Search EngineOptimization (SEO)Free SEO Course at Telerik Academy – IntroductionSvetlin NakovManager Technical Trainerwww....
Table of Contents1.   About Telerik and Telerik Academy2.   What is SEO?3.   About the SEO Course4.   Trainers Team5.   Co...
About Telerik andTelerik Academy
About Telerik What Telerik does?   Leading vendor of ASP.NET AJAX and MVC,    HTML5, Silverlight, WPF, Window Phone 7   ...
About Telerik Academy Telerik Academy is an initiative Telerik for training of young software engineers Four main stream...
Free Courses for Students                  Courses for Students   Cross-Platform Mobile         Native Mobile Development ...
What is SEO?Search Engine Optimization
What is SEO, SEM, E-Marketing? Search engine optimization (SEO)  The process of improving the visibility of a Web   site...
Goals and Benefits of SEO Goals of SEO (and e-marketing in general)   The Web site / page is shown at the top    positio...
About the SEO Course    What Will You Learn?    Course Requirements
About the SEO Course   Search Engine Optimization (SEO) course     Provides concepts, techniques,      tools and skills ...
Requirements to the Students Desire to   learn SEO   Willingness to learn the Web technologies, SEO    techniques, tools...
Trainers Team
Trainers Team Petko Dimoff  Copyrighting consultant   and SEO practitioner  Author of the book   "Copyrighting for the ...
Trainers Team (2) Kalin Vassilev   Specialist in online reputation    management (ORM), SEO,    SMM, SEM, e-marketing  ...
Trainers Team (3) Borislav Arapchev  Web designer  SEO specialist  Experienced in SEO, Web design,   Web portals, e-co...
Trainers Team (4) Georgi Mollov  SEO optimization and Internet   marketing practitioner  Link building specialist  Sel...
Trainers Team (5) Mike Ramm  Entrepreneur, speaker,   blogger, trainer, consultant  Project management   professional a...
Trainers Team (6) Svetlin Nakov, PhD  Manager Technical Training,   Telerik Corp., Telerik Academy  20 years software d...
Course Curriculum
SEO Course Curriculum1.   Course Introduction2.   SEO Introduction3.   Building SEO-friendly Sites4.   Copywriting5.   Lin...
Course Schedule & Venue
Course Schedule & Venue When?   Every Monday, 18:00-22:00   Start: 21st of November 2011 Where?   Telerik Academy "En...
Your SEO ProjectGet Practical Experience during the SEO Course
Your SEO Project Each participant   works on own SEO project   Requested during the course registration   Or assigned l...
Your SEO Project (2) The final project stateis measured at the end of the course, just before the project defense   Dail...
AssessmentExams, Homework, Projects, Grades
Assessment The course exams consist of everyday SEO work (homework) and a practical SEO project  Students fill their SEO...
Evaluation and Grades   Evaluation criteria     Up to 75 points – practical SEO project score     Up to 25 points – hom...
Certification and Awards
Certification and Awards Best students will   get certification and awards Certificate of achievement   Certified SEO P...
Recommended SEO Books
Recommended SEO Books   "The Art of SEO: Mastering Search Engine    Optimization", Eric Enge, Stephan Spencer,    Rand Fi...
Recommended SEO Books (2)   "Making the Most of Your Content: A    Publisher’s Guide to the Web", Google, 2007     http:...
70% Discounted Hosting Offer Our partner SuperHosting.bg    is happy to offers to all students vouchers for   70% discou...
Search Engine Optimization                                                                                                ...
Free Trainings @ Telerik Academy SEO course:    Search Engine Optimization       seocourse.telerik.com   Telerik Softwa...
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0. SEO Course Overview - Search Engine Optimization

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This is an overview of the free SEO Course in Telerik Academy.
Telerik Software Academy: http://seocourse.telerik.com
The website and all video materials are in Bulgarian
About Telerik and Telerik Academy;What is SEO?
About the SEO Course;Trainers Team;Course Curriculum;Course Schedule and Venue;
The Practical SEO Project;Assessment and Certification;Recommended Books;
Search Engine Optimization Course @ Telerik Academy
http://seocourse.telerik.com

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0. SEO Course Overview - Search Engine Optimization

  1. 1. Search EngineOptimization (SEO)Free SEO Course at Telerik Academy – IntroductionSvetlin NakovManager Technical Trainerwww.nakov.comTelerik Software Academyacademy.telerik.com
  2. 2. Table of Contents1. About Telerik and Telerik Academy2. What is SEO?3. About the SEO Course4. Trainers Team5. Course Curriculum6. Course Schedule and Venue7. The Practical SEO Project8. Assessment and Certification9. Recommended Books 2
  3. 3. About Telerik andTelerik Academy
  4. 4. About Telerik What Telerik does?  Leading vendor of ASP.NET AJAX and MVC, HTML5, Silverlight, WPF, Window Phone 7 components, ORM, reporting, automated testing, agile PM tools, CMS systems, VS plugins Headquartered in Bulgaria  Offices in USA, Canada, UK, Germany, Australia  450 employees – mostly developers Employer #1 in Bulgaria for 2010 Microsoft Gold Certified Partner 4
  5. 5. About Telerik Academy Telerik Academy is an initiative Telerik for training of young software engineers Four main streams  Software Academy  .NET Essentials  QA Academy  Developer Support  School Academy  Kids Academy  Student Courses 5
  6. 6. Free Courses for Students Courses for Students Cross-Platform Mobile Native Mobile Development Applications (iOS, Android, Windows Phone 7) (starting October, FMI) (starting March) Web Applications High-Quality Programming Code with ASP.NET MVC (starting March) (starting October, FMI)Web Client-Side Development XAML Development (starting October) (starting March)Search Engine Optimization Web Front-End Development (starting November) (starting March) 6
  7. 7. What is SEO?Search Engine Optimization
  8. 8. What is SEO, SEM, E-Marketing? Search engine optimization (SEO)  The process of improving the visibility of a Web site or a Web page in the search engines SEM – search engine marketing means marketing of a Web site (SEO + paid ads) Internet marketing (Web marketing, e- marketing)  Marketing a product or service through Internet  Includes SEO, SEM, SMM (campaigns in the social networks), paid ads, e-mail marketing, … 8
  9. 9. Goals and Benefits of SEO Goals of SEO (and e-marketing in general)  The Web site / page is shown at the top positions in Google / Bing / Yahoo  For certain keywords and search phrases  The Web site / page increases its visitors (customers) and increases its sales  Achieve better branding and reputation for a product / service  Target the audience better  Cut the marketing costs 9
  10. 10. About the SEO Course What Will You Learn? Course Requirements
  11. 11. About the SEO Course Search Engine Optimization (SEO) course  Provides concepts, techniques, tools and skills for performing SEO  Goals of SEO for your Web site  Better search engine position, more visitors, etc.  Targets school and university students, and any other people interested in SEO technologies  Prepares for a career in the area of Web marketing, SEO, SEM, SMM and PR  Web site: http://seocourse.telerik.com 11
  12. 12. Requirements to the Students Desire to learn SEO  Willingness to learn the Web technologies, SEO techniques, tools and technologies Serious attitude to the course  Put enough effort and time for this course  Work every week on homework and projects English language  Most training materials are in English  Some of the lectures will be in Bulgarian 12
  13. 13. Trainers Team
  14. 14. Trainers Team Petko Dimoff  Copyrighting consultant and SEO practitioner  Author of the book "Copyrighting for the Web"  Scientific interests in psychological modeling of the Internet users behavior  Owner of http://postvai.com, http://bezplatni.info, http://seolet.net  Web site: http://petkodimoff.hit.bg
  15. 15. Trainers Team (2) Kalin Vassilev  Specialist in online reputation management (ORM), SEO, SMM, SEM, e-marketing  Managing director of ORM.BG  First company for ORM services in Bulgaria  Web site: www.orm.bg  Speaker in SEO Conference 2010 and 2011
  16. 16. Trainers Team (3) Borislav Arapchev  Web designer  SEO specialist  Experienced in SEO, Web design, Web portals, e-commerce solutions  Owner: www.thesmallad.com, www.webdesign-store.com  Web site: http://www.ideabg.com
  17. 17. Trainers Team (4) Georgi Mollov  SEO optimization and Internet marketing practitioner  Link building specialist  Self-employed  Blog: http://georgimollov.tumblr.com/
  18. 18. Trainers Team (5) Mike Ramm  Entrepreneur, speaker, blogger, trainer, consultant  Project management professional and trainer  Owner of RammSoft – http://rammsoft.com  Sites and blogs:  http://mikeramm.com  http://silvermountain.wordpress.com
  19. 19. Trainers Team (6) Svetlin Nakov, PhD  Manager Technical Training, Telerik Corp., Telerik Academy  20 years software development experience  10+ years experience as trainer  Author of 6 books  Speaker of hundreds of events  E-mail: svetlin.nakov [at] telerik.com  Web site / Blog: www.nakov.com 19
  20. 20. Course Curriculum
  21. 21. SEO Course Curriculum1. Course Introduction2. SEO Introduction3. Building SEO-friendly Sites4. Copywriting5. Link Building6. Social Media SEO7. Online Reputation Management8. SEO Tools9. Projects Consultations10. Projects Defense 21
  22. 22. Course Schedule & Venue
  23. 23. Course Schedule & Venue When?  Every Monday, 18:00-22:00  Start: 21st of November 2011 Where?  Telerik Academy "Enterprise" Lab  Sofia, 1729, Mladost-1, bul. Alexander Malinov 31, Mall "The Boulevard", 2nd floor Online:  http://seocourse.telerik.com 23
  24. 24. Your SEO ProjectGet Practical Experience during the SEO Course
  25. 25. Your SEO Project Each participant works on own SEO project  Requested during the course registration  Or assigned later by the trainers At start the initial project state is measured  Daily unique visitors, Alexa rank, etc. Homework and assignments cover the SEO work needed to be performed  Internal SEO, link building, social SEO, etc.  Each activity is filled in our form (SEO game) 25
  26. 26. Your SEO Project (2) The final project stateis measured at the end of the course, just before the project defense  Daily unique visitors, Alexa rank, etc. Projects are defended after the course finishes  Each student presents his initial and final project state and a list of activities performed  Activities done need to be logged in our form Best performing students get a certificate  Certified SEO Practitioner 26
  27. 27. AssessmentExams, Homework, Projects, Grades
  28. 28. Assessment The course exams consist of everyday SEO work (homework) and a practical SEO project  Students fill their SEO activities everyday in our form called "SEO Game" (as a homework)  The practical SEO project will be defended in front of the trainers team 28
  29. 29. Evaluation and Grades Evaluation criteria  Up to 75 points – practical SEO project score  Up to 25 points – homework (the SEO game)  Up to 10 points – bonus for activities in the forum  Up to 15 points – bonus for exceptional results Score Grade 100-125 Certificate (6) 85-99 Very Good (5) 70-84 Good (4) 50-69 Average (3) 29
  30. 30. Certification and Awards
  31. 31. Certification and Awards Best students will get certification and awards Certificate of achievement  Certified SEO Practitioner  Requires hard work and outstanding results  Signed by the trainers Awards Sponsor:  Remarkable results  Top 5%-10% students 31
  32. 32. Recommended SEO Books
  33. 33. Recommended SEO Books "The Art of SEO: Mastering Search Engine Optimization", Eric Enge, Stephan Spencer, Rand Fishkin and Jessie Stricchiola, OReilly Media, 2009, ISBN 9780596518868 "SEO Fast Start", Dan Thies, 2009 (e-book)  English (original) – www.seofaststart.com  Bulgarian (translation) – www.sitershow.com/seo-book Super Simple SEO, Brenden Clerget, www.mediafire.com/?z8dffe9dghpyaca 33
  34. 34. Recommended SEO Books (2) "Making the Most of Your Content: A Publisher’s Guide to the Web", Google, 2007  http://books.google.com/googlebooks/pdf/w ebmastertools.pdf "Search Engine Optimization (SEO): An Hour a Day", Jennifer Grappone, Gradiva Couzin, Sybex, 2011, ISBN 9780470902592 "Search Engine Optimization (SEO) Secrets", Danny Dover and Erik Dafforn, Wiley, 2011, ISBN 9780470554180 34
  35. 35. 70% Discounted Hosting Offer Our partner SuperHosting.bg is happy to offers to all students vouchers for  70% discount for the Linux and Windows hosting plans at SuperHosting.bg  40% discount for the virtual servers and the resellers program at SuperHosting.bg More information will come later 35
  36. 36. Search Engine Optimization (SEO) курсове и уроци по програмиране, уеб дизайн – безплатно BG Coder - онлайн състезателна система - online judge курсове и уроци по програмиране – Телерик академия форум програмиране, форум уеб дизайн уроци по програмиране и уеб дизайн за ученици ASP.NET курс - уеб програмиране, бази данни, C#, .NET, ASP.NET http://academy.telerik.com програмиране за деца – безплатни курсове и уроци ASP.NET MVC курс – HTML, SQL, C#, .NET, ASP.NET MVC безплатен SEO курс - оптимизация за търсачки алго академия – състезателно програмиране, състезаниякурсове и уроци по програмиране, книги – безплатно от Наков курс мобилни приложения с iPhone, Android, WP7, PhoneGap уроци по уеб дизайн, HTML, CSS, JavaScript, Photoshop Дончо Минков - сайт за програмиране free C# book, безплатна книга C#, книга Java, книга C# Николай Костов - блог за програмиране безплатен курс "Качествен програмен код" безплатен курс "Разработка на софтуер в cloud среда" C# курс, програмиране, безплатно
  37. 37. Free Trainings @ Telerik Academy SEO course: Search Engine Optimization  seocourse.telerik.com Telerik Software Academy  academy.telerik.com Telerik Academy @ Facebook  facebook.com/TelerikAcademy Telerik Software Academy Forums  forums.academy.telerik.com
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