Millennials and Technology - Europe

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Living at the intersection of technology, entrepreneurship, and believing they can make a difference.The Millennial Leaders are the 11% of those surveyed who are the most likely to drive global change through technology. 74% believe they can make a global difference compared to 40% worldwide.

Telefónica in partnership with the Financial Times, commissioned 12,171 online quantitative interviews among Millennials, aged 18-30, across 27 countries in six regions including North America, Latin America, Western Europe, Central and Eastern Europe, Asia, and Middle East & Africa.

Read more about the Millennial Leaders here: http://survey.telefonica.com/meet-the-millennials/millennial-leaders/

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Millennials and Technology - Europe

  1. 1. Europe Me, Myself and Technology_
  2. 2. Millennials Are A Smartphone Generation Globally 76% say I own a smartphone North America 71% Laptop Desktop Tablet 83% 50% 37% Western Europe 79% Laptop Desktop Tablet 72% 49% 22% Central & Eastern Europe 60% Laptop Desktop Tablet 64% 56% 23% Asia Latin America 68%   Laptop Desktop Tablet 62% 58% 22% Middle East & Africa 72%   Laptop Desktop Tablet 66% 45% 20% 83%   Laptop Desktop Tablet 77% 49% 31% Global smartphone penetration in 2011: 30%* 2
  3. 3. European Millennials Are Connected And Online Globally,  Millennials  spend  an  average  of  6  hours  online  each  day     North America Western Europe Central & Eastern Europe 5 7 6 hours hours hours Latin America 7 hours 3 Middle East & Africa 5 hours Asia 6 hours
  4. 4. New Media Trumps The Old For Information And Entertainment What is the best source for… Credible Coverage of News Internet, including social media Not  showing  “Radio”   4 Entertainment Television Printed newspapers/magazines
  5. 5. Technology Makes Language Barriers Easier To Overcome… 5
  6. 6. …Easier To Get A Job… 6
  7. 7. …And Creates More Opportunities For All, Rather Than A Select Few Countries most strongly agreeing with this: Western Europe Germany 81% Spain 78% Italy 75% UK 73% Central & Eastern Europe France Russia 70% 78% Czech Republic 77% 7 Poland 75%
  8. 8. However, Concern That Technology Has Widened The Gap Between The Rich Vs. Poor Global North America Latin America Who Believes Technology Has Widened The Gap? Western Europe Western Europe Germany 77% Spain 57% Italy 60% 8 UK 58% France Central & Eastern Europe Asia Middle East & Africa Central & Eastern Europe Czech Republic 68% Poland 61% Russia 58%
  9. 9. Technology Is Also The New Gender Gap How much do you agree or disagree with the following statement? I am on the cutting-edge of technology Consider themselves “on the cutting-edge of technology” Global   Ranked by Global North   America   La=n   America   Western   Europe   Central  &   Eastern   Europe   Middle  East   &  Africa   Asia   Strongly + Somewhat Agree 70 89 83 87 72 77 65 74 63 83 79 23 14 29 17 39 25 28 14 23 10 14 11 31 20 57 55 58 53 50 58 59 58 54 55 60 52 52 59 Somewhat Disagree 17 25 12 25 9 13 11 24 20 31 22 29 14 19 Strongly Disagree 9 87 Somewhat Agree Central & Eastern Europe 69 Strongly Agree Western Europe 80 3 6 1 5 2 3 2 4 3 5 5 8 3 2
  10. 10. European Millennial Men More Likely To Credit Technology For Having Influenced Their Outlook Ranked by Global Say “technology” has been influential in shaping their outlook on life Family Global North America Latin America Western Europe Central & Eastern Europe Middle East & Africa Asia 81% 88% 81% 86% 84% 93% 81% 90% 82% 88% 83% 89% 67% 72% School/ education 57 65 72 58 66 56 64 60 66 47 57 54 57 53 61 44 46 66 69 58 56 54 58 41 41 39 22 43 24 44 22 38 20 35 22 37 20 39 34 Economy 10 53 Technology Central & Eastern Europe 64 Friends Western Europe 58 29 30 26 23 22 22 24 23 20 18 34 38 29 27 Religion 15 17 22 32 24 31 11 11 12 13 8 7 43 37
  11. 11. European Millennial Men More Likely To Say An Education In Technology Is Key For Ensuring Future Success Say “technology” is the most important field of study to ensuring personal future success Ranked by Global Global North America Latin America Western Europe Central & Eastern Europe Middle East & Africa Asia 18 16 17 21 20 20 20 30 17 23 19 20 9 16 3 4 11 23 10 19 12 21 10 17 14 20 12 11 15 22 10 11 14 15 10 9 11 7 16 13 Technology 42 29 35 21 44 25 32 15 40 21 49 40 35 25 Mathematics 5 4 6 6 6 4 7 4 7 3 3 2 7 7 Literature 11 21 Science Central & Eastern Europe 18 Foreign Languages Western Europe Economics 2 4 3 6 2 4 2 4 2 4 2 4 3 4
  12. 12. Learn more at www.telefonica.com/millennials #TEFMillennials

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