Hoş geldiniz!Key Consumer TrendsIstanbul, 6 September 2012Henry MasonGlobal Head of Research & Managing Partnertrendwatchi...
THIS IS ONE OF THE PRESENTATIONS          GIVEN AT TRENDWATCHING.COMS WELCOME   ISTANBUL TREND SEMINAR           This pres...
YOU!                                              trend       Istanbul Consumer Trend Seminar |   watching                ...
PIZZA    Dubai’s Red Tomato Pizza:         bluetooth connected fridgeBUTTON   magnet                         Istanbul Cons...
KLM MEET   View passengers’ social           media profiles& SEAT                   Istanbul Consumer Trend Seminar |
‘COOL’     LG           Frostine skincare range features           refrigerated productsSKINCARE                   Istanbu...
TWOQUESTIONS              Yes or No?              What trends?                                                       trend...
PIZZA    Dubai’s Red Tomato Pizza:         bluetooth connected fridgeBUTTON   magnet                         Istanbul Cons...
KLM MEET   View passengers’ social           media profiles& SEAT                   Istanbul Consumer Trend Seminar |
‘COOL’     LG           Frostine skincare range features           refrigerated productsSKINCARE                   Istanbu...
VERDICT            Yes or No?                                                     trend          Johannesburg Consumer Tre...
PIZZA    Dubai’s Red Tomato Pizza:         bluetooth connected fridgeBUTTON   magnet                         Istanbul Cons...
ANOTHER   Evian Smart Drop:          Wifi fridge magnetBUTTON                   Istanbul Consumer Trend Seminar |
AND           Turkcell Mobile Order:              NFC magnet & app links toANOTHER ;-)   Burger King, Migros & Aygaz      ...
KLM MEET   View passengers’ social           media profiles& SEAT                   Istanbul Consumer Trend Seminar |
‘COOL’     LG           Frostine skincare range features           refrigerated productsSKINCARE                   Istanbu...
NOT ABOUTYOU                                                   trend            Istanbul Consumer Trend Seminar |   watchi...
ABOUT US                  Since 2002200,000 subscribers, 1,300 clients, 2,000 spotters                                    ...
TÜRKCESI  VAR                                       trendIstanbul Consumer Trend Seminar |   watching                     ...
HAPPYSPOTTING                                       trendIstanbul Consumer Trend Seminar |   watching                     ...
A WORLD    Sharing (& collecting)TOUR ;-)   insights from audiences           around the world                            ...
An intense download ;-)        Global; Local; ApplyTODAY                                                      trend       ...
A CURATED GLIMPSE      Highlighting global best practices                                                                 ...
UP TOYOU!         To take, adapt, run with   and launch innovations of your own!                              trend       ...
ALLYOURS!Yours to use & abuse: all example details & URLs                                                                 ...
TRENDS         More than just what’s ‘hot’                                                           trend                ...
TRENDS         No crystal ball; short term futures                                                                 trend  ...
TRENDS, SMALL AND BIG  Macro   Consumer   Industry                                                             trend      ...
DEFINE         Consumer trend:         “A manifestation of something         that has‘unlocked’ or newly         serviced ...
KNOW WHY  Insights - Inspiration - Innovation - SUCCESS                                                                   ...
KNOW WHY       Believe in better                                              trend       Istanbul Consumer Trend Seminar ...
APPLY   Vision        New business concepts        New products, services,        experiences        Marketing, advertisin...
CREATIVEDESTRUCTION	Schumpeter       The destructive maelstrom of innovation.                                             ...
CREATIVEDESTRUCTION	               Yours or someone else’s?                                                             tr...
CREATIVE >DESTRUCTION	   THE GLOBAL BRAIN                                                             trend               ...
LOOK CROSS-INDUSTRYCrowdsourcing: Goldcorp & Lisbon City Hall                                                             ...
EXPECTATIONECONOMY                        Who’s setting                        your customers’                        expe...
KEY THOUGHT FOR TODAY     SO LISTEN UP! ;-)                                                              trend            ...
AMIDABUNDANCE                                                   trend            Istanbul Consumer Trend Seminar |   watch...
DESPITEBLASÉ                                                 trend          Istanbul Consumer Trend Seminar |   watching  ...
EXCITEMENT Consumers will still get excited about good, useful,sustainable, brilliant products, services & experiences    ...
MACROTRENDS                                                trend         Istanbul Consumer Trend Seminar |   watching     ...
THE GREATCONVERGENCE      Global economic shifts                                                  trend           Istanbul...
FINANCIALINSTABILITYSustained growth?                                                           trend                    I...
POLITICALINSTABILITYIn governments we trust?                                                                  trend       ...
HAVES 1%                                               trend        Istanbul Consumer Trend Seminar |   watching          ...
HAVES vsHAVE NOTS 1% vs 99%                                                    trend             Istanbul Consumer Trend S...
GLOBALIZATIONTensions & fragmentation                                                           trend                    I...
DIVERSE                                       DEMOGRAPHICSOlder, more urban, more Asian, more mobile                      ...
PRICING THEPLANET              Natural resources &              environmental constraints                                 ...
SUSTAINABLESOLUTIONS                      Within reach?                                                     trend         ...
SCIENTIFICINNOVATION             Nanotech, biotech, new materials etc.                                                    ...
ELECTRONICDATA &PRIVACY             Greater awareness & scrutiny of             governments & corporations.               ...
YOUR(MACRO)PLAYING FIELD                                                 trend          Istanbul Consumer Trend Seminar | ...
ON TO THECONSUMERTRENDS!                                                   trend            Istanbul Consumer Trend Semina...
STATUSPHERE              INFOLUST                               “D”:                               DISCOVER &             ...
STATUSPHERE                                                     trend              Istanbul Consumer Trend Seminar |   wat...
STATUS    The most expensive, the biggest, the blingest                                                                   ...
STATUSPHERE              Some thoughts from the street...                                                                 ...
STATUSPHERE              “Status can also be about acquired              skills, about eco-credentials, about             ...
STATUSPHERE              ‘Status’ is more diverse than ever                                                               ...
BIGGERBETTERHARDERFASTER MM Cab                                                 trend          Istanbul Consumer Trend Sem...
STATUSPHERE              Abercrombie & Fitch              opened in Hong Kong                                             ...
STATUSPHERE         While in Paris, queues are for museums                                                                ...
STATUSPHEREOh wait! That’s not a museum...                                                                         trend  ...
STATUSPHERE                                       trendIstanbul Consumer Trend Seminar |   watching                       ...
STATUSPHERE         To be UNLIKE the Joneses (or the Şahins ;-)                                                           ...
Louis Vuitton: customization fromSTATUSPHERE   London to Shanghai                                                         ...
FLUID STATUS     The same consumer can focus on different     STATUSPHERES at different times                             ...
LESS & STATUSUnconsumption:Sustainability? Above itall? Enlightenment?                                              trend ...
BIGGERBETTER                                                 BRAND MEHARDER                   STATUSPHERESTATUSSTORIES    ...
STATUS STORIES                                                 trend            Istanbul Consumer Trend Seminar | watching...
STATUS    Babylonstoren          Luxury hotel invites guests toSTORIES   pick their own produce                           ...
STATUS    China Post:          Postcard ‘from’ spaceSTORIES                   Istanbul Consumer Trend Seminar |
STATUS    Ikea Norway:          Knit tour own iPad mittensSTORIES                   Istanbul Consumer Trend Seminar |
STATUS      Triple Major & Bodega:            secret storesSTOR(I)ES                   Istanbul Consumer Trend Seminar |
BIGGERBETTER                                                 BRAND MEHARDER                   STATUSPHERESTATUSSTORIES    ...
STATUS SKILLS                                                trend           Istanbul Consumer Trend Seminar | watching   ...
STATUS   Ritz-Carlton Beijing:         At-home cooking classes fromSKILLS   head chefs for 10,000 RMB                     ...
STATUS   CerModern         From October 2012, Ankara art center         will offer filmmaking courses withSKILLS   instruc...
STATUS   Setur Sedventure:         Professional Suha Derbent toSKILLS   instruct tourists on photo-safari                 ...
BIGGERBETTER                                                 BRAND MEHARDER                   STATUSPHERESTATUSSTORIES    ...
STATUS SMARTS                                                trend           Istanbul Consumer Trend Seminar | watching   ...
STATUS   Codecademy’s CodeYear:         weekly coding lessonsSMARTS                   Istanbul Consumer Trend Seminar |
STATUS   Political Tours:         Current affairs first handSMARTS                    Istanbul Consumer Trend Seminar |
BIGGERBETTER                                                 BRAND MEHARDER                   STATUSPHERESTATUSSTORIES    ...
GIVING &STATUS  GENERATION G: That’s G for Generosity, not Greed!                                                         ...
GIVING &STATUS           Recession & disgust; attractive altruism;           culture of collaboration                     ...
GENERATIONG            Gates & Buffett; Steve Jobs;             Yuri Milner                                               ...
EMBEDDED GENEROSITY                                                   trend              Istanbul Consumer Trend Seminar |...
EMBEDDED     Toms Shoes:             Buy one give oneGENEROSITY                  Istanbul Consumer Trend Seminar |
EMBEDDED     Sketchers:             Bobs buy one give one cloneGENEROSITY                  Istanbul Consumer Trend Seminar |
EMBEDDED     Havaianas:             50,000 pairs for UNICEF at 50GENEROSITY                  Istanbul Consumer Trend Semin...
GENERATION GEMBEDDED       Casa do Zezinho:               Buy one get halfGENEROSITY                        Istanbul Consu...
EMBEDDED     LA-based Raven Denim:             K-pop group Dal Shabet createsGENEROSITY   jeans for charity               ...
EMBEDDED     Saught Jewelry:             Handcrafted by Cambodians fromGENEROSITY   unexploded landmine material          ...
SIDESTEP           Think about how to combine trends                                                                trend ...
BIGGERBETTER                                                 BRAND MEHARDER                   STATUSPHERESTATUSSTORIES    ...
ECO-STATUS                                                  trend             Istanbul Consumer Trend Seminar | watching  ...
ECO-STATUSECO-         Porsche:             Battery powered supercarICONIC                      Istanbul Consumer Trend Se...
ECO-STATUSECO-         Magnificent Revolution:             London’s cycle-in cinemaSTORIES                     Istanbul Co...
ECO-      Gyeongwan Koo:          Seed-tipped chopstick can beSTORIES   planted in soil after use                         ...
ECO-      Casualsakks          Cushions made from recycledSTORIES   coffee sacks                         Istanbul Consumer...
BIGGER                                                   ONLINE STATUSBETTER                                              ...
ONLINE STATUS                                                trend           Istanbul Consumer Trend Seminar | watching   ...
ONLINE STATUS               Virtual visibility is social currency.After all, what does it matter if it’s not seen (& recor...
ONLINE STATUSONLINE          P1.CN:                Chinese invitation-only socialSTATUS          network; 1.2 million memb...
ONLINE STATUSONLINE          WeTopia:                Social gaming for good: 800k players,GENEROSITY      1m gallons of wa...
ONLINE STATUSONLINE          Greenpocket:                Compete to reduce carbonECO-STATUS      footprint                ...
ONLINE STATUSON TO OFF       Stitchtagram:                Instagram cushions                                Istanbul Consu...
ONLINE STATUSREAL WORLD      Nike Brazil:                Road running social networkLIKING          updates               ...
ONLINE STATUSREAL WORLD      ING-DiBa:                Digital basketball, completeLIKING          with Facebook support   ...
BRAND ME                                                trend           Istanbul Consumer Trend Seminar | watching        ...
ONLINE STATUSBRAND ME        Mxit Judge Me:                South African photo rating service                gains over 40...
ONLINE STATUSBRAND ME        Arnet Reputación Online:                Social status booster                                ...
ONLINE STATUSBRAND ME        Axa France:                Protection Familiale Integr@le                online reputation in...
ONLINE STATUSBRAND ME        Weibo Bridge:                Influential users (>2,000 active                followers) share...
BRAND ME           “Consumers will be as focused on           their personal brands as you are           on yours. Are you...
The STATUSPHERE is fragmenting. Which spheres do you           (& your products) appeal to?   BIGGER   BETTER             ...
BIGGER                               GIVING                    STATUS BETTER                                 &            ...
NEWISM                                              trend         Istanbul Consumer Trend Seminar | watching              ...
NEWISM         “Consumers crave the new:         because it represents innovation,         advancement, excitement,       ...
THE GLOBAL BRAIN	Increasingly, ‘new’ is ‘better’                                                                         t...
NEWISM &ONLINEThe online world is relentlessly accelerating and amplifying                                                ...
“Online culture is the culture”                                                 trend          Istanbul Consumer Trend Sem...
2004!“Online culture is the culture”                                                 trend          Istanbul Consumer Tren...
ONLINECULTURE                                                 trend          Istanbul Consumer Trend Seminar |   watching ...
ONLINECULTURE          World’s first ‘Twitter wedding’ in Üsküdar                                                         ...
ONLINECULTURE          Where the innovation action is!                                                            trend   ...
NEWISM &TECHLUST   Online & tech innovations empower consumers &promise to service existing needs in new (& better) ways  ...
ONLINE SUPER  POWERSInstant & total transparency, more control, choice,personalization, relevance and more, more, more... ...
OFFLINE SUPERPOWERS          Mega-empowered mobile consumers!                                                             ...
OFF LINE   SUPER  POWERS                         “63% of women and 73% of men                         ages 18-34 say they ...
STATUSPHERE              INFOLUST                               “D”:                               DISCOVER &             ...
INFOLUST           “Forget information overload.           Consumers face an almost total lack           of information*” ...
INFOLUSTOFF=ON                                                       SAFETY NETREAL-TIMERELEVANCE                         ...
OFF = ON                          “Mobile data traffic in 2011 was                          eight times the size of the en...
OFF = ON           “Offline is online: success will be           about seamlessly bringing those           features that c...
OFF = ON   JC Penney:           findmore kiosks in store                           Istanbul Consumer Trend Seminar |
OFF = ON   Westfield:           Shopping mall search                          Istanbul Consumer Trend Seminar |
OFF = ON   C&A Brazil:           Facebook-enabled clothes           hangers                          Istanbul Consumer Tre...
INFOLUSTOFF=ON                                                       SAFETY NETREAL-TIMERELEVANCE                         ...
REAL-TIMERELEVANCE            “Real-time is the only time.”                                                               ...
REAL-TIMERELEVANCE                          “Between May 2011 and February                          2012, the number of sm...
REAL-TIME RELEVANCE                     “By 2016, there will be over 10 billion                     mobile-connected devic...
REAL-TIME   Boondoggle:            Weather-dependent wake upRELEVANCE   calls                          Istanbul Consumer T...
REAL-TIME   SK Telecom:            Cart screens give real-time dataRELEVANCE                   Istanbul Consumer Trend Sem...
INFOLUSTOFF=ON                                                       SAFETY NETREAL-TIMERELEVANCE                         ...
PROUD TOPROVE IT           “Brands need to move from just           ‘having nothing hide’, to           showing and provin...
INFOLUST           If governments can’t keep secrets,           do you think your brand can?                              ...
INFOLUSTPROUD TO   City of Chicago:           GPS snow ploughs to provePROVE IT   fairness                          Istanb...
INFOLUSTPROUD TO   Yi Mu Tian:           Organic farm offers vegetablePROVE IT   camera tracking                          ...
INFOLUSTPROUD TO   Honest By:           Totally transparent fashionPROVE IT                   Istanbul Consumer Trend Semi...
INFOLUSTOFF=ON                                                       SAFETY NETREAL-TIMERELEVANCE                         ...
POINT & KNOW                                                trend           Istanbul Consumer Trend Seminar | watching    ...
POINT & KNOW          “Smartphone-toting consumers          are embracing a world in which          they can find out abou...
POINT &KNOW                                                 trend          Istanbul Consumer Trend Seminar |   watching   ...
POINT &KNOW                                                 trend          Istanbul Consumer Trend Seminar |   watching   ...
POINT &   WordLens:          on-the-go translationsKNOW                      Istanbul Consumer Trend Seminar |
POINT &   KLIK:          Bought by Facebook. WhereKNOW      next?                        Istanbul Consumer Trend Seminar |
POINT &      Adidas Originals sneaker             scannerKNOW & BUY                Istanbul Consumer Trend Seminar |
POINT &      Hyundai Home Shopping:             AR apps suggests accessoriesKNOW & BUY   based on current outfit          ...
POINT &      Amazon Flow and eBay             appsKNOW & BUY               Istanbul Consumer Trend Seminar |
POINT &KNOW &  BUY     “POINT-KNOW-BUY will reshape          consumers’ info-expectations,          search behavior and pu...
INFOLUSTOFF=ON                                                       SAFETY NETREAL-TIMERELEVANCE                         ...
BENCHMARKED    LIFE              “New technologies mean that              consumers can now satisfy their              per...
BENCHARKED   22seven:             Online platform helps users saveLIFE         money                             Istanbul ...
Volkswagen China:BENCHARKED   Mobile app raises aware-ness ofLIFE         vehicle pollution                             Is...
BENCHARKED   Babolat France:             Tennis racket with in-builtLIFE         coach                             Istanbu...
BENCHARKED   Nike Fuelband:             Measure and competeLIFE                           Istanbul Consumer Trend Seminar |
INFOLUSTOFF=ON                                                       SAFETY NETREAL-TIMERELEVANCE                         ...
DYI HEALTH             “Countless new apps and are             available for consumers keen on             preventing, exa...
DYI HEALTH                         “The number of consumer health                         apps has grown from 3,000 in    ...
DYI HEALTH                         “The global mobile health                         applications market will grow        ...
DYI HEALTH   UK National Health Service:             Recommended mobile health apps                           Istanbul Con...
DYI HEALTH   CSEM:             Heart rate monitor headphones                            Istanbul Consumer Trend Seminar |
DYI HEALTH   AgaMatrix:             Diabetes monitoring app                            Istanbul Consumer Trend Seminar |
INFOLUSTOFF=ON                                                       SAFETY NETREAL-TIMERELEVANCE                         ...
SAFETY   Seguridad en Linea:         Colombian crowd-sourcedNET      security platform                       Istanbul Cons...
SAFETY   China Survival Guide:         Food safety alert app, 200kNET      downloads in 1st week                         I...
OFF=ON                                                              SAFETY NET                                    INFOLUST...
PROUD TO              BENCHMARKED OFF=ON                                                                      SAFETY NET  ...
PROUD TO                BENCHMARKED OFF=ON                                                                SAFETY NET      ...
STATUSPHERE              INFOLUST                               “D”:                               DISCOVER &             ...
“D”:DISCOVER &DECIDE                                                    trend             Istanbul Consumer Trend Seminar ...
WHAT CONSUMERS WANT“Both the who and the how of both discovery &consumer decision-making are being changed.”              ...
DISCOVER           “Discovery now happens by default”                                                                    t...
“D”:DISCOVER &  DECIDE                          “There are over 3,200,000,000                          likes and comments ...
“D”:DISCOVER &  DECIDE                         “74% of online shoppers discover                         new products throu...
DECIDE     Consumers are turning to new, trusted     sources to help them DECIDE                                          ...
“D”:DISCOVER &  DECIDE                           “92% of global consumers say                           they trust earned ...
“D”:DISCOVER &  DECIDE                           “Online consumer reviews are the                           second most tr...
“D”:DISCOVER &  DECIDE                           “While only 47% of consumers                           around the world s...
DATA              THEDIVINITY        F-FACTOR                                                  trend           Istanbul Co...
DATADIVINITY           “The phenomenon of collecting,           analyzing and interpreting           consumers’ personal i...
DATA       Ticketmaster:           Recommended gigs based onDIVINITY   Spotify listening habits                           ...
DATA       AutoTrader Autolyzer:           Facebook data finds vehicleDIVINITY   matches                           Istanbu...
DATADIVINITY           “Not for everyone, but shows just           how tailored the future will be...”                    ...
DATA              THEDIVINITY        F-FACTOR                                                  trend           Istanbul Co...
F-FACTOR           “That’s F for friends, fans and           followers, who influence           consumers’ purchasing deci...
F-FACTOR           “Turkey is the 7th biggest country           on Facebook”                                              ...
F-FACTOR           Consumption has always been social                                                                    t...
F-FACTOR           Amplified & accelerated                                                                    trend       ...
F-FACTOR   FourSquare Explore:           Personalized nearby           recommendations                          Istanbul C...
F-FACTOR   Findirim:           Discount e-commerce store           on Facebook                        Istanbul Consumer Tr...
“D”:           DISCOVER &             DECIDE DATA                          THEDIVINITY                    F-FACTOR        ...
BEST OF THE BESTA consumption arena that is more efficient, morerelevant, and more interesting than before.               ...
“D”:DISCOVER &  DECIDE             “This is not about your social             media marketing strategy or             opti...
IT’S ALL OUT THEREAnd consumers won’t hold back ;-)                                                                       ...
STATUSPHERE              INFOLUST                               “D”:                               DISCOVER &             ...
ENJOYED THE PRESENTATION?      NEXT                                                                        THERE IS MORE! ...
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Key Consumer Trends Part 1

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Key Consumer Trends Part 1

  1. 1. Hoş geldiniz!Key Consumer TrendsIstanbul, 6 September 2012Henry MasonGlobal Head of Research & Managing Partnertrendwatching.com trend Istanbul Consumer Trend Seminar | watching .com
  2. 2. THIS IS ONE OF THE PRESENTATIONS GIVEN AT TRENDWATCHING.COMS WELCOME ISTANBUL TREND SEMINAR  This presentation is exclusively for those who attended trendwatching.coms Trend Seminar in Istanbul on 6 September 2012.  The presentation is yours to read, refer to, pull apart & present to your colleagues. Use it to successfully launch on-trend innovations of your own. Dont hesitate to email me if you have any questions, and good luck! Henry Mason Global Head of Research and Managing Partner henry@trendwatching.com trend Istanbul Consumer Trend Seminar | watching .com
  3. 3. YOU! trend Istanbul Consumer Trend Seminar | watching .com
  4. 4. PIZZA Dubai’s Red Tomato Pizza: bluetooth connected fridgeBUTTON magnet Istanbul Consumer Trend Seminar |
  5. 5. KLM MEET View passengers’ social media profiles& SEAT Istanbul Consumer Trend Seminar |
  6. 6. ‘COOL’ LG Frostine skincare range features refrigerated productsSKINCARE Istanbul Consumer Trend Seminar |
  7. 7. TWOQUESTIONS Yes or No? What trends? trend Johannesburg Consumer Trend Seminar | | watching Istanbul Consumer Trend Seminar .com
  8. 8. PIZZA Dubai’s Red Tomato Pizza: bluetooth connected fridgeBUTTON magnet Istanbul Consumer Trend Seminar |
  9. 9. KLM MEET View passengers’ social media profiles& SEAT Istanbul Consumer Trend Seminar |
  10. 10. ‘COOL’ LG Frostine skincare range features refrigerated productsSKINCARE Istanbul Consumer Trend Seminar |
  11. 11. VERDICT Yes or No? trend Johannesburg Consumer Trend Seminar | | watching Istanbul Consumer Trend Seminar .com
  12. 12. PIZZA Dubai’s Red Tomato Pizza: bluetooth connected fridgeBUTTON magnet Istanbul Consumer Trend Seminar |
  13. 13. ANOTHER Evian Smart Drop: Wifi fridge magnetBUTTON Istanbul Consumer Trend Seminar |
  14. 14. AND Turkcell Mobile Order: NFC magnet & app links toANOTHER ;-) Burger King, Migros & Aygaz Istanbul Consumer Trend Seminar |
  15. 15. KLM MEET View passengers’ social media profiles& SEAT Istanbul Consumer Trend Seminar |
  16. 16. ‘COOL’ LG Frostine skincare range features refrigerated productsSKINCARE Istanbul Consumer Trend Seminar |
  17. 17. NOT ABOUTYOU trend Istanbul Consumer Trend Seminar | watching .com
  18. 18. ABOUT US Since 2002200,000 subscribers, 1,300 clients, 2,000 spotters trend Istanbul Consumer Trend Seminar | watching .com
  19. 19. TÜRKCESI VAR trendIstanbul Consumer Trend Seminar | watching .com
  20. 20. HAPPYSPOTTING trendIstanbul Consumer Trend Seminar | watching .com
  21. 21. A WORLD Sharing (& collecting)TOUR ;-) insights from audiences around the world trend Istanbul Consumer Trend Seminar | watching .com
  22. 22. An intense download ;-) Global; Local; ApplyTODAY trend Istanbul Consumer Trend Seminar | watching .com
  23. 23. A CURATED GLIMPSE Highlighting global best practices trend Istanbul Consumer Trend Seminar | watching .com
  24. 24. UP TOYOU! To take, adapt, run with and launch innovations of your own! trend Istanbul Consumer Trend Seminar | watching .com
  25. 25. ALLYOURS!Yours to use & abuse: all example details & URLs trend Istanbul Consumer Trend Seminar | watching .com
  26. 26. TRENDS More than just what’s ‘hot’ trend Istanbul Consumer Trend Seminar | watching .com
  27. 27. TRENDS No crystal ball; short term futures trend Istanbul Consumer Trend Seminar | watching .com
  28. 28. TRENDS, SMALL AND BIG Macro Consumer Industry trend Istanbul Consumer Trend Seminar | watching .com
  29. 29. DEFINE Consumer trend: “A manifestation of something that has‘unlocked’ or newly serviced an existing consumer need, desire, want or value.” trend Istanbul Consumer Trend Seminar | watching .com
  30. 30. KNOW WHY Insights - Inspiration - Innovation - SUCCESS trend Istanbul Consumer Trend Seminar | watching .com
  31. 31. KNOW WHY Believe in better trend Istanbul Consumer Trend Seminar | watching .com
  32. 32. APPLY Vision New business concepts New products, services, experiences Marketing, advertising, PR trend Istanbul Consumer Trend Seminar | watching .com
  33. 33. CREATIVEDESTRUCTION Schumpeter The destructive maelstrom of innovation. trend Istanbul Consumer Trend Seminar | watching .com
  34. 34. CREATIVEDESTRUCTION Yours or someone else’s? trend Istanbul Consumer Trend Seminar | watching .com
  35. 35. CREATIVE >DESTRUCTION THE GLOBAL BRAIN trend Istanbul Consumer Trend Seminar | watching .com
  36. 36. LOOK CROSS-INDUSTRYCrowdsourcing: Goldcorp & Lisbon City Hall trend Istanbul Consumer Trend Seminar | watching .com
  37. 37. EXPECTATIONECONOMY Who’s setting your customers’ expectations? trend Istanbul Consumer Trend Seminar | watching .com
  38. 38. KEY THOUGHT FOR TODAY SO LISTEN UP! ;-) trend Istanbul Consumer Trend Seminar | watching .com
  39. 39. AMIDABUNDANCE trend Istanbul Consumer Trend Seminar | watching .com
  40. 40. DESPITEBLASÉ trend Istanbul Consumer Trend Seminar | watching .com
  41. 41. EXCITEMENT Consumers will still get excited about good, useful,sustainable, brilliant products, services & experiences trend Istanbul Consumer Trend Seminar | watching .com
  42. 42. MACROTRENDS trend Istanbul Consumer Trend Seminar | watching .com
  43. 43. THE GREATCONVERGENCE Global economic shifts trend Istanbul Consumer Trend Seminar | watching .com
  44. 44. FINANCIALINSTABILITYSustained growth? trend Istanbul Consumer Trend Seminar | watching .com
  45. 45. POLITICALINSTABILITYIn governments we trust? trend Istanbul Consumer Trend Seminar | watching .com
  46. 46. HAVES 1% trend Istanbul Consumer Trend Seminar | watching .com
  47. 47. HAVES vsHAVE NOTS 1% vs 99% trend Istanbul Consumer Trend Seminar | watching .com
  48. 48. GLOBALIZATIONTensions & fragmentation trend Istanbul Consumer Trend Seminar | watching .com
  49. 49. DIVERSE DEMOGRAPHICSOlder, more urban, more Asian, more mobile trend Istanbul Consumer Trend Seminar | watching .com
  50. 50. PRICING THEPLANET Natural resources & environmental constraints trend Istanbul Consumer Trend Seminar | watching .com
  51. 51. SUSTAINABLESOLUTIONS Within reach? trend Istanbul Consumer Trend Seminar | watching .com
  52. 52. SCIENTIFICINNOVATION Nanotech, biotech, new materials etc. trend Istanbul Consumer Trend Seminar | watching .com
  53. 53. ELECTRONICDATA &PRIVACY Greater awareness & scrutiny of governments & corporations. trend Istanbul Consumer Trend Seminar | watching .com
  54. 54. YOUR(MACRO)PLAYING FIELD trend Istanbul Consumer Trend Seminar | watching .com
  55. 55. ON TO THECONSUMERTRENDS! trend Istanbul Consumer Trend Seminar | watching .com
  56. 56. STATUSPHERE INFOLUST “D”: DISCOVER & DECIDE trend Istanbul Consumer Trend Seminar | watching .com
  57. 57. STATUSPHERE trend Istanbul Consumer Trend Seminar | watching .com
  58. 58. STATUS The most expensive, the biggest, the blingest trend Istanbul Consumer Trend Seminar | watching .com
  59. 59. STATUSPHERE Some thoughts from the street... trend Istanbul Consumer Trend Seminar | watching .com
  60. 60. STATUSPHERE “Status can also be about acquired skills, about eco-credentials, about generosity, about connectivity… All of which makes for a far more diversified STATUSPHERE” trend Istanbul Consumer Trend Seminar | watching .com
  61. 61. STATUSPHERE ‘Status’ is more diverse than ever trend Istanbul Consumer Trend Seminar | watching .com
  62. 62. BIGGERBETTERHARDERFASTER MM Cab trend Istanbul Consumer Trend Seminar | watching .com
  63. 63. STATUSPHERE Abercrombie & Fitch opened in Hong Kong trend Istanbul Consumer Trend Seminar | watching .com
  64. 64. STATUSPHERE While in Paris, queues are for museums trend Istanbul Consumer Trend Seminar | watching .com
  65. 65. STATUSPHEREOh wait! That’s not a museum... trend Istanbul Consumer Trend Seminar | watching .com
  66. 66. STATUSPHERE trendIstanbul Consumer Trend Seminar | watching .com
  67. 67. STATUSPHERE To be UNLIKE the Joneses (or the Şahins ;-) trend Istanbul Consumer Trend Seminar | watching .com
  68. 68. Louis Vuitton: customization fromSTATUSPHERE London to Shanghai trend Istanbul Consumer Trend Seminar | watching .com
  69. 69. FLUID STATUS The same consumer can focus on different STATUSPHERES at different times trend Istanbul Consumer Trend Seminar | watching .com
  70. 70. LESS & STATUSUnconsumption:Sustainability? Above itall? Enlightenment? trend Istanbul Consumer Trend Seminar | watching .com
  71. 71. BIGGERBETTER BRAND MEHARDER STATUSPHERESTATUSSTORIES ECO-STATUS GIVING STATUS & SKILLS STATUS STATUS SMARTS trend Istanbul Consumer Trend Seminar | watching .com
  72. 72. STATUS STORIES trend Istanbul Consumer Trend Seminar | watching .com
  73. 73. STATUS Babylonstoren Luxury hotel invites guests toSTORIES pick their own produce Istanbul Consumer Trend Seminar |
  74. 74. STATUS China Post: Postcard ‘from’ spaceSTORIES Istanbul Consumer Trend Seminar |
  75. 75. STATUS Ikea Norway: Knit tour own iPad mittensSTORIES Istanbul Consumer Trend Seminar |
  76. 76. STATUS Triple Major & Bodega: secret storesSTOR(I)ES Istanbul Consumer Trend Seminar |
  77. 77. BIGGERBETTER BRAND MEHARDER STATUSPHERESTATUSSTORIES ECO-STATUS GIVING STATUS & SKILLS STATUS STATUS SMARTS trend Istanbul Consumer Trend Seminar | watching .com
  78. 78. STATUS SKILLS trend Istanbul Consumer Trend Seminar | watching .com
  79. 79. STATUS Ritz-Carlton Beijing: At-home cooking classes fromSKILLS head chefs for 10,000 RMB Istanbul Consumer Trend Seminar |
  80. 80. STATUS CerModern From October 2012, Ankara art center will offer filmmaking courses withSKILLS instruction from industry pros Istanbul Consumer Trend Seminar |
  81. 81. STATUS Setur Sedventure: Professional Suha Derbent toSKILLS instruct tourists on photo-safari Istanbul Consumer Trend Seminar |
  82. 82. BIGGERBETTER BRAND MEHARDER STATUSPHERESTATUSSTORIES ECO-STATUS GIVING STATUS & SKILLS STATUS STATUS SMARTS trend Istanbul Consumer Trend Seminar | watching .com
  83. 83. STATUS SMARTS trend Istanbul Consumer Trend Seminar | watching .com
  84. 84. STATUS Codecademy’s CodeYear: weekly coding lessonsSMARTS Istanbul Consumer Trend Seminar |
  85. 85. STATUS Political Tours: Current affairs first handSMARTS Istanbul Consumer Trend Seminar |
  86. 86. BIGGERBETTER BRAND MEHARDER STATUSPHERESTATUSSTORIES ECO-STATUS GIVING STATUS & SKILLS STATUS STATUS SMARTS trend Istanbul Consumer Trend Seminar | watching .com
  87. 87. GIVING &STATUS GENERATION G: That’s G for Generosity, not Greed! trend Istanbul Consumer Trend Seminar | watching .com
  88. 88. GIVING &STATUS Recession & disgust; attractive altruism; culture of collaboration trend Istanbul Consumer Trend Seminar | watching .com
  89. 89. GENERATIONG Gates & Buffett; Steve Jobs; Yuri Milner trend Istanbul Consumer Trend Seminar | watching .com
  90. 90. EMBEDDED GENEROSITY trend Istanbul Consumer Trend Seminar | watching .com
  91. 91. EMBEDDED Toms Shoes: Buy one give oneGENEROSITY Istanbul Consumer Trend Seminar |
  92. 92. EMBEDDED Sketchers: Bobs buy one give one cloneGENEROSITY Istanbul Consumer Trend Seminar |
  93. 93. EMBEDDED Havaianas: 50,000 pairs for UNICEF at 50GENEROSITY Istanbul Consumer Trend Seminar |
  94. 94. GENERATION GEMBEDDED Casa do Zezinho: Buy one get halfGENEROSITY Istanbul Consumer Trend Seminar |
  95. 95. EMBEDDED LA-based Raven Denim: K-pop group Dal Shabet createsGENEROSITY jeans for charity Istanbul Consumer Trend Seminar |
  96. 96. EMBEDDED Saught Jewelry: Handcrafted by Cambodians fromGENEROSITY unexploded landmine material Istanbul Consumer Trend Seminar |
  97. 97. SIDESTEP Think about how to combine trends trend Istanbul Consumer Trend Seminar | watching .com
  98. 98. BIGGERBETTER BRAND MEHARDER STATUSPHERESTATUSSTORIES ECO-STATUS GIVING STATUS & SKILLS STATUS STATUS SMARTS trend Istanbul Consumer Trend Seminar | watching .com
  99. 99. ECO-STATUS trend Istanbul Consumer Trend Seminar | watching .com
  100. 100. ECO-STATUSECO- Porsche: Battery powered supercarICONIC Istanbul Consumer Trend Seminar |
  101. 101. ECO-STATUSECO- Magnificent Revolution: London’s cycle-in cinemaSTORIES Istanbul Consumer Trend Seminar |
  102. 102. ECO- Gyeongwan Koo: Seed-tipped chopstick can beSTORIES planted in soil after use Istanbul Consumer Trend Seminar |
  103. 103. ECO- Casualsakks Cushions made from recycledSTORIES coffee sacks Istanbul Consumer Trend Seminar |
  104. 104. BIGGER ONLINE STATUSBETTER & BRAND MEHARDER STATUSPHERESTATUSSTORIES ECO-STATUS GIVING STATUS & SKILLS STATUS STATUS SMARTS trend Istanbul Consumer Trend Seminar | watching .com
  105. 105. ONLINE STATUS trend Istanbul Consumer Trend Seminar | watching .com
  106. 106. ONLINE STATUS Virtual visibility is social currency.After all, what does it matter if it’s not seen (& recorded) online? trend Istanbul Consumer Trend Seminar | watching .com
  107. 107. ONLINE STATUSONLINE P1.CN: Chinese invitation-only socialSTATUS network; 1.2 million members Istanbul Consumer Trend Seminar |
  108. 108. ONLINE STATUSONLINE WeTopia: Social gaming for good: 800k players,GENEROSITY 1m gallons of water, 650k meals, 2 schools built Istanbul Consumer Trend Seminar |
  109. 109. ONLINE STATUSONLINE Greenpocket: Compete to reduce carbonECO-STATUS footprint Istanbul Consumer Trend Seminar |
  110. 110. ONLINE STATUSON TO OFF Stitchtagram: Instagram cushions Istanbul Consumer Trend Seminar |
  111. 111. ONLINE STATUSREAL WORLD Nike Brazil: Road running social networkLIKING updates Istanbul Consumer Trend Seminar |
  112. 112. ONLINE STATUSREAL WORLD ING-DiBa: Digital basketball, completeLIKING with Facebook support Istanbul Consumer Trend Seminar |
  113. 113. BRAND ME trend Istanbul Consumer Trend Seminar | watching .com
  114. 114. ONLINE STATUSBRAND ME Mxit Judge Me: South African photo rating service gains over 400k users in less than a month Istanbul Consumer Trend Seminar |
  115. 115. ONLINE STATUSBRAND ME Arnet Reputación Online: Social status booster Istanbul Consumer Trend Seminar |
  116. 116. ONLINE STATUSBRAND ME Axa France: Protection Familiale Integr@le online reputation insurance Istanbul Consumer Trend Seminar |
  117. 117. ONLINE STATUSBRAND ME Weibo Bridge: Influential users (>2,000 active followers) share ad revenues Istanbul Consumer Trend Seminar |
  118. 118. BRAND ME “Consumers will be as focused on their personal brands as you are on yours. Are you paying them the proper respect they desire?” trend Istanbul Consumer Trend Seminar | watching .com
  119. 119. The STATUSPHERE is fragmenting. Which spheres do you (& your products) appeal to? BIGGER BETTER BRAND ME HARDER STATUSPHERE STATUS STORIES ECO-STATUS GIVING STATUS & SKILLS STATUS STATUS SMARTS trend Istanbul Consumer Trend Seminar | watching .com
  120. 120. BIGGER GIVING STATUS BETTER & BRAND ME SKILLS HARDER STATUS STATUS STATUS ECO-STATUS STORIES SMARTSNEXTWrite down 3 products you offer & match them tothe STATUSPHERES.Do you have any gaps?Do you have any customers who might be in thatsphere, and if so, how can you cater to them? trend Istanbul Consumer Trend Seminar | watching .com
  121. 121. NEWISM trend Istanbul Consumer Trend Seminar | watching .com
  122. 122. NEWISM “Consumers crave the new: because it represents innovation, advancement, excitement, experiences and status.” trend Istanbul Consumer Trend Seminar | watching .com
  123. 123. THE GLOBAL BRAIN Increasingly, ‘new’ is ‘better’ trend Istanbul Consumer Trend Seminar | watching .com
  124. 124. NEWISM &ONLINEThe online world is relentlessly accelerating and amplifying trend everything: information, excitement, attention .com Istanbul Consumer Trend Seminar | watching
  125. 125. “Online culture is the culture” trend Istanbul Consumer Trend Seminar | watching .com
  126. 126. 2004!“Online culture is the culture” trend Istanbul Consumer Trend Seminar | watching .com
  127. 127. ONLINECULTURE trend Istanbul Consumer Trend Seminar | watching .com
  128. 128. ONLINECULTURE World’s first ‘Twitter wedding’ in Üsküdar trend Istanbul Consumer Trend Seminar | watching .com
  129. 129. ONLINECULTURE Where the innovation action is! trend Istanbul Consumer Trend Seminar | watching .com
  130. 130. NEWISM &TECHLUST Online & tech innovations empower consumers &promise to service existing needs in new (& better) ways trend watching Istanbul Consumer Trend Seminar | .com
  131. 131. ONLINE SUPER POWERSInstant & total transparency, more control, choice,personalization, relevance and more, more, more... trend Istanbul Consumer Trend Seminar | watching São Paulo Consumer Trend Seminar | .com
  132. 132. OFFLINE SUPERPOWERS Mega-empowered mobile consumers! trend Istanbul Consumer Trend Seminar | watching .com
  133. 133. OFF LINE SUPER POWERS “63% of women and 73% of men ages 18-34 say they don’t go an hour without checking their phones.” trend(Source: Lookout & Harris, May 2012) Istanbul Consumer Trend Seminar | watching .com
  134. 134. STATUSPHERE INFOLUST “D”: DISCOVER & DECIDE trend Istanbul Consumer Trend Seminar | watching .com
  135. 135. INFOLUST “Forget information overload. Consumers face an almost total lack of information*” * Information that is relevant, useful & timely trend Istanbul Consumer Trend Seminar | watching .com
  136. 136. INFOLUSTOFF=ON SAFETY NETREAL-TIMERELEVANCE DIY HEALTH PROUD TO BENCHMARKED PROVE IT POINT & KNOW LIFE & BUY trend Istanbul Consumer Trend Seminar | watching .com
  137. 137. OFF = ON “Mobile data traffic in 2011 was eight times the size of the entire global Internet in 2000.” trend(Source: Cisco, February 2012) Istanbul Consumer Trend Seminar | watching .com
  138. 138. OFF = ON “Offline is online: success will be about seamlessly bringing those features that consumers love about the online world, into the offline world” trend Istanbul Consumer Trend Seminar | watching .com
  139. 139. OFF = ON JC Penney: findmore kiosks in store Istanbul Consumer Trend Seminar |
  140. 140. OFF = ON Westfield: Shopping mall search Istanbul Consumer Trend Seminar |
  141. 141. OFF = ON C&A Brazil: Facebook-enabled clothes hangers Istanbul Consumer Trend Seminar |
  142. 142. INFOLUSTOFF=ON SAFETY NETREAL-TIMERELEVANCE DIY HEALTH PROUD TO BENCHMARKED PROVE IT POINT & KNOW LIFE & BUY trend Istanbul Consumer Trend Seminar | watching .com
  143. 143. REAL-TIMERELEVANCE “Real-time is the only time.” trend Istanbul Consumer Trend Seminar | watching .com
  144. 144. REAL-TIMERELEVANCE “Between May 2011 and February 2012, the number of smartphone owners getting real-time location- based information on their phones rose from 55% to 74%.” trend(Source: Pew, May 2012) Istanbul Consumer Trend Seminar | watching .com
  145. 145. REAL-TIME RELEVANCE “By 2016, there will be over 10 billion mobile-connected devices, including machine-to-machine (M2M) modules, more that the worlds population at that time (7.3 billion).” trend(Source: Cisco, February 2012) Istanbul Consumer Trend Seminar | watching .com
  146. 146. REAL-TIME Boondoggle: Weather-dependent wake upRELEVANCE calls Istanbul Consumer Trend Seminar |
  147. 147. REAL-TIME SK Telecom: Cart screens give real-time dataRELEVANCE Istanbul Consumer Trend Seminar |
  148. 148. INFOLUSTOFF=ON SAFETY NETREAL-TIMERELEVANCE DIY HEALTH PROUD TO BENCHMARKED PROVE IT POINT & KNOW LIFE & BUY trend Istanbul Consumer Trend Seminar | watching .com
  149. 149. PROUD TOPROVE IT “Brands need to move from just ‘having nothing hide’, to showing and proving everything they do.” trend Istanbul Consumer Trend Seminar | watching .com
  150. 150. INFOLUST If governments can’t keep secrets, do you think your brand can? trend Istanbul Consumer Trend Seminar | watching .com
  151. 151. INFOLUSTPROUD TO City of Chicago: GPS snow ploughs to provePROVE IT fairness Istanbul Consumer Trend Seminar |
  152. 152. INFOLUSTPROUD TO Yi Mu Tian: Organic farm offers vegetablePROVE IT camera tracking Istanbul Consumer Trend Seminar |
  153. 153. INFOLUSTPROUD TO Honest By: Totally transparent fashionPROVE IT Istanbul Consumer Trend Seminar |
  154. 154. INFOLUSTOFF=ON SAFETY NETREAL-TIMERELEVANCE DIY HEALTH PROUD TO BENCHMARKED PROVE IT POINT & KNOW LIFE & BUY trend Istanbul Consumer Trend Seminar | watching .com
  155. 155. POINT & KNOW trend Istanbul Consumer Trend Seminar | watching .com
  156. 156. POINT & KNOW “Smartphone-toting consumers are embracing a world in which they can find out about anything they see or hear, even if they don’t know what it is or can’t describe it in words.” trend Istanbul Consumer Trend Seminar | watching .com
  157. 157. POINT &KNOW trend Istanbul Consumer Trend Seminar | watching .com
  158. 158. POINT &KNOW trend Istanbul Consumer Trend Seminar | watching .com
  159. 159. POINT & WordLens: on-the-go translationsKNOW Istanbul Consumer Trend Seminar |
  160. 160. POINT & KLIK: Bought by Facebook. WhereKNOW next? Istanbul Consumer Trend Seminar |
  161. 161. POINT & Adidas Originals sneaker scannerKNOW & BUY Istanbul Consumer Trend Seminar |
  162. 162. POINT & Hyundai Home Shopping: AR apps suggests accessoriesKNOW & BUY based on current outfit Istanbul Consumer Trend Seminar |
  163. 163. POINT & Amazon Flow and eBay appsKNOW & BUY Istanbul Consumer Trend Seminar |
  164. 164. POINT &KNOW & BUY “POINT-KNOW-BUY will reshape consumers’ info-expectations, search behavior and purchasing patterns, bringing consumers real-world instant visual information gratification.” trend Istanbul Consumer Trend Seminar | watching .com
  165. 165. INFOLUSTOFF=ON SAFETY NETREAL-TIMERELEVANCE DIY HEALTH PROUD TO BENCHMARKED PROVE IT POINT & KNOW LIFE & BUY trend Istanbul Consumer Trend Seminar | watching .com
  166. 166. BENCHMARKED LIFE “New technologies mean that consumers can now satisfy their personal INFOLUST and gain insights into their own behavior; allowing them to better manage, monitor & adapt their daily lives and activities.” trend Istanbul Consumer Trend Seminar | watching .com
  167. 167. BENCHARKED 22seven: Online platform helps users saveLIFE money Istanbul Consumer Trend Seminar |
  168. 168. Volkswagen China:BENCHARKED Mobile app raises aware-ness ofLIFE vehicle pollution Istanbul Consumer Trend Seminar |
  169. 169. BENCHARKED Babolat France: Tennis racket with in-builtLIFE coach Istanbul Consumer Trend Seminar |
  170. 170. BENCHARKED Nike Fuelband: Measure and competeLIFE Istanbul Consumer Trend Seminar |
  171. 171. INFOLUSTOFF=ON SAFETY NETREAL-TIMERELEVANCE DIY HEALTH PROUD TO BENCHMARKED PROVE IT POINT & KNOW LIFE & BUY trend Istanbul Consumer Trend Seminar | watching .com
  172. 172. DYI HEALTH “Countless new apps and are available for consumers keen on preventing, examining, improving, monitoring and managing their health, whether for reasons of control, convenience or a desire to avoid intrusive trips to the doctor.” trend Istanbul Consumer Trend Seminar | watching .com
  173. 173. DYI HEALTH “The number of consumer health apps has grown from 3,000 in February 2010 to over 13,000 in April 2012.” trend(Source: MobiHealthNews, July 2012) Istanbul Consumer Trend Seminar | watching .com
  174. 174. DYI HEALTH “The global mobile health applications market will grow from from USD 1.7 billion in 2010 to USD 4.1 billion by 2014.” trend(Source: Technavio, February 2012) Istanbul Consumer Trend Seminar | watching .com
  175. 175. DYI HEALTH UK National Health Service: Recommended mobile health apps Istanbul Consumer Trend Seminar |
  176. 176. DYI HEALTH CSEM: Heart rate monitor headphones Istanbul Consumer Trend Seminar |
  177. 177. DYI HEALTH AgaMatrix: Diabetes monitoring app Istanbul Consumer Trend Seminar |
  178. 178. INFOLUSTOFF=ON SAFETY NETREAL-TIMERELEVANCE DIY HEALTH PROUD TO BENCHMARKED PROVE IT POINT & KNOW LIFE & BUY trend Istanbul Consumer Trend Seminar | watching .com
  179. 179. SAFETY Seguridad en Linea: Colombian crowd-sourcedNET security platform Istanbul Consumer Trend Seminar |
  180. 180. SAFETY China Survival Guide: Food safety alert app, 200kNET downloads in 1st week Istanbul Consumer Trend Seminar |
  181. 181. OFF=ON SAFETY NET INFOLUST REAL-TIME RELEVANCE DIY HEALTH PROUD TO BENCHMARKED PROVE IT POINT & KNOW LIFE & BUY From total transparency, to real time relevance, to knowingeverything that is happening around and even inside one’s body, trend consumers have never been more INFOLUSTYIstanbul Consumer Trend Seminar | watching .com
  182. 182. PROUD TO BENCHMARKED OFF=ON SAFETY NET PROVE IT LIFE REAL-TIME POINT & KNOW DIY HEALTH RELEVANCE & BUY1. Vision2. New business concepts3. New products, services, experiences4. Marketing, advertising, PR Istanbul Consumer Trend Seminar | trend watching .com
  183. 183. PROUD TO BENCHMARKED OFF=ON SAFETY NET PROVE IT LIFE REAL-TIME POINT & KNOW DIY HEALTH RELEVANCE & BUYNEXT:What information are you givingconsumers, and how does it empowerand transform them?Think about relevance, utility, accessibility& action. Istanbul Consumer Trend Seminar | trend watching .com
  184. 184. STATUSPHERE INFOLUST “D”: DISCOVER & DECIDE trend Istanbul Consumer Trend Seminar | watching .com
  185. 185. “D”:DISCOVER &DECIDE trend Istanbul Consumer Trend Seminar | watching .com
  186. 186. WHAT CONSUMERS WANT“Both the who and the how of both discovery &consumer decision-making are being changed.” trend Istanbul Consumer Trend Seminar | watching .com
  187. 187. DISCOVER “Discovery now happens by default” trend Istanbul Consumer Trend Seminar | watching .com
  188. 188. “D”:DISCOVER & DECIDE “There are over 3,200,000,000 likes and comments every day. That’s 3.2 billion. Or 37,000 every second.” trend(Source: Facebook S-1, 2012) Istanbul Consumer Trend Seminar | watching .com
  189. 189. “D”:DISCOVER & DECIDE “74% of online shoppers discover new products through reviews and recommendations on websites and social media sites” trend(Source: Barclays, May 2012) Istanbul Consumer Trend Seminar | watching .com
  190. 190. DECIDE Consumers are turning to new, trusted sources to help them DECIDE trend Istanbul Consumer Trend Seminar | watching .com
  191. 191. “D”:DISCOVER & DECIDE “92% of global consumers say they trust earned media (word- of-mouth and recommendations from friends and family), above all other forms of advertising—an increase of 18 percent since 2007.” trend(Source: Neilsen, April 2012) Istanbul Consumer Trend Seminar | watching .com
  192. 192. “D”:DISCOVER & DECIDE “Online consumer reviews are the second most trusted form of advertising with 70% of global consumers trusting them, an increase of 15% in four years.” trend(Source: Neilsen, April 2012) Istanbul Consumer Trend Seminar | watching .com
  193. 193. “D”:DISCOVER & DECIDE “While only 47% of consumers around the world say they trust paid media (television, magazine and newspaper ads), a decline of over 20% since 2009.” trend(Source: Neilsen, April 2012) Istanbul Consumer Trend Seminar | watching .com
  194. 194. DATA THEDIVINITY F-FACTOR trend Istanbul Consumer Trend Seminar | watching .com
  195. 195. DATADIVINITY “The phenomenon of collecting, analyzing and interpreting consumers’ personal information, and using it to give tailored recommendations that help consumers make better decisions.” trend Istanbul Consumer Trend Seminar | watching .com
  196. 196. DATA Ticketmaster: Recommended gigs based onDIVINITY Spotify listening habits Istanbul Consumer Trend Seminar |
  197. 197. DATA AutoTrader Autolyzer: Facebook data finds vehicleDIVINITY matches Istanbul Consumer Trend Seminar |
  198. 198. DATADIVINITY “Not for everyone, but shows just how tailored the future will be...” trend Istanbul Consumer Trend Seminar | watching .com
  199. 199. DATA THEDIVINITY F-FACTOR trend Istanbul Consumer Trend Seminar | watching .com
  200. 200. F-FACTOR “That’s F for friends, fans and followers, who influence consumers’ purchasing decisions in ever more sophisticated ways” trend Istanbul Consumer Trend Seminar | watching .com
  201. 201. F-FACTOR “Turkey is the 7th biggest country on Facebook” trend Istanbul Consumer Trend Seminar | watching .com
  202. 202. F-FACTOR Consumption has always been social trend Istanbul Consumer Trend Seminar | watching .com
  203. 203. F-FACTOR Amplified & accelerated trend Istanbul Consumer Trend Seminar | watching .com
  204. 204. F-FACTOR FourSquare Explore: Personalized nearby recommendations Istanbul Consumer Trend Seminar |
  205. 205. F-FACTOR Findirim: Discount e-commerce store on Facebook Istanbul Consumer Trend Seminar |
  206. 206. “D”: DISCOVER & DECIDE DATA THEDIVINITY F-FACTOR trend Istanbul Consumer Trend Seminar | watching .com
  207. 207. BEST OF THE BESTA consumption arena that is more efficient, morerelevant, and more interesting than before. trend Istanbul Consumer Trend Seminar | watching .com
  208. 208. “D”:DISCOVER & DECIDE “This is not about your social media marketing strategy or optimization. In fact, this is not about marketing at all. This is about being (genuinely) liked, if not loved. Then the rest will just happen.” trend Istanbul Consumer Trend Seminar | watching .com
  209. 209. IT’S ALL OUT THEREAnd consumers won’t hold back ;-) trend Istanbul Consumer Trend Seminar | watching .com
  210. 210. STATUSPHERE INFOLUST “D”: DISCOVER & DECIDE trend Istanbul Consumer Trend Seminar | watching .com
  211. 211. ENJOYED THE PRESENTATION? NEXT THERE IS MORE! SIGN UP! TREND BRIEFINGS TIPS PREMIUM SERVICE To receive our free monthly Read all our previous free Want to track and apply trends Need access to all the vital consumer Trend Briefings by email Trend Briefings, all the way yourself? Click here for our top trends, insights and innovations? Our back to 2002! tips. Premium Service is for you.If you have any comments, suggestions or questions then please ABOUT USdo let us know. Just email: Established in 2002, trendwatching.com is the world’s leading trend firm, scanning the globe for theANDREA THORN most promising consumer trends, insights and related hands-on business ideas. Our PremiumHead of Client Services Service counts many of the world’s leading brands as clients, while our free monthly Trend Briefingsandrea@trendwatching.com go out to over 160,000 subscribers in 180 countries. More at www.trendwatching.com
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