0
Middle East & Africa
Me, Myself
and
Technology_
Millennials Are A Smartphone Generation
Globally 76% say I own a smartphone
North America
71%

Laptop
Desktop
Tablet

83%
...
Middle Eastern & African Millennials Are Connected
And Online
Globally, Millennials spend an average of 6 hours online eac...
New Media Trumps The Old For Information And
Entertainment
What is the best source for…
Entertainment

Credible Coverage o...
Technology Makes Language Barriers Easier To
Overcome…
…Easier To Get A Job…
…And Creates More Opportunities For All,
Rather Than A Select Few
Countries most strongly
agreeing with this:
Middle East ...
Middle Eastern & African Millennials Are Split On
Technology’s Impact On The Income Gap
Global

North
America

Who Believe...
Technology Is Also The New Gender Gap
How much do you agree or disagree with the following statement?
I am on the cutting-...
Middle Eastern & African Millennial Men More Likely
To Credit Technology For Having Influenced Their
Outlook
Say “technolo...
Middle Eastern & African Millennial Men
More Likely To Say An Education In
Technology Is Key For Ensuring Future
Success

...
Learn more at
www.telefonica.com/millennials

#TEFMillennials
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Millennials and Technology - Middle East and Africa

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Living at the intersection of technology, entrepreneurship, and believing they can make a difference.The Millennial Leaders are the 11% of those surveyed who are the most likely to drive global change through technology. 74% believe they can make a global difference compared to 40% worldwide.

Telefónica in partnership with the Financial Times, commissioned 12,171 online quantitative interviews among Millennials, aged 18-30, across 27 countries in six regions including North America, Latin America, Western Europe, Central and Eastern Europe, Asia, and Middle East & Africa.

Read more about the Millennial Leaders here: http://survey.telefonica.com/meet-the-millennials/millennial-leaders/

Published in: Business, News & Politics
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Transcript of "Millennials and Technology - Middle East and Africa"

  1. 1. Middle East & Africa Me, Myself and Technology_
  2. 2. Millennials Are A Smartphone Generation Globally 76% say I own a smartphone North America 71% Laptop Desktop Tablet 83% 50% 37% Western Europe 79% Laptop Desktop Tablet 72% 49% 22% Central & Eastern Europe 60% Laptop Desktop Tablet 64% 56% 23% Asia Latin America 68%   Laptop Desktop Tablet 62% 58% 22% Middle East & Africa 72%   Laptop Desktop Tablet 66% 45% 20% 83%   Laptop Desktop Tablet 77% 49% 31% Global smartphone penetration in 2011: 30%*
  3. 3. Middle Eastern & African Millennials Are Connected And Online Globally, Millennials spend an average of 6 hours online each day North America Western Europe Central & Eastern Europe 5 7 6 hours hours hours Latin America 7 hours Middle East & Africa 5 hours Asia 6 hours
  4. 4. New Media Trumps The Old For Information And Entertainment What is the best source for… Entertainment Credible Coverage of News Internet, including social media Television Printed newspapers/magazines Not  showing  “Radio”   4  
  5. 5. Technology Makes Language Barriers Easier To Overcome…
  6. 6. …Easier To Get A Job…
  7. 7. …And Creates More Opportunities For All, Rather Than A Select Few Countries most strongly agreeing with this: Middle East & Africa Turkey 79% Israel 75% Egypt 75% South Africa 71% Saudi Arabia 69%
  8. 8. Middle Eastern & African Millennials Are Split On Technology’s Impact On The Income Gap Global North America Who Believes Technology Has WidenedThe Gap? Latin America Western Europe Central & Eastern Europe Middle East & Africa South Africa 65% Asia Middle East & Africa Saudi Arabia 38% Egypt 31% Turkey 63% Israel 62% 8  
  9. 9. Technology Is Also The New Gender Gap How much do you agree or disagree with the following statement? I am on the cutting-edge of technology Consider themselves “on the cutting-edge of technology” Global   Ranked by Global North   America   La3n   America   Western   Europe   Central  &   Eastern   Europe   Middle  East   &  Africa   Asia   Strongly + Somewhat Agree 80 69 87 70 89 83 87 72 77 65 74 63 83 79 Strongly Agree 23 14 29 17 39 25 28 14 23 10 14 11 31 20 Somewhat Agree 57 55 58 53 50 58 59 58 54 55 60 52 52 59 Somewhat Disagree 17 25 12 25 9 13 11 24 20 31 22 29 14 19 Strongly Disagree 3 6 1 5 2 3 2 4 3 5 5 8 3 2
  10. 10. Middle Eastern & African Millennial Men More Likely To Credit Technology For Having Influenced Their Outlook Say “technology” has been influential in shaping their outlook on life Ranked by Global Global North America Latin America Western Europe Central & Eastern Europe Middle East & Africa Asia Family 81 88 81 86 84 93 81 90 82 88 83 89 67 72 School/ education 58 64 53 57 65 72 58 66 56 64 60 66 47 57 Friends 54 57 53 61 44 46 66 69 58 56 54 58 41 41 Technology 39 22 43 24 44 22 38 20 35 22 37 20 39 34 Economy 29 30 26 23 22 22 24 23 20 18 34 38 29 27 Religion 15 17 22 32 24 31 11 11 12 13 8 7 43 37
  11. 11. Middle Eastern & African Millennial Men More Likely To Say An Education In Technology Is Key For Ensuring Future Success Say “technology” is the most important field of study to ensuring future success Ranked by Global Global North America Latin America Western Europe Central & Eastern Europe Middle East & Africa Asia Economics 18 21 18 16 17 21 20 20 20 30 17 23 19 20 Foreign Languages 9 16 3 4 11 23 10 19 12 21 10 17 14 20 Science 12 11 15 22 10 11 14 15 10 9 11 7 16 13 Technology 42 29 35 21 44 25 32 15 40 21 49 40 35 25 Mathematics 5 4 6 6 6 4 7 4 7 3 3 2 7 7 Literature 2 4 3 6 2 4 2 4 2 4 2 4 3 4
  12. 12. Learn more at www.telefonica.com/millennials #TEFMillennials
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