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Financial services in Latin America
Financial services in Latin America
Financial services in Latin America
Financial services in Latin America
Financial services in Latin America
Financial services in Latin America
Financial services in Latin America
Financial services in Latin America
Financial services in Latin America
Financial services in Latin America
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Financial services in Latin America

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Insight on financial services in Latin America from Telefonica Digital

Insight on financial services in Latin America from Telefonica Digital

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  • 1. - Value From a “Society Need” Points of difference  Distribution Network  Market strength - Consumer Leading OBs 2015 Revenue target Financial Services + Advertising* € Bn 0.8-1.1 *According to guidance criteriaMR. EDUARDO CARIDE 1
  • 2. The opportunityLATAM Markets Attributes Market Attributes Mobile phone Telefónica Relative Banking penetration (1) Position* (1) level (2) 137% #2 40% The LATAM market opportunity  High mobile penetration but only 79% #1 28% ≈ 35% of consumer are banked  High costs of financial transactions for consumers and 82% #2 20% businesses  Unprofitable for banks to serve 128% #1 49% the bottom of the pyramid 106% #2 28% Data from (1) Telefónica’s Internal Analysis, (2) % total population with any banking product Source: IFC (International Financial Corporation) and IMF (International Monetary Fund) * Definition: Market share of mobile accesses 2
  • 3. The Social NeedLow income segments face difficulties to Governments and businesses face costly make their payments processes to handle cash Security concerns Transporting and counting cash Transportation Distributing social costs funds Long queues to Collecting payments pay bills from merchants 3
  • 4. A compelling value proposition … “Simplify your Life” Service attributes Service portfolio Operates anywhere, anytime Money transfer to other mobile phones As simple and fast as sending an SMS Airtime top-ups Works on every phone Bill payments No upfront fees. Only pay if you use Merchant payments Load or withdraw money at thousands of service points Disbursement of social funds Coupons and offers 4
  • 5. …with a strong partner ecosystem  Customer data base  Pay salaries  User InterfaceMasterCard  Messaging network  Collect and OBsas a key strategic player  Distribute funds  Brand trustIntegration with the financialsystem for connecting the Govts / Banksbanked and the unbanked BusinessesStrong brand and payments  Ecosystemexpertise architect  Regulatory coverage  Accept payments  Custody of funds  Pay suppliers,  InterconnectionAccess to MasterCard’s 4.2 M salaries, etc.merchants and transaction points Merchants Channelin the region  Registration  Cash in / cash out 5
  • 6. Wanda launched in Argentina Wanda is generating strong initial traction in pilot cities 23k registered 9th of April users 23rd of MayInitial partners…. …with a strong funnel of Day additional opportunities Friends & family Soft Launch Commercial launch May • Transportation • Retailers Movistar employees City of La Plata Across 5 cities • Social fund disbursement • Etc. Focus first on product rollout then market acceleration 6
  • 7. Also delivering strong value for the core business Reinforce Mobile Centricity Reduce Churn  Bundling of mobile and financial Reinforce Movistar’s positioning as services increases barriers to exit market innovator  Benchmarks point to churn reduction Higher stickiness and 24x7 top up  Wanda as a top up channel channel lead to an ARPU increase  Potential cost reduction using Benchmarks point to ARPU increase this channel Increase ARPU Reduce Top Up Costs 7
  • 8. Moving rapidly to expand our reach Before the end of the year we plan to expand to 4 additional markets, with a total addressable market of 135 M customers Q2 Q3 Q4 July August September October November December ARGENTINA PERU MEXICO BRAZIL COLOMBIA 8
  • 9. Financial Services in LATAM conclusions  Social needs are creating a huge opportunity for mobile payments in LATAM  Telefónica has the best internal assets and partner (MasterCard) to address the opportunity  The wallet for the unbanked people will strengthen our core business, enhancing loyalty and incentivising consumption 9
  • 10. Get in touchExplore our Hub: http://www.telefonica.com/digitalhubTrack us on Twitter: http://www.twitter.com/tefdigitalWatch our latest videos: http://www.youtube.com/telefonicadigitalLook us up on LinkedIn: http://www.linkedin.com/company/telef-nica-digital 10

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