINDNESS                                                     trend                Istanbul Consumer Trend S...
RANDOM ACTS OFKINDNESS           “Its never been easier for brands           to surprise and delight audiences           w...
R.A.K.   Kleenex Israel:         Facebook flu care Packages                        Istanbul Consumer Trend Seminar |
R.A.K.   Kotex Israel:         Pinterest inspiration from         sanitary care brand                         Istanbul Con...
RANDOM ACTS OFKINDNESS           “For consumers long used to (and           annoyed by) distant, inflexible           and ...
SERVILE               TOUGHBRANDS                 LOVE                                                 trend          Ista...
TOUGH LOVE        “The time for unconditional        generosity is over. Brands that        demand that their customers   ...
TOUGH   Anthon Berg Chocolate:        Pop-up store sells chocolate forLOVE    good deeds                         Istanbul ...
TOUGH   Mexico City ‘Barter Market’        Government swaps recyclable wasteLOVE    for fresh produce via green        ‘cu...
SERVILEBRANDS          “Why serving is the new selling:          think about not screwing people          over, proactivel...
SERVILE   IKEA:          Boxes via billboardsBRANDS                    Istanbul Consumer Trend Seminar |
SERVILE   Chevrolet Orca:          Rescue DriveBRANDS                   Istanbul Consumer Trend Seminar |
SERVILE   GS25 Convenience stores:          Allows virtual storage of secondBRANDS    item in ‘two for one’ promotions    ...
SERVILE   Hellman’s & St. Marche:          Personalized receipt recipesBRANDS                     Istanbul Consumer Trend ...
SERVILEBRANDS          “Think marketing that isn’t          marketing.”                                                   ...
HUMAN                                                            SERVILEFLAWSOME                                          ...
TOUGH                      SERVILE       FLAWSOME      R.A.K.                                      LOVE                   ...
trendIstanbul Consumer Trend Seminar |   watching                                        .com
ENJOYED THE PRESENTATION?      NEXT                                                                        THERE IS MORE! ...
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Key Consumer Trends Part 2

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Key Consumer Trends Part 2 - Istanbul 2012, Venue: The Seed

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Transcript of "Key Consumer Trends Part 2"

  1. 1. PART IITHE BUSINESS ARENA trend Istanbul Consumer Trend Seminar | watching .com
  2. 2. THIS IS ONE OF THE PRESENTATIONS GIVEN AT TRENDWATCHING.COMS WELCOME ISTANBUL TREND SEMINAR  This presentation is exclusively for those who attended trendwatching.coms Trend Seminar in Istanbul on 6 September 2012.  The presentation is yours to read, refer to, pull apart & present to your colleagues. Use it to successfully launch on-trend innovations of your own. Dont hesitate to email me if you have any questions, and good luck! Henry Mason Global Head of Research and Managing Partner henry@trendwatching.com trend Istanbul Consumer Trend Seminar | watching .com
  3. 3. PLAIN SAILING?The business environment trend Istanbul Consumer Trend Seminar | watching .com
  4. 4. OR...?That’s morelike it! trend Istanbul Consumer Trend Seminar | watching .com
  5. 5. CATCHTHE WAVE Before it catches you! trend Istanbul Consumer Trend Seminar | watching .com
  6. 6. WHO & HOW CITY- FUZZY-EMERGED HUMAN SUMERS NOMICS trend Istanbul Consumer Trend Seminar | watching .com
  7. 7. REMAPPED Just some new airline routes, all full ;-) trend Istanbul Consumer Trend Seminar | watching .com
  8. 8. UBIQUITOUSGlobal brands, local consumers trend Istanbul Consumer Trend Seminar | watching .com
  9. 9. MASS &NICHE Strengthening both the MASS and the NICHE trend Istanbul Consumer Trend Seminar | watching .com
  10. 10. MASS ORNICHE trend Istanbul Consumer Trend Seminar | watching .com
  11. 11. CARE Doğanay: Exporting şalgam (beet juice) to Japanese consumers trend Istanbul Consumer Trend Seminar | watching .com
  12. 12. DON’T CAREBurger King bacon sundae trend Istanbul Consumer Trend Seminar | watching .com
  13. 13. CARE Eco-friendly Laundry by cycle trend Istanbul Consumer Trend Seminar | watching .com
  14. 14. DON’T CAREChina Minmetals: replica UNESCO Austrian village trend Istanbul Consumer Trend Seminar | watching .com
  15. 15. CITY- FUZZY-EMERGED HUMAN SUMERS NOMICS trend Istanbul Consumer Trend Seminar | watching .com
  16. 16. EMERGED “Rather than talking of ‘emerging’ markets, it’s clear that in many respects, Chinese, Indian and Brazilian, Turkish consumers (to mention just a few) have already EMERGED.” trend Istanbul Consumer Trend Seminar | watching .com
  17. 17. EMERGED MADE FUNCTION-FOR BRIC ALL RED FUNCTIONAL CARPET EXCEPTION- ALL New consumers, new business models, new opportunities trend Istanbul Consumer Trend Seminar | watching .com
  18. 18. EMERGED MADE FUNCTION-FOR BRIC ALL RED FUNCTIONAL CARPET EXCEPTION- ALL trend Istanbul Consumer Trend Seminar | watching .com
  19. 19. MADE FOR BRIC “Increasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging markets.” trend Istanbul Consumer Trend Seminar | watching .com
  20. 20. MADE FOR Aston Martin: 88 Limited edition cars for theCHINA Year of the Dragon Istanbul Consumer Trend Seminar |
  21. 21. MADE FOR Nike: Year of the Dragon t-shirts &CHINA sneakers Istanbul Consumer Trend Seminar |
  22. 22. MADE FOR Lucas Bols Yoghurt-based liqueur createdCHINA to cater to Chinese taste Istanbul Consumer Trend Seminar |
  23. 23. MADE FOR Hermès: limited edition saris onlyINDIA available in Mumbai Istanbul Consumer Trend Seminar |
  24. 24. MADE FOR Diageo: Masala Marke vodkaINDIA Istanbul Consumer Trend Seminar |
  25. 25. ?MADE FOR Next year ? ;-)TURKEY Istanbul Consumer Trend Seminar |
  26. 26. EMERGED MADE FUNCTION-FOR BRIC ALL RED FUNCTIONAL CARPET EXCEPTION- ALL trend Istanbul Consumer Trend Seminar | watching .com
  27. 27. REDCARPET “Businesses around the world are catering to, if not rolling out exclusive services for Chinese visitors and tourists.” trend Istanbul Consumer Trend Seminar | watching .com
  28. 28. RED Christie’s: Chinese translation of EnCARPET Primeur wine list Istanbul Consumer Trend Seminar |
  29. 29. RED Hilton & Vivienne Tam: Limited edition slippers enhanceCARPET Hilton Huanying Istanbul Consumer Trend Seminar |
  30. 30. RED Schiphol Airport: Chinese translation appCARPET Istanbul Consumer Trend Seminar |
  31. 31. SIDESTEP Think about how to combine trends trend Istanbul Consumer Trend Seminar | watching .com
  32. 32. RED Muğla Tourism Competition in China kicks offCARPET campaign for holiday-makers Istanbul Consumer Trend Seminar |
  33. 33. EMERGED MADE FUNCTION-FOR BRIC ALL RED FUNCTIONAL CARPET EXCEPTION- ALL trend Istanbul Consumer Trend Seminar | watching .com
  34. 34. EXCEPTIONALL trend Istanbul Consumer Trend Seminar | watching .com
  35. 35. EXCEPTIONAL BY ALL trend Istanbul Consumer Trend Seminar | watching .com
  36. 36. CREATIVEDESTRUCTION Schumpeter The destructive maelstrom of innovation. trend Istanbul Consumer Trend Seminar | watching .com
  37. 37. CREATIVEDESTRUCTION This is it ;-) trend Istanbul Consumer Trend Seminar | watching .com
  38. 38. EXCEPTIONALL “An avalanche of new brands, entrepreneurs and innovations from with global potential and appeal are coming with superior products and services, competing and even beating the established and entrenched incumbents at their own game.” trend Istanbul Consumer Trend Seminar | watching .com
  39. 39. EXCEPTIONALL Peak Games Third largest social gaming plat- form with 30m monthly users Istanbul Consumer Trend Seminar |
  40. 40. EXCEPTIONALL WeChat Weixin renamed WeChat for global appeal; over 100m users Istanbul Consumer Trend Seminar |
  41. 41. EXCEPTIONALL Bosideng: Chinese brand opens flagship store in London Istanbul Consumer Trend Seminar |
  42. 42. EXCEPTIONALL Peak: Chinese sports brand and NBA sponsor opens in LA Istanbul Consumer Trend Seminar |
  43. 43. NOT JUST ABOUT THE RICH trend Istanbul Consumer Trend Seminar | watching .com
  44. 44. EMERGED MADE FUNCTION-FOR BRIC ALL RED FUNCTIONAL CARPET EXCEPTION- ALL trend Istanbul Consumer Trend Seminar | watching .com
  45. 45. FUNCTIONAL “The opportunities to cater to the hundreds of millions of low- income consumers will be unprecedented.” trend Istanbul Consumer Trend Seminar | watching .com
  46. 46. FUNCTIONAL SABMiller Impala: Cassava beer Istanbul Consumer Trend Seminar |
  47. 47. FUNCTIONALFUNCTIONAL Safaricom Call-a-Doc offers access to doctors for 2 cents/ min Istanbul Consumer Trend Seminar |
  48. 48. FUNCTIONAL L&T Insurance & VimoSEMA: Micro insurance aimed at female migrant workers Istanbul Consumer Trend Seminar |
  49. 49. EMERGED MADE FUNCTION-FOR BRIC ALL RED FUNCTIONAL CARPET EXCEPTION- ALL trend Istanbul Consumer Trend Seminar | watching .com
  50. 50. FUNCTIONALL trend Istanbul Consumer Trend Seminar | watching .com
  51. 51. FUNCTIONAL FOR ALL trend Istanbul Consumer Trend Seminar | watching .com
  52. 52. FUNCTIONALL “The phenomenon of simple, small and/or cheap products and services designed for low(er)- income consumers in emerging markets that also have cross- over appeal in mature consumer societies.” trend Istanbul Consumer Trend Seminar | watching .com
  53. 53. FUNCTIONALL ReadySet Solar Charger: MTN in Africa; Kickstarter for the US Istanbul Consumer Trend Seminar |
  54. 54. FUNCTIONALL Unilever; Nestle Applying sachet marketing strategies in Europe Istanbul Consumer Trend Seminar |
  55. 55. FUNCTIONALL Cep-T Paracard Garanti and Turkcell partner with service aimed at unbanked Istanbul Consumer Trend Seminar |
  56. 56. EMERGED MADE FUNCTION-FOR BRIC ALL RED FUNCTIONAL CARPET EXCEPTION- ALLInspiration is global, opportunities are global, So should your outlook and ambition! trend Istanbul Consumer Trend Seminar | watching .com
  57. 57. MADE RED EXCEPTION- FUNCTION- FUNCTIONALFOR BRIC CARPET ALL ALL1. Vision2. New business concepts3. New products, services, experiences4. Marketing, advertising, PR trend Istanbul Consumer Trend Seminar | watching .com
  58. 58. MADE RED EXCEPTION- FUNCTION- FUNCTIONAL FOR BRIC CARPET ALL ALLNEXT1) Are you working with global brands to betterserve the new Turkish consumers?2) How are you catering to Chinese (and Indian,and Arab) consumers, both at home and abroad?3) What low-income lessons can you learn fromand apply, both at home and abroad? trend Istanbul Consumer Trend Seminar | watching .com
  59. 59. CITY- FUZZY-EMERGED HUMAN SUMERS NOMICS trend Istanbul Consumer Trend Seminar | watching .com
  60. 60. URBANOMICS “The future is utterly urban” trend Istanbul Consumer Trend Seminar | watching .com
  61. 61. URBANOMICS “Growing cities could inject up to USD 30 trillion a year into the world economy by 2025.” trend(Source: McKinsey Global Institute, June 2012) Istanbul Consumer Trend Seminar | watching .com
  62. 62. URBANOMICS “One billion people will enter the global consuming class by 2025.” trend(Source: McKinsey Global Institute, June 2012) Istanbul Consumer Trend Seminar | watching .com
  63. 63. NOWISMCITYSUMERS & NEWISMUrban consumers are CITYSUMERS trend Istanbul Consumer Trend Seminar | watching .com
  64. 64. CITYSUMERS “Why urban consumption is different: constant choice, abundance & never-ending newness make urban consumers more focused on experiences, more sophisticated, more demanding and more mature: CITYSUMERS” trend Istanbul Consumer Trend Seminar | watching .com
  65. 65. CITYSUMERS “Istanbul per capita GDP is more than 70% higher than the national average, third highest out of the 78 metro-regions in the OECD.” trend(Source: OECD, March 2008) Istanbul Consumer Trend Seminar | watching .com
  66. 66. CITYSUMERSURBANIZED MATURIALISM URBAN EXPERIENCE PRIDE MOBILE CRAMMING MOMENTS trend Istanbul Consumer Trend Seminar | watching .com
  67. 67. CITYSUMERSURBANIZED MATURIALISM URBAN EXPERIENCE PRIDE MOBILE CRAMMING MOMENTS trend Istanbul Consumer Trend Seminar | watching .com
  68. 68. URBANIZED Levi’s: Commuter Jeans Istanbul Consumer Trend Seminar |
  69. 69. URBANIZED Bibardakmeyve.com Deliveries of fresh fruit target time-starved officeworkers Istanbul Consumer Trend Seminar |
  70. 70. MAXI- Youngman Vehicle Group World’s largest bus carries 300METRO passengers Istanbul Consumer Trend Seminar |
  71. 71. MINI Daewoo Electronics: Mini Washing Machine is 1/5 theMETRO size of standard & wall-mountable Istanbul Consumer Trend Seminar |
  72. 72. ECO- Bosco Verticale: wooded skyscraperURBAN Istanbul Consumer Trend Seminar |
  73. 73. COUNTER TRENDURBAN Akyaka: Town proud to offer visitorsESCAPE experience of a “slow city” Istanbul Consumer Trend Seminar |
  74. 74. CITYSUMERSURBANIZED MATURIALISM URBAN EXPERIENCE PRIDE MOBILE CRAMMING MOMENTS trend Istanbul Consumer Trend Seminar | watching .com
  75. 75. URBAN PRIDE “You can’t go wrong delivering city-specific products, services and communications that capture a city’s character. URBAN PRIDE is a great, human and fun way to pay respect to CITYSUMERS.” trend Istanbul Consumer Trend Seminar | watching .com
  76. 76. URBAN PRIDE “67% of urban consumers identify themselves with their city, almost as many as the 69% that identify themselves with their nation”(Source: Metro International and trendUnited Minds, April 2011) Istanbul Consumer Trend Seminar | watching .com
  77. 77. URBAN Mavi: Istanbul themed t-shirts stillPRIDE popular in 8th year Istanbul Consumer Trend Seminar |
  78. 78. URBAN Converse: SoHo store sells exclusive NYC t-PRIDE shirts Istanbul Consumer Trend Seminar |
  79. 79. URBAN Yahoo! Bus Stop Derby Compete against differentPRIDE districts Istanbul Consumer Trend Seminar |
  80. 80. CITYSUMERSURBANIZED MATURIALISM URBAN EXPERIENCE PRIDE MOBILE CRAMMING MOMENTS trend Istanbul Consumer Trend Seminar | watching .com
  81. 81. MOBILEMOMENTS “For choice-rich urban consumers, every moment will be a mobile moment, and anything that is less than instant and seamless will be a source of frustration if not rage” trend Istanbul Consumer Trend Seminar | watching .com
  82. 82. MOBILE QR code shopping wallsMOMENTS Istanbul Consumer Trend Seminar |
  83. 83. MOBILE Mastercard At-seat snack delivery service atMOMENTS cinemas Istanbul Consumer Trend Seminar |
  84. 84. MOBILE Turkish Airlines: QR code treasure hunt aroundMOMENTS London Istanbul Consumer Trend Seminar |
  85. 85. MOBILE eBay Now: App offers USD 5 same day deliveryMOMENTS service from local stores Istanbul Consumer Trend Seminar |
  86. 86. URBANOMICSURBANIZED MATURIALISM URBAN EXPERIENCE PRIDE MOBILE CRAMMING MOMENTS trend Istanbul Consumer Trend Seminar | watching .com
  87. 87. EXPERIENCECRAMMING “As consumption gets more temporary and transient, deconstructing products into shorter, easier to digest and affordable versions, makes it possible for consumers to collect even more experiences as often as possible.” trend Istanbul Consumer Trend Seminar | watching .com
  88. 88. EXPERIENCE VertragingsApp: short stories to match a delayCRAMMING Istanbul Consumer Trend Seminar |
  89. 89. EXPERIENCE J&M Farm Detroit: 2-week Easter chick rentalCRAMMING Istanbul Consumer Trend Seminar |
  90. 90. EXPERIENCES & Make Cheese: mozzarella making kitINSTANT SKILLS Istanbul Consumer Trend Seminar |
  91. 91. SIDESTEP Think about how to combine trends trend Istanbul Consumer Trend Seminar | watching .com
  92. 92. URBANOMICSURBANIZED MATURIALISM URBAN EXPERIENCE PRIDE MOBILE CRAMMING MOMENTS trend Istanbul Consumer Trend Seminar | watching .com
  93. 93. MATURIALISM “Mature materialism. Experienced, urban, hyperconsumers are able to handle more daring innovations, more quirky flavors, more risqué experiences, and appreciate brands that are raw.” trend Istanbul Consumer Trend Seminar | watching .com
  94. 94. MATURIALISM W Hotel Taipei: Cocktail inspired flavors for the 2012 Mooncake Festival Istanbul Consumer Trend Seminar |
  95. 95. MATURIALISM Diesel India: “Sex sells, unfortunately we sell jeans” Knee-J promotion Istanbul Consumer Trend Seminar |
  96. 96. MATURIALISM Vibease Singapore: Remote control vibrator for long distance couples Istanbul Consumer Trend Seminar |
  97. 97. MATURIALISM Vietjet: Fined by aviation authority after dancing attendants in bikinis Istanbul Consumer Trend Seminar |
  98. 98. MATURIALISM Oreo: Pride Cookie Facebook post saw 219,643 likes, 66,845 shares and 36,011 comments (as of 27.08.12) Istanbul Consumer Trend Seminar |
  99. 99. MATURIALISM “Urban consumers are more tolerant of alternative lifestyles and products and services that push the boundaries” trend Istanbul Consumer Trend Seminar | watching .com
  100. 100. URBANOMICSURBANIZED MATURIALISM URBAN EXPERIENCE PRIDE MOBILE CRAMMING MOMENTS trend Istanbul Consumer Trend Seminar | watching .com
  101. 101. URBAN MOBILE EXPERIENCE URBANIZED MATURIALISM PRIDE MOMENTS CRAMMING1. Vision2. New business concepts3. New products, services, experiences4. Marketing, advertising, PR trend Istanbul Consumer Trend Seminar | watching .com
  102. 102. URBAN MOBILE EXPERIENCE URBANIZED MATURIALISM PRIDE MOMENTS CRAMMINGNEXTAre your products and services CITYSUMER-friendly?Think lifestyles, attitudes, demands but alsosizes, pricing structures, business models etc. trend Istanbul Consumer Trend Seminar | watching .com
  103. 103. CITY- FUZZY-EMERGED HUMAN SUMERS NOMICS trend Istanbul Consumer Trend Seminar | watching .com
  104. 104. FUZZYNOMICS “The relationship between producer and consumer; brand and customer is ever more blurred” trend Istanbul Consumer Trend Seminar | watching .com
  105. 105. RE-COMMERCE FUZZYNOMICS CUSTOWNERS ACCESS- PRESUMERS SHIP MIY TASKSUMERS SELLSUMERSSeven (yes, 7!) trends that deal with the changing relationships between consumers & producers .com trend watching Istanbul Consumer Trend Seminar |
  106. 106. RE-COMMERCE FUZZYNOMICS CUSTOWNERS ACCESS- PRESUMERS SHIP MIY TASKSUMERS SELLSUMERS trend Istanbul Consumer Trend Seminar | watching .com
  107. 107. RECOMMERCE “Consumers can now easily unlock the value of their past purchases and ‘trade in to trade up’, alleviate financial strains, and/or quell environmental and ethical concerns.” trend Istanbul Consumer Trend Seminar | watching .com
  108. 108. RECOMMERCE eBay Instant Sale: sell direct from the device Istanbul Consumer Trend Seminar |
  109. 109. RECOMMERCE Mango for Mango discount loyalty program Istanbul Consumer Trend Seminar |
  110. 110. RECOMMERCE Kuponomi Daily deal voucher resale platform Istanbul Consumer Trend Seminar |
  111. 111. RECOMMERCE Adidas Philippines: Refresh Your Gear Istanbul Consumer Trend Seminar |
  112. 112. RECOMMERCE Patagonia & eBay: Common Threads Initiative Istanbul Consumer Trend Seminar |
  113. 113. RE-COMMERCE FUZZYNOMICS CUSTOWNERS ACCESS- PRESUMERS SHIP MIY TASKSUMERS SELLSUMERS trend Istanbul Consumer Trend Seminar | watching .com
  114. 114. ACCESSHIP “ACCESSHIP offers the ability to try multiple products, freedom from maintenance and lower upfront costs than ownership – yet still delivers the same ultimate experience at the moment of use.” trend Istanbul Consumer Trend Seminar | watching .com
  115. 115. ACCESSHIP Daimler electric Car2Go: pick up, leave anywhere Istanbul Consumer Trend Seminar |
  116. 116. ACCESSHIP Peugeot: transport across van, car & cycle Istanbul Consumer Trend Seminar |
  117. 117. ACCESSHIP “Even big manufacturing brands will become service brands” trend Istanbul Consumer Trend Seminar | watching .com
  118. 118. RE-COMMERCE FUZZYNOMICS CUSTOWNERS ACCESS- PRESUMERS SHIP MIY TASKSUMERS SELLSUMERS trend Istanbul Consumer Trend Seminar | watching .com
  119. 119. MIY trend Istanbul Consumer Trend Seminar | watching .com
  120. 120. MYI “MAKE IT YOURSELF: Why it’s easier than ever for consumers to design products from scratch and then turn them into physical goods” trend Istanbul Consumer Trend Seminar | watching .com
  121. 121. MYI TechShop: access professional manufacturing for a low monthly fee Istanbul Consumer Trend Seminar |
  122. 122. MYI Rowenta & EliumStudio: Naturalis - make your own skin care Istanbul Consumer Trend Seminar |
  123. 123. MYI Akbank Jazz Festival Facebook app user-created melodies into t-shirt designs Istanbul Consumer Trend Seminar |
  124. 124. MYI “MIY offers consumers control, status and instant gratification” trend Istanbul Consumer Trend Seminar | watching .com
  125. 125. RE-COMMERCE FUZZYNOMICS CUSTOWNERS ACCESS- PRESUMERS SHIP MIY TASKSUMERS SELLSUMERS trend Istanbul Consumer Trend Seminar | watching .com
  126. 126. SELLSUMERS “Consumers are realizing the value of the things they can make and sell, and opting to become SELLSUMERS.” trend Istanbul Consumer Trend Seminar | watching .com
  127. 127. SELLSUMERS “31% of UK Internet users sold goods or services online in 2011, up from 21% in 2010.” trend(Source: Office of National Statistics (UK), 2012) Istanbul Consumer Trend Seminar | watching .com
  128. 128. SELLSUMERS Imprima 3D: Brazilian 3D printing marketplace, launched Dec 2011 Istanbul Consumer Trend Seminar |
  129. 129. SELLSUMERS Square: Democratizing credit card payments; 2m merchant mobile accounts Istanbul Consumer Trend Seminar |
  130. 130. SELLSUMERS VANCL Star: Personal ‘storefront’ sales Istanbul Consumer Trend Seminar |
  131. 131. SELLSUMERS Kaiser Chiefs: Craft & sell their album, your way Istanbul Consumer Trend Seminar |
  132. 132. RE-COMMERCE FUZZYNOMICS CUSTOWNERS ACCESS- PRESUMERS SHIP MIY TASKSUMERS SELLSUMERS trend Istanbul Consumer Trend Seminar | watching .com
  133. 133. TASKSUMERS “SELLSUMERS can sell their time to other consumers and become TASKSUMERS” trend Istanbul Consumer Trend Seminar | watching .com
  134. 134. TASKSUMERS PleaseBringMe: Tourists tasked with bringing hard to obtain items Istanbul Consumer Trend Seminar |
  135. 135. TASKSUMERS mmMule: Request items for delivery by travelers Istanbul Consumer Trend Seminar |
  136. 136. RE-COMMERCE FUZZYNOMICS CUSTOWNERS ACCESS- PRESUMERS SHIP MIY TASKSUMERS SELLSUMERS trend Istanbul Consumer Trend Seminar | watching .com
  137. 137. PRESUMERS “Consumers are not just buying finished products, but willingly and enthusiastically supporting and participating in the funding and production of goods.” trend Istanbul Consumer Trend Seminar | watching .com
  138. 138. PRESUMERS Kickstarter: Crowd-funding site for creative projects Istanbul Consumer Trend Seminar |
  139. 139. PRESUMERS Wujudkan Indonesian site featuring start- ups campaigning for funds Istanbul Consumer Trend Seminar |
  140. 140. PRESUMERS Handsup.cn: Site responds to public demand to source daily deals Istanbul Consumer Trend Seminar |
  141. 141. RE-COMMERCE FUZZYNOMICS CUSTOWNERS ACCESS- PRESUMERS SHIP MIY TASKSUMERS SELLSUMERS trend Istanbul Consumer Trend Seminar | watching .com
  142. 142. CUSTOWNERS “Consumers who move from passively consuming a product, towards actually investing if not owning a stake in the brands they buy from.” trend Istanbul Consumer Trend Seminar | watching .com
  143. 143. CUSTOWNERS Mr & Mrs Smith: Customer bonds with interest redeemable on hotels Istanbul Consumer Trend Seminar |
  144. 144. CUSTOWNERS Smallknot: Invest in local businesses Istanbul Consumer Trend Seminar |
  145. 145. CUSTOWNERS Barclaycard Ring: Social credit card where members share profits Istanbul Consumer Trend Seminar |
  146. 146. CUSTOWNERS friendsurance: Shared insurance for cheaper premiums Istanbul Consumer Trend Seminar |
  147. 147. RE-COMMERCE FUZZYNOMICS CUSTOWNERS ACCESS- PRESUMERS SHIP MIY TASKSUMERS SELLSUMERS Traditional consumption and ownership is passe. trend Istanbul Consumer Trend Seminar | watching .com
  148. 148. RE- MIY TASKSUMERS CUSTOWNERS COMMERCE ACCESS- SELLSUMERS PRESUMERS SHIP1. Vision2. New business concepts3. New products, services, experiences4. Marketing, advertising, PR trend Istanbul Consumer Trend Seminar | watching .com
  149. 149. RE- MIY TASKSUMERS CUSTOWNERS COMMERCE ACCESS- SELLSUMERS PRESUMERS SHIPNEXTWhat new models of ownership are you cateringto, if not encouraging?Look at the four types of new consumer. Are theyon your radar? trend Istanbul Consumer Trend Seminar | watching .com
  150. 150. THEBUSINESSARENA Quite a ride! trend Istanbul Consumer Trend Seminar | | watching São Paulo Consumer Trend Seminar .com
  151. 151. CITY- FUZZY-EMERGED HUMAN SUMERS NOMICS trend Istanbul Consumer Trend Seminar | watching .com
  152. 152. HUMANBRANDS “Consumers will expect if not demand that brands mirror society, and act genuinely, honestly and openly.” trend Istanbul Consumer Trend Seminar | watching .com
  153. 153. HUMANBRANDS Abundance, quality, choice & identity trend Istanbul Consumer Trend Seminar | watching .com
  154. 154. HUMANBRANDS How consumers see your brand? trend Istanbul Consumer Trend Seminar | watching .com
  155. 155. HUMANBRANDS Online, how consumers see your brand... trend Istanbul Consumer Trend Seminar | watching .com
  156. 156. HUMANBRANDS There are an increasing number of brands out there that aren’t robots Istanbul Consumer Trend Seminar | trend watching .com
  157. 157. HUMAN Dove Ad Makeover Replacing negative ads withBRANDS self-esteem boosting ones Istanbul Consumer Trend Seminar |
  158. 158. RANDOMFLAWSOME ACTS OF KINDNESS trend Istanbul Consumer Trend Seminar | watching .com
  159. 159. FLAWSOME “Consumers will embrace brands that are FLAWSOME: brands that are still brilliant despite having flaws; even being flawed (and being open about it) can be awesome.” trend Istanbul Consumer Trend Seminar | watching .com
  160. 160. FLAWSOME “68% of consumers trust reviews more when they see both good and bad scores, while 30% suspect censorship or faked reviews if there aren’t any negative comments or reviews” trend(Source: Reevoo.com, January 2012) Istanbul Consumer Trend Seminar | watching .com
  161. 161. FLAWSOME Domino’s Pizza Live streaming feedback in New York’s Time Square, good and bad Istanbul Consumer Trend Seminar |
  162. 162. FLAWSOME McDonald’s Canada: YouTube video showing why burgers don’t look like the photos Istanbul Consumer Trend Seminar |
  163. 163. FLAWSOME “Being FLAWSOME is ultimately about showing confidence in your product, and respect for your customers.” trend(Source: Reevoo.com, January 2012) Istanbul Consumer Trend Seminar | watching .com
  164. 164. RANDOM ACTS OF KINDNESS trend Istanbul Consumer Trend Seminar | watching .com
  165. 165. RANDOM ACTS OFKINDNESS “Its never been easier for brands to surprise and delight audiences with R.A.K. at just the right moment, especially with consumers disclosing more information about their needs or wants via social media.” trend Istanbul Consumer Trend Seminar | watching .com
  166. 166. R.A.K. Kleenex Israel: Facebook flu care Packages Istanbul Consumer Trend Seminar |
  167. 167. R.A.K. Kotex Israel: Pinterest inspiration from sanitary care brand Istanbul Consumer Trend Seminar |
  168. 168. RANDOM ACTS OFKINDNESS “For consumers long used to (and annoyed by) distant, inflexible and self-serving corporations, any acts of kindness by brands will be gratefully received.” trend Istanbul Consumer Trend Seminar | watching .com
  169. 169. SERVILE TOUGHBRANDS LOVE trend Istanbul Consumer Trend Seminar | watching .com
  170. 170. TOUGH LOVE “The time for unconditional generosity is over. Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper- demanding of consumers.” trend Istanbul Consumer Trend Seminar | watching .com
  171. 171. TOUGH Anthon Berg Chocolate: Pop-up store sells chocolate forLOVE good deeds Istanbul Consumer Trend Seminar |
  172. 172. TOUGH Mexico City ‘Barter Market’ Government swaps recyclable wasteLOVE for fresh produce via green ‘currency’ Istanbul Consumer Trend Seminar |
  173. 173. SERVILEBRANDS “Why serving is the new selling: think about not screwing people over, proactively trying to solve problems, proactively trying to save consumers money and being genuinely helpful.” trend Istanbul Consumer Trend Seminar | watching .com
  174. 174. SERVILE IKEA: Boxes via billboardsBRANDS Istanbul Consumer Trend Seminar |
  175. 175. SERVILE Chevrolet Orca: Rescue DriveBRANDS Istanbul Consumer Trend Seminar |
  176. 176. SERVILE GS25 Convenience stores: Allows virtual storage of secondBRANDS item in ‘two for one’ promotions Istanbul Consumer Trend Seminar |
  177. 177. SERVILE Hellman’s & St. Marche: Personalized receipt recipesBRANDS Istanbul Consumer Trend Seminar |
  178. 178. SERVILEBRANDS “Think marketing that isn’t marketing.” trend Istanbul Consumer Trend Seminar | watching .com
  179. 179. HUMAN SERVILEFLAWSOME BRANDS TOUGH R.A.K. LOVE Just embrace it ;-) Istanbul Consumer Trend Seminar | trend watching .com
  180. 180. TOUGH SERVILE FLAWSOME R.A.K. LOVE BRANDSNEXTThis is all about what consumers think of yourbrand.You cant pull any of this off if consumers donttrust & respect you... trend Istanbul Consumer Trend Seminar | watching .com
  181. 181. trendIstanbul Consumer Trend Seminar | watching .com
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