Una Carmody presentation

711 views
663 views

Published on

Published in: News & Politics, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
711
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Una Carmody presentation

  1. 1. HERE AND NOW MAY 18TH<br />AUDIENCES FOR VISUAL ARTS IN IRELAND<br />
  2. 2. SOURCE OF INFORMATION<br />All data ROI TGI 2010 (c) Kantar Media UK<br />
  3. 3. SOURCE OF INFORMATION<br />Target Group Index aims to be representative of the population of Ireland <br />2,230 adults in 09/10<br />Brands, media, attitudes 500 brands<br />Arts Attendance in Ireland on www.artsaudiences.ie<br />All data ROI TGI 2010 (c) Kantar Media UK<br />
  4. 4. VISUAL ARTS ATTENDERS IN IRELAND<br />All data ROI TGI 2010 (c) Kantar Media UK<br />
  5. 5. HEADLINE FINDINGS<br /><ul><li>57% of the adult population are arts attenders
  6. 6. Approx 2 million people
  7. 7. 44% of 1.5 million attend once a year or more
  8. 8. Highest attendances
  9. 9. ANY PERFORMANCE IN A THEATRE 1.5m
  10. 10. PLAYS 1.3m
  11. 11. ART GALLERIES AND EXHIBITIONS 903,000 – 12% </li></ul>All data ROI TGI 2010 (c) Kantar Media UK<br />
  12. 12. DEMOGRAPHICS <br /><ul><li>588,000 attend once a year or more often
  13. 13. Total adult population 3.5 m
  14. 14. 56% are ABC1 / 41% in the population
  15. 15. 43% are men/ 49% of population
  16. 16. 57% are women/ 51% of population</li></ul>All data ROI TGI 2010 (c) Kantar Media UK<br />
  17. 17. DUBLIN DEMOGRAPHIC<br />Few significant differences between Dublin attenders and others<br />Higher proportion in the 25-34 age group<br />All data ROI TGI 2010 (c) Kantar Media UK<br />
  18. 18. Age groups<br />All data ROI TGI 2010 (c) Kantar Media UK<br />
  19. 19. Exhibitions and outings<br />All data ROI TGI 2010 (c) Kantar Media UK<br />
  20. 20. Hobbies and interests<br />All data ROI TGI 2010 (c) Kantar Media UK<br />
  21. 21. Other art forms<br />All data ROI TGI 2010 (c) Kantar Media UK<br />
  22. 22. Highest level of education received<br />All data ROI TGI 2010 (c) Kantar Media UK<br />
  23. 23. Holidays<br />All data ROI TGI 2010 (c) Kantar Media UK<br />
  24. 24. Trips taken<br />All data ROI TGI 2010 (c) Kantar Media UK<br />
  25. 25. Internet usage<br />All data ROI TGI 2010 (c) Kantar Media UK<br />
  26. 26. Use of mobile internet<br />All data ROI TGI 2010 (c) Kantar Media UK<br />
  27. 27. Internet quintiles<br />All data ROI TGI 2010 (c) Kantar Media UK<br />
  28. 28. Phone brand<br />All data ROI TGI 2010 (c) Kantar Media UK<br />
  29. 29. Daily newspaper readership<br />All data ROI TGI 2010 (c) Kantar Media UK<br />
  30. 30. Sunday newspaper readership<br />All data ROI TGI 2010 (c) Kantar Media UK<br />
  31. 31. Direct mail<br />All data ROI TGI 2010 (c) Kantar Media UK<br />
  32. 32. Radio stations<br />All data ROI TGI 2010 (c) Kantar Media UK<br />
  33. 33. Television viewed<br />All data ROI TGI 2010 (c) Kantar Media UK<br />
  34. 34. Media quintiles<br />All data ROI TGI 2010 (c) Kantar Media UK<br />

×