Twittorial

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The why and how to Twitter.

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  • Twittorial

    1. 2. Twittorial Outline <ul><li>I. Twitter Background </li></ul><ul><li>II. Twitter Communications </li></ul><ul><li>III. Twitter Management </li></ul><ul><li>IV. Twitter Assessment </li></ul>
    2. 3. What is Twitter?
    3. 4. Who’s on Twitter? Who here is influential?!
    4. 5. “ Nobodies are the new somebodies” 63,000 followers
    5. 6. Twitter’s “Moment”
    6. 7. Marquette’s accidental spokespeople <ul><li>@TDefren AJ really likes Marquette, 5:30 drive away seems to be perfect distance. Urban campus is his speed. </li></ul><ul><li>@cspenn My 19 year old is loving Marquette, great work study program, online accounts for parents to help out with campus buying card </li></ul>
    7. 8. Who he’s talking to Marketing blogger 8,000 followers Financial Aid Podcaster 5,300 followers
    8. 9. Everyone’s a Sneezer Ideas that spread, win
    9. 10. <ul><li>What might happen if we’re part of this conversation? </li></ul>
    10. 11. The Unofficial Harvard
    11. 13. <ul><li>James Molnar, Marquette student </li></ul><ul><li>@MarquetteU Our world today is very real and my generation wants the truth, no sugarcoating or beating around the bush. </li></ul>
    12. 17. Twitter’s No. 1 265,000 followers
    13. 18. Twitter Operations
    14. 19. Marquette content
    15. 20. Retweet Others
    16. 21. Monitor media Any examples of how Obama branded himself in his campaign that could help entrepreneurs? Tanette Johnson Elie, business columnist
    17. 22. <ul><li>Just wrapped up phone interview with Professor Gee who gave this advice about branding: Stay in conversation with your stakeholders </li></ul><ul><li>@MarquetteU Interview with Dr Gee went very well. She's very insightful on social media. Interested in her future research. </li></ul>
    18. 23. Twitter Search
    19. 24. Text and Photo updates
    20. 25. Live Twittering
    21. 26. Breaking news
    22. 28. One-sided conversations
    23. 30. Too many updates
    24. 31. Non-Marquette related
    25. 33. HootSuite
    26. 34. Schedule Tweets for later
    27. 35. Shrink URLs
    28. 37. Most popular messages
    29. 38. Track clicks over time
    30. 41. <ul><li>@MarquetteU I love following you guys. Great leadership on the U level. </li></ul>
    31. 42. Twitter + Time + Practice = Expert

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