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Key Consumer Trends Part 2
 

Key Consumer Trends Part 2

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Key Consumer Trends Part 2 - Istanbul 2012, Venue: The Seed

Key Consumer Trends Part 2 - Istanbul 2012, Venue: The Seed

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    Key Consumer Trends Part 2 Key Consumer Trends Part 2 Presentation Transcript

    • PART IITHE BUSINESS ARENA trend Istanbul Consumer Trend Seminar | watching .com
    • THIS IS ONE OF THE PRESENTATIONS GIVEN AT TRENDWATCHING.COMS WELCOME ISTANBUL TREND SEMINAR  This presentation is exclusively for those who attended trendwatching.coms Trend Seminar in Istanbul on 6 September 2012.  The presentation is yours to read, refer to, pull apart & present to your colleagues. Use it to successfully launch on-trend innovations of your own. Dont hesitate to email me if you have any questions, and good luck! Henry Mason Global Head of Research and Managing Partner henry@trendwatching.com trend Istanbul Consumer Trend Seminar | watching .com
    • PLAIN SAILING?The business environment trend Istanbul Consumer Trend Seminar | watching .com
    • OR...?That’s morelike it! trend Istanbul Consumer Trend Seminar | watching .com
    • CATCHTHE WAVE Before it catches you! trend Istanbul Consumer Trend Seminar | watching .com
    • WHO & HOW CITY- FUZZY-EMERGED HUMAN SUMERS NOMICS trend Istanbul Consumer Trend Seminar | watching .com
    • REMAPPED Just some new airline routes, all full ;-) trend Istanbul Consumer Trend Seminar | watching .com
    • UBIQUITOUSGlobal brands, local consumers trend Istanbul Consumer Trend Seminar | watching .com
    • MASS &NICHE Strengthening both the MASS and the NICHE trend Istanbul Consumer Trend Seminar | watching .com
    • MASS ORNICHE trend Istanbul Consumer Trend Seminar | watching .com
    • CARE Doğanay: Exporting şalgam (beet juice) to Japanese consumers trend Istanbul Consumer Trend Seminar | watching .com
    • DON’T CAREBurger King bacon sundae trend Istanbul Consumer Trend Seminar | watching .com
    • CARE Eco-friendly Laundry by cycle trend Istanbul Consumer Trend Seminar | watching .com
    • DON’T CAREChina Minmetals: replica UNESCO Austrian village trend Istanbul Consumer Trend Seminar | watching .com
    • CITY- FUZZY-EMERGED HUMAN SUMERS NOMICS trend Istanbul Consumer Trend Seminar | watching .com
    • EMERGED “Rather than talking of ‘emerging’ markets, it’s clear that in many respects, Chinese, Indian and Brazilian, Turkish consumers (to mention just a few) have already EMERGED.” trend Istanbul Consumer Trend Seminar | watching .com
    • EMERGED MADE FUNCTION-FOR BRIC ALL RED FUNCTIONAL CARPET EXCEPTION- ALL New consumers, new business models, new opportunities trend Istanbul Consumer Trend Seminar | watching .com
    • EMERGED MADE FUNCTION-FOR BRIC ALL RED FUNCTIONAL CARPET EXCEPTION- ALL trend Istanbul Consumer Trend Seminar | watching .com
    • MADE FOR BRIC “Increasing numbers of global brands will launch new products or even new brands dedicated (or at least paying proper respect) to consumers in emerging markets.” trend Istanbul Consumer Trend Seminar | watching .com
    • MADE FOR Aston Martin: 88 Limited edition cars for theCHINA Year of the Dragon Istanbul Consumer Trend Seminar |
    • MADE FOR Nike: Year of the Dragon t-shirts &CHINA sneakers Istanbul Consumer Trend Seminar |
    • MADE FOR Lucas Bols Yoghurt-based liqueur createdCHINA to cater to Chinese taste Istanbul Consumer Trend Seminar |
    • MADE FOR Hermès: limited edition saris onlyINDIA available in Mumbai Istanbul Consumer Trend Seminar |
    • MADE FOR Diageo: Masala Marke vodkaINDIA Istanbul Consumer Trend Seminar |
    • ?MADE FOR Next year ? ;-)TURKEY Istanbul Consumer Trend Seminar |
    • EMERGED MADE FUNCTION-FOR BRIC ALL RED FUNCTIONAL CARPET EXCEPTION- ALL trend Istanbul Consumer Trend Seminar | watching .com
    • REDCARPET “Businesses around the world are catering to, if not rolling out exclusive services for Chinese visitors and tourists.” trend Istanbul Consumer Trend Seminar | watching .com
    • RED Christie’s: Chinese translation of EnCARPET Primeur wine list Istanbul Consumer Trend Seminar |
    • RED Hilton & Vivienne Tam: Limited edition slippers enhanceCARPET Hilton Huanying Istanbul Consumer Trend Seminar |
    • RED Schiphol Airport: Chinese translation appCARPET Istanbul Consumer Trend Seminar |
    • SIDESTEP Think about how to combine trends trend Istanbul Consumer Trend Seminar | watching .com
    • RED Muğla Tourism Competition in China kicks offCARPET campaign for holiday-makers Istanbul Consumer Trend Seminar |
    • EMERGED MADE FUNCTION-FOR BRIC ALL RED FUNCTIONAL CARPET EXCEPTION- ALL trend Istanbul Consumer Trend Seminar | watching .com
    • EXCEPTIONALL trend Istanbul Consumer Trend Seminar | watching .com
    • EXCEPTIONAL BY ALL trend Istanbul Consumer Trend Seminar | watching .com
    • CREATIVEDESTRUCTION Schumpeter The destructive maelstrom of innovation. trend Istanbul Consumer Trend Seminar | watching .com
    • CREATIVEDESTRUCTION This is it ;-) trend Istanbul Consumer Trend Seminar | watching .com
    • EXCEPTIONALL “An avalanche of new brands, entrepreneurs and innovations from with global potential and appeal are coming with superior products and services, competing and even beating the established and entrenched incumbents at their own game.” trend Istanbul Consumer Trend Seminar | watching .com
    • EXCEPTIONALL Peak Games Third largest social gaming plat- form with 30m monthly users Istanbul Consumer Trend Seminar |
    • EXCEPTIONALL WeChat Weixin renamed WeChat for global appeal; over 100m users Istanbul Consumer Trend Seminar |
    • EXCEPTIONALL Bosideng: Chinese brand opens flagship store in London Istanbul Consumer Trend Seminar |
    • EXCEPTIONALL Peak: Chinese sports brand and NBA sponsor opens in LA Istanbul Consumer Trend Seminar |
    • NOT JUST ABOUT THE RICH trend Istanbul Consumer Trend Seminar | watching .com
    • EMERGED MADE FUNCTION-FOR BRIC ALL RED FUNCTIONAL CARPET EXCEPTION- ALL trend Istanbul Consumer Trend Seminar | watching .com
    • FUNCTIONAL “The opportunities to cater to the hundreds of millions of low- income consumers will be unprecedented.” trend Istanbul Consumer Trend Seminar | watching .com
    • FUNCTIONAL SABMiller Impala: Cassava beer Istanbul Consumer Trend Seminar |
    • FUNCTIONALFUNCTIONAL Safaricom Call-a-Doc offers access to doctors for 2 cents/ min Istanbul Consumer Trend Seminar |
    • FUNCTIONAL L&T Insurance & VimoSEMA: Micro insurance aimed at female migrant workers Istanbul Consumer Trend Seminar |
    • EMERGED MADE FUNCTION-FOR BRIC ALL RED FUNCTIONAL CARPET EXCEPTION- ALL trend Istanbul Consumer Trend Seminar | watching .com
    • FUNCTIONALL trend Istanbul Consumer Trend Seminar | watching .com
    • FUNCTIONAL FOR ALL trend Istanbul Consumer Trend Seminar | watching .com
    • FUNCTIONALL “The phenomenon of simple, small and/or cheap products and services designed for low(er)- income consumers in emerging markets that also have cross- over appeal in mature consumer societies.” trend Istanbul Consumer Trend Seminar | watching .com
    • FUNCTIONALL ReadySet Solar Charger: MTN in Africa; Kickstarter for the US Istanbul Consumer Trend Seminar |
    • FUNCTIONALL Unilever; Nestle Applying sachet marketing strategies in Europe Istanbul Consumer Trend Seminar |
    • FUNCTIONALL Cep-T Paracard Garanti and Turkcell partner with service aimed at unbanked Istanbul Consumer Trend Seminar |
    • EMERGED MADE FUNCTION-FOR BRIC ALL RED FUNCTIONAL CARPET EXCEPTION- ALLInspiration is global, opportunities are global, So should your outlook and ambition! trend Istanbul Consumer Trend Seminar | watching .com
    • MADE RED EXCEPTION- FUNCTION- FUNCTIONALFOR BRIC CARPET ALL ALL1. Vision2. New business concepts3. New products, services, experiences4. Marketing, advertising, PR trend Istanbul Consumer Trend Seminar | watching .com
    • MADE RED EXCEPTION- FUNCTION- FUNCTIONAL FOR BRIC CARPET ALL ALLNEXT1) Are you working with global brands to betterserve the new Turkish consumers?2) How are you catering to Chinese (and Indian,and Arab) consumers, both at home and abroad?3) What low-income lessons can you learn fromand apply, both at home and abroad? trend Istanbul Consumer Trend Seminar | watching .com
    • CITY- FUZZY-EMERGED HUMAN SUMERS NOMICS trend Istanbul Consumer Trend Seminar | watching .com
    • URBANOMICS “The future is utterly urban” trend Istanbul Consumer Trend Seminar | watching .com
    • URBANOMICS “Growing cities could inject up to USD 30 trillion a year into the world economy by 2025.” trend(Source: McKinsey Global Institute, June 2012) Istanbul Consumer Trend Seminar | watching .com
    • URBANOMICS “One billion people will enter the global consuming class by 2025.” trend(Source: McKinsey Global Institute, June 2012) Istanbul Consumer Trend Seminar | watching .com
    • NOWISMCITYSUMERS & NEWISMUrban consumers are CITYSUMERS trend Istanbul Consumer Trend Seminar | watching .com
    • CITYSUMERS “Why urban consumption is different: constant choice, abundance & never-ending newness make urban consumers more focused on experiences, more sophisticated, more demanding and more mature: CITYSUMERS” trend Istanbul Consumer Trend Seminar | watching .com
    • CITYSUMERS “Istanbul per capita GDP is more than 70% higher than the national average, third highest out of the 78 metro-regions in the OECD.” trend(Source: OECD, March 2008) Istanbul Consumer Trend Seminar | watching .com
    • CITYSUMERSURBANIZED MATURIALISM URBAN EXPERIENCE PRIDE MOBILE CRAMMING MOMENTS trend Istanbul Consumer Trend Seminar | watching .com
    • CITYSUMERSURBANIZED MATURIALISM URBAN EXPERIENCE PRIDE MOBILE CRAMMING MOMENTS trend Istanbul Consumer Trend Seminar | watching .com
    • URBANIZED Levi’s: Commuter Jeans Istanbul Consumer Trend Seminar |
    • URBANIZED Bibardakmeyve.com Deliveries of fresh fruit target time-starved officeworkers Istanbul Consumer Trend Seminar |
    • MAXI- Youngman Vehicle Group World’s largest bus carries 300METRO passengers Istanbul Consumer Trend Seminar |
    • MINI Daewoo Electronics: Mini Washing Machine is 1/5 theMETRO size of standard & wall-mountable Istanbul Consumer Trend Seminar |
    • ECO- Bosco Verticale: wooded skyscraperURBAN Istanbul Consumer Trend Seminar |
    • COUNTER TRENDURBAN Akyaka: Town proud to offer visitorsESCAPE experience of a “slow city” Istanbul Consumer Trend Seminar |
    • CITYSUMERSURBANIZED MATURIALISM URBAN EXPERIENCE PRIDE MOBILE CRAMMING MOMENTS trend Istanbul Consumer Trend Seminar | watching .com
    • URBAN PRIDE “You can’t go wrong delivering city-specific products, services and communications that capture a city’s character. URBAN PRIDE is a great, human and fun way to pay respect to CITYSUMERS.” trend Istanbul Consumer Trend Seminar | watching .com
    • URBAN PRIDE “67% of urban consumers identify themselves with their city, almost as many as the 69% that identify themselves with their nation”(Source: Metro International and trendUnited Minds, April 2011) Istanbul Consumer Trend Seminar | watching .com
    • URBAN Mavi: Istanbul themed t-shirts stillPRIDE popular in 8th year Istanbul Consumer Trend Seminar |
    • URBAN Converse: SoHo store sells exclusive NYC t-PRIDE shirts Istanbul Consumer Trend Seminar |
    • URBAN Yahoo! Bus Stop Derby Compete against differentPRIDE districts Istanbul Consumer Trend Seminar |
    • CITYSUMERSURBANIZED MATURIALISM URBAN EXPERIENCE PRIDE MOBILE CRAMMING MOMENTS trend Istanbul Consumer Trend Seminar | watching .com
    • MOBILEMOMENTS “For choice-rich urban consumers, every moment will be a mobile moment, and anything that is less than instant and seamless will be a source of frustration if not rage” trend Istanbul Consumer Trend Seminar | watching .com
    • MOBILE QR code shopping wallsMOMENTS Istanbul Consumer Trend Seminar |
    • MOBILE Mastercard At-seat snack delivery service atMOMENTS cinemas Istanbul Consumer Trend Seminar |
    • MOBILE Turkish Airlines: QR code treasure hunt aroundMOMENTS London Istanbul Consumer Trend Seminar |
    • MOBILE eBay Now: App offers USD 5 same day deliveryMOMENTS service from local stores Istanbul Consumer Trend Seminar |
    • URBANOMICSURBANIZED MATURIALISM URBAN EXPERIENCE PRIDE MOBILE CRAMMING MOMENTS trend Istanbul Consumer Trend Seminar | watching .com
    • EXPERIENCECRAMMING “As consumption gets more temporary and transient, deconstructing products into shorter, easier to digest and affordable versions, makes it possible for consumers to collect even more experiences as often as possible.” trend Istanbul Consumer Trend Seminar | watching .com
    • EXPERIENCE VertragingsApp: short stories to match a delayCRAMMING Istanbul Consumer Trend Seminar |
    • EXPERIENCE J&M Farm Detroit: 2-week Easter chick rentalCRAMMING Istanbul Consumer Trend Seminar |
    • EXPERIENCES & Make Cheese: mozzarella making kitINSTANT SKILLS Istanbul Consumer Trend Seminar |
    • SIDESTEP Think about how to combine trends trend Istanbul Consumer Trend Seminar | watching .com
    • URBANOMICSURBANIZED MATURIALISM URBAN EXPERIENCE PRIDE MOBILE CRAMMING MOMENTS trend Istanbul Consumer Trend Seminar | watching .com
    • MATURIALISM “Mature materialism. Experienced, urban, hyperconsumers are able to handle more daring innovations, more quirky flavors, more risqué experiences, and appreciate brands that are raw.” trend Istanbul Consumer Trend Seminar | watching .com
    • MATURIALISM W Hotel Taipei: Cocktail inspired flavors for the 2012 Mooncake Festival Istanbul Consumer Trend Seminar |
    • MATURIALISM Diesel India: “Sex sells, unfortunately we sell jeans” Knee-J promotion Istanbul Consumer Trend Seminar |
    • MATURIALISM Vibease Singapore: Remote control vibrator for long distance couples Istanbul Consumer Trend Seminar |
    • MATURIALISM Vietjet: Fined by aviation authority after dancing attendants in bikinis Istanbul Consumer Trend Seminar |
    • MATURIALISM Oreo: Pride Cookie Facebook post saw 219,643 likes, 66,845 shares and 36,011 comments (as of 27.08.12) Istanbul Consumer Trend Seminar |
    • MATURIALISM “Urban consumers are more tolerant of alternative lifestyles and products and services that push the boundaries” trend Istanbul Consumer Trend Seminar | watching .com
    • URBANOMICSURBANIZED MATURIALISM URBAN EXPERIENCE PRIDE MOBILE CRAMMING MOMENTS trend Istanbul Consumer Trend Seminar | watching .com
    • URBAN MOBILE EXPERIENCE URBANIZED MATURIALISM PRIDE MOMENTS CRAMMING1. Vision2. New business concepts3. New products, services, experiences4. Marketing, advertising, PR trend Istanbul Consumer Trend Seminar | watching .com
    • URBAN MOBILE EXPERIENCE URBANIZED MATURIALISM PRIDE MOMENTS CRAMMINGNEXTAre your products and services CITYSUMER-friendly?Think lifestyles, attitudes, demands but alsosizes, pricing structures, business models etc. trend Istanbul Consumer Trend Seminar | watching .com
    • CITY- FUZZY-EMERGED HUMAN SUMERS NOMICS trend Istanbul Consumer Trend Seminar | watching .com
    • FUZZYNOMICS “The relationship between producer and consumer; brand and customer is ever more blurred” trend Istanbul Consumer Trend Seminar | watching .com
    • RE-COMMERCE FUZZYNOMICS CUSTOWNERS ACCESS- PRESUMERS SHIP MIY TASKSUMERS SELLSUMERSSeven (yes, 7!) trends that deal with the changing relationships between consumers & producers .com trend watching Istanbul Consumer Trend Seminar |
    • RE-COMMERCE FUZZYNOMICS CUSTOWNERS ACCESS- PRESUMERS SHIP MIY TASKSUMERS SELLSUMERS trend Istanbul Consumer Trend Seminar | watching .com
    • RECOMMERCE “Consumers can now easily unlock the value of their past purchases and ‘trade in to trade up’, alleviate financial strains, and/or quell environmental and ethical concerns.” trend Istanbul Consumer Trend Seminar | watching .com
    • RECOMMERCE eBay Instant Sale: sell direct from the device Istanbul Consumer Trend Seminar |
    • RECOMMERCE Mango for Mango discount loyalty program Istanbul Consumer Trend Seminar |
    • RECOMMERCE Kuponomi Daily deal voucher resale platform Istanbul Consumer Trend Seminar |
    • RECOMMERCE Adidas Philippines: Refresh Your Gear Istanbul Consumer Trend Seminar |
    • RECOMMERCE Patagonia & eBay: Common Threads Initiative Istanbul Consumer Trend Seminar |
    • RE-COMMERCE FUZZYNOMICS CUSTOWNERS ACCESS- PRESUMERS SHIP MIY TASKSUMERS SELLSUMERS trend Istanbul Consumer Trend Seminar | watching .com
    • ACCESSHIP “ACCESSHIP offers the ability to try multiple products, freedom from maintenance and lower upfront costs than ownership – yet still delivers the same ultimate experience at the moment of use.” trend Istanbul Consumer Trend Seminar | watching .com
    • ACCESSHIP Daimler electric Car2Go: pick up, leave anywhere Istanbul Consumer Trend Seminar |
    • ACCESSHIP Peugeot: transport across van, car & cycle Istanbul Consumer Trend Seminar |
    • ACCESSHIP “Even big manufacturing brands will become service brands” trend Istanbul Consumer Trend Seminar | watching .com
    • RE-COMMERCE FUZZYNOMICS CUSTOWNERS ACCESS- PRESUMERS SHIP MIY TASKSUMERS SELLSUMERS trend Istanbul Consumer Trend Seminar | watching .com
    • MIY trend Istanbul Consumer Trend Seminar | watching .com
    • MYI “MAKE IT YOURSELF: Why it’s easier than ever for consumers to design products from scratch and then turn them into physical goods” trend Istanbul Consumer Trend Seminar | watching .com
    • MYI TechShop: access professional manufacturing for a low monthly fee Istanbul Consumer Trend Seminar |
    • MYI Rowenta & EliumStudio: Naturalis - make your own skin care Istanbul Consumer Trend Seminar |
    • MYI Akbank Jazz Festival Facebook app user-created melodies into t-shirt designs Istanbul Consumer Trend Seminar |
    • MYI “MIY offers consumers control, status and instant gratification” trend Istanbul Consumer Trend Seminar | watching .com
    • RE-COMMERCE FUZZYNOMICS CUSTOWNERS ACCESS- PRESUMERS SHIP MIY TASKSUMERS SELLSUMERS trend Istanbul Consumer Trend Seminar | watching .com
    • SELLSUMERS “Consumers are realizing the value of the things they can make and sell, and opting to become SELLSUMERS.” trend Istanbul Consumer Trend Seminar | watching .com
    • SELLSUMERS “31% of UK Internet users sold goods or services online in 2011, up from 21% in 2010.” trend(Source: Office of National Statistics (UK), 2012) Istanbul Consumer Trend Seminar | watching .com
    • SELLSUMERS Imprima 3D: Brazilian 3D printing marketplace, launched Dec 2011 Istanbul Consumer Trend Seminar |
    • SELLSUMERS Square: Democratizing credit card payments; 2m merchant mobile accounts Istanbul Consumer Trend Seminar |
    • SELLSUMERS VANCL Star: Personal ‘storefront’ sales Istanbul Consumer Trend Seminar |
    • SELLSUMERS Kaiser Chiefs: Craft & sell their album, your way Istanbul Consumer Trend Seminar |
    • RE-COMMERCE FUZZYNOMICS CUSTOWNERS ACCESS- PRESUMERS SHIP MIY TASKSUMERS SELLSUMERS trend Istanbul Consumer Trend Seminar | watching .com
    • TASKSUMERS “SELLSUMERS can sell their time to other consumers and become TASKSUMERS” trend Istanbul Consumer Trend Seminar | watching .com
    • TASKSUMERS PleaseBringMe: Tourists tasked with bringing hard to obtain items Istanbul Consumer Trend Seminar |
    • TASKSUMERS mmMule: Request items for delivery by travelers Istanbul Consumer Trend Seminar |
    • RE-COMMERCE FUZZYNOMICS CUSTOWNERS ACCESS- PRESUMERS SHIP MIY TASKSUMERS SELLSUMERS trend Istanbul Consumer Trend Seminar | watching .com
    • PRESUMERS “Consumers are not just buying finished products, but willingly and enthusiastically supporting and participating in the funding and production of goods.” trend Istanbul Consumer Trend Seminar | watching .com
    • PRESUMERS Kickstarter: Crowd-funding site for creative projects Istanbul Consumer Trend Seminar |
    • PRESUMERS Wujudkan Indonesian site featuring start- ups campaigning for funds Istanbul Consumer Trend Seminar |
    • PRESUMERS Handsup.cn: Site responds to public demand to source daily deals Istanbul Consumer Trend Seminar |
    • RE-COMMERCE FUZZYNOMICS CUSTOWNERS ACCESS- PRESUMERS SHIP MIY TASKSUMERS SELLSUMERS trend Istanbul Consumer Trend Seminar | watching .com
    • CUSTOWNERS “Consumers who move from passively consuming a product, towards actually investing if not owning a stake in the brands they buy from.” trend Istanbul Consumer Trend Seminar | watching .com
    • CUSTOWNERS Mr & Mrs Smith: Customer bonds with interest redeemable on hotels Istanbul Consumer Trend Seminar |
    • CUSTOWNERS Smallknot: Invest in local businesses Istanbul Consumer Trend Seminar |
    • CUSTOWNERS Barclaycard Ring: Social credit card where members share profits Istanbul Consumer Trend Seminar |
    • CUSTOWNERS friendsurance: Shared insurance for cheaper premiums Istanbul Consumer Trend Seminar |
    • RE-COMMERCE FUZZYNOMICS CUSTOWNERS ACCESS- PRESUMERS SHIP MIY TASKSUMERS SELLSUMERS Traditional consumption and ownership is passe. trend Istanbul Consumer Trend Seminar | watching .com
    • RE- MIY TASKSUMERS CUSTOWNERS COMMERCE ACCESS- SELLSUMERS PRESUMERS SHIP1. Vision2. New business concepts3. New products, services, experiences4. Marketing, advertising, PR trend Istanbul Consumer Trend Seminar | watching .com
    • RE- MIY TASKSUMERS CUSTOWNERS COMMERCE ACCESS- SELLSUMERS PRESUMERS SHIPNEXTWhat new models of ownership are you cateringto, if not encouraging?Look at the four types of new consumer. Are theyon your radar? trend Istanbul Consumer Trend Seminar | watching .com
    • THEBUSINESSARENA Quite a ride! trend Istanbul Consumer Trend Seminar | | watching São Paulo Consumer Trend Seminar .com
    • CITY- FUZZY-EMERGED HUMAN SUMERS NOMICS trend Istanbul Consumer Trend Seminar | watching .com
    • HUMANBRANDS “Consumers will expect if not demand that brands mirror society, and act genuinely, honestly and openly.” trend Istanbul Consumer Trend Seminar | watching .com
    • HUMANBRANDS Abundance, quality, choice & identity trend Istanbul Consumer Trend Seminar | watching .com
    • HUMANBRANDS How consumers see your brand? trend Istanbul Consumer Trend Seminar | watching .com
    • HUMANBRANDS Online, how consumers see your brand... trend Istanbul Consumer Trend Seminar | watching .com
    • HUMANBRANDS There are an increasing number of brands out there that aren’t robots Istanbul Consumer Trend Seminar | trend watching .com
    • HUMAN Dove Ad Makeover Replacing negative ads withBRANDS self-esteem boosting ones Istanbul Consumer Trend Seminar |
    • RANDOMFLAWSOME ACTS OF KINDNESS trend Istanbul Consumer Trend Seminar | watching .com
    • FLAWSOME “Consumers will embrace brands that are FLAWSOME: brands that are still brilliant despite having flaws; even being flawed (and being open about it) can be awesome.” trend Istanbul Consumer Trend Seminar | watching .com
    • FLAWSOME “68% of consumers trust reviews more when they see both good and bad scores, while 30% suspect censorship or faked reviews if there aren’t any negative comments or reviews” trend(Source: Reevoo.com, January 2012) Istanbul Consumer Trend Seminar | watching .com
    • FLAWSOME Domino’s Pizza Live streaming feedback in New York’s Time Square, good and bad Istanbul Consumer Trend Seminar |
    • FLAWSOME McDonald’s Canada: YouTube video showing why burgers don’t look like the photos Istanbul Consumer Trend Seminar |
    • FLAWSOME “Being FLAWSOME is ultimately about showing confidence in your product, and respect for your customers.” trend(Source: Reevoo.com, January 2012) Istanbul Consumer Trend Seminar | watching .com
    • RANDOM ACTS OF KINDNESS trend Istanbul Consumer Trend Seminar | watching .com
    • RANDOM ACTS OFKINDNESS “Its never been easier for brands to surprise and delight audiences with R.A.K. at just the right moment, especially with consumers disclosing more information about their needs or wants via social media.” trend Istanbul Consumer Trend Seminar | watching .com
    • R.A.K. Kleenex Israel: Facebook flu care Packages Istanbul Consumer Trend Seminar |
    • R.A.K. Kotex Israel: Pinterest inspiration from sanitary care brand Istanbul Consumer Trend Seminar |
    • RANDOM ACTS OFKINDNESS “For consumers long used to (and annoyed by) distant, inflexible and self-serving corporations, any acts of kindness by brands will be gratefully received.” trend Istanbul Consumer Trend Seminar | watching .com
    • SERVILE TOUGHBRANDS LOVE trend Istanbul Consumer Trend Seminar | watching .com
    • TOUGH LOVE “The time for unconditional generosity is over. Brands that demand that their customers themselves also give and contribute (both to individuals and society) will earn the respect of even the most hyper- demanding of consumers.” trend Istanbul Consumer Trend Seminar | watching .com
    • TOUGH Anthon Berg Chocolate: Pop-up store sells chocolate forLOVE good deeds Istanbul Consumer Trend Seminar |
    • TOUGH Mexico City ‘Barter Market’ Government swaps recyclable wasteLOVE for fresh produce via green ‘currency’ Istanbul Consumer Trend Seminar |
    • SERVILEBRANDS “Why serving is the new selling: think about not screwing people over, proactively trying to solve problems, proactively trying to save consumers money and being genuinely helpful.” trend Istanbul Consumer Trend Seminar | watching .com
    • SERVILE IKEA: Boxes via billboardsBRANDS Istanbul Consumer Trend Seminar |
    • SERVILE Chevrolet Orca: Rescue DriveBRANDS Istanbul Consumer Trend Seminar |
    • SERVILE GS25 Convenience stores: Allows virtual storage of secondBRANDS item in ‘two for one’ promotions Istanbul Consumer Trend Seminar |
    • SERVILE Hellman’s & St. Marche: Personalized receipt recipesBRANDS Istanbul Consumer Trend Seminar |
    • SERVILEBRANDS “Think marketing that isn’t marketing.” trend Istanbul Consumer Trend Seminar | watching .com
    • HUMAN SERVILEFLAWSOME BRANDS TOUGH R.A.K. LOVE Just embrace it ;-) Istanbul Consumer Trend Seminar | trend watching .com
    • TOUGH SERVILE FLAWSOME R.A.K. LOVE BRANDSNEXTThis is all about what consumers think of yourbrand.You cant pull any of this off if consumers donttrust & respect you... trend Istanbul Consumer Trend Seminar | watching .com
    • trendIstanbul Consumer Trend Seminar | watching .com
    • ENJOYED THE PRESENTATION? NEXT THERE IS MORE! SIGN UP! TREND BRIEFINGS TIPS PREMIUM SERVICE To receive our free monthly Read all our previous free Want to track and apply trends Need access to all the vital consumer Trend Briefings by email Trend Briefings, all the way yourself? Click here for our top trends, insights and innovations? Our back to 2002! tips. Premium Service is for you.If you have any comments, suggestions or questions then please ABOUT USdo let us know. Just email: Established in 2002, trendwatching.com is the world’s leading trend firm, scanning the globe for theANDREA THORN most promising consumer trends, insights and related hands-on business ideas. Our PremiumHead of Client Services Service counts many of the world’s leading brands as clients, while our free monthly Trend Briefingsandrea@trendwatching.com go out to over 160,000 subscribers in 180 countries. More at www.trendwatching.com