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An impression of our 2012 event. Also available as an iBook. Visit our website www.tedxbrainport.nl

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  1. 1. BrainportTEDxBrainportMaking the Future Tuesday, June 5th 2012 Evoluon, Eindhoven ! 3 4 5 2 1 6
  2. 2. TED & TEDxBrainportTED is a nonprofit devoted to Ideas Worth Spreading. It started out (in1984) as a conference bringing together people from three worlds: Techno-logy, Entertainment, Design.TEDxBrainport is an unique look behind the scenes of one of the world’s most creative and innovativeregions. High-quality speakers from within and outside the Brainport region will enlighten your brainwith inspiring talks and performances. Our humble ambition is to provide you with new insights and totrigger your imagination, hopefully creating a positive impact on your work or private life.This iBook is a concept of WOID 1 Graphic design by Rethinking Group
  3. 3. About TED and TEDx What is TEDx? About TEDx, x = independently organized event. In the spi- rit of ideas worth spreading, TEDx is a program of local, What is TED? self-organized events that bring people together to share a TED is a nonprofit organization devoted to Ideas Worth TED-like experience. At a TEDx event, TEDTalks video Spreading. TED has grown to support those world-changing and live speakers combine to spark deep discussion and ideas with multiple initiatives. The annual TED Conference invi- connection in a small group. These local, self-organized tes the worlds leading thinkers and doers to speak for 18 mi- events are branded TEDx, where x = independently organi- nutes. Their talks are then made available, free, at zed TED event. The TED Conference provides general gui- TED.com. dance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regula- Started as a four-day conference in California 25 years ago, tions.) Website: www.ted.com/tedx TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Ni- lekani, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and UK Prime Minister Gordon Brown. The annual TED Conference takes place in Long Beach, Ca- lifornia, with simulcast in Palm Springs. TEDGlobal is held each year in Oxford, UK. TEDs media initiatives include TED.com, where new TEDTalks are posted daily, and the Open Translation Project, which provides subtitles and inter- active transcripts as well as the ability malesuada lectus. Sus- Id for any TEDTalk to be translated by volunteers worldwide. pendisse potenti. Etiam fe- 
 Follow TED on Twitter, or on Facebook. Website: www.ted.comThis iBook is a concept of WOID 2 Graphic design by Rethinking Group
  4. 4. About TEDxBrainport Who? A group of individuals, each part of a renowned company or institute in the Brainport region, but driven by personal What is TEDxBrainport? enthusiasm about TEDx. A unique look behind the scenes of one of the world’s most creative and innovative regions. High-quality speakers from within and outside the Brainport region will enlighten your brain with inspiring talks and performances. Our humble am- bition is to provide you with new insights and to trigger your imagination, hopefully creating a positive impact on your work or private life. When and where? TEDx Brainport will take place on June 5th 2012 from 13.00-22.30 at the Evoluon, Eindhoven. The exact program and timetable will be announced later. Why? Id malesuada lectus. Sus- Because we want to share the region’s creative, inspiring fe- pendisse potenti. Etiam and innovative power with the world. One of the world’s top technology regions Brainport is a breeding ground for inno- vation and the home for many electronic companies and world-class knowledge and research institutes. Design is al- so in the DNA of the Eindhoven region. Eindhoven is a city of innovation and creativity, a fact proven by the numerous innovative products invented, developed and manufactured in Brainport.This iBook is a concept of WOID 3 Graphic design by Rethinking Group
  5. 5. About Brainport region Eindhoven The heart of Brainport is the Eindhoven region. The majori- ty of the technology companies and the research institutes Top technology region Brainport Eindhoven Region is a bree- are located within a 40-kilometre radius around Eindho- ding ground for innovation and the home base for compa- ven. But Brainport Eindhoven Regions geographic bounda- nies, and world-class knowledge and research institutes. ries are difficult to define. Brainport Eindhoven Region is a The growing concentration of top technology and knowledge network economy with numerous partnerships across regi- industry is closely connected with the very diverse manufac- onal boundaries and international frontiers. The triangle turing industry in the region. Brainport Eindhoven Region de- Eindhoven - Louvain - Aachen (ELAt) for instance is an im- vises and manufactures the technology of the near future, portant knowledge area. the technology that contributes to a safe, green, and caring society and to the sustainable economic development of the Companies Netherlands. Among the numerous innovative and renowned knowledge and research institutes are: Philips, DAF, ASML, VDL, FEI Company, TomTom, Eindhoven University of Technology, TNO Industrie en Techniek, Design Academy Eindhoven, PDE Automotive, High Tech Campus Eindhoven, Brainport Eindhoven Region, the worlds most intelligent High Tech Automotive community! Campus, and Holst Centre. "Brainport Eindhoven Region is a model for a new way Sus- Id malesuada lectus. of pendisse potenti. Etiam felis thinking about cooperation and regional development" tem- nisl, cursus bibendum pus nec. Aliquam at turpis Louis Zacharilla, chairman of the Intelligent Community Fo- rum. Tap to see slideshow Brainport Eindhoven Region can call itself the Intelligent Community of the Year 2011. Some 400 cities and regions throughout the world competed for this title that was ultimate- ly awarded by the Intelligent Community Forum (ICF) inter- national think tank to Brainport Eindhoven Region last June in New York.This iBook is a concept of WOID 4 Graphic design by Rethinking Group
  6. 6. Great ideas can make the future. Be part of it! As our economy moves into a new arena, we all need to be more innovative and the new currency will be creativity and fin- ding new products and services. At TEDxBrainport 2012, we will be looking for the next big, bordering on crazy idea for humanity. And we are offering you an exciting opportunity to be associated with this important annual event. Being a funding partner TEDxBrainport partnerships offer the possibility for corpora- tions to become a part of
 TED’s global culture of innovation. Being a TEDxBrainport partner means building lasting relationships, engaging with the future, asserting yourself as a visionary corporation and engaging with an elusive yet valuable audience of over 400 passionate, open-minded people in your community. Sus- Id malesuada lectus. pendisse potenti. Etiam fe- By supporting us, you will become part of the global TEDx community, sharing our vision of spreading worthwhile ideas to make a better world. You can help us taking TEDxBrain- Slide to view some impressions. Tap to view fullscreen. port to the next level by becomming a partner. Contact Joep Brouwers. 1 van 20This iBook is a concept of WOID 5 Graphic design by Rethinking Group
  7. 7. TEDxBrainportMaking the futureTuesday, June 5th 201200:30 pm - 11:30 pmEvoluon, EindhovenThere are many challenges in the world today.Hunger and disease continue to affect large parts of the developing world.Financial instability is halting progress in developed countries.Were running out of resources and changing the natural world in ways we dont totally understand.How can we make a better future?Discover the next big bordering-on-crazy ideas for humanity at TEDxBrainport 2012!The Brainport Eindhoven Region is one the worlds most intelligent communities.So we want you to tell us what developments in science, technology, art, design or entertainmentwill be the key to making the world a healthier, safer and more sustainable place for everyone to live in.Help us make the future!This iBook is a concept of WOID 6 Graphic design by Rethinking Group
  8. 8. TEDxBrainport 2012 questions Id malesuada lectus. Suspendisse potenti. Etiam felis nisl, cursus bibendum tempus nec. Aliquam at turpis tel- lus. Id malesuada lectus. Suspendisse potenti. Slide to view the questionsThis iBook is a concept of WOID 7 Graphic design by Rethinking Group
  9. 9. Speakers Modera t Valerie or Fris- Health; Can we cure the sick? sen Rogier van der Heide Energy; Can we power our planet? The right to create, and the reward of it Michael Braungart
 Give P a chance! Yuri van Geest
 The quantified self: within 20 years no doctors needed Jeremy Rifkin
 Leading the way to a third industrial revolution Paul Verstegen
 (Jeremy Rifkin will join us through a video message.) Robotica & health Michiel van der Kley
 Fons-Jan Luijten & Rob Coenen
 The most convenient energy supplier: you! Connecting generations through technology Caroline Hummels
 Carlo vd Weijer
 Take the first person perspective to transform together Future mobility with brains Dmitry Gelfand & Evelina Domnitch
 Quantum sensitivity Food; Can we feed the world? Arne Hendriks
 The incredible shrinking man - Downsizing the human speci- Safety; Can we protect our planet? es to better fit the Earth Vacuum
 Gabriëlle Barros Martins
 Audiovisual aerial performance Capturing and collecting the moment before eating and drin- Walter Belgers
 king Privacy and security, a lost cause Kjeld van Bommel
 Jalila Essaïdi
 Making the food of the future Exploring boundaries by piercing barriers Gertjan Meeuws
 Jeffrey van der Veer
 Indoor farming Safety through leadership Hans Steenbergen
 Egbert-Jan Sol
 Foodtrends 2020: The shift from global to local Chemergy: creating another ASML in Brainport 2Solo
 Eindhoven light city rapThis iBook is a concept of WOID 8 Graphic design by Rethinking Group
  10. 10. Experiences 1/2 YouTube Food experience Eating is all about awareness and behaviour. When we know Augmented Reality Photoshoot Dutch Rose Media everything about the proces and the farmer, we are more consi- Care Robots Stichting Smart Homes ous of what what food is good for us. And we eat just as much Common Optical Picture DITTS as we need, so spoil less. Exhibition De Slimste Regio Brainport Development Don’t waste Food Exhibition The Beautiful Brain Continium Catering Hutten Catering iSuc & Dominator robots Fons-Jan Luijten & Rob Keukengeweld Coenen Light for Health and Well-being Philips Light & Health Slide to view slideshow. Tap to view fullscreen Venture Marbling AlexP Memory Vapor Evelina Domnitch & Dmi- try Gelfand Morphing Cutlery Jeffrey Braun Movie: Evoluon The future of the past Movie: Id The Incredible Shrinking malesuada lectus. Sus- Man pendisse potenti. Etiam fe- Negative Illumination Zhiyan Zheng Robot collection Albert van Breemen Troops in full battle dress Royal Netherlands Army Ultrasound Imaging Philips Healthcare Valence Sint Lucas Antwerpen & Universiteit Antwerpen & Augmented Reality Photoshoot Holst Centre 1 van 27 Vertebrae Philemonne JaasmaThis iBook is a concept of WOID 9 Graphic design by Rethinking Group
  11. 11. Experiences 2/2 Watch 2Solo on YouTube Watch the Collidor show on Vimeo Watch the TEDxBrainport playlist on YouTubeThis iBook is a concept of WOID 10 Graphic design by Rethinking Group
  12. 12. Organizing committee Remco Smulders Brainport Development Peter Barratt Jones Rethinking Group Freddy Snijder Visionscapers Ester Bolkestein TU Eindhoven Koen Snoeckx Holst Centre Joep Brouwers Brainport Development Sabine Swinkels Rethinking Group Jan van Buul Rethinking Group Arthur Turksma triptic Astrid van Deelen Brainport Development Monique de Wit intoconferences Hein van Duivenboden Van Duivenboden Groep Bert Jan Woertman High Tech Campus Vivian van Gaal Reversity Eindhoven Natalija Gnezdova Orange Trail Digna Yuen Rethinking Group Detlef la Grand WOID Ilona van Hoof Evoluon Peter Kentie Eindhoven365 Jon Klinkhamer Rethinking Group Id malesuada lectus. Sus- pen- Karin Mastenbroek disse potenti. Etiam felis ROOD maakt verbinding nisl, Hanneke van den Nieuwenhof Capital D Colin ONeill Pyramidion Frank Ponjeé Point.M Brigitte Rijshouwer Rijshouwer Communicatie Matty Salimans Brainport DevelopmentThis iBook is a concept of WOID 11 Graphic design by Rethinking Group
  13. 13. Special Thanks to About the venue Albert Mendelewski Photographer The Evoluon was a gift from Philips at its hometown AV partners Audiovisuele middelen Eindhoven at its 75th jubileum in 1966 and was an science museum. Since 1999 this landmark, the Bart Notermans Photographer symbol of the innovative and ambitious Brainport re- Hutten Catering Catering gion, is in use as an congres centre and event loca- tion. However, it is not just its exterior that is so stri- Collider Surround projection king. Thanks to the professional teams extensive Dominic van Buul Movie maker experience in organising top conferences and spe- cial events, the Evoluon has attained the Beneluxs Eindhovens Dagblad Newspaper highest possible rating, the 5 hammers. There are Evoluon The venue very few other conference centres in the Nether- Frankwatching Webblog lands that have been awarded this top accolade. Glance & Vision Outdoor advertising Hallo040 Webmagazine Julian van Buul Digital media Julien Mier DJ Keukengeweld Catering Id malesuada lectus. Sus- pendisse potenti. Etiam felis nisl, cursus bibendum tempus nec. Linda Hakeboom Interviews at turpis tellus. Aliquam Id malesuada lectus. Suspendisse potenti. Ming, Yip, Tom, Kiki Mees Our moviestars Pronorm Projections Qbengo Wayfinding Besides the Philips Hall and dome, the Evoluon of- fers several rooms for organising trainings, educa- Ross Palmer English Language Services tions or workshops. Shift 040 Online platform STRP Festival Studio040 BroadcastingThis iBook is a concept of WOID 12 Graphic design by Rethinking Group
  14. 14. TEDxBrainport SpeakersThis iBook is a concept of WOID 13 Graphic design by Rethinking Group
  15. 15. Speakers Energy YouTube YouTube Jeremy Rifkin is the author of The New York Times best selling book "The Third In- dustrial Revolution". @JeremyRifkin Michael Braungart is the Michiel van der Kley designs YouTube founder and director of furniture. After having won a (EPEA) Michael Braungart contest of local Nepalese pa- played a substantial role in per producing companies in the development of the Crad- 2007, his attitude towards le to Cradle® design con- producing stuff for the sake cept. of stuff changes. YouTube Carlo van de Weijer is VP for Intelligent Transport Sys- tems within TomTom and part-time director of the Stra- tegic Area Smart Mobility at TU/Eindhoven. @carlovdweijer Dmitry Gelfand and Evelina Domnitch create sensory im- mersion environments that YouTube merge physics, chemistry and computer science with uncanny philosophical practi- ces Swipe to view some impressions of the speakers 1 van 28This iBook is a concept of WOID 14 Graphic design by Rethinking Group
  16. 16. Speakers Safety Jalila Essaïdi is a BioArtist Walter Belgers is an ethical Jeffrey van der Veer serves who uses Biology and the computer hacker by profes- as a Battery commander. Af- Life Sciences as an artistic sion and by way of life. As a ter the Afghanistan mission medium. Her artwork is hobby, he opens locks wit- he provides lectures at the about the recognition of the hout using the key. Nijmegen Radbout Universi- transience of matter. ty. YouTube YouTube YouTube Egbert-Jan Sol is managing director of TNO Industry in Eindhoven. YouTube Vacuum A performance YouTube about beauty ideals. Or is it just fresh meat….. wrapped in plastic? Swipe to view some impressions of the speakers 1 van 26This iBook is a concept of WOID 15 Graphic design by Rethinking Group
  17. 17. Speakers Health Caroline Hummels is intri- YouTube Rogier van der Heide is Vice gued by designing, studying President & Chief Design Of- and communicating about ficer van Philips opportunities for people to Lighting. Rogier focuses on change their lives. innovation-led design. @chummels_tue @rogiervdheide YouTube YouTube Yuri van Geest specializes in mobile Internet, biotech, sin- gularity and visions of the fu- ture. @vangeest YouTube Paul Verstegen is managing two research topics about robots, where people play an important role. Fons-Jan Luijten & Rob Coe- nen won the student pitch with their; Connecting gene- rations through technology.
 YouTube Swipe to view some impressions of the speakersThis iBook is a concept of WOID 16 Graphic design by Rethinking Group 1 van 28
  18. 18. Speakers Food Arne Hendriks’ project "The YouTube Incredible Shrinking Man" – an investigation on the possi- bilities to downsize the hu- man species. @nextnature YouTube Hans Steenbergen is co- YouTube Kjeld van Bommel has been founder and editor in chief at working for TNO since 2006, Food Inspiration. where he currently focuses @Hanssteenbergen on the development of vari- ous innovative food proces- sing technologies. Gertjan Meeuws is convin- ced that the way we are pro- ducing our food today, wont be a sustainable solution for feeding the world of tomor- row. @PlantLab YouTube Gabriëlla Barros Martins YouTube The Dagboek Eten & Drin- ken, was born from a curiosi- ty to integrate an artificial ha- bit next to a daily routine to visualize food. Swipe to view some impressions of the speakersThis iBook is a concept of WOID 17 Graphic design by Rethinking Group
  19. 19. TEDxBrainport Our Audience YouTubeThis iBook is a concept of WOID 18 Graphic design by Rethinking Group
  20. 20. Our Audience connected Slide to see connections 1 van 18This iBook is a concept of WOID 19 Graphic design by Rethinking Group
  21. 21. Thank you Spreading ideas TEDxBrainport 2012 was an amazing day, thanks mainly to TEDxBrainport is all about spreading ideas: you. Your enthusiasm, energy and positive attitude played a big part in making yesterday’s event a success. Of course, it • We can help you organize a "TEDx[YourOrganization]". couldn’t have happened without all the speakers, experien- Contact Arthur Turksma ces, volunteers, media partners, suppliers and sponsors, so • You can help us taking TEDxBrainport to the next level by a big thanks to everyone! becomming a partner. Contact Joep Brouwers We hope you enjoyed all the talks and experiences. Was the- • This iBook is brought by you by Detlef La Grand from re one that particularly inspired you? Please let us know on Woid. And is part of the TEDxBrainport People Connector, facebook or twitter. Most of the talks are already online, so a concept to connect people via social media around you can watch them again to relive the evening. Remember events, organisations and other matters. Feel free to con- to spread the ideas! Watch tact Detlef with any remarks or questions. As you may know, TEDxBrainport is an independently organi- zed event under license from TED. TED requires us to ask you to fill in a short questionnaire about the event, and we TEDxBrainport 2012 was co-created by are also keen to hear your reactions. Please follow this link and fill in the questionnaire. Brainport Development • Rethinking Group • triptic • CapitalD • Eindhoven365 • Evoluon • High Tech Campus • Point.M • Well that’s it for now. Until next year! Orangetrail • Pyramidion • Reversity • Rijshouwer Communi- catie • ROOD maakt verbinding • TU/e • Van Duivenboden The organizing party of TEDxBrainport Groep • Visionscapers • WOIDThis iBook is a concept of WOID 20 Graphic design by Rethinking Group
  22. 22. Mentions TEDxBrainport Links triptic Website TEDxBrainport.nl Dutch Technology Week Facebook fanpage Frankwatching Twitter @tedxbrainport Shift040 TEDxBrainport storify Eindhovens Dagblad Flickr photo group Coopcreation YouTube playlist Geeft je ruimte Eindhoven dichtbij Brainport EMRG Ted Cursor Livestream Errin TikfoutThis iBook is a concept of WOID 21 Graphic design by Rethinking Group
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