SMWorkflow•Jot notes down in a First Draft •Follow any the style Post it! journal guide•Review your notes •Write the first draft •Write in a everyman, •Update things change•Combine several ideas •Look what others have plain style •Respond to feedback in your notes into a topic written •Keep the Audience in •You are not the •Run the idea past Mind smartest person on this someone else topic Create a Final Draft Topic
SMCreate a TopicKeep a Journal• Ideas need time to germinate• Combining a couple ideas into a post• Think about a series of posts Don’t Do “Me To” • Be Useful • Be Unique • Partner with someone to do posts Is this a series • Is there more to say than just one post can take • Are you adding on to something you said before? • Are you adding on to something
SMThe First DraftThe Parts• The Opening Line• Your Points / A Call to Action• Your Title Revise • Add Depth • Links to Community • Use an Editor Quality Control • No Jargon / Use a plain style • Grammar • Spelling
SMThe Final DraftGood Writing• Useful• Scannable• Use a everyman, plain style The Style Guide • Correct Colors • Correct Fonts Who is your audience • What language do they use • Are you using any undefined nouns • Be respectful
SMPost It!Things to consider• Timing• Promotion• Conversation Updates • Do not delete • Use Strikeout • Mark additions as Updates Respond to Feedback • Write a Blog in response to good ideas • Openness of your response to feedback • Your audience is smarter than you
SMWhat is Scannable Content• Use Lists• Use fonts (Bold, CAPITALS, Italics, Underlining)• Use Headings – and subheadings• Use Pictures• Use Block Quotes• Use White Space• Get to the Point – Highlight your points – Reinforce your main point – Don’t introduce new ideas other than your main point
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