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Ted Portfolio 03 2009 Small



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  • 1. 2 Cat Design Ted Crandall [email_address] 651.353.2033
  • 2. University of Minnesota
  • 3.
    • Center for Victims of Torture
    • A book design for the Centers for Victims of Torture. The assignment was to create a brochure and accompanying poster that told the story of that organization succinctly yet powerfully.
  • 4.
    • University of Minnesota: Homecoming 1995
    • Logo and outdoor advertising (bus shelter graphics) for the University’s 1995 homecoming celebration.
  • 5.
    • University of Minnesota Women’s Athletics
    • Program covers for numerous women’s athletic programs, including Soccer, Track and Field, Gymnastics and more.
  • 6.
    • University of Minnesota Bell Museum
    • Brochure and poster for the Bell Museum of Natural History..
  • 7.
    • University of Minnesota Department of Epidemiology
    • Logos and identity systems for ARM (Alcohol Risk Management) and CAPE (Changing Alcohol Policies at Events).
  • 8. McGraw-Hill Health Care Publications
  • 9.  
  • 10. Definity Health
  • 11.
    • Definity Health
    • Customized open enrollment materials, including brochures, posters, interactive, presentations and more.
  • 12.
    • Definity Health
    • Customized open enrollment materials, including brochures, posters, interactive, presentations and more.
  • 13.
    • Definity Health
    • Customized open enrollment materials, including brochures, posters, interactive, presentations and more.
  • 14.
    • Definity Health
    • Various logos and icons created for Definity and clients.
  • 15. Carol.com
  • 16.
    • Carol Identity
    • The Carol identity was built from scratch, including development of color palettes, identity and a brand book to guide the consistent representation of Carol.
  • 17.
    • Minneapolis / St. Paul Launch Event: History Corridor
    • Upon entering the event, invitees walk a corridor that presented the recent history of health care in the United States, outlining the necessity for a change in the entrenched systems that have shown their inability to adapt.
  • 18.
    • Public Launch: January 22, 2008
    • Since the launch of Carol.com on January 22, 2008 in the Mpls/St. Paul market, Carol.com has generated more than 296 million unpaid impressions in the national and local media. Paid media included bus sides, billboards, radio spots, print ads, pharmacy bags and online banner advertising. Paid advertising has generated 119.4 million impressions for adults 18 and over.
  • 19.  
  • 20.
    • Carol Direct Mail
    • A direct mail campaign consisting of two rounds to attract dentists to join the Carol Care Mall. Dentistry represents a popular shopping area due to out-of-pocket expenses for uninsured or limited dental insurance plans.
  • 21.
    • Promotional landing pages
    • Throughout the first year of Carol.com, several specialty landing pages were launched to promote innovative care packages offered only on Carol.com. Advertising in local newspapers – such as the Woodbury Bulletin and the Sun Current - along with Web banner advertising on Yahoo!, Startribune.com and others sought to bring consumers to condition-specific care package options.
  • 22.
    • Promotional landing pages
    • Promotional landing pages were created for pregnancy/childbirth, allergies, genetic screening for breast cancer, cardiac care (in partnership with the AHA), two-in-one medical /dental exams and back to school pediatric care packages.
  • 23.
    • Carol.com recreated
    • Armed with a years worth of results and consumer insights research, Carol.com got a facelift and was streamlined – getting visitors to the care they needed in fewer clicks. The launch of the new site was planned to occur simultaneously with Carol’s launch in Seattle, its second major market.
  • 24.
    • Carol in Seattle
    • Taking the learnings from the Minneapolis/St. Paul launch, Carol retooled and opened its doors in Seattle. With strong support from area provider groups, Carol’s traditional and guerilla marketing blanketed the city. Vehicles included print ads, tote bags, in-office displays, coffee cups and more.
  • 25.  
  • 26.
    • Carol Complete
    • Carol’s new initiative aims to work directly with area employers to get their employees with chronic conditions the best care. Carol is currently working with General Mills, 3M and Medtronic to move their employees into better care and better results.
  • 27. Other
  • 28.  
  • 29.
    • Celestial Raptor
    • Wine label created for a local club – a humorous invention that yielded a nice design.
  • 30.
    • Newell Rubbermaid
    • Various grids, magnets, infographics and more for Newell Rubbermaid to promote it CIGNA health plan.
  • 31.