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5. Link building - Search Engine Optimization
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5. Link building - Search Engine Optimization

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How to build links, measure links and their value. …

How to build links, measure links and their value.
Telerik Software Academy: http://seocourse.telerik.com
The website and all video materials are in Bulgarian

What is a link; Types of links;Value of the link; How to measure the link value;
Link profile;Getting links; Trace links; Buying and building links;Links with Google; Resources;

Search Engine Optimization Course @ Telerik Academy
http://seocourse.telerik.com

Published in: Education, Technology, Design

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  • 1. Link Building SEO – Search Engine Optimization CourseGeorgi MollovLink building specialistgeorgimollov.tumblr.comTelerik Software Academyacademy.telerik.com
  • 2. What is Link? <a href=“www.SITE.com”>SITE</a> Anchor text = SITE Link Title  <a title=“SITE” href=www.site.com>SITE</a> JavaScript линк
  • 3. Type of Links Text links  Nofollow  Image links  Alt=“…..”
  • 4. Value of the Link1. Top (good value) top2. Left (good value)3. Content (good value) left content right4. Right (low spam)5. Footer (high spam) Bottom
  • 5. How to Measure the Link Value? Page Authority  Social Share  Links to this page  Links out from this page Website Trust  Website owner  Website neighbors  Website links total
  • 6. How to Measure the Link Value? (2) Page relevancy to topic Anchor text in Title Position of the link IP address of the site – “C” class network different from our  213.213.122.12 – 213.213.156.15
  • 7. Easy Links Social links Short Links (twitter, bit.ly) Web 2.0 links Profile links Directory links Widget links Template Links Article Links News directory links / Press Releases
  • 8. What is Your Link Profile? Your links against the Competitors links  Number of links  Linking pages/website Location  Linking pages Authority / Site trust  What types of sites are these links from?  Are they manually building these links? (directories, articles, guest blogging)
  • 9. What is Your Link Profile? (2) Your links against the Competitors links  Do they appear to be paid?  Whats the IP address and WHOIS information or anything fishy?  What strategy is working here? Or is there even a strategy?  Where are they getting the branded and name links?  What communities are they participating in?
  • 10. Getting Links Check your competitors then make a plan examine the competitors link profile. See if you can get links from the same pages Try to be creative Invest time and money
  • 11. How to Trace Links? http://ahrefs.com/ http://www.opensiteexplorer.org/ http://www.majesticseo.com And many more
  • 12. How? & If? We are Buying or Building Links Check the Site – (opensiteexplorer.com) Whois – Site.com Check the IP of the site then (bing – ip:IPofTheSite) web.archive.org/ - domain history http://www.copyscape.com – copied content Google index – site:http://www.Site.com/someurl.html
  • 13. How? & If? We are Buying or Building Links (2) Anchor text – don’t over do (разгледайте нишата!!!) http://www.site.com – this is link too People usually link with the <H1> tag Link velocity or link speed
  • 14. Useful Resources FireForm Google Global LinkDiagnosis.com SEO contests – аквичоп, ипотпал  Check top 5 see what they have done
  • 15. Discover Links with Google site:bg intitle:"добави сайт“ intitle:"директория" site:bg intitle:"директория за статии" site:bg социална мрежа Платформи за безплатни сайтове (сателити)
  • 16. To Read http://slides.bg/546/ - Калин Каракехайов http://svejo.net/tag/линк билдинг/all http://socialevo.net/pet-tehniki-za-link- bilding-za-balgarski-saytove-42394 http://www.seomoz.org/blog/guide-to- competitive-backlink-analysis
  • 17. Why SEO Is So …“Forget about SEO. To be visible in Google today, try Adwords”http://www.iloveseo.net/dear-google-why-do-you-want-me-to-hate-you/
  • 18. Link building курсове и уроци по програмиране, уеб дизайн – безплатно BG Coder - онлайн състезателна система - online judge курсове и уроци по програмиране – Телерик академия форум програмиране, форум уеб дизайн уроци по програмиране и уеб дизайн за ученици ASP.NET курс - уеб програмиране, бази данни, C#, .NET, ASP.NET http://academy.telerik.com програмиране за деца – безплатни курсове и уроци ASP.NET MVC курс – HTML, SQL, C#, .NET, ASP.NET MVC безплатен SEO курс - оптимизация за търсачки алго академия – състезателно програмиране, състезаниякурсове и уроци по програмиране, книги – безплатно от Наков курс мобилни приложения с iPhone, Android, WP7, PhoneGap уроци по уеб дизайн, HTML, CSS, JavaScript, Photoshop Дончо Минков - сайт за програмиране free C# book, безплатна книга C#, книга Java, книга C# Николай Костов - блог за програмиране безплатен курс "Качествен програмен код" безплатен курс "Разработка на софтуер в cloud среда" C# курс, програмиране, безплатно
  • 19. Free Trainings @ Telerik Academy SEO course: Search Engine Optimization  seocourse.telerik.com Telerik Software Academy  academy.telerik.com Telerik Academy @ Facebook  facebook.com/TelerikAcademy Telerik Software Academy Forums  forums.academy.telerik.com