Web promotion

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Web promotion

  1. 1.  We would create a mini web campaign in which we set the site months before release and have subtle information about the film.  OUR WEB CAMPAIGN:  Advertise on www.Facebook.com by creating Facebook groups and pages.  Advertise on www.youtube.com on the sidebars.  Advertise on www.twitter.com  Create a official website for the film  Have pop-up ads on related websites  Make sure its on famous and prominent film sites such as www.IMDB.com and www.Comingsoon.net etc.  Put it on www.blogger.com and get people blogging.  Advertise on www.flixster.com  Optimize search engine (natural search engine (SEO)  Movie fundraising consultation  pay per click keyword marketing (PPC)
  2. 2. Official Website
  3. 3. The official website for any film is essential for promoting the film because its you can access it from almost anywhere through web 2.0 A official website is the second thing the audience look at after watching the trailers. The more interactive, fun and easily accessible a website is the more fan base it’ll build and be successful in promoting the film
  4. 4. Social Networking Sites
  5. 5. Social networking sites are the leading online strategy of promoting films and it is a powerful source of communication or ‘word of mouth’.
  6. 6. Viral Websites
  7. 7. YouTube is the currently the world’s best viral website where it promotes trailer campaigns getting uploaded each time and also people can make a fan made version to also help create a ‘buzz’. Above is the top bar advertising on the YouTube homepage and the viewers cant help but notice because it’s in big and it’s interactive as it plays automatically and it uses PPC (pay per click)
  8. 8. Technology in web 2.0
  9. 9.  As technology changes and improves every second, the chance and accessibility of finding out latest movies is more stronger where now you have hand-held on-the-go devices in which you can view updates and news about a film from anywhere, such as smart phones ( iphone, blackberry, android, iPod apps ( Flixster,Moviesnow, etc). This makes life easier for the audience and it’s also fun and handy.

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