What makes Asian Millennials Tick?

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Living at the intersection of technology, entrepreneurship, and believing they can make a difference.The Millennial Leaders are the 11% of those surveyed who are the most likely to drive global change …

Living at the intersection of technology, entrepreneurship, and believing they can make a difference.The Millennial Leaders are the 11% of those surveyed who are the most likely to drive global change through technology. 74% believe they can make a global difference compared to 40% worldwide.

Telefónica in partnership with the Financial Times, commissioned 12,171 online quantitative interviews among Millennials, aged 18-30, across 27 countries in six regions including North America, Latin America, Western Europe, Central and Eastern Europe, Asia, and Middle East & Africa.

Read more about the Millennial Leaders here: http://survey.telefonica.com/meet-the-millennials/millennial-leaders/

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  • 1. Asia What Makes Millennials Tick?
  • 2. Social Inequality And The Economy Are The Most Important Issues In Asia Central & Eastern Europe Western Europe North America #1. The Economy: 34% #2. Social Inequality: 15% #1. The Economy: 22% #2. Social Inequality: 17% #2. Poverty: 17% #1. The Economy: 46% #2. Education: 12% Middle East & Africa* Asia #1. The Economy: 24% #1: Social Inequality: 24% #1. Terrorism: 19% #2. Political Unrest: 13% Latin America* #1. Social Inequality: 19% #1. Education: 19% *The Economy Ranks: #4 in LatAm (11%) #4 in MEA (10%) 2 2  
  • 3. Climate Change Is A Pressing Issue To Asian Millennials 38% 49% Central & Eastern Europe Western Europe 36% North America 44% 59% Asia Middle East & Africa 70% Latin America Globally, 53% of Millennials believe climate change is “very pressing” 3 3  
  • 4. Asian Millennials Believe The Economy Is Headed In Right Direction 4 4  
  • 5. Asian Millennials Believe More Regulations Will Drive Economic Growth The  best  way  to  drive  economic  growth  in  my  country  is  through…   5 5  
  • 6. Asian Millennials Are Less Concerned About Progressions To The Workplace % Say it is difficult for their generation to progress from school to the workplace environment % Say they expect to have to continue working indefinitely, and will not have enough money to retire comfortably 63% Global 58% North America 39% 49% 61% Latin America Western Europe 19% 74% 56% Central & Eastern Europe 66% 60% 61% Asia Middle East & Africa 59% 6 33% 39% 6  
  • 7. Asian Millennials Strongly Consider A Decent Paying Job A Right Global North America Latin America 7 Western Europe Central & Eastern Europe Asia Middle East & Africa 7  
  • 8. Asian Millennials Are Less Devout Than Their Parents… In Asia, 51% Say they are less devout than their parents Global Central & North Latin Western Eastern America America Europe Europe Asia Middle East & Africa More devout 12% 13% 16% 9% 12% 11% 21% Less devout 51 50 55 52 46 51 43 Equally devout 37 37 29 39 42 38 36 8
  • 9. …But Open To Others’ Religious Beliefs… In Asia, 78% say they are open toward other religions and beliefs outside their own Global Central & North Latin Western Eastern America America Europe Europe Asia Middle East & Africa Very open 37% 38% 46% 37% 21% 36% 39% Somewhat open 39 40 33 38 38 42 38 Not very open 14 13 13 12 23 13 16 Not at all open 10 10 7 13 17 9 6 9
  • 10. …And Would Consider Marrying Someone With Different Religious Beliefs In Asia, 82% Global say they would consider Yes with different religious beliefs marrying someone Central & North Latin Western Eastern America America Europe Europe Asia Middle East & Africa 45% 52% 56% 49% 32% 43% 29% Maybe 35 27 31 33 46 39 27 No 19 20 13 17 22 17 42 10
  • 11. Asian Millennials Uncertain About Whether Their Government Reflects Their Values politicalBeliefs And system represents my I believe my country’s current values and beliefs (Showing Disagree) Asia 76%   68%   47%   44%   33%   Strongly Disagree 11 Somewhat Disagree 11  
  • 12. Belief In Change Through Education And Protecting The Environment Global North America Latin America Western Europe Central & Eastern Europe Asia Middle East & Africa 42% 37% 53% 32% 42% 44% 43% Protecting our environment 41 29 52 32 39 48 24 Eliminating poverty 39 34 46 45 37 36 43 Providing basic food and shelter to people 24 34 22 27 25 21 23 Promoting sustainable energy 24 20 19 20 12 31 18 % believe the most important way to make a difference is Improving the access to and the quality of education 12 12  
  • 13. The Study Of Choice For Success? Technology % believe the most important field of study to ensure personal future success Global North America Latin America Western Europe Central & Eastern Europe Asia Middle East & Africa Technology 36% 28% 34% 23% 30% 44% 30% Economics 20 17 19 20 25 20 19 Foreign Languages 13 3 17 15 16 13 17 Science 12 19 10 15 9 9 14 Mathematics 4 7 5 5 5 3 7 Literature 3 4 3 3 3 3 3 13 13  
  • 14. Learn more at www.telefonica.com/millennials #TEFMillennials