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Uses and gratification
 

Uses and gratification

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    Uses and gratification Uses and gratification Presentation Transcript

    • Uses and Gratification
    • Uses and Gratification Theory is a popular approach to understanding mass communication. The audience watch media to satisfy their physiological needs for example: when we watch reality shows or shows such as ‘x-factor’, throughout the audition we as the audience make a judgement and we are allowed in a sense to laugh at them, whilst relieving it’s not us in their position. Uses and Gratifications
    • Blumler and Katz’s uses and gratification theory suggests that media users play an active role in choosing and using the media.  Users take an active part in the communication process and are goal oriented in their media use. It is said to be that the power is considered to lie with the consumer to gratify their needs or interests.
      • to be informed or educated
      • in order to identify with the characters and situation
      • to be entertained
      • to enable themselves to socially interact with others
      • to escape from their daily troubles
      these are the five main reasons thought by Blumler and Katz of why audiences may consume media. Uses and Gratifications
    • Narrative Theory
      • when watching a film, we all make automatically make a judgement of it from the opening scene, Through the use of certain codes and conventions our minds make a judgment on the genre of the film subconsciously The narrative theory is an ideology which suggests that, by studying the devices and conventions governing the organisation of a story, we can create a general overview of the film very early on. narrative theory refers to the way story’s are told, they way that meaning is constructed to achieve the understanding of the audience.