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Finding Your Best Strategy for Digital Asset Distribution
 

Finding Your Best Strategy for Digital Asset Distribution

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Publishers who want to maximize the sale of their ebooks must start with finding the right Digital Asset Distributor as a bridge to Amazon, Barnes & Noble, and the many ebook retailers who make up the ...

Publishers who want to maximize the sale of their ebooks must start with finding the right Digital Asset Distributor as a bridge to Amazon, Barnes & Noble, and the many ebook retailers who make up the digital retail channel. Learn about the leading companies used by book publishers to reach bring their titles to market, as well as strategies and best practices to make the most of your digital partners.

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  • Seen as many failures as successes. Dozens of failures, dozens of successes.
  • Add RoyaltyShare, Bluefire, Newgen
  • Maybe the term DAD is out of date.

Finding Your Best Strategy for Digital Asset Distribution Finding Your Best Strategy for Digital Asset Distribution Presentation Transcript

  • Finding Your Best Strategy for Digital Asset Distribution Digital Book World Publishing Services Conference September 26th, 2013
  • Who I am/what I do      Business development consultant 30 years publishing experience Business application of new technologies Launched dozens of new business initiatives Raw startups to large corporations
  • Who I am/What I do
  • In the Beginning…
  • May 2007
  • November 2007
  • What is a Digital Asset Distributor (DAD)?
  • What is a Digital Asset Distributor (DAD)? A DAD:  Ingests finished files & associated metadata  Stores finished files & associated metadata  Distributes finished files & associated metadata  Plus all sorts of other stuff…
  • A DAD May Also Offer…         Conversion services Editorial production services Title management Validation (ingestion & distribution) Consolidation & normalization of sales files Reporting & business intelligence Best Practices & consulting services Marketing services  From Promotions to eGalleys, to SEO/SEM, etc., etc., etc.
  • Three Models: Differing Levels of Service Storage and Distribution of Files Only  Publisher maintains direct relationship with retailer (limited DAD services) The “Wholesale” Model  DAD manages retailer contracts, sales files, collects payments, etc. Full Suite of Digital (and Print) Services  Services may include pretty much anything a publishers do
  • Storage & Distribution Model Pros:  Closer to your market partners  Retain more revenue  Control more of technology environment Cons:  Works best for larger publishers  Requires more resources to maintain  High cost of keeping related technology up-to-date
  • Wholesale Model Pros:  Benefit from DAD’s scale & clout  Integrated suite of services/shared best practices  You can focus more on what you do best Cons:  Difficult to pursue “best of breed” strategy  Service provider may not fit your business  Partner may take a share of transactions
  • Full Service Model Pros:  More robust version of wholesale model  Easy access to wide range of services  Most attractive to smaller (and smallest) publishers Cons:  Risk of being lost in the shuffle  Must use service “as is”  Possibly thinner margins
  • Considerations for Publishers      How much reach do you need? How much control do you need? How much support do you need What additional services do you need? What do you do best?
  • Who are the DADs?
  • Leading DADs       Ingram CoreSource LibreDigital [HARVEST] Firebrand Content Services Perseus Constellation INscribe Digital codeMantra Collection Point
  • Ingram CoreSource Vital Statistics:  2,500+ Publishers  430,000+ Titles  250+ Channel Partners Representative Customers  Penguin Worldwide, Elsevier SMT & Health, Workman Why to Buy:  The easiest and most reliable way to reach a global digital market
  • LibreDigital [HARVEST] Vital Statistics:  100+ Publishers  250,000+ Titles  95+ Channel Partners Representative Customers  HarperCollins, Harlequin, Scholastic (Storia Platform) Why to Buy:  Next generation platform that combines highlyautomated processes with a very flexible user interface.
  • Firebrand Content Services Vital Statistics:  35+ Publishers  60,000+ Titles  225 Channel Partners Representative Customers  Simon & Schuster, Globe Pequot, Press, The MIT Press Why to Buy:  Fully-integrated print and digital publishing management platform offering “extraordinary” levels of automation
  • Perseus Constellation Vital Statistics:  400+ Publishers  20,000+ Titles  40+ Channel Partners Representative Customers  Grove/Atlantic, Regnery, Harvard Business Review Press Why to Buy:  One stop shop for global print and digital services for independent publishers
  • INscribe Digital Vital Statistics:  250+ Publishers  20,000+ Titles  20+ Channel Partners Representative Customers  Courier/Dover, Arcadia, Samuel French, Nancy Oates Literary Agency Why to Buy:  Fast, flexible solution that removes the complexity of the process for authors, agents, and publishers of all sizes.
  • codeMantra Collection Point Vital Statistics:  40+ Publishers  23 Channel Partners Representative Customers  Oxford University Press, Bloomsbury Publishing, International Monetary Fund Why to Buy:  Comprehensive, hosted, digital conversion and distribution services
  • Some Thoughts on Digital Channel Management
  • Virtuous Cycles in the Digital Channel
  • Digital Operations Automation Control Visibility
  • Channel Management Distribution Business Intelligence Channel Manageme nt
  • Digital Marketing Adjust Feeds Monitor Results Assess Results
  • Introducing our Panelists Michael McGinniss SVP of Digital Technology Services HarperCollins Publishers Andrea Fleck-Nisbet Executive Director, Digital Publishing Workman Publishing Steve Kasdin Director of Digital Strategy Curtis Brown, Ltd
  • Thank you! ted@thaconsulting.co m