List Brokers Improving Campaign Performance with Qualified Marketing Lists
List Brokers <ul><li>List brokers provide contact data for marketing campaigns such as telemarketing, direct mail and e-ma...
List Brokers Why Use List Brokers?   Brokers can help save you money by optimizing your marketing data investments and can...
List Brokers <ul><li>It’s difficult for any company to develop a list comparable to what a broker can provide because brok...
List Brokers <ul><li>The Internet has created many advantages for marketers.  However, breaking through all the clutter an...
List Brokers <ul><li>Like any other purchasing decision, you need to do your homework.  Experienced and reputable list bro...
List Brokers <ul><li>Whether you’re looking to launch a teleprospecting or telemarketing campaign, an e-mail campaign or t...
About the Author <ul><li>Larry Fleischman is Director of Marketing for Televerde, a leading B2B provider of sales pipeline...
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List Brokers - Televerde

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The presentation entitled, "List Brokers: Improving Campaign Performance with Qualified Marketing Lists" is presented by Larry Fleischman, Director of Marketing for Televerde, a leading B2B provider in sales pipeline development solutions. For more information on list brokers, visit the Televerde website at http://www.televerde.com/solutions/contact-data-solutions-list-brokers

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  • 01/06/12 20:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 01/06/12 20:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 01/06/12 20:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 01/06/12 20:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • 01/06/12 20:38 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • Transcript of "List Brokers - Televerde"

    1. 1. List Brokers Improving Campaign Performance with Qualified Marketing Lists
    2. 2. List Brokers <ul><li>List brokers provide contact data for marketing campaigns such as telemarketing, direct mail and e-mail blasts. However, the decision to use a broker may be challenging for marketers. Finding reputable, quality data providers and knowing the type of data to purchase can be overwhelming. </li></ul><ul><li>Fortunately, reputable list brokers exist and can provide quality, highly accurate data. With years of experience, qualified brokers will be able to source all types of marketing data for a variety of campaigns geared to a wider variety of market segments and titles/personas. They will advise you on how to use the data and make sure it delivers the expected results. </li></ul>
    3. 3. List Brokers Why Use List Brokers?   Brokers can help save you money by optimizing your marketing data investments and can also advise on how to use the data to generate more prospects from your marketing campaigns. They provide unbiased data recommendations tailored to your unique requirements. And a broker has access to all types of credible business-to-business data at the account and contact levels, including phone numbers, email addresses, technology installs, and more.
    4. 4. List Brokers <ul><li>It’s difficult for any company to develop a list comparable to what a broker can provide because brokers have the ability to identify and collect information on a much more vast scale. In turn, you can market your products and services to a much broader set of targeted markets. Because the broker does all the legwork for you, you save valuable time, investment and other resources. </li></ul><ul><li>Experienced list brokers can help you target your campaigns. By working with a variety of companies, brokers learn the most effective strategies for marketing programs. And because brokers have established relationships with suppliers, they can negotiate competitive rates on your behalf. </li></ul>
    5. 5. List Brokers <ul><li>The Internet has created many advantages for marketers. However, breaking through all the clutter and getting your message heard by potentially well-qualified prospects can still be challenging. List brokers can help you reach your target audience in ways you likely could not do on your own. </li></ul>
    6. 6. List Brokers <ul><li>Like any other purchasing decision, you need to do your homework. Experienced and reputable list brokers and data providers will have a proven track record and numerous satisfied customers. They are able to provide a wide variety of targeted lists based on a number of parameters. For example, lists can be segmented by market segment, company size, privately held companies, public companies, government agencies, education, as well as by titles and functions. </li></ul>
    7. 7. List Brokers <ul><li>Whether you’re looking to launch a teleprospecting or telemarketing campaign, an e-mail campaign or traditional direct mailing, a list broker can provide you with highly accurate lists that can results in high conversion rates to qualified prospects and more revenue opportunities. </li></ul>
    8. 8. About the Author <ul><li>Larry Fleischman is Director of Marketing for Televerde, a leading B2B provider of sales pipeline development solutions. For more information about List Brokers , visit: </li></ul><ul><li>http://www.televerde.com/solutions/contact-data-solutions-list-brokers </li></ul>
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