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Tie Dye Final
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Tie Dye Final

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  • 1. Tie-Dye Melissa Ritter Deena Koenig Cassandra Rader Andrew Buck Michael Dodes Timothy Ryan Katheryn Alcantara Stacy Bengs
  • 2. The 60’s
  • 3. The 60’s
  • 4. The 60’s
  • 5. The 60’s
  • 6. The 60’s
  • 7. You still see original Tie-Dye designs this century
    • State Fairs, Concerts, Festivals, Flea Markets and Swap Meets
  • 8. Teams, groups, family photos
  • 9. Tie-Dye has reinvented itself in different forms this century Michael Kors
  • 10. Diane von Futenberg Stella McCartney
  • 11. Victoria’s Secret Urban Outfitters
  • 12. Fergie
  • 13.
    • Dip-Dye – a technique of ombre which gives a subtle variation of color
    Diane von Furstenberg DKNY
  • 14.
      • Ombre - technique having colors or tones that shade into each other (think refined tie-dye)
      • *French for shadow, shade or darkness
    Vera Wang Alberta Ferretti
  • 15. Louis Vuitton Coach
  • 16.
    • How is it made?
      • It’s in the name!
  • 17.
        • What was made?
          • o Clothes
          • o Wall hangings
          • o Banners
          • o Backdrops
  • 18.
          • O Need to express individuality
          • O Unique
          • O Right place… right times
          • O Image symbolic to the times
    • Why tie-dye?
  • 19. Taste Culture
    • Social actors construct meaning about their social world, classifying people, practices, and things into categories
    • Taste serves as an identity and status marker of shared aesthetic values and standards
    • Affected by gender, age, race, religion, etc
    • Unify: social groups and target audiences
    • Highbrow, middle, low
  • 20. Taste Culture
    • Ideology
      • System of meaning and beliefs that defines, explains, makes judgments about the world
    • Tie dye became an iconic piece of the counterculture's existence and ideology
    • Displaying tie-dye:
      • contribute to the creation of networks and shared ideologies
      • exclude outsiders whose standards differ or who do not belong
  • 21. Taste Culture
    • Tie-dye as low culture
      • conventional, recognizable, stable, comfortable with fad, easy to consume
      • heavy volumes produced, standardized, distraction from high fashion
    • NOT high culture
      • missing elements: elite, fine art, forma
      • what elites like becomes what is good for everyone
    • Criticisms
      • Passive consumption of standardized cultural goods = easy prey for totalitarian ideologies
      • Aesthetically worthless and socially dangerous
  • 22. Ritual Theory
    • Construction of a space of shared meaning that we exist in
    • Creators and participants
    • Interpretation and involvement
    • Express oneself and community
    • Make sense of daily life and values
  • 23. Ritual Theory
    • -Fans as co-authors
      • Mode of Reception:
        • numerous garments, dedicated to details of tie-dye
      • Critical/Interpretive Practices:
        • accessorize with other fashions, worn in everyday life, involved in process of making
      • Consumer Activism:
        • representing tie dye while out in community, worn at rallies, unify team members, lifestyle
      • Cultural Production & Artwork:
        • clothing, costumes, vehicles, house décor, posters, curtains, sheets, memorabilia
  • 24. Social Influence
    • o Feminism
    • o Unity
    • o Equality
    • o Expression
    • o Freedom
    • o Activism
    • o Peace Movement
  • 25. Social Influence
    • Worn by both sexes = equality, evens out genders
    • Creator of garment = given a voice, role, active
    • Artistic designs = tie dye as medium to express oneself freely
  • 26. Social Influence
    • Reception Studies: Cultural Model of Communication Framework
    • Readers and coauthors = active and critical
    • Media text (tie-dye shirt) = polysemic
    • Different meanings to garment wearer
  • 27. Social Influence
    • Active Audiences
    • Employ own interpretations
    • Depends on: individual experiences, social, cultural, and historical contexts
    • Tie-dye fans because artistic outlet
    • Represents hippie culture (activism)
    • Peaceful approach to war (political)
  • 28. Would Tie-Dye still be a popular “fad” today?
    • Conclusion
  • 29. No…
  • 30. Questions?!
    • Please help us explain things we might have missed
  • 31. Thanks Melissa Ritter Deena Koenig Cassandra Rader Andrew Buck Michael Dodes Timothy Ryan Katheryn Alcantara Stacy Bengs