Positioning
Upcoming SlideShare
Loading in...5
×
 

Positioning

on

  • 312 views

 

Statistics

Views

Total Views
312
Views on SlideShare
312
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Positioning Positioning Presentation Transcript

  • Positioning  The term 'positioning' refers to the consumer's perception of a product or service in relation to its competitors.  Ask” What is the position of the product in the mind of the consumer?”
  • Positioning Process 1. Identify competitors 2. Assess consumers’ perception of competitors 3. Determine competitors’ positions 4. Analyze the consumers’ preferences 5. Make the positioning decision 6. Monitor the position
  • Popular Positioning Examples  Dove – 1/4th moisturizing Cream  Coke – ‘Thanda” matlab Coca Cola  Oil of Olay – Anti ageing solution for women  Su Kam Inverters – Powerful enough for Air conditioner back up  Tata Namak – “Desh ka Namak”  Amul – “Taste of India”  Maggi Noodles – “2 minute noodles”
  • Positioning Strategies  By Product attributes & benefits  By Price or quality
  •  By Product class  Product Use or application
  •  By product user  By Competitor  By Cultural Symbol (that become Brand Icons)