Key Consumer Trends  Part 1
Upcoming SlideShare
Loading in...5
×
 

Key Consumer Trends Part 1

on

  • 1,317 views

Consumer Trend SeminarIstanbul - Place: The Seed - 2012

Consumer Trend SeminarIstanbul - Place: The Seed - 2012

Statistics

Views

Total Views
1,317
Views on SlideShare
1,252
Embed Views
65

Actions

Likes
4
Downloads
71
Comments
0

1 Embed 65

http://salihseckinsevinc.com 65

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Key Consumer Trends  Part 1 Key Consumer Trends Part 1 Presentation Transcript

  • Hoş geldiniz!Key Consumer TrendsIstanbul, 6 September 2012Henry MasonGlobal Head of Research & Managing Partnertrendwatching.com trend Istanbul Consumer Trend Seminar | watching .com
  • THIS IS ONE OF THE PRESENTATIONS GIVEN AT TRENDWATCHING.COMS WELCOME ISTANBUL TREND SEMINAR  This presentation is exclusively for those who attended trendwatching.coms Trend Seminar in Istanbul on 6 September 2012.  The presentation is yours to read, refer to, pull apart & present to your colleagues. Use it to successfully launch on-trend innovations of your own. Dont hesitate to email me if you have any questions, and good luck! Henry Mason Global Head of Research and Managing Partner henry@trendwatching.com trend Istanbul Consumer Trend Seminar | watching .com
  • YOU! trend Istanbul Consumer Trend Seminar | watching .com
  • PIZZA Dubai’s Red Tomato Pizza: bluetooth connected fridgeBUTTON magnet Istanbul Consumer Trend Seminar |
  • KLM MEET View passengers’ social media profiles& SEAT Istanbul Consumer Trend Seminar |
  • ‘COOL’ LG Frostine skincare range features refrigerated productsSKINCARE Istanbul Consumer Trend Seminar |
  • TWOQUESTIONS Yes or No? What trends? trend Johannesburg Consumer Trend Seminar | | watching Istanbul Consumer Trend Seminar .com
  • PIZZA Dubai’s Red Tomato Pizza: bluetooth connected fridgeBUTTON magnet Istanbul Consumer Trend Seminar |
  • KLM MEET View passengers’ social media profiles& SEAT Istanbul Consumer Trend Seminar |
  • ‘COOL’ LG Frostine skincare range features refrigerated productsSKINCARE Istanbul Consumer Trend Seminar |
  • VERDICT Yes or No? trend Johannesburg Consumer Trend Seminar | | watching Istanbul Consumer Trend Seminar .com
  • PIZZA Dubai’s Red Tomato Pizza: bluetooth connected fridgeBUTTON magnet Istanbul Consumer Trend Seminar |
  • ANOTHER Evian Smart Drop: Wifi fridge magnetBUTTON Istanbul Consumer Trend Seminar |
  • AND Turkcell Mobile Order: NFC magnet & app links toANOTHER ;-) Burger King, Migros & Aygaz Istanbul Consumer Trend Seminar |
  • KLM MEET View passengers’ social media profiles& SEAT Istanbul Consumer Trend Seminar |
  • ‘COOL’ LG Frostine skincare range features refrigerated productsSKINCARE Istanbul Consumer Trend Seminar |
  • NOT ABOUTYOU trend Istanbul Consumer Trend Seminar | watching .com
  • ABOUT US Since 2002200,000 subscribers, 1,300 clients, 2,000 spotters trend Istanbul Consumer Trend Seminar | watching .com
  • TÜRKCESI VAR trendIstanbul Consumer Trend Seminar | watching .com
  • HAPPYSPOTTING trendIstanbul Consumer Trend Seminar | watching .com
  • A WORLD Sharing (& collecting)TOUR ;-) insights from audiences around the world trend Istanbul Consumer Trend Seminar | watching .com
  • An intense download ;-) Global; Local; ApplyTODAY trend Istanbul Consumer Trend Seminar | watching .com
  • A CURATED GLIMPSE Highlighting global best practices trend Istanbul Consumer Trend Seminar | watching .com
  • UP TOYOU! To take, adapt, run with and launch innovations of your own! trend Istanbul Consumer Trend Seminar | watching .com
  • ALLYOURS!Yours to use & abuse: all example details & URLs trend Istanbul Consumer Trend Seminar | watching .com
  • TRENDS More than just what’s ‘hot’ trend Istanbul Consumer Trend Seminar | watching .com
  • TRENDS No crystal ball; short term futures trend Istanbul Consumer Trend Seminar | watching .com
  • TRENDS, SMALL AND BIG Macro Consumer Industry trend Istanbul Consumer Trend Seminar | watching .com
  • DEFINE Consumer trend: “A manifestation of something that has‘unlocked’ or newly serviced an existing consumer need, desire, want or value.” trend Istanbul Consumer Trend Seminar | watching .com
  • KNOW WHY Insights - Inspiration - Innovation - SUCCESS trend Istanbul Consumer Trend Seminar | watching .com
  • KNOW WHY Believe in better trend Istanbul Consumer Trend Seminar | watching .com
  • APPLY Vision New business concepts New products, services, experiences Marketing, advertising, PR trend Istanbul Consumer Trend Seminar | watching .com
  • CREATIVEDESTRUCTION Schumpeter The destructive maelstrom of innovation. trend Istanbul Consumer Trend Seminar | watching .com
  • CREATIVEDESTRUCTION Yours or someone else’s? trend Istanbul Consumer Trend Seminar | watching .com
  • CREATIVE >DESTRUCTION THE GLOBAL BRAIN trend Istanbul Consumer Trend Seminar | watching .com
  • LOOK CROSS-INDUSTRYCrowdsourcing: Goldcorp & Lisbon City Hall trend Istanbul Consumer Trend Seminar | watching .com
  • EXPECTATIONECONOMY Who’s setting your customers’ expectations? trend Istanbul Consumer Trend Seminar | watching .com
  • KEY THOUGHT FOR TODAY SO LISTEN UP! ;-) trend Istanbul Consumer Trend Seminar | watching .com
  • AMIDABUNDANCE trend Istanbul Consumer Trend Seminar | watching .com
  • DESPITEBLASÉ trend Istanbul Consumer Trend Seminar | watching .com
  • EXCITEMENT Consumers will still get excited about good, useful,sustainable, brilliant products, services & experiences trend Istanbul Consumer Trend Seminar | watching .com
  • MACROTRENDS trend Istanbul Consumer Trend Seminar | watching .com
  • THE GREATCONVERGENCE Global economic shifts trend Istanbul Consumer Trend Seminar | watching .com
  • FINANCIALINSTABILITYSustained growth? trend Istanbul Consumer Trend Seminar | watching .com
  • POLITICALINSTABILITYIn governments we trust? trend Istanbul Consumer Trend Seminar | watching .com
  • HAVES 1% trend Istanbul Consumer Trend Seminar | watching .com
  • HAVES vsHAVE NOTS 1% vs 99% trend Istanbul Consumer Trend Seminar | watching .com
  • GLOBALIZATIONTensions & fragmentation trend Istanbul Consumer Trend Seminar | watching .com
  • DIVERSE DEMOGRAPHICSOlder, more urban, more Asian, more mobile trend Istanbul Consumer Trend Seminar | watching .com
  • PRICING THEPLANET Natural resources & environmental constraints trend Istanbul Consumer Trend Seminar | watching .com
  • SUSTAINABLESOLUTIONS Within reach? trend Istanbul Consumer Trend Seminar | watching .com
  • SCIENTIFICINNOVATION Nanotech, biotech, new materials etc. trend Istanbul Consumer Trend Seminar | watching .com
  • ELECTRONICDATA &PRIVACY Greater awareness & scrutiny of governments & corporations. trend Istanbul Consumer Trend Seminar | watching .com
  • YOUR(MACRO)PLAYING FIELD trend Istanbul Consumer Trend Seminar | watching .com
  • ON TO THECONSUMERTRENDS! trend Istanbul Consumer Trend Seminar | watching .com
  • STATUSPHERE INFOLUST “D”: DISCOVER & DECIDE trend Istanbul Consumer Trend Seminar | watching .com
  • STATUSPHERE trend Istanbul Consumer Trend Seminar | watching .com
  • STATUS The most expensive, the biggest, the blingest trend Istanbul Consumer Trend Seminar | watching .com
  • STATUSPHERE Some thoughts from the street... trend Istanbul Consumer Trend Seminar | watching .com
  • STATUSPHERE “Status can also be about acquired skills, about eco-credentials, about generosity, about connectivity… All of which makes for a far more diversified STATUSPHERE” trend Istanbul Consumer Trend Seminar | watching .com
  • STATUSPHERE ‘Status’ is more diverse than ever trend Istanbul Consumer Trend Seminar | watching .com
  • BIGGERBETTERHARDERFASTER MM Cab trend Istanbul Consumer Trend Seminar | watching .com
  • STATUSPHERE Abercrombie & Fitch opened in Hong Kong trend Istanbul Consumer Trend Seminar | watching .com
  • STATUSPHERE While in Paris, queues are for museums trend Istanbul Consumer Trend Seminar | watching .com
  • STATUSPHEREOh wait! That’s not a museum... trend Istanbul Consumer Trend Seminar | watching .com
  • STATUSPHERE trendIstanbul Consumer Trend Seminar | watching .com
  • STATUSPHERE To be UNLIKE the Joneses (or the Şahins ;-) trend Istanbul Consumer Trend Seminar | watching .com
  • Louis Vuitton: customization fromSTATUSPHERE London to Shanghai trend Istanbul Consumer Trend Seminar | watching .com
  • FLUID STATUS The same consumer can focus on different STATUSPHERES at different times trend Istanbul Consumer Trend Seminar | watching .com
  • LESS & STATUSUnconsumption:Sustainability? Above itall? Enlightenment? trend Istanbul Consumer Trend Seminar | watching .com
  • BIGGERBETTER BRAND MEHARDER STATUSPHERESTATUSSTORIES ECO-STATUS GIVING STATUS & SKILLS STATUS STATUS SMARTS trend Istanbul Consumer Trend Seminar | watching .com
  • STATUS STORIES trend Istanbul Consumer Trend Seminar | watching .com
  • STATUS Babylonstoren Luxury hotel invites guests toSTORIES pick their own produce Istanbul Consumer Trend Seminar |
  • STATUS China Post: Postcard ‘from’ spaceSTORIES Istanbul Consumer Trend Seminar |
  • STATUS Ikea Norway: Knit tour own iPad mittensSTORIES Istanbul Consumer Trend Seminar |
  • STATUS Triple Major & Bodega: secret storesSTOR(I)ES Istanbul Consumer Trend Seminar |
  • BIGGERBETTER BRAND MEHARDER STATUSPHERESTATUSSTORIES ECO-STATUS GIVING STATUS & SKILLS STATUS STATUS SMARTS trend Istanbul Consumer Trend Seminar | watching .com
  • STATUS SKILLS trend Istanbul Consumer Trend Seminar | watching .com
  • STATUS Ritz-Carlton Beijing: At-home cooking classes fromSKILLS head chefs for 10,000 RMB Istanbul Consumer Trend Seminar |
  • STATUS CerModern From October 2012, Ankara art center will offer filmmaking courses withSKILLS instruction from industry pros Istanbul Consumer Trend Seminar |
  • STATUS Setur Sedventure: Professional Suha Derbent toSKILLS instruct tourists on photo-safari Istanbul Consumer Trend Seminar |
  • BIGGERBETTER BRAND MEHARDER STATUSPHERESTATUSSTORIES ECO-STATUS GIVING STATUS & SKILLS STATUS STATUS SMARTS trend Istanbul Consumer Trend Seminar | watching .com
  • STATUS SMARTS trend Istanbul Consumer Trend Seminar | watching .com
  • STATUS Codecademy’s CodeYear: weekly coding lessonsSMARTS Istanbul Consumer Trend Seminar |
  • STATUS Political Tours: Current affairs first handSMARTS Istanbul Consumer Trend Seminar |
  • BIGGERBETTER BRAND MEHARDER STATUSPHERESTATUSSTORIES ECO-STATUS GIVING STATUS & SKILLS STATUS STATUS SMARTS trend Istanbul Consumer Trend Seminar | watching .com
  • GIVING &STATUS GENERATION G: That’s G for Generosity, not Greed! trend Istanbul Consumer Trend Seminar | watching .com
  • GIVING &STATUS Recession & disgust; attractive altruism; culture of collaboration trend Istanbul Consumer Trend Seminar | watching .com
  • GENERATIONG Gates & Buffett; Steve Jobs; Yuri Milner trend Istanbul Consumer Trend Seminar | watching .com
  • EMBEDDED GENEROSITY trend Istanbul Consumer Trend Seminar | watching .com
  • EMBEDDED Toms Shoes: Buy one give oneGENEROSITY Istanbul Consumer Trend Seminar |
  • EMBEDDED Sketchers: Bobs buy one give one cloneGENEROSITY Istanbul Consumer Trend Seminar |
  • EMBEDDED Havaianas: 50,000 pairs for UNICEF at 50GENEROSITY Istanbul Consumer Trend Seminar |
  • GENERATION GEMBEDDED Casa do Zezinho: Buy one get halfGENEROSITY Istanbul Consumer Trend Seminar |
  • EMBEDDED LA-based Raven Denim: K-pop group Dal Shabet createsGENEROSITY jeans for charity Istanbul Consumer Trend Seminar |
  • EMBEDDED Saught Jewelry: Handcrafted by Cambodians fromGENEROSITY unexploded landmine material Istanbul Consumer Trend Seminar |
  • SIDESTEP Think about how to combine trends trend Istanbul Consumer Trend Seminar | watching .com
  • BIGGERBETTER BRAND MEHARDER STATUSPHERESTATUSSTORIES ECO-STATUS GIVING STATUS & SKILLS STATUS STATUS SMARTS trend Istanbul Consumer Trend Seminar | watching .com
  • ECO-STATUS trend Istanbul Consumer Trend Seminar | watching .com
  • ECO-STATUSECO- Porsche: Battery powered supercarICONIC Istanbul Consumer Trend Seminar |
  • ECO-STATUSECO- Magnificent Revolution: London’s cycle-in cinemaSTORIES Istanbul Consumer Trend Seminar |
  • ECO- Gyeongwan Koo: Seed-tipped chopstick can beSTORIES planted in soil after use Istanbul Consumer Trend Seminar |
  • ECO- Casualsakks Cushions made from recycledSTORIES coffee sacks Istanbul Consumer Trend Seminar |
  • BIGGER ONLINE STATUSBETTER & BRAND MEHARDER STATUSPHERESTATUSSTORIES ECO-STATUS GIVING STATUS & SKILLS STATUS STATUS SMARTS trend Istanbul Consumer Trend Seminar | watching .com
  • ONLINE STATUS trend Istanbul Consumer Trend Seminar | watching .com
  • ONLINE STATUS Virtual visibility is social currency.After all, what does it matter if it’s not seen (& recorded) online? trend Istanbul Consumer Trend Seminar | watching .com
  • ONLINE STATUSONLINE P1.CN: Chinese invitation-only socialSTATUS network; 1.2 million members Istanbul Consumer Trend Seminar |
  • ONLINE STATUSONLINE WeTopia: Social gaming for good: 800k players,GENEROSITY 1m gallons of water, 650k meals, 2 schools built Istanbul Consumer Trend Seminar |
  • ONLINE STATUSONLINE Greenpocket: Compete to reduce carbonECO-STATUS footprint Istanbul Consumer Trend Seminar |
  • ONLINE STATUSON TO OFF Stitchtagram: Instagram cushions Istanbul Consumer Trend Seminar |
  • ONLINE STATUSREAL WORLD Nike Brazil: Road running social networkLIKING updates Istanbul Consumer Trend Seminar |
  • ONLINE STATUSREAL WORLD ING-DiBa: Digital basketball, completeLIKING with Facebook support Istanbul Consumer Trend Seminar |
  • BRAND ME trend Istanbul Consumer Trend Seminar | watching .com
  • ONLINE STATUSBRAND ME Mxit Judge Me: South African photo rating service gains over 400k users in less than a month Istanbul Consumer Trend Seminar |
  • ONLINE STATUSBRAND ME Arnet Reputación Online: Social status booster Istanbul Consumer Trend Seminar |
  • ONLINE STATUSBRAND ME Axa France: Protection Familiale Integr@le online reputation insurance Istanbul Consumer Trend Seminar |
  • ONLINE STATUSBRAND ME Weibo Bridge: Influential users (>2,000 active followers) share ad revenues Istanbul Consumer Trend Seminar |
  • BRAND ME “Consumers will be as focused on their personal brands as you are on yours. Are you paying them the proper respect they desire?” trend Istanbul Consumer Trend Seminar | watching .com
  • The STATUSPHERE is fragmenting. Which spheres do you (& your products) appeal to? BIGGER BETTER BRAND ME HARDER STATUSPHERE STATUS STORIES ECO-STATUS GIVING STATUS & SKILLS STATUS STATUS SMARTS trend Istanbul Consumer Trend Seminar | watching .com
  • BIGGER GIVING STATUS BETTER & BRAND ME SKILLS HARDER STATUS STATUS STATUS ECO-STATUS STORIES SMARTSNEXTWrite down 3 products you offer & match them tothe STATUSPHERES.Do you have any gaps?Do you have any customers who might be in thatsphere, and if so, how can you cater to them? trend Istanbul Consumer Trend Seminar | watching .com
  • NEWISM trend Istanbul Consumer Trend Seminar | watching .com
  • NEWISM “Consumers crave the new: because it represents innovation, advancement, excitement, experiences and status.” trend Istanbul Consumer Trend Seminar | watching .com
  • THE GLOBAL BRAIN Increasingly, ‘new’ is ‘better’ trend Istanbul Consumer Trend Seminar | watching .com
  • NEWISM &ONLINEThe online world is relentlessly accelerating and amplifying trend everything: information, excitement, attention .com Istanbul Consumer Trend Seminar | watching
  • “Online culture is the culture” trend Istanbul Consumer Trend Seminar | watching .com
  • 2004!“Online culture is the culture” trend Istanbul Consumer Trend Seminar | watching .com
  • ONLINECULTURE trend Istanbul Consumer Trend Seminar | watching .com
  • ONLINECULTURE World’s first ‘Twitter wedding’ in Üsküdar trend Istanbul Consumer Trend Seminar | watching .com
  • ONLINECULTURE Where the innovation action is! trend Istanbul Consumer Trend Seminar | watching .com
  • NEWISM &TECHLUST Online & tech innovations empower consumers &promise to service existing needs in new (& better) ways trend watching Istanbul Consumer Trend Seminar | .com
  • ONLINE SUPER POWERSInstant & total transparency, more control, choice,personalization, relevance and more, more, more... trend Istanbul Consumer Trend Seminar | watching São Paulo Consumer Trend Seminar | .com
  • OFFLINE SUPERPOWERS Mega-empowered mobile consumers! trend Istanbul Consumer Trend Seminar | watching .com
  • OFF LINE SUPER POWERS “63% of women and 73% of men ages 18-34 say they don’t go an hour without checking their phones.” trend(Source: Lookout & Harris, May 2012) Istanbul Consumer Trend Seminar | watching .com
  • STATUSPHERE INFOLUST “D”: DISCOVER & DECIDE trend Istanbul Consumer Trend Seminar | watching .com
  • INFOLUST “Forget information overload. Consumers face an almost total lack of information*” * Information that is relevant, useful & timely trend Istanbul Consumer Trend Seminar | watching .com
  • INFOLUSTOFF=ON SAFETY NETREAL-TIMERELEVANCE DIY HEALTH PROUD TO BENCHMARKED PROVE IT POINT & KNOW LIFE & BUY trend Istanbul Consumer Trend Seminar | watching .com
  • OFF = ON “Mobile data traffic in 2011 was eight times the size of the entire global Internet in 2000.” trend(Source: Cisco, February 2012) Istanbul Consumer Trend Seminar | watching .com
  • OFF = ON “Offline is online: success will be about seamlessly bringing those features that consumers love about the online world, into the offline world” trend Istanbul Consumer Trend Seminar | watching .com
  • OFF = ON JC Penney: findmore kiosks in store Istanbul Consumer Trend Seminar |
  • OFF = ON Westfield: Shopping mall search Istanbul Consumer Trend Seminar |
  • OFF = ON C&A Brazil: Facebook-enabled clothes hangers Istanbul Consumer Trend Seminar |
  • INFOLUSTOFF=ON SAFETY NETREAL-TIMERELEVANCE DIY HEALTH PROUD TO BENCHMARKED PROVE IT POINT & KNOW LIFE & BUY trend Istanbul Consumer Trend Seminar | watching .com
  • REAL-TIMERELEVANCE “Real-time is the only time.” trend Istanbul Consumer Trend Seminar | watching .com
  • REAL-TIMERELEVANCE “Between May 2011 and February 2012, the number of smartphone owners getting real-time location- based information on their phones rose from 55% to 74%.” trend(Source: Pew, May 2012) Istanbul Consumer Trend Seminar | watching .com
  • REAL-TIME RELEVANCE “By 2016, there will be over 10 billion mobile-connected devices, including machine-to-machine (M2M) modules, more that the worlds population at that time (7.3 billion).” trend(Source: Cisco, February 2012) Istanbul Consumer Trend Seminar | watching .com
  • REAL-TIME Boondoggle: Weather-dependent wake upRELEVANCE calls Istanbul Consumer Trend Seminar |
  • REAL-TIME SK Telecom: Cart screens give real-time dataRELEVANCE Istanbul Consumer Trend Seminar |
  • INFOLUSTOFF=ON SAFETY NETREAL-TIMERELEVANCE DIY HEALTH PROUD TO BENCHMARKED PROVE IT POINT & KNOW LIFE & BUY trend Istanbul Consumer Trend Seminar | watching .com
  • PROUD TOPROVE IT “Brands need to move from just ‘having nothing hide’, to showing and proving everything they do.” trend Istanbul Consumer Trend Seminar | watching .com
  • INFOLUST If governments can’t keep secrets, do you think your brand can? trend Istanbul Consumer Trend Seminar | watching .com
  • INFOLUSTPROUD TO City of Chicago: GPS snow ploughs to provePROVE IT fairness Istanbul Consumer Trend Seminar |
  • INFOLUSTPROUD TO Yi Mu Tian: Organic farm offers vegetablePROVE IT camera tracking Istanbul Consumer Trend Seminar |
  • INFOLUSTPROUD TO Honest By: Totally transparent fashionPROVE IT Istanbul Consumer Trend Seminar |
  • INFOLUSTOFF=ON SAFETY NETREAL-TIMERELEVANCE DIY HEALTH PROUD TO BENCHMARKED PROVE IT POINT & KNOW LIFE & BUY trend Istanbul Consumer Trend Seminar | watching .com
  • POINT & KNOW trend Istanbul Consumer Trend Seminar | watching .com
  • POINT & KNOW “Smartphone-toting consumers are embracing a world in which they can find out about anything they see or hear, even if they don’t know what it is or can’t describe it in words.” trend Istanbul Consumer Trend Seminar | watching .com
  • POINT &KNOW trend Istanbul Consumer Trend Seminar | watching .com
  • POINT &KNOW trend Istanbul Consumer Trend Seminar | watching .com
  • POINT & WordLens: on-the-go translationsKNOW Istanbul Consumer Trend Seminar |
  • POINT & KLIK: Bought by Facebook. WhereKNOW next? Istanbul Consumer Trend Seminar |
  • POINT & Adidas Originals sneaker scannerKNOW & BUY Istanbul Consumer Trend Seminar |
  • POINT & Hyundai Home Shopping: AR apps suggests accessoriesKNOW & BUY based on current outfit Istanbul Consumer Trend Seminar |
  • POINT & Amazon Flow and eBay appsKNOW & BUY Istanbul Consumer Trend Seminar |
  • POINT &KNOW & BUY “POINT-KNOW-BUY will reshape consumers’ info-expectations, search behavior and purchasing patterns, bringing consumers real-world instant visual information gratification.” trend Istanbul Consumer Trend Seminar | watching .com
  • INFOLUSTOFF=ON SAFETY NETREAL-TIMERELEVANCE DIY HEALTH PROUD TO BENCHMARKED PROVE IT POINT & KNOW LIFE & BUY trend Istanbul Consumer Trend Seminar | watching .com
  • BENCHMARKED LIFE “New technologies mean that consumers can now satisfy their personal INFOLUST and gain insights into their own behavior; allowing them to better manage, monitor & adapt their daily lives and activities.” trend Istanbul Consumer Trend Seminar | watching .com
  • BENCHARKED 22seven: Online platform helps users saveLIFE money Istanbul Consumer Trend Seminar |
  • Volkswagen China:BENCHARKED Mobile app raises aware-ness ofLIFE vehicle pollution Istanbul Consumer Trend Seminar |
  • BENCHARKED Babolat France: Tennis racket with in-builtLIFE coach Istanbul Consumer Trend Seminar |
  • BENCHARKED Nike Fuelband: Measure and competeLIFE Istanbul Consumer Trend Seminar |
  • INFOLUSTOFF=ON SAFETY NETREAL-TIMERELEVANCE DIY HEALTH PROUD TO BENCHMARKED PROVE IT POINT & KNOW LIFE & BUY trend Istanbul Consumer Trend Seminar | watching .com
  • DYI HEALTH “Countless new apps and are available for consumers keen on preventing, examining, improving, monitoring and managing their health, whether for reasons of control, convenience or a desire to avoid intrusive trips to the doctor.” trend Istanbul Consumer Trend Seminar | watching .com
  • DYI HEALTH “The number of consumer health apps has grown from 3,000 in February 2010 to over 13,000 in April 2012.” trend(Source: MobiHealthNews, July 2012) Istanbul Consumer Trend Seminar | watching .com
  • DYI HEALTH “The global mobile health applications market will grow from from USD 1.7 billion in 2010 to USD 4.1 billion by 2014.” trend(Source: Technavio, February 2012) Istanbul Consumer Trend Seminar | watching .com
  • DYI HEALTH UK National Health Service: Recommended mobile health apps Istanbul Consumer Trend Seminar |
  • DYI HEALTH CSEM: Heart rate monitor headphones Istanbul Consumer Trend Seminar |
  • DYI HEALTH AgaMatrix: Diabetes monitoring app Istanbul Consumer Trend Seminar |
  • INFOLUSTOFF=ON SAFETY NETREAL-TIMERELEVANCE DIY HEALTH PROUD TO BENCHMARKED PROVE IT POINT & KNOW LIFE & BUY trend Istanbul Consumer Trend Seminar | watching .com
  • SAFETY Seguridad en Linea: Colombian crowd-sourcedNET security platform Istanbul Consumer Trend Seminar |
  • SAFETY China Survival Guide: Food safety alert app, 200kNET downloads in 1st week Istanbul Consumer Trend Seminar |
  • OFF=ON SAFETY NET INFOLUST REAL-TIME RELEVANCE DIY HEALTH PROUD TO BENCHMARKED PROVE IT POINT & KNOW LIFE & BUY From total transparency, to real time relevance, to knowingeverything that is happening around and even inside one’s body, trend consumers have never been more INFOLUSTYIstanbul Consumer Trend Seminar | watching .com
  • PROUD TO BENCHMARKED OFF=ON SAFETY NET PROVE IT LIFE REAL-TIME POINT & KNOW DIY HEALTH RELEVANCE & BUY1. Vision2. New business concepts3. New products, services, experiences4. Marketing, advertising, PR Istanbul Consumer Trend Seminar | trend watching .com
  • PROUD TO BENCHMARKED OFF=ON SAFETY NET PROVE IT LIFE REAL-TIME POINT & KNOW DIY HEALTH RELEVANCE & BUYNEXT:What information are you givingconsumers, and how does it empowerand transform them?Think about relevance, utility, accessibility& action. Istanbul Consumer Trend Seminar | trend watching .com
  • STATUSPHERE INFOLUST “D”: DISCOVER & DECIDE trend Istanbul Consumer Trend Seminar | watching .com
  • “D”:DISCOVER &DECIDE trend Istanbul Consumer Trend Seminar | watching .com
  • WHAT CONSUMERS WANT“Both the who and the how of both discovery &consumer decision-making are being changed.” trend Istanbul Consumer Trend Seminar | watching .com
  • DISCOVER “Discovery now happens by default” trend Istanbul Consumer Trend Seminar | watching .com
  • “D”:DISCOVER & DECIDE “There are over 3,200,000,000 likes and comments every day. That’s 3.2 billion. Or 37,000 every second.” trend(Source: Facebook S-1, 2012) Istanbul Consumer Trend Seminar | watching .com
  • “D”:DISCOVER & DECIDE “74% of online shoppers discover new products through reviews and recommendations on websites and social media sites” trend(Source: Barclays, May 2012) Istanbul Consumer Trend Seminar | watching .com
  • DECIDE Consumers are turning to new, trusted sources to help them DECIDE trend Istanbul Consumer Trend Seminar | watching .com
  • “D”:DISCOVER & DECIDE “92% of global consumers say they trust earned media (word- of-mouth and recommendations from friends and family), above all other forms of advertising—an increase of 18 percent since 2007.” trend(Source: Neilsen, April 2012) Istanbul Consumer Trend Seminar | watching .com
  • “D”:DISCOVER & DECIDE “Online consumer reviews are the second most trusted form of advertising with 70% of global consumers trusting them, an increase of 15% in four years.” trend(Source: Neilsen, April 2012) Istanbul Consumer Trend Seminar | watching .com
  • “D”:DISCOVER & DECIDE “While only 47% of consumers around the world say they trust paid media (television, magazine and newspaper ads), a decline of over 20% since 2009.” trend(Source: Neilsen, April 2012) Istanbul Consumer Trend Seminar | watching .com
  • DATA THEDIVINITY F-FACTOR trend Istanbul Consumer Trend Seminar | watching .com
  • DATADIVINITY “The phenomenon of collecting, analyzing and interpreting consumers’ personal information, and using it to give tailored recommendations that help consumers make better decisions.” trend Istanbul Consumer Trend Seminar | watching .com
  • DATA Ticketmaster: Recommended gigs based onDIVINITY Spotify listening habits Istanbul Consumer Trend Seminar |
  • DATA AutoTrader Autolyzer: Facebook data finds vehicleDIVINITY matches Istanbul Consumer Trend Seminar |
  • DATADIVINITY “Not for everyone, but shows just how tailored the future will be...” trend Istanbul Consumer Trend Seminar | watching .com
  • DATA THEDIVINITY F-FACTOR trend Istanbul Consumer Trend Seminar | watching .com
  • F-FACTOR “That’s F for friends, fans and followers, who influence consumers’ purchasing decisions in ever more sophisticated ways” trend Istanbul Consumer Trend Seminar | watching .com
  • F-FACTOR “Turkey is the 7th biggest country on Facebook” trend Istanbul Consumer Trend Seminar | watching .com
  • F-FACTOR Consumption has always been social trend Istanbul Consumer Trend Seminar | watching .com
  • F-FACTOR Amplified & accelerated trend Istanbul Consumer Trend Seminar | watching .com
  • F-FACTOR FourSquare Explore: Personalized nearby recommendations Istanbul Consumer Trend Seminar |
  • F-FACTOR Findirim: Discount e-commerce store on Facebook Istanbul Consumer Trend Seminar |
  • “D”: DISCOVER & DECIDE DATA THEDIVINITY F-FACTOR trend Istanbul Consumer Trend Seminar | watching .com
  • BEST OF THE BESTA consumption arena that is more efficient, morerelevant, and more interesting than before. trend Istanbul Consumer Trend Seminar | watching .com
  • “D”:DISCOVER & DECIDE “This is not about your social media marketing strategy or optimization. In fact, this is not about marketing at all. This is about being (genuinely) liked, if not loved. Then the rest will just happen.” trend Istanbul Consumer Trend Seminar | watching .com
  • IT’S ALL OUT THEREAnd consumers won’t hold back ;-) trend Istanbul Consumer Trend Seminar | watching .com
  • STATUSPHERE INFOLUST “D”: DISCOVER & DECIDE trend Istanbul Consumer Trend Seminar | watching .com
  • ENJOYED THE PRESENTATION? NEXT THERE IS MORE! SIGN UP! TREND BRIEFINGS TIPS PREMIUM SERVICE To receive our free monthly Read all our previous free Want to track and apply trends Need access to all the vital consumer Trend Briefings by email Trend Briefings, all the way yourself? Click here for our top trends, insights and innovations? Our back to 2002! tips. Premium Service is for you.If you have any comments, suggestions or questions then please ABOUT USdo let us know. Just email: Established in 2002, trendwatching.com is the world’s leading trend firm, scanning the globe for theANDREA THORN most promising consumer trends, insights and related hands-on business ideas. Our PremiumHead of Client Services Service counts many of the world’s leading brands as clients, while our free monthly Trend Briefingsandrea@trendwatching.com go out to over 160,000 subscribers in 180 countries. More at www.trendwatching.com