Tv promotion

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Tv promotion

  1. 1. TV PROMOTION<br />
  2. 2. We want advertise our trailer on a number of TV channels  but especially through ITV and Channel 4 which generates its money through advertisements.Also we would screen it on related on film channels.<br />
  3. 3. Product placement<br />We would use the process of Proliferation or  paid active or passive insertion on adverts and some TV shows. For example, 20th Century Fox commissioned an I, Robot-themed motorcycle, featured on two episodes  of American Chopper.This is a smart way of promoting the film as well as its own product and nearly ever film has a product placement in adverts.<br />
  4. 4. 'Extended placement<br />We would also use the process of ‘Extended placement’: full episodes of television talk shows like 'Oprah and Jonathan Ross', entertainment news programs (ET, Hollywood Scoop), or network news programs (20/20), devoted to compensated exposure of the film, stars, clips, director, etcThis enables the audience to get involved and the cast or director of the film to promote its film. I believe this process is similar to 'previews' as its a chance for the audiences to see what the films going to be like and who stars in it etc.<br />
  5. 5. Behind-The-Scenes<br />Advertise on 'behind-the-scenes' documentary-style shows such as HBO, Showtime and 'Starz'This allows to allows to unveil  the audience in-depth and exclusive news, clips and making of movie or interviews with cast and directors. This targets the audience and the fan base.<br />

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