connectionsconnectionsbigger ideaspositive wordof mouthsocialcommunitiesbigger ideasbetter customerexperienceconsumer enga...
Social marketing in online communities isabout creating mutual value by fulfillingyour customers’ wants and needs whileadd...
Community!Social HubConversationsengage brand fansVideos_WHAT WE LIKEMashup of conversations, videos, blogs,and tools enga...
Elite Forumsbrand personalityengagementDiscussionsWHY IT’S UNIQUEExperts and members discuss, review andoffer tips on the ...
readers’ recipesTaste of home is theworld’s leadingfood media brandFood for ThoughtShare adviceReaders discuss recipes, co...
Hitched is the UK’s#1 wedding websiteInteractive Planningdesign ideasInspirationvendor + customersWHAT WE LIKECouples disc...
see evenmore nowTakeaLookShareShare this eBookTake a peek at more socialmarketing communities! Downloadthe whole eBook now...
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LOOK BOOK: 10 Social Marketing Communities

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Flip through this eBook to see examples from 10 leading brands that are using online communities for social marketing and doing it right.

Published in: Technology, Business
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LOOK BOOK: 10 Social Marketing Communities

  1. 1. connectionsconnectionsbigger ideaspositive wordof mouthsocialcommunitiesbigger ideasbetter customerexperienceconsumer engagementcommunitiessocial networkingShare this eBookCommunitiesONLINE COMMUNITY DESIGN LESSONS FROM LEADING BRANDS10 Social Marketing
  2. 2. Social marketing in online communities isabout creating mutual value by fulfillingyour customers’ wants and needs whileadding value for your company. Flip through this eBook to see examples ofbrands that get it right.They’ve narrowed inon the right mix of content, interaction anddesign that keeps their communities growing.You’ll see how these online communitieshelp brands increase sales, promote positiveword of mouth, create new ideas and buildbetter customer experiences throughonline engagement.welcometo online engagementSocial Marketingincrease salesBetter customer experience!bigger ideasPositive wordof mouth!growing communitiesfaster marketresearchconnectionssocialcommunitiesconsumer engagementsocial networkingcollaborationShare this eBook
  3. 3. Community!Social HubConversationsengage brand fansVideos_WHAT WE LIKEMashup of conversations, videos, blogs,and tools engage brand fans about allthings golf in a central placeUnconventional homepage layouthighlights broad range of topicsand imagesCommunity is a social hub integratedwith Titleist’s website and socialnetworks, such as Twitter andYouTubeShare this eBook
  4. 4. Elite Forumsbrand personalityengagementDiscussionsWHY IT’S UNIQUEExperts and members discuss, review andoffer tips on the latest games and devicesTop contributors are rewarded withbadges and community privileges, likeguest blogs and access to elite forumsContent and imagery inject humor in thecommunity and reflect brand personalityShare this eBookthe world’s #1computer & videogames resource
  5. 5. readers’ recipesTaste of home is theworld’s leadingfood media brandFood for ThoughtShare adviceReaders discuss recipes, cooking challengesand nutritional adviceMembers share their cooking triumphs,pictures, kitchen disasters and ‘food forthought’Discussion groups support conversationsby foodie interest and regionShare this eBookWHY IT WORKS
  6. 6. Hitched is the UK’s#1 wedding websiteInteractive Planningdesign ideasInspirationvendor + customersWHAT WE LIKECouples discuss all things wedding –from decorations, speeches and attire towedding conundrumsOffers opportunities to win wedding goodsConnects vendors with customers basedon their needsShare this eBook
  7. 7. see evenmore nowTakeaLookShareShare this eBookTake a peek at more socialmarketing communities! Downloadthe whole eBook now.pdf
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