Social 101 eBook by Telligent


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Social can be daunting for businesses. It’s tough to get your arms around the basic concepts and figure out where to get started.
To help jumpstart your journey to learn more about the social ecosystem, flip through the Social 101 eBook. You’ll get a basic overview of these social tools, plus tips from industry experts on how to accomplish your business objectives with social:
• Social networks (like LinkedIn and Twitter)
• Social applications (such as wikis and forums)
• Online communities

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Social 101 eBook by Telligent

  1. 1. Social101 Your Guide to Social Media & Online Communities for Business © 2012 Telligent Systems, Inc. All rights reserved.
  2. 2. Let’s get socialA social business primerpart i How to use social networks 6part ii How to use social applications 14part iii How to make your website interactive with online communities 22part iV Next steps 31 2 © 2012 Telligent Systems, Inc. All rights reserved.
  3. 3. Here’s the scoopon socialSocial media iseverywhere.People get online to connect with friends, interact with family,chat about interests and discuss the news of the hour onpopular social networks. 4/5 people who are online 23% of Internet time 37% of people use cell check out social is spent on social phones for social networks and blogs networks and blogs media 3All statistics from Nielsen’s “State of the Media: The Social Media Report –Q3 2011” © 2012 Telligent Systems, Inc. All rights reserved.
  4. 4. Now businesses are getting social.Social media has transformed from a business distraction to a business mandate. Figuring out what social toolsdo and how to use them are key for businesses of all industries, associations, nonprofits and government. “Social media momentum is extensive and According to growing to the point where all organizations Gartner: must explore its potential to impact business.”What’s driving socialbusiness? Enhance brand awareness Build closer relationships of social networkers with customers, employees, follow a brand partners and members Increase revenue Reduce operating costs of social networkers Generate buzz about write online reviews your brand of goods and services 4Quote above from Gartner, Master Six Core Principles to Tap the Massive Power of Social Media, © 2012 Telligent Systems, Inc. All rights reserved.Anthony J. Bradley, 29 November 2011All statistics from Nielsen’s “State of the Media: The Social Media Report –Q3 2011”
  5. 5. So what’s an organization to doabout social business?There’s a dizzying, ever-changing supplyof new buzzwords about social tools andtechnologies. People are calling these newsocial technologies Enterprise 2.0, socialbusiness, social collaboration and more. Butwhich ones should your business use? Andhow do you get measureable business value? Confused? you’re not alone.Use this guide as a roadmap to making yourbusiness social. 5 © 2012 Telligent Systems, Inc. All rights reserved.
  6. 6. Want to see the rest ofthe eBook? click here to download now. 6 © 2012 Telligent Systems, Inc. All rights reserved.