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5. Link building - Search Engine Optimization
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5. Link building - Search Engine Optimization


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How to build links, measure links and their value. …

How to build links, measure links and their value.
Telerik Software Academy:
The website and all video materials are in Bulgarian

What is a link; Types of links;Value of the link; How to measure the link value;
Link profile;Getting links; Trace links; Buying and building links;Links with Google; Resources;

Search Engine Optimization Course @ Telerik Academy

Published in: Education, Technology, Design

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  • 1. Link Building SEO – Search Engine Optimization CourseGeorgi MollovLink building specialistgeorgimollov.tumblr.comTelerik Software
  • 2. What is Link? <a href=“”>SITE</a> Anchor text = SITE Link Title  <a title=“SITE”>SITE</a> JavaScript линк
  • 3. Type of Links Text links  Nofollow  Image links  Alt=“…..”
  • 4. Value of the Link1. Top (good value) top2. Left (good value)3. Content (good value) left content right4. Right (low spam)5. Footer (high spam) Bottom
  • 5. How to Measure the Link Value? Page Authority  Social Share  Links to this page  Links out from this page Website Trust  Website owner  Website neighbors  Website links total
  • 6. How to Measure the Link Value? (2) Page relevancy to topic Anchor text in Title Position of the link IP address of the site – “C” class network different from our  –
  • 7. Easy Links Social links Short Links (twitter, Web 2.0 links Profile links Directory links Widget links Template Links Article Links News directory links / Press Releases
  • 8. What is Your Link Profile? Your links against the Competitors links  Number of links  Linking pages/website Location  Linking pages Authority / Site trust  What types of sites are these links from?  Are they manually building these links? (directories, articles, guest blogging)
  • 9. What is Your Link Profile? (2) Your links against the Competitors links  Do they appear to be paid?  Whats the IP address and WHOIS information or anything fishy?  What strategy is working here? Or is there even a strategy?  Where are they getting the branded and name links?  What communities are they participating in?
  • 10. Getting Links Check your competitors then make a plan examine the competitors link profile. See if you can get links from the same pages Try to be creative Invest time and money
  • 11. How to Trace Links? And many more
  • 12. How? & If? We are Buying or Building Links Check the Site – ( Whois – Check the IP of the site then (bing – ip:IPofTheSite) - domain history – copied content Google index – site:
  • 13. How? & If? We are Buying or Building Links (2) Anchor text – don’t over do (разгледайте нишата!!!) – this is link too People usually link with the <H1> tag Link velocity or link speed
  • 14. Useful Resources FireForm Google Global SEO contests – аквичоп, ипотпал  Check top 5 see what they have done
  • 15. Discover Links with Google site:bg intitle:"добави сайт“ intitle:"директория" site:bg intitle:"директория за статии" site:bg социална мрежа Платформи за безплатни сайтове (сателити)
  • 16. To Read - Калин Каракехайовлинк билдинг/all bilding-za-balgarski-saytove-42394 competitive-backlink-analysis
  • 17. Why SEO Is So …“Forget about SEO. To be visible in Google today, try Adwords”
  • 18. Link building курсове и уроци по програмиране, уеб дизайн – безплатно BG Coder - онлайн състезателна система - online judge курсове и уроци по програмиране – Телерик академия форум програмиране, форум уеб дизайн уроци по програмиране и уеб дизайн за ученици ASP.NET курс - уеб програмиране, бази данни, C#, .NET, ASP.NET програмиране за деца – безплатни курсове и уроци ASP.NET MVC курс – HTML, SQL, C#, .NET, ASP.NET MVC безплатен SEO курс - оптимизация за търсачки алго академия – състезателно програмиране, състезаниякурсове и уроци по програмиране, книги – безплатно от Наков курс мобилни приложения с iPhone, Android, WP7, PhoneGap уроци по уеб дизайн, HTML, CSS, JavaScript, Photoshop Дончо Минков - сайт за програмиране free C# book, безплатна книга C#, книга Java, книга C# Николай Костов - блог за програмиране безплатен курс "Качествен програмен код" безплатен курс "Разработка на софтуер в cloud среда" C# курс, програмиране, безплатно
  • 19. Free Trainings @ Telerik Academy SEO course: Search Engine Optimization  Telerik Software Academy  Telerik Academy @ Facebook  Telerik Software Academy Forums 