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Tv promotion
 

Tv promotion

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    Tv promotion Tv promotion Presentation Transcript

    • TV PROMOTION
    • We want advertise our trailer on a number of TV channels  but especially through ITV and Channel 4 which generates its money through advertisements.Also we would screen it on related on film channels.
    • Product placement
      We would use the process of Proliferation or  paid active or passive insertion on adverts and some TV shows. For example, 20th Century Fox commissioned an I, Robot-themed motorcycle, featured on two episodes  of American Chopper.This is a smart way of promoting the film as well as its own product and nearly ever film has a product placement in adverts.
    • 'Extended placement
      We would also use the process of ‘Extended placement’: full episodes of television talk shows like 'Oprah and Jonathan Ross', entertainment news programs (ET, Hollywood Scoop), or network news programs (20/20), devoted to compensated exposure of the film, stars, clips, director, etcThis enables the audience to get involved and the cast or director of the film to promote its film. I believe this process is similar to 'previews' as its a chance for the audiences to see what the films going to be like and who stars in it etc.
    • Behind-The-Scenes
      Advertise on 'behind-the-scenes' documentary-style shows such as HBO, Showtime and 'Starz'This allows to allows to unveil  the audience in-depth and exclusive news, clips and making of movie or interviews with cast and directors. This targets the audience and the fan base.