Aoife Flynn presentation

Aoife Flynn loves music, art, theatre, culture, fashion, food, the interweb. Consultant Arts marketeer & project manager www. a squared.ie twitter.com/stranded_aoife

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Aoife Flynn www. a squared.ie 1. Plan, Target, and Track

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Aoife Flynn www. a squared.ie 2. Online Marketing: Dialogue v ’ s Monologue

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3. Personalised Content Aoife Flynn www. a squared.ie

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Aoife Flynn www. a squared.ie 4. “Be where your audience expects to find you” Dr. Ross Parry, Museums and New Media at the University of Leicester

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Practical Facebook tips Aoife Flynn www. a squared.ie 1,8 million irish users (over 15) Approx. 50% of population have accounts 45% male v’s 55% female Over 50’s are fastest growing demographic

Key Online Marketing Rules Aoife Flynn www. a squared.ie ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Encouraging Visual Arts Engagement – Some Quick Do ’ s and Don ’ ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Aoife Flynn www. a squared.ie

Opportunities for Engagement via new media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Aoife Flynn www. a squared.ie

Full text and slides www. a squared.ie/news.html Thank you!

Aoife Flynn presentation

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Aoife Flynn presentation