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Hear new case studies and industry updates on how operators are implementing their mobile payment and NFC services Mobile Paymentsand include banks, clearing houses and those involved in the mobile payment and NFC value chain.*Financial institutions applicable for the 50% registration discount are subject to IQPC’s discretion 50% and NFC r and Operato titution l Ins Financia ount* Disc 30th January – 2nd February 2012, The Hatton, London Learn how to develop business models, build effective partnerships and establish a market entry strategy to maximise the profitability of your mobile payment and NFC services Exclusive speaker panel led by: w w w.mobilepaymeNtsaNdNFC.Com Laurent Jullien, Director of Contactless Payments and Services, Bouygues Telecom Sergio Cozzolino, Vice President of Mobile Solutions, Telecom Italia Vít Šoupal, Senior Head of Mobile Payments and Partner Solutions, T-Mobile Czech Republic Sachin Mittal, Head of Contactless, Swisscom José Antonio Moujadami Urosa, Head of Financial Services Commercial Roll Out, Telefónica Europe Peter van Leeuwen, Strategy and Business Development Manager, KPN and Sixpack Core Team Didier Durand, Mobile Contactless Services Director, Orange Find solutions to your key challenges: “NFC is knocking on our Turn your mobile payment and NFC business model and door and this event is the strategy into a profitable reality perfect opportunity to Identify the stakeholders you need to work with to find out who is unlocking it and how.” optimise the success of your mobile payment service Vít Šoupal, Senior Head Establish the optimal time to enter the market with your of Mobile Payments NFC service and Partner Solutions, T-Mobile Czech Republic Develop your local ecosystem to strengthen your strategy and enhance the customer experience Minimise the security and fraud risks presented by your mobile payment offering Plus! Don’t miss out on additional learning opportunities during the interactive workshops: Pre-CoNFereNCe workshoP Day - MoNDay 30th JaNuary 2012 Examining the security implications for customers and operators offering mobile payment and NFC services and determining how to successfully deploy mobile money in an NFC focussed Europe Post-CoNFereNCe workshoP Day - thursDay 2ND February 2012 Establishing how to price your mobile payment service in order to increase take-up and optimise revenue generation Media Partners Register now at: www.mobilepaymentsandnfc.com
TOP 5 REaSONS wHy yOu SHOuLD aTTEND 1) 30th January – 2nd February 2012 The Hatton, London Find out how leading operators across Do you need to know how to maximise your mobile payment Europe will generate a profit from their profit margins? mobile payment and NFC servicesIf so, then Telecoms IQ’s Mobile Payments and NFC conference will help you to determine the mobile payment 2)strategy that will maximise your profits. Evaluate the costs and benefits of the Uncover the structure of the mobile payment business different business models being used models that are being implemented across the globe to find to implement mobile payment and the model that meets your company objectives, is inline with NFC servicescustomer expectations and demand, and will deliver you a return on your investment. 3)Bringing together experts from across the mobile payment Take advantage of interactive debates and and NFC value chain, including operators, banks, merchants discussion to determine when to deploy and retailers, this is your opportunity to work with and learn your NFC or mobile payment servicesfrom the stakeholders that can help you to turn your mobilepayment strategy into an operational and profitable service.Hear international case studies that will help solve 4) Discover how to differentiate your mobile your biggest challenges, including: wallet and NFC offerings to stay ahead • Understanding how and when to deploy a mobile payment in a competitive marketplace and build and NFC service brand loyalty • Identifying the stakeholders that you need to work with to turn your mobile payment vision into a reality • Examining the development of different ecosystems across 5) Europe to maximise the success of your service Learn how to engage with, and secure• Understanding the regulations you need to comply with partnerships with banks to ensure the when offering your mobile payment service success of your mobile payment service• Assessing and minimising the security and fraud risks presented by your mobile payment offering Learn from expert-led case• Exploring how to use future mobile wallet services to studies from across Europe: differentiate your offering and brand > Understand from Orange the criticalThe Mobile Payments and NFC conference features success factors behind deploying NFC mobile payments in Franceinternational case studies, cross-industry presentations and discussion that will give you the information you need to > Hear KPN examine the viable business models for mobile contactless services in strengthen your business strategy and successfully deploy the Netherlands, and the strategy behind your NFC service. the Sixpack ProgrammeIf you have any questions about the conference > Examine the steps that Telefónica O2 Czechprogramme and the expert speaker panel, or if you would Republic have taken to shape the mobilelike to share your expertise, please contact me directly payment ecosystem and secure the necessary buy-in from their stakeholderson +44 20 7368 9540; I will be delighted to help. > Hear Paybox Bank discuss the viability ofI look forward to welcoming you to the Mobile Payments becoming the bank under the operator and NFC conference in January 2012. -centric model to maximise profit and reduce time to market Registe pay befo r and > Establish how Telecom Italia have identified Novemb re 11th and exploited the opportunities for and rece er 2011 operators presented by mobile ticketing 800 EuR ive up to O standard FF the > Establish how Swisscom are quantifying priceAndrea Bailey, and harnessing the value of mobile Conference Producer, Telecoms IQ wallet services > Evaluate the drivers behind and the lessonsP.S. Don’t forget to visit the Mobile Payments and NFC Download Centrewhere you can download complimentary articles and interviews learnt from the NFC trial deployed by www.mobilepaymentsandnfc.com. Entidad Publica del Transporte in Spain For your booking enquiries you can email us now: firstname.lastname@example.org
Conference Day One 31st January 201208.30 Registration and coffee • Discussing the steps that Telefónica O2 have made to shape08.55 welcome address the ecosystem and secure the necessary buy-in from andrea bailey, Conference Producer, Telecoms IQ their stakeholders • Comparing the ecosystem used in the Czech Republic with 09.00 Opening remarks from the Chair others from across the globe Followed by speed networking - The advantages 09.20 where is the money for operators? Exploring the business - The disadvantages case and models for mobile payments through NFC - What can be replicated from other markets? • Identifying the key business models and differences between • Determining how the ecosystem may change as mobile the operator-centric, bank-centric, peer-to-peer and payment offerings move towards mobile wallet services collaboration models Richard walitza, Innovation and Business Development • Determining whether the cost of equipping retailers with a Manager for NFC Financial Services, Telefónica O2 point-of-sale (POS) device outweighs the potential revenues Czech Republic • Establishing where the revenue opportunities are in the 14.55 Determining what a successful mobile payment ecosystem bank-centric model should look like • Understanding how operators can make money from the • Examining the lessons learnt from more mature ecosystems peer-to-peer business model across Europe • Determining how to generate money from the collaboration model • Identifying the key stakeholders involved in delivering a laurent Jullien, Director of Contactless and Payment mobile payment service and their roles and responsibilities Services, Bouygues Telecom - Defining how their roles will change as NFC 10.00 Discussing the viability of ‘becoming the bank’ under the deployment increases operator-centric model to maximise profit and reduce • Assessing the value of having a standardised approach to time to market mobile payments • Understanding the business model behind Paybox • Determining how legislation and regulation is shaping mobile • Discussing the rationale and advantages of the operator payment and wallet ecosystems becoming the bank For speaker announcements please visit • Reviewing the progress of the services offered including www.mobilepaymentsandnfc.com ticketing and e-cash services 15.35 afternoon refreshments • Identifying the additional processes required to support the migration from direct billing to NFC deployment 16.00 Establishing a successful proposition and implementation Christian Kantner, Head of IT and Services, Paybox Bank strategy for NFC mobile payments aG and former NFC Product Manager, a1 Telekom austria • Understanding how to achieve the balance betweenv competing and collaborating with your competitors 10.40 Establishing how to develop an attractive business case for • Developing the technical standards required in your NFC financial institutions to secure the success of your NFC service joint venture to ensure service consistency and • Examining how to develop a business case that manages convenience for your customers the key objectives of the finance industry: • Examining how to differentiate your NFC service through - low risk - low cost branding, user interface, additional value added services - optimum security and price • Understanding what banks stand to gain from implementing • Assessing how to optimise the customer experience when the bank-centric and the collaboration business models and using NFC mobile payments how to shape your business case accordingly • Exploring how to use customer insight to establish and meet • Identifying how operators can help banks cut service your customers’ needs and expectations for NFC mobile costs and facilitate mobile payments for mutual gain payment services José antonio moujadami Urosa, Head of Financial Services • Establishing how to price your NFC service in order to Commercial Roll Out, Telefónica Europe maximise customer take-up 11.20 morning refreshments • Considering the pros and cons of bundling NFC services 11.50 analysing the future role of banks in the mobile payment within your existing packages industry and how they can capitalise on the market • Understanding how to choose the right NFC-enabled handset • Understanding how advanced the mobile banking industry for your customers: aligning the handset technology with is in Europe the target market • Discussing how the use of contactless cards has moved banks tony lillico, Senior Product Manager for Mobile Payments, a step closer to embracing mobile payments NFC and Ticketing, Deutsche Telekom • Identifying what the banking industry has learnt from the use 16.40 Examining if the London 2012 Olympics will be the tipping of contactless card payments and how this will shape their point for mobile and contactless payments in the mobile payment strategy united Kingdom • Analysing where the revenue generating opportunities are for • Outlining Visa’s mobile and contactless plans for the London the banking industry 2012 Olympics • Will banks survive? And do they have any other choice but • Understanding how customers can use these services and to accept mobile payments? their benefits over traditional payment methods Jeroen de bel, Consultant, Innopay • Examining the impact of mobile and contactless payments on 12.30 Cross-industry panel discussion: what’s in it for me? Can the wider European market all stakeholders benefit from deploying NFC under the • Understanding how the London 2012 Olympics can be used collaboration model as a platform to roll out large-scale mobile and contactless • What are the different revenue streams for operators, banks consumer services and retailers under this business model? mark austin, Head of Contactless, Visa Europe • How should the costs be shared between all three stakeholders? 17.20 Panel discussion: when is the right time to deploy an NFC - Should any other parties be involved? or mobile payment service? - What can a trusted service manager (TSM) offer? • What are the key indicators that demonstrate that the • Is the business case to deploy a mobile payment NFC service market is ready for mass adoption? under the collaboration model strong enough to outweigh the • What are the benefits and pitfalls of investing in interim investment in: technologies versus waiting for more NFC enabled - Time - Money handsets to come on to the market? - Resources - Building external partnerships • What are the advantages and disadvantages of deploying • Are the other business models more viable and will they NFC now or waiting for retailers to be fully equipped with prove more lucrative for each stakeholder and how? point-of-sale technology? panellists include: • How can we speed up market adoption of the service? saadi Hussain, Head of Commercial Propositions, BT • What are the implications of waiting to deploy our NFC sergio Cozzolino, Vice President of Mobile Solutions, service and how can they be minimised? Telecom Italia Panellists include: 13.15 Lunch Chrisjan de weerd, Product Development Mobile, Ziggo and former Senior Manager, Product Development and 14.15 Examining the mobile payment ecosystem in the Czech Innovation, Rabo Mobiel Republic to optimise the success of your service Christian Kantner, Head of IT and Services, Paybox Bank • Identifying the key stakeholders involved in delivering a mobile aG and former NFC Product Manager, a1 Telekom payment service and their roles and responsibilities • Understanding how to achieve a standardised approach to 18.00 Closing remarks from the Chair NFC mobile payments between Telefónica O2 and the other 18.10 End of conference day one Czech operators, banks and customers For your booking enquiries you can email us now: email@example.com
Conference Day Two 1st February 201208.30 Registration and coffee 14.10 what’s in it for the customer? Learning how to use research to forecast customer take-up and educate the consumer09.00 Opening remarks from the Chair • Determining how customers will benefit from using an 09.10 Identifying and exploiting the opportunities for NFC service KPN to introduce mobile contactless services in • Using customer insight analysis to establish the NFC wallet the Netherlands services that will appeal to your target market • Identifying KPN’s footprint in Europe and their objectives • Understanding your customer’s profile, behaviour and for mobile payments and NFC aspirations to establish how they will engage with the service • Determining how the NFC ecosystem is likely to evolve • Examining how local market conditions determine the • Understanding why and how banks and operators should viability of deploying an NFC and mobile payment service work together to create a successful ecosystem • Establishing an effective communications and marketing • Examining viable business models for mobile contactless strategy to educate customers on a NFC mobile payments services in the Dutch market place service through direct marketing, the press, advertising, • Evaluating KPN’s strategy for the Dutch Market and the SMS, online and billing services Sixpack Programme: Vít Šoupal, Senior Head of Mobile Payments and Partner - Goals - Objectives Solutions, T-Mobile Czech Republic peter van leeuwen, Strategy and Business Development 14.50 Identifying and exploiting the opportunities for operators Manager, KPN presented by mobile ticketing09.50 Examining the critical success factors behind deploying NFC • Examining Telecom Italia’s mobile ticketing trial and their mobile payments in France success to date • Understanding the needs of both the consumer and the - Establishing the rationale behind further expanding the trial merchant when deploying contactless services and • Understanding how Telecom Italia have established and mobile payments leveraged a strong working partnership with public • Examining the different mobile payment solutions being transportation institutions to optimise the effectiveness of used in France and the pros and cons of each their service • Weighing up the advantages and disadvantages • Examining the lessons learnt from the mobile ticketing of implementing payment solutions such as the ‘mobile trial and the changes that will be made before launching wallet credit card’ and PayPal the service • Identifying and overcoming the challenges of ensuring • Examining how Telecom Italia are developing a price plan to security and interoperability for the merchant and the customer maximise service usage • Exploring best practice for developing communication and • Evaluating the strategies that Telecom Italia are marketing strategies that manage customer security concerns implementing to increase the profitability of their mobile didier durand, Mobile Contactless Services Director, Orange ticketing service sergio Cozzolino, Vice President of Mobile Solutions, 10.30 Quantifying and harnessing the value of mobile Telecom Italia wallet services • Examining the ‘mobile wallet’ as a SIM based application store 15.30 afternoon refreshments • Determining how the secure element operator, service 16.00 Evaluating the lessons learnt from the NFC trial deployed provider and end-user can derive value from the by Entidad Publica del Transporte (EPT) in Murcia, Spain common ‘wallet’ • Understanding the drivers behind EPT’s NFC trial • Establishing the value of the mobile wallet with respect to: • Leveraging partnerships and internal systems to ensure - Secure versus unsecure services technical compatibility and to reduce the costs of the trial - Privacy protection versus making a user profile • Analysing customer feedback to understand consumer - Generic versus customised demands and predict the success of the service • Evaluating the wallet services offered by Google, Korea • Understanding how mobile payment and NFC services can Telecom and Cityzi help to improve passenger flow and service efficiency sachin mittal, Head of Contactless, Swisscom • Examining the additional mobile wallet services that EPT can 11.10 Morning refreshments offer to customers as a result of NFC tagging • Expanding the trial to understand the viability of combining 11.40 Overcoming the security risks posed by mobile wallet services that include access to sport, cultural and payments services regional leisure facilities • Outlining the current authentication and certification miguel angel saez, Strategy Director, Entidad Publica del procedures and how they can be advanced Transporte (EPT) • Determining how to identify and minimise fraudulent mobile payment transactions as a result of NFC facilitated 16.40 Learning from the tried and tested valued-added services mobile payments (VaS) implemented across Europe to develop a successful - Who should cover the cost of this? NFC strategy • Establishing how security risks posed by the use of different • Understanding the impact and overcoming the challenges types of secure elements can be managed, including: presented by an insufficient number of NFC compatible - SD cards - SIM cards handsets on the market For speaker announcements please visit • Examining the challenges and regional successes of the www.mobilepaymentsandnfc.com deployment of online mobile services • Evaluating the operator pricing plans that have been used to 12.20 Roundtable discussion: Sharing best practice on the increase VAS take-up industry’s biggest challenges in developing a launch • Identifying key success factors that will drive NFC service strategy for mobile payment NFC services uptake and profits Delegates will have the opportunity to participate in two out John penberthy-smith, former Chief Commercial Officer, of three discussion sessions. At the end of each session the Meteor Mobile facilitator for each group will summarise the key findings before opening up the discussion to the floor. 17.20 Closing remarks from the Chair Topic one: How can operators differentiate themselves from 17.30 End of conference the Google Wallet? Topic two: Where is the money for operators when offering additional wallet services such as ticketing, and what steps need to be taken in order to optimise revenue generation from these services? Topic three: How can operators change customer perception of mobile payment services to increase take-up? Topic four: What are the key infrastructure requirements that you need to consider to offer NFC services? additionally, we are running pre and13.10 Lunch post-conference workshops which are designed to provide further in-depth Dont forget that you can keep solutions that you may face with your mobile up to date with Mobile Payments payment strategy. Keep reading for further and NFC on the Telecoms IQ blog: information on these workshops. www.telecomsiq.wordpress.com COPYRIGHT Telecoms IQ 2011, Due to unforeseen circumstance the programme may change and IQPC reserves the right to alter the venue and/or speakers For your booking enquiries you can email us now: firstname.lastname@example.org
Pre-Conference Workshop: Monday 30th January 2012 Registration and coffee will begin at 09.30. The workshop will take place between 10.00 and 16:00 with breaks for lunch and refreshments. Morning Session: Examining the security implications for customers and operators offering mobile payment and NFC services • Identifying security risks for all stakeholders involved in deploying mobile payment services: - Operator - Financial institution - Customer • Outlining the procedures and processes that should be in place when a customer reports their handset as lost or stolen • Working with multiple stakeholders and industry regulation to establish clear security certifications that meet customer expectations and regulatory requirements whilst preventing any delays to your launch • Examining the security measures operators can implement to safeguard consumer money afternoon Session: Determining how to successfully deploy mobile money in an NFC-focussed Europe • Examining the gaps in the European financial services markets that mobile money could address • Establishing what a European mobile money solution should look like • Understanding how mobile money fits in to companies’ NFC strategies • Scrutinising the value chain for mobile money in Europe • Understanding how to ensure interoperability led by: paul makin, Head of Mobile Money, Consult Hyperion Post-Conference Workshop: Thursday 2nd February 2012 Registration and coffee will begin at 09.30. The workshop will take place between 10.00 and 16:00 with breaks for lunch and refreshments. Establishing how to price your mobile payment service in order to increase take-up and optimise revenue generation • Understanding how to forecast customer demand for your mobile payment service and price it accordingly • Identifying what customers expect and want from their mobile payment service • Examining how to carry out scenario based focus groups to anticipate customer reaction to your product and proposed price plan • Determining the extent to which mobile payment services should be priced separately or included in existing bundles • Establishing whether to increase the price of data packages to include mobile payment services • Assessing the viability and repercussions of waiting for your competitors to launch their price plan first • Understanding how to measure customer reaction to your plans and adapt them accordingly For more information on the workshop leader visit: www.mobilepaymentsandnfc.comattend Mobile Payments and NFC and meet senior Follow Telecoms IQ experts from leading operators, banks and merchants, @TelecomsForum to keep up to including the Heads and Directors of: date with news and developments • Mobile Payments on Mobile Payments and NFC • Mobile Wallet #mpaymentsIQ• NFC • Mobile Financial Services • Business Development Join Telecoms Networking • Innovation Forum on LinkedIn• Marketing • TechnologyWestern Europe: 50% Find out more about the latest developments in Telecoms IQ Eastern Europe: 35% conferences and industry news with Scandinavia: 8% the new Telecoms IQ blogMiddle East: 4% http://telecomsiq.wordpress.comAfrica: 3%Reasons you should sponsor Mobile Payments FEEDBaCK FROM PaST SPONSORS:and NFC to improve your business: We had a great customer experience in terms• Generate new qualified leads - Access motivated, authorised buyers at of customer service we got and the exposure the point where they are making purchasing decisions to further their strategies we needed. Everything that we were promised• Demonstrate thought leadership - Take centre stage in front of a captive was delivered and we met some very interesting and targeted audience and demonstrate your expertise and market knowledge people, who were interested in talking business and• Network with key decision makers and influencers - Gain face to face meetings seemed to be at the right level to make decisions. with existing and potential clients Optier – VP Product Marketing• Position your company brand front of mind - Be the name that all operators think of when selecting vendors • Stand out from vendor delegates - Stand out on an elevated platform “We’ve had some great discussion with operators with a heightened presence. Be seen as front of mind. Be the go to that we haven’t spoken to beforeabout some first company through maximum recognition at the event. great initiatives as well as making some great• Gain competitive advantage - Have direct influence on selection criteria introductions on theglobal operator base thatFor more information on sponsorship opportunities please contact: you’ve had here.”Paul williamson, Project Manager, Telecoms IQ MDS - Chief Marketing OfficerT: +44 (0) 2 07 036 1316 E: email@example.comMedia Partners For your booking enquiries you can email us now: firstname.lastname@example.org
Mobile Payments and NFC 5 WAYS TO REGISTER Pre-Conference workshop: 30th January •Examining the security implications for customers and operators offering mobile payment and NFC services •Determining how to successfully deploy mobile money in an NFC-focussed Europe Tel: +44 (0) 20 7368 9737 Conference Programme: 31st January - 1st February Post-Conference workshop: 2nd February Fax: +44 (0) 20 7368 9301 •Establishing how to price your mobile payment service in order to increase take-up and optimise revenue generation Post: your booking form to To speed registration, please provide the priority code located on the mailing label or in the box below. IQPC UK, 2nd Floor, my registration code is PdFW Please contact our database manager on +44 (0) 20 7368 9300 or at email@example.com quoting the registration code 129 Wilton Road, London above to inform us of any changes or to remove your details. SW1V 1JZ Discounted Operator and Financial Institution Prices** Package Book and pay before 11th November 2011* Book and pay before 16th December 2011* Book and pay before 13th January 2012* Standard Price www.mobilepaymentsandnfc.com Full Access Pass Pre-Conference Workshop 1 Save €400 Save €350 Save €150 €1,799 Email: firstname.lastname@example.org Two -Day Conference €1,399 + VAT €1,449 + VAT €1,649 + VAT + VAT Post Conference Workshop Three day Pass 1 Two Day Conference Pre Conference Workshop or Save €300 €1,099 + VAT Save €250 €1,149 + VAT Save €100 €1,299 + VAT €1,399 + VAT Team discounts* Post Conference Workshop Two day Conference Save €175 Save €125 Save €75 €949 IQPC recognises the value of learning in teams. Groups of 3 or more 1 Two Day Conference ONLY €774 + VAT €824 + VAT €874 + VAT + VAT booking at the same time from the same company receive a 10% Standard Prices discount. 5 or more receive a 15% discount. 7 receive a 20% discount. Book and pay before Book and pay before Book and pay before Only one discount available per person. Package Standard Price 11th November 2011* 16th December 2011* 13th January 2012* Full Access Pass Pre-Conference Workshop 1 Save €800 Save €700 Save €300 €3,599 Venue & Accommodation Two -Day Conference €2,799 + VAT €2,899 + VAT €3,299 + VAT + VAT Post Conference Workshop Venue: The Hatton, 51-53 Hatton Garden, London, EC1N 8HN Three day Pass 1 Accommodation: Please add in the accommodation section: Two Day Conference Save €600 Save €500 Save €200 €2,799 Travel and accommodation are not included in the conference fee; Pre Conference Workshop or €2,199 + VAT €2,299 + VAT €2,599 + VAT + VAT Post Conference Workshop however we have put together a HotelMap that displays discounted Two day Conference 1 Save €350 Save €250 Save €150 €1,899 accommodation for hotels in the area near to The Hatton. The map Two Day Conference ONLY €1,549 + VAT €1,649 + VAT €1,749 + VAT + VAT displays live availability and allows you to book directly with each hotel: * To qualify for discounts, payments must be received by the early bird registration deadline. Early booking discounts are not valid in conjunction with any other offer. All prices are subject to UK VAT at 20% - VAT Registration #: GB 799 2259 67 http://www.hotelmap.com/M56NF - Alternatively, if you would like to **Financial institutions applicable for the 50% registration discount are subject to IQPC’s discretion and include banks, clearing houses and those involved in the mobile book your accommodation by phone, please call Daniel Spinner, our payment and NFC value chain. dedicated London concierge, on (0) 20 7292 2335 (if outside UK +44 (0) 20 7292 2335) quoting Special Reference Code M56NF. He delegate details will be happy to help you with your hotel booking and provide assistance Please photocopy for each additional delegate organising your time in London. Mr Mrs Miss Ms Dr Other First Name Family Name Free Online Resources To claim a variety of articles, podcasts and other free resources Department Mobile No. please visit www.mobilepaymentsandnfc.com Job Title Tel No. digital Conference On Cd-ROm Email A digital version of the conference proceedings, including all Yes I would like to receive information about products and services via email presentations, is available to buy. I cannot attend the event, please send me the CD Rom priced at IQPC Point of Contact £599 plus VAT For further information Please call: +44 (0) 20 7368 9300 or Organisation email: email@example.com. 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