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True Corporation Public Company Limited
Business Plan for
Mobile Broadband with
Frequency Re-farming
October, 2013
Changing User Behavior
Source : Nokia Siemens Network
Mobile Data Traffic Explosion Drivers
Key Drivers
IT Product Shipment Forecast
Source : IDC
Global Traffic
Source : Adobe
Source : StatCounterGlobalStats
Global Mobile Traffic
Source : ZocialInc
Thailand Online Users
24/7 Multi-Platform Consumption
Source : ORMLondon, Comscore
Source : CISCO Visual Networking Index
8x
4x
5x
4x
Data Consumption on Device
2x
Roger's Theory of Innovation (Everette M. Rogers)
Subscriber Distribution Model
Heavy User
20% Subs 80% Subs
20% Data Volu...
Subscribers/
Connectivity
Data Usage Volume
5 Years Traffic Forecast (2013 - 2018)
9.5 times
3.4 times
Source : True, Tech...
Source : Qualcomm/ 3G America
Technology Evolution
Technology Trend
Source : Qualcomm
Cognitive
Radio
(SDR)
eMBMS LTE-A MIMO
Software Defined Radio Multi Broadcast Multi Ser...
Source : 3G America
Heterogeneous Network
Coverage Prospect
Capacity Prospect
Offload Prospect
Low Band
High Band
High Ban...
3G Coverage
4G Coverage
WiFi Service
Component Carrier for LTE-Advanced
1.4,3,5,10,15,20 MHz
Frequency Bandwidth
Frequency Spectrum in Developed Market
Frequency Spectrum Allocation
Source : NBTC
To maximize frequency spectrum efficiency, Allocated frequency for LTE
technol...
Summary
• Tablet, Portable PC, Video content and Cloud service would be key
drivers to boost up network traffic.
• In next...
True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming
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True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming

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Transcript of "True Corporation's Business Plan for Mobile Broadband with Frequency Re-farming"

  1. 1. True Corporation Public Company Limited Business Plan for Mobile Broadband with Frequency Re-farming October, 2013
  2. 2. Changing User Behavior
  3. 3. Source : Nokia Siemens Network Mobile Data Traffic Explosion Drivers Key Drivers
  4. 4. IT Product Shipment Forecast Source : IDC
  5. 5. Global Traffic Source : Adobe
  6. 6. Source : StatCounterGlobalStats Global Mobile Traffic
  7. 7. Source : ZocialInc Thailand Online Users
  8. 8. 24/7 Multi-Platform Consumption Source : ORMLondon, Comscore
  9. 9. Source : CISCO Visual Networking Index 8x 4x 5x 4x Data Consumption on Device 2x
  10. 10. Roger's Theory of Innovation (Everette M. Rogers) Subscriber Distribution Model Heavy User 20% Subs 80% Subs 20% Data Volume Average User Light User 80% Data Volume Source : True, Technology Strategy
  11. 11. Subscribers/ Connectivity Data Usage Volume 5 Years Traffic Forecast (2013 - 2018) 9.5 times 3.4 times Source : True, Technology Strategy More than 50 MHz bandwidth would be required for support data usage volume in the near future
  12. 12. Source : Qualcomm/ 3G America Technology Evolution
  13. 13. Technology Trend Source : Qualcomm Cognitive Radio (SDR) eMBMS LTE-A MIMO Software Defined Radio Multi Broadcast Multi Service LTE-Advanced Multiple Input Multiple Output
  14. 14. Source : 3G America Heterogeneous Network Coverage Prospect Capacity Prospect Offload Prospect Low Band High Band High Band Deployment objective, Deployment area and Frequency band would relate each other
  15. 15. 3G Coverage
  16. 16. 4G Coverage
  17. 17. WiFi Service
  18. 18. Component Carrier for LTE-Advanced 1.4,3,5,10,15,20 MHz Frequency Bandwidth
  19. 19. Frequency Spectrum in Developed Market
  20. 20. Frequency Spectrum Allocation Source : NBTC To maximize frequency spectrum efficiency, Allocated frequency for LTE technology should be concerned about further upgrade to LTE-A technology
  21. 21. Summary • Tablet, Portable PC, Video content and Cloud service would be key drivers to boost up network traffic. • In next 5 years, Subscribers will grow 3.4 times while Data traffic will increase 9.5 times. • At least 50 MHz spectrum would be required to support our forecast data traffic in 5 years • Ways for efficient utilization : Coverage prospect, Capacity prospect, Capacity offload prospect • Technology aspect, LTE would give better spectrum efficiency. LTE-A would make even better spectrum efficiency. • 20-40 MHz bandwidth assigned by regulator for LTE-A and further new technology should be taken into account.
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