Latin America
Introducing:
Millennial Leaders_
Millennial Leaders: The Global 11% Who Will
Drive Change Through Technology
We have identified a key subgroup in the
Mille...
Millennial Leaders:
Where Are They In The World?
Top 14 Countries
Country

Bottom 13 Countries

% of country respondents t...
Latin American Millennial Leaders:
More Influenced By Technology
Of the following, which three have been the
most influent...
Latin American Millennial Leaders:
Excellent Comfort Level With Technology
And More Likely To Own Devices
How would you de...
Latin American Millennial Leaders:
Optimistic And Believe in Making A
Difference
How optimistic are you about your future?...
Latin American Millennial Leaders:
Career-Oriented And Most Confident In
The School To Work Progression
How important or u...
Latin American Millennial Leaders: Active
Political Participants Through The Use of
Technology And Social Media
Latin Amer...
Learn more at
www.telefonica.com/millennials

#TEFMillennials
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Introducing the Millennial Leaders - Latin America

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Introducing the Millennial Leaders - Latin America

  1. 1. Latin America Introducing: Millennial Leaders_
  2. 2. Millennial Leaders: The Global 11% Who Will Drive Change Through Technology We have identified a key subgroup in the Millennial generation. Instead of traditional metrics like socioeconomic status, Millennial Leaders are defined by technology and opportunity. Millennial Leaders are found at the intersection of: “Strongly Agree” I am on the cutting-edge of technology “ I believe I can make a local difference” “Strongly / Somewhat Agree” I have opportunities in my country to become an entrepreneur or develop and bring an idea to market 2 2  
  3. 3. Millennial Leaders: Where Are They In The World? Top 14 Countries Country Bottom 13 Countries % of country respondents that are Millennial Leaders Country % of country respondents that are Millennial Leaders Colombia Germany 12% Peru 26% Israel 12% KSA 26% Argentina 10% Chile 22% Venezuela 11% of Global sample = Millennial Leaders 27% 22% Turkey 10% India 22% Egypt 8% China 7% Mexico 21% South Africa 20% Spain 6% Brazil 18% France 6% US 16% Czech Republic 6% Australia 15% Russia 6% Poland 14% Italy 4% Canada 13% Korea 2% Japan 1% UK 13% 20% of Latin American sample = Millennial Leaders Global MOE Millennial Leaders 3 N Size 1,600 +/-2.5%
  4. 4. Latin American Millennial Leaders: More Influenced By Technology Of the following, which three have been the most influential in shaping your outlook on life to date? Latin American Millennials Latin American Millennial Leaders Family 88% 87% Friends 45% 40% School/Education 69% 66% Technology 33% 40% Economy 22% 23% Media 11% 13% Religion 28% 25% 5% 6% Government 4 4  
  5. 5. Latin American Millennial Leaders: Excellent Comfort Level With Technology And More Likely To Own Devices How would you describe your personal knowledge and comfort level with technology? Latin American Millennial Leaders 45% “Excellent” Latin American Millennials 69% What kind of access do you have to the following technological devices? % say “I own it” Smartphone 68% 76% Laptop 62% 71% Desktop Computer 58% 66% Tablet 22% 33% 5 5  
  6. 6. Latin American Millennial Leaders: Optimistic And Believe in Making A Difference How optimistic are you about your future? Latin American Millennials 61% “Very Optimistic” Latin American Millennial Leaders 76% In general, do you think your country’s best days are ahead, or behind? 78% 86% 62% “My country’s best days are ahead” 77% Do you believe you can make a global difference? “I believe I can make a global difference” 6 6  
  7. 7. Latin American Millennial Leaders: Career-Oriented And Most Confident In The School To Work Progression How important or unimportant are each of the following life accomplishments to you personally? Latin Americans Millennials “Making it to the top of your career” (very important) 71% Latin American Millennial Leaders 81% In your opinion, how easy or difficult is it for your generation to progress from school to the workplace environment? 39% “Easy” (very and somewhat easy) 7 49% 7  
  8. 8. Latin American Millennial Leaders: Active Political Participants Through The Use of Technology And Social Media Latin American Millennials Latin American Millennial Leaders How often do you participate in your country’s political process (e.g. voting)? 49% “Always participate” 55% Technology has made me better informed about political issues in my country 59% “Strongly agree” 72% Social media plays an important role in my current political events and movements in my country 50% “Strongly agree” 64% Technology has made my government more transparent 21% “Strongly agree” 8 34% 8  
  9. 9. Learn more at www.telefonica.com/millennials #TEFMillennials

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