Peek into the Future© 2012 Cisco and/or its affiliates. All rights reserved.   Cisco Public                               ...
More Mobile Connections                                                     Faster Mobile Speeds          More Mobile User...
By 2016, nearly three-fourth’s (71%) of theworld’s mobile datatraffic will be video.Mobile video trafficwill double everyy...
By 2016, 60 percent ofmobile users (3 billionpeople) will belong tothe Gigabyte Club,generating more thanone gigabyte of m...
(kbps)                                                  2011     2012    2013     2014     2015     2016       CAGR       ...
16                                                                  Offload Traffic from Mobile Devices                   ...
Location of Mobile Usage                                                                       percentage of total time sp...
3G-like experience                                                           Extend the mobile                            ...
© 2011 Cisco and/or its affiliates. All rights reserved.   Cisco Public   9
Integrated Small Cell                               Next Gen Hotspot (HS 2.0)                                             ...
Four Pillars                                                                         Key SP Wi-Fi                         ...
• Over 200 Service Provider customers worldwide                                     • Business models: Hotspot, venue, off...
• In-flight Wi-Fi                                        • Over 80,000       • Over 25,000      • Over 100,000          ac...
Roam, Authenticate, Monetize              1                                                 2                        3    ...
UNTRUSTED WI-FI NETWORK                                          TRUSTED WI-FI                                            ...
Hotspot today      Hotspot 2.0  Automatic network selection                                 MCC MNC                       ...
1                                                          2                                         3             User st...
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Cisco mts

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Cisco mts

  1. 1. Peek into the Future© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public Cisco 1
  2. 2. More Mobile Connections Faster Mobile Speeds More Mobile Users More Mobile Video Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2011–2016© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 2
  3. 3. By 2016, nearly three-fourth’s (71%) of theworld’s mobile datatraffic will be video.Mobile video trafficwill double everyyear between 2011and 2016. Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2011–2016© 2012 Cisco and/or its affiliates. All rights reserved. 2011 Cisco Public Cisco 3
  4. 4. By 2016, 60 percent ofmobile users (3 billionpeople) will belong tothe Gigabyte Club,generating more thanone gigabyte of mobiledata traffic per month.In 2011, 0.5 percent ofmobile users belongedto the Gigabyte Club. Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2011–2016© 2012 Cisco and/or its affiliates. All rights reserved. 2011 Cisco Public Cisco 4
  5. 5. (kbps) 2011 2012 2013 2014 2015 2016 CAGR 2011-2016 Global Global Speed – 315 504 792 1,236 1,908 2,873 56% Avg. Mobile Connection Global Speed – 1,344 1,829 2,425 3,166 4,102 5,244 31% Avg. Smartphone Connection By Region Middle East & Africa 89 206 434 850 1,555 2,618 97% Central & Eastern Europe 205 396 739 1,316 2,228 3,476 76% Latin America 125 227 396 673 1,082 1,627 67% Western Europe 667 1,196 1,967 2,960 4,163 5,549 53% Asia-Pacific 337 497 732 1,101 1,697 2,608 51% North America 1,138 1,712 2,485 3,531 4,923 6,785 43% Source: Cisco Global Internet Speed Test (GIST) results and other independent speed test findings© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 5
  6. 6. 16 Offload Traffic from Mobile Devices 14 Cellular Traffic from Mobile Devices 12 22% Exabytes per Month 10 8 6 78% 4 2 0 2011 2012 2013 2014 2015 2016 Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2011–2016© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 6
  7. 7. Location of Mobile Usage percentage of total time spend in activity In-transit 16% 20% Other Indoor 21% Location 20% 14% WiFi Addressable Office 17% 80% Internet 84% Video Home 49% 42% Mobile Internet Mobile VideoSource: Cisco IBSG Connected Life Market Watch, 2011 Base: Respondents engaged in activity © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 7
  8. 8. 3G-like experience Extend the mobile service in a New revenues transparent Generate new manner revenue streams via High-speed access innovative wireless services Provide higher speeds for smartphone users cost-effectively Reduce churn Brand enhancement Increase customer Associate service loyalty & stickiness provider brand with offering a innovation & complementary service consumer experience© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Public 8
  9. 9. © 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 9
  10. 10. Integrated Small Cell Next Gen Hotspot (HS 2.0) Community Solution WiFi • 3G+LTE+WiFi Radio • Seamless roaming and • Infrastructure owned by 1 secure authentication Operator with a shared • Integrated packet core for between operators SSID macro radio, Wi-Fi and Femto • Solution available to • Residential and HD software upgrade majority • Common subscriber • Crowdsourced WiFi: of 12M Cisco Access mgmt/policy/authentication Share a little WiFi at home points for seamless service and enjoy access to integration • Validated as 1st HotSpot millions of hotspot 2.0 solution by WBA everywhere Cisco has 65% Market Share in Global WiFi Deployments© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 10
  11. 11. Four Pillars Key SP Wi-Fi Requirements Mobility, Carrier-Grade, Scalability, Security Intelligent Unified Seamless Converged Radio Architecture Experience Core Cisco Solution Pillars© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 11
  12. 12. • Over 200 Service Provider customers worldwide • Business models: Hotspot, venue, off-load, customer retention and service extension• 65%+ market share in Wi-Fi• Nearly 12 million APs deployed• Nearly 700 engineering resources focused on Wi-Fi© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 12
  13. 13. • In-flight Wi-Fi • Over 80,000 • Over 25,000 • Over 100,000 access service Cisco APs Cisco APs Cisco APs • Same service • Retail Hotspots • Indoor + • Wholesale off- is customized Starbucks Outdoor + load for each airline McDonalds Venue mix • Over 25,000 • Complete • 3G Off-load • Complete Cisco Aps Cisco solution Cisco Solution • Stadiums • Over 10,000 locations© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 13
  14. 14. Roam, Authenticate, Monetize 1 2 3 4 802.1x , EAP-SIM Auto SIM credentials Encrypted Wi-Fi Link Mobile “concierge” service 802.11i Mobile Service Advertisement Protocol 802.11u (MSAP) RELIABLE SEAMLESS SECURE PROFITABLE Carrier-class Simplifies network Extends existing Enables location- solution discovery and SIM-based based and value- selection for authentication added services seamless cellular techniques over data offload encrypted Wi-Fi© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 14
  15. 15. UNTRUSTED WI-FI NETWORK TRUSTED WI-FI Web-Based Auth/No Encryption NETWORK Mostly Hotspot Side Business 802.1x/802.11i 3G Offload Auto Auto Portal 802.1x Portal Portal Page 902.11i Page Page Username Username Username EAP-FAST Password Password Password EAP-SIM EAP-SIM EAP-TLS Apple Web WISPr Apple WISPr 802.11 Airport Auth 1.0 iPhone 2.0 HS2.0 1997 1999 2003 2007 2010 2011© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 15
  16. 16. Hotspot today Hotspot 2.0 Automatic network selection MCC MNC 802.11u Transparent authentication EAP-SIM/AKA EAP-SIM/AKA Secured air interface A5 802.1x Security: rogue prevention A3/A8 802.1x Transparent roaming 802.11u Full mobility & portability Hotspot 2.0 and Service Provider WiFi: Same transparent experience as the mobile network ...© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 16
  17. 17. 1 2 3 User steps into Network automatically User is now Movistar Wi-Fi detects & authenticates connected to the service area device (no user intervention) Internet over Wi-Fi * Starting from the 2nd access and initial device registration; User oriented to leave Wi-Fi on;© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 17
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