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  • 1. International Conference TRACKING THE FUTURE 10 – 11 November 2010 Centro Congressi Fondazione Cariplo Via Gian Domenico Romagnosi, 8, Milan (Italy) *** NOVEMBER 10th, 2010 (afternoon) Session 2 – Approaches to traceability and supply chain integrity Objective of this session is to learn about experiences in other sectors and situations concerning selected pending issues in the field of supply chain traceability and integrity. Programme14:30 Introduction Moderator: Rolf Larsen, Swedish University of Agricultural Sciences From traceability to supply chain integrity David Martinez and Jose Miguel Pinazo, Asociaciòn de Investigaciòn de la Industria Agroalimentaria14:50 Pending issues in traceability architectures and organisation Chairman: Tomasz Dowgielewicz, Institute of Logistics and Warehousing Petter Olsen, Senior scientist, Nofima Marked Mark Zeller, GS1 Germany15:40 Pending issues in ICT approaches to food chain integrity Chairman: Vito Morreale, Engineering Ingegneria Informatica Alberto Costanzo, Director of Automation & Control Department, Industries and Services Business Unit, Engineering.it Open discussion on the topic17:00 Pending issues in tracing food safety and quality Chairman: Jorge Molina, Asociaciòn de Investigaciòn de la Industria Agroalimentaria Marco De Vito, Tecnoalimenti S.C.p.A. Guy Weiss, SICPA Product Security SA17:50 Proposal of a Conference Declaration on “Actions for Future Food Chain Integrity” - Raffaello Prugger, Tecnoalimenti18.00 Discussion and Closure
  • 2. A) SummariesThe Session 2 was focused on the main pending issues concerning supply chain traceability and integrity. Jose Miguel Pinazo from ainia Technological Centre focused the first speech on the current trend, from traceability to food chain integrity. To consider the entire food chain as a single issue instead of using traceability systems in isolate companies would improve food safety and quality. Concerning consumers´ information, food chain integrity aims at working in both directions. On the one hand it will provide consumers with reliable and accurate information about the whole food chain. On the other hand, these systems will permit to collect consumers´ requirements that will push food companies within the supply chain to align their strategy so as to give the right answer to the demands (personalized products).Standards are a key issue when traceability is done• Peter Olsen, Nofima´s researcher One of the big challenges in traceability is the organization. After analyzing a large number of projects, researchers realized that in the food chain it has not been used the same batch number one step backwards and one forwards. To ensure reliable food traceability it is necessary a unique batch number. Standards are essential to guarantee a transfer of information. Currently, Nofima is working in the definition of a new traceability standard for fish products which is focused on unique identification. It could be extended to many different products.
  • 3. • Mark Zeller, GS1 representative in Germany GS1 is offering a novel recall service, B2B. Nowadays, in view of a recall, reactions start after 18 days, to recall all the products requires 42 days and only the 43% of all the recalled products are traced. B2B service to faster react to a recall, unique identification is a key issue for faster recall reaction and immediate contact to all involved actors. A question related to the integration with other services came up. The speaker concludes that it is possible to create different interfaces for other services Concerning companies´ requirements, the system requires critical information to run properly An attendee pointed out that companies already have recall systems and would like to know the benefit that B2B system offer. The speaker answered, unique easy system for the whole chain then all the stakeholders will be benefitedICT issues in food traceability Engineering Group presented the complexity related to logistics traceability. Some food examples showed how ad-hoc ICT solutions might be applied to guarantee reliable information transfer along logistics activities. RFID and special labels resistant to extreme situations, such as high temperatures, were shown. Some questions were asked to the audience and answered at the end of the presentations. Is Internet a key tool to move from traceability to food chain integrity? Web oriented services will allow internal and external traceability information transfer in a cheap way. These systems will provide consumers with trustful information. Common interchange language? There are many details that must be considered in standards not only the language. Unique identification is stressed. Will external service providers be considered as a stakeholder to storage traceability information? At the moment external storage of traceability information is not considered. In a horizon of 3-4 years it could be feasible. Internet of things? University of Parma pointed out that devices are required to control certain parameters to ensure mainly food quality and safety. Atos Origin indicated they are working on these issues. Software as a Service Model (SaaS)
  • 4. Pending issues in tracing food safety and quality• Marco De Vito, Tecnoalimenti S.C.p.A. The experience which was reported represents an example of how quality and safety has been included into the food chain. It deals with the food chain problem of physical transport of resources along the different phases of the distribution process. The agri-food chain presents strong criticalities due to the number of operators who take part in the different operative phases creating a gap in the preservation parameters of the transported goods. Through technologies such as passive refrigeration and modified atmosphere integrated in the transport unit, and through a new dimensional concept of the same unit, it was possible to control the biological processes of the quality decay. The shelf-life improvement and the consequent more efficient integrated system for moving the resources guarantee the preservation of the high quality of the perishable products on the remote markets. The technological solutions studied are referred to the hardware components for the transport and to the hardware architecture and management software and control of processes along the entire food chain. The reduction of the critical variables along the supply chain, together with the application of monitoring technologies and control of transportation parameters, are able to promote a new standard in the sector of logistic dedicated to the agri-food chain.• Guy Weiss, SICPA Product Security SA SICPA is a leading provider of security inks and security systems, protecting banknotes, documents of value and consumable goods. SICPA provides integral services and technology packages: • To deter and combat product counterfeiting, adulteration and diversion • To increase supply chain visibility, agility and security • To protect and inform consumers Consumers want assurances about the products they buy (quality, integrity, safety, conformity, origin and compliance). Nowadays traceability is mainly driven by risk. How to define safe and secure supply chain components: Identification, authentication, track, trace.
  • 5. B) PresentationsIndexSpeaker PresentationIntroductionJose Miguel Pinazo, Asociaciòn de Investigaciòn de la Industria Agroalimentaria (AINIA) Pg. 6Pending issues in traceability architectures and organisationPetter Olsen, Senior scientist, Nofima Marked Pg. 12Mark Zeller, GS1 Germany Pg. 25Pending issues in ICT approaches to food chain integrityEngineering group: Open discussion on the topic Pg. 37Pending issues in tracing food safety and qualityMarco De Vito, Tecnoalimenti S.C.p.A. Pg. 42Guy Weiss, SICPA Product Security SA Pg. 48
  • 6. From traceabilityto food chain integrityFrom traceability to food chain integrity ainia Jose Miguel Pinazo Sanchez ICT Department ainia technological center Valencia SpainFrom traceabilityto food chain integrity Integrity issues in food chain A number of critical food supply chain risk and security and integrity issues exist today The food chain is highly vulnerable • Un-intentional risk / Intentional threats • The impact of an incident (intentional or unintentional) can be significant Present methods for managing risk in the supply chain are poor • Majority of risk plans are manual • Visible integrated standards and monitoring mechanisms do not exist across the food chain • Risk monitoring data is rarely integrated into the plan • Trading partner relationships rely on “faith” Compliance to law/standards • Adherence to several and diverse countries’ and retailers’ regulations (BRC, IFS, ISO…) • Lack of understanding of how this works (GS1,…) Significant inefficiencies exist in the food supply chain • Increasing levels of complexity (Increasing demands from final consumers) • Global interdependencies are becoming more widespread • There is a lack of interoperability (EDI has not been adopted by SMES, ICT skills gives cause for concerns, e-business adoption depends on size and costs) Increasing prevalent view that something must be done • Who, what, why, when, where? More research is needed
  • 7. From traceabilityto food chain integrity Food chain integrity: Main drivers 1. The emergence of the “Omni Consumer”: googled consumer. Consumers have more control than ever re what, where and when to buy. Empowerment of active consumers: prosumers. 2. Credence driven product innovation: “premium food” Product innovation has led to explosive growth in the sales of products with “credence attributes” (e.g., green, organic, fair, healthy, etc). As credence attributes are not readily verifiable by consumers, trust of the manufacturer and retailer plays an enormous role in the purchasing decisions of consumers. 3. Managing increasingly complex supply chains Globalization has “flattened” the world and allowed companies to outsource and globally source. As a result, it is increasingly difficult to establish transparency across the complex global supply chain. Companies are now faced with the enormous challenge of effectively managing critical data and information so as to establish visibility and enhance decision making.From traceabilityto food chain integrity Food quality and safety: a joint effort Food safety is related to the presence of and levels of food-borne hazards in food at the point of consumption (intake by the consumer). As food safety hazards may be introduced at any stage of the food chain, adequate control throughout the food chain is essential. Thus, Food safety and quality at the PoS is a joint responsibility that is principally assured through the combined efforts of all the parties participating in the food chain. Technology plays today a fundamental role in ensuring food safety and quality in companies and will play an even increased role in the future if extended to the entire food chain. An interesting application of interoperability is in traceability software, which requires a strong interoperability among the various players in the supply chain. means interaction (Source ISO 22000)
  • 8. From traceabilityto food chain integrity Food chain integrity: Our vision Food chain integrity 1. Leverage traceability to empower and protect the brand by means of making new claims (premium products). Traceability improves a company’s ability to deliver creditable information, and allow a digital print for food products at the PoS with a multi-valued logical information (sustainability, nutritional value, health-benefit, eco- packaging, …), which contributes to overall brand trust. 2. Integrate the physical and informational supply chain – companies that can capture, store, analyze, and communicate information about product sourcing, processing and movement across their supply chain will have a strategic advantage in the marketplace. 3. Proactively engage the stakeholders and consumer– reaching beyond direct supply chain participants to engage a broad set of stakeholders will move companies away from the traditional defensive posture toward a whole value chain perspective that is opportunistic and expansive. Food chain integrityFrom traceabilityto food chain integrity Food chain integrity Food chain integrity Traceability systems have served as that source of trusted information allowing companies to connect with concerned consumers, and realize other benefits Food chain integrity allows companies to support the creation of integrated solutions throughout the supply chain to improve visibility and efficiency of the logistics, empower the brand to make new claims, certify product authentication, ensure consumer safety, facilitate product recall and withdrawal and comply with regulatory requirements pertaining to food safety and quality.
  • 9. From traceabilityto food chain integrity las asistencias tecnológicas (ATE) son servicios orientados a un resultado a Food chain integrity corto plazo, en los que ponemos nuestros conocimientos y experiencias al servicio de la empresa Food chain integrity becomes so a property of the food chain. This property could be defined as follows: ”is the capacity of an entire food chain to perform its expected function without deliberate or unintended failure with both a push (displaying their commitment to omni-consumer) and a pull approach (consumer oriented innovation)”. Food chains with such integrity features will be consumer oriented, transparent, sustainable, competitive and certifiable. They will assure safety to the European citizen, will satisfy consumer expectations and will document product quality on the markets with a readily and easy verification by consumers/3rd parties.From traceabilityto food chain integrity Food chain integrity Food chain integrity TRACEBACK has introduced a new approach, based on traceability extended to food safety and quality, for connecting food chain players and for ensuring food chain integrity Player B INFORMATION HIGH WAY * Player A Player C TRACEBACK approach But, there is a long path to walk Time has arrived to merge all e-business infrastructures (traceability, food safety certifications, e-procurement, e-refurnishing, logistics, CRM, PLM…) into a single supply chain e-platform capable of providing a tool to govern the entire supply chain as a single “cooperative entity” reducing transaction costs and redundancies while boosting quality, safety, efficiency and competitiveness
  • 10. From traceabilityto food chain integrity Food chain integrity ecosystem ERP, TIS, QMS, MES, SCM systems of supply chain players Common data standards The Food Chain Backbone provides the unifying framework Food Chain Integrity Backbone Distributed IT infrastructure for data capture, store, access, aggregate and transmission Executive across the food chain support The data warehouse builds a complete end-to-end profile & audit trail of all transactions along the supply chain: product movements, attribute changes and processing activities green safe healthy free of fair personalized …. PUSH + PULL Stakeholders 3rd parties non food based benefits consumer-oriented innovation ubiquitous services (physical&logical coupling)From traceabilityto food chain integrity Food chain integrity ecosystem Identity preservation Recall/Withdrawal Certification tool and Origin authenticity Remote auditing on Shelf life syncronism Crisis Management Mass balance Free of XYZ brand protocols Shared QA providers … Tracing, Tracking Traceability core services External, Internal, Quality data...
  • 11. From traceabilityto food chain integrity Food chain integrity We envision an inter-organisational system (IOS) system that provides food companies with the ability seamlessly interoperate with other agile enterprises, and be able to adapt to actual or imminent changes, instead of making some product or providing some service in the most efficient way, then displaying their commitment to consumer safety Food Chain Integrity goes beyond current approaches in 3 important ways: 1. While food quality/product safety is critically important, FCI adopts a more strategic view of transparency and leverages the availability of information to empower products and brands to more credibly market functionality and responsibility claims. 2. It requires a more integrated approach to transparency that addresses the dynamics of today’s complex physical and informational chains. 3. Internet-based IOSs are more SME-centric (Hughes, Golden & Powell 2003) since they overcome the need for the installation of proprietary technology and their associated set-up costs.From traceabilityto food chain integrity Thanks a lot for your attention! Jose Miguel Pinazo Sanchez Information and Communication Technologies Department jmpinazo@ainia.es
  • 12. ISO/DIS 12875 and 12877 seafood standards Template for further food standardization work Senior scientist Petter Olsen Nofima ”Tracking the Future” International Conference Milan, November 10th 2010 Petter Olsen 10/11/10 - ©Nofima Market - May be copied if source is acknowledgedNofima is the newly formed fusion of almost allNorwegian food research institutes (incorporatingAkvaforsk, Matforsk, Norconserv and Fiskeriforskning)and covers all food sectors and links in the value chain.Nofima Market is situated inTromsoe and carries out R&D workrelated to economics, marketing,logistics, rationalisation andtraceability of food products. Petter Olsen 10/11/10 - ©Nofima Market - May be copied if source is acknowledged
  • 13. Batch traceability has built-in limitations Same production run Production Same date/timeSame raw materials Same number on all? Batch 112 Batch 112 Batch 112 Batch 112 Batch 112 Batch 112 Batch 112 Batch 112 Batch 112 Shipping Batch 112 Batch 112 Batch 112 Batch 112 Petter Olsen 10/11/10 -- © Nofima Market - May be copied if source is acknowledged Petter Olsen 10/11/10 ©Nofima Systematic information loss Batch 112 Batch 112 Batch 112 Need unique TU 11202 Identification! TU 11206 TU 11209 TU 11205 TU 11208 TU 11212 Petter Olsen 10/11/10 -- © Nofima Market - May be copied if source is acknowledged Petter Olsen 10/11/10 ©Nofima
  • 14. Internal and chain traceability These are the units that we need to trace!Trade units 15510 Raw material Trade units 21551Trade units 16515 batch 151 Production Trade units 22199 batch 211 LUTrade units 16518 Raw material batch 156 Pro Trade units 22651Trade units 18771Trade units 18851 Ingredient duct LU Trade units 23174 Trade units 25009Trade units 19001 batch 838 ion Production batch 212 Trade units 27654Trade units 19432 Ingredient Trade units 28866 batch 915Trade units 19768 Trade units 29702Received Internal Sent Petter Olsen 10/11/10 - ©Nofima Market - May be copied if source is acknowledged Petter Olsen 10/11/10 - © Nofima Market - May be copied if source is acknowledged Why chain traceability standards? • Reduce workload for food business operators (FBOs); avoid large sets of conflicting documentation requirements. • Increase transparency and re-use of data; data delivered by different FBOs will have standard meaning and measurement • Enable benchmarking between same type FBOs • Enable common understanding and automatic translation of product and process parameters • Establish ”unique identification on lowest level” and ”documentation of transformations” principle to enable tracking and tracing without systematic information loss; this to establish virtual infrastructure to enable all the previously mentioned drivers (food safety, legislation, labour/cost reduction, etc.) Petter Olsen 10/11/10 - ©Nofima Market - May be copied if source is acknowledged
  • 15. Standards on what level?• Physical connection – use of internet, phone, fax, dedicated line, …• Message type – UN/EDIFACT, XML, UBL, GS1 XML, EPCIS, …• Parameter naming New ISO• Parameter content standards Petter Olsen 10/11/10 - ©Nofima Market - May be copied if source is acknowledged Enable Electronic Data Interchange Standardization essential to enable chain communication by electronic means• Standardize practice• Standardize EDI / XML• Standardize meaning of words (ontology) Petter Olsen 10/11/10 - ©Nofima Market - May be copied if source is acknowledged
  • 16. Petter Olsen 10/11/10 - ©Nofima Market - May be copied if source is acknowledgedBackground - TraceFish standards• CEN Workshop Agreement - CWA 14659 (2003) Traceability of fishery products — Specification of the information to be recorded in farmed fish distribution chains• CEN Workshop Agreement - CWA 14660 (2003) Traceability of fishery products — Specification of the information to be recorded in captured fish distribution chains• Developed in EU-project ”TraceFish” 2000-2003• Involvement and feedback from more than 100 stakeholders• Translated into JA, NO, SP, VI• Became CWA for 3 years, renewed as CWA for another 3 years (2007-2010) Petter Olsen 10/11/10 - ©Nofima Market - May be copied if source is acknowledged
  • 17. ISO seafood traceability standards• ISO/DIS 12875 “Traceability of finfish products — Specification on the information to be recorded in captured finfish distribution chains”• ISO/DIS 12877 “Traceability of finfish products — Specification on the information to be recorded in farmed finfish distribution chains”• 3 year development track, Nov. 2008 – Nov 2011• 1st meeting, Madrid Nov. 2008, standards established• 2nd meeting, Nanaimo Oct. 2009, standards refined• 3rd meeting, Thailand Nov. 2010, final version• Formal hearing, voting and acceptance by Nov. 2011 Petter Olsen 10/11/10 - ©Nofima Market - May be copied if source is acknowledged ISO/DIS 12875 applies to:• fishing vessels• vessel landing businesses / auction markets• processors• transporters and storers• traders and wholesalers• retailers and caterers Petter Olsen 10/11/10 - ©Nofima Market - May be copied if source is acknowledged
  • 18. ISO/DIS 12877 applies to:• fish feed production• breeders• hatcheries• fish farms• live fish transporters• processors• transporters and storers• traders and wholesalers• retailers Petter Olsen 10/11/10 - ©Nofima Market - May be copied if source is acknowledged Conclusions from process so far• Standards like the ones proposed are needed• Should be based on unique identification on lowest level, i.e. the smallest unit that will not be split up, for example a package, a box etc.• Standards will enable electronic recording and communication, but not require it• The standards should not have GS1 codes or any other proprietary codes as a prerequisite• The scope is only finfish, not molluscs, prawn, crawfish, etc.• Parameters are categorized into ‘shall’, ‘should’ and ‘may’; the last only informative Petter Olsen 10/11/10 - ©Nofima Market - May be copied if source is acknowledged
  • 19. Unique identification principle The fundamental principle of chain traceability is that trade units (TU) shall be identified by unique codes (UI). This code may be globally unique in itself (for instance the GS1 SGTIN or EPC numbers) or it could be unique in that particular scope only, which means that there should be no other TUs in that part of the chain that may have the same number. Petter Olsen 10/11/10 - ©Nofima Market - May be copied if source is acknowledged The ”Shall” category This category contains recordings related to identifiers and transformations that is necessary in order to trace the history, application or location of an entity. This means the unique identity of trade and logistic units, as well as the dependencies between the identifiers of inputs and outputs in a process.Data elements relating to product properties are not in this category, even if these properties are essential for other purposes like product documentation or food safety. Petter Olsen 10/11/10 - ©Nofima Market - May be copied if source is acknowledged
  • 20. The ”Should” category This category contains parameters that describe and provide supporting information on the units being traced. Common parameters required by law, commercial requirements or goodmanufacturing practices are recorded, but only where an established international format or data list for the value exists. This includes parameters like "species", "ID of foodbusiness", "production date", etc. Part of certification. Petter Olsen 10/11/10 - ©Nofima Market - May be copied if source is acknowledged The ”May” category This category contains parameters that describe and provide supporting information on the units being traced. It contains parameters that are not part of the "should“category, that may still be useful or relevant to record. It also contains parameters that are deemed important, but where no established international format or data list exists. The "may" category is informative only, and it is included to enable use and uptake of the standard. Not part of certification. Petter Olsen 10/11/10 - ©Nofima Market - May be copied if source is acknowledged
  • 21. Chain traceability standard: The “Shall” category “Should” and “May” categories Petter Olsen 10/11/10 - ©Nofima Market - May be copied if source is acknowledged ISO TC234/WG1 active participants• Belgium • Mauritius• Canada • New Zealand• Denmark • Norway• Finland • Pakistan• France • South Africa• Iceland • Spain• India • Thailand• Italy • UK• Korea • USA• Malaysia • Vietnam Petter Olsen 10/11/10 - ©Nofima Market - May be copied if source is acknowledged
  • 22. ISO TC234 vote on 1st draft• Belgium, YES • Mauritius• Canada, NO • New Zealand• Denmark, NO • Norway, YES• Finland, YES • Pakistan• France, NO • South Africa, YES• Iceland, YES • Spain, YES• India, YES • Thailand, YES• Italy • UK• Korea • USA• Malaysia • Vietnam Petter Olsen 10/11/10 - ©Nofima Market - May be copied if source is acknowledged ISO TC234 vote on 2nd draft• Belgium • Mauritius, - / YES• Canada, YES • New Zealand 12 - 1½• Denmark, - / YES • Norway, YES• Finland, YES • Pakistan, YES / -• France, YES / - • South Africa, YES• Iceland, NO • Spain• India, NO / YES • Thailand, YES• Italy, YES • UK• Korea, YES • USA• Malaysia, YES • Vietnam, YES Petter Olsen 10/11/10 - ©Nofima Market - May be copied if source is acknowledged
  • 23. Petter Olsen 10/11/10 - ©Nofima Market - May be copied if source is acknowledgedPetter Olsen 10/11/10 - ©Nofima Market - May be copied if source is acknowledged
  • 24. If the drafts become ISO standards• Note that ISO standards are not legal requirements (unless a country decides this)• ISO standards are voluntary industry standards• Buyers of fish products may give preference to suppliers who implement the standards• Certification may happen on these standards• Buyers of fish products may require their suppliers to be certified according to these standards Petter Olsen 10/11/10 - ©Nofima Market - May be copied if source is acknowledged Thank you for your attention Petter Olsen petter.olsen@nofima.no Petter Olsen 10/11/10 - ©Nofima Market - May be copied if source is acknowledged
  • 25. GS1 Recall Service - Introduction to a Standardized Service Agenda1. General information2. What is the GS1 recall service – a short introduction3. Approach by GS1 Germany - Feedback of retailers and suppliers4. Opportunities Mark Zeller | GS1 Germany GmbH | 10.11.2010 | 2
  • 26. Recalls in November 2010Recall of 67,500 chestRecall of 67,500 chestfreezers with risky capacitorsfreezers with risky capacitorsthat could overheatthat could overheat Fire danger in third party Fire danger in third party iPhone power adapters iPhone power adapters retailer recalls sausages with retailer recalls sausages with salmonella salmonella Cheese manufacturer Cheese manufacturer recalls cheese that might recalls cheese that might contain glass pieces contain glass pieces Mark Zeller | GS1 Germany GmbH | 10.11.2010 | 3 Recalls in Europe in 2009 Total number of recalls in 2009: 4.724 3.117 food recalls 1.607 non-food recalls Source: AFC Management Consulting Mark Zeller | GS1 Germany GmbH | 10.11.2010 | 4
  • 27. Recall vs. WithdrawalRecall (public): Product has already reached the consumer Consequences: Information of public authorities (suppl.) Information of the receivers (suppl. ) Information of the customers (i.e. press releases) Removal of the products off the shelves Destruction of the products or return to the suppliersWithdrawal (not public): Return of products that have not even reached the consumer Consequences: Information of the receivers (suppl. ) Physical removal of the products Return to supplierB2B: same communication channels and pieces of information for recalls und withdrawals Mark Zeller | GS1 Germany GmbH | 10.11.2010 | 5 Time to Act on A Recall 18 days to sense & act on a recall only 43% of recalled products with health & safety concerns are traced 42 days to complete the recall Mark Zeller | GS1 Germany GmbH | 10.11.2010 | 6
  • 28. Main Issues with Today’s ProcessesSuboptimal notification processesInaccurate announcementsFailure to validate product removalsUse of proprietary systemsLack of automation Mark Zeller | GS1 Germany GmbH | 10.11.2010 | 7 What is the GS1 Recall Service?A web-based, B2B-communication service which enables trade partners to exchange standardized recall information quickly, excactly and safe. Mark Zeller | GS1 Germany GmbH | 10.11.2010 | 8
  • 29. What is the GS1 recall service? Exchange of standardized recall informationSupplier 1 Retailer 1Supplier 2 Retailer 2 Retailer3Supplier n Retailer 4 Retailer n Retailers can still use their existing systems Mark Zeller | GS1 Germany GmbH | 10.11.2010 | 9 What is the GS1 recall service? Change of the role Retailer 1 Distributor 1 Retailer nSupplier 1 Retailer1 Distributor n Retailer 2 Retailer 3 Mark Zeller | GS1 Germany GmbH | 10.11.2010 | 10
  • 30. What is the GS1 Recall Service? Initiator Approver Receiver (QA manager) (QA director) Recall details Ok Target groups Ok Attachments Ok Request by mail for approval Recall is online! Mark Zeller | GS1 Germany GmbH | 10.11.2010 | 11 Features of the GS1 Recall ServiceStandardizes the recall process between suppliers,distributors and retailersUses GS1 standards (i.e. GDTI)Improvement of efficiencyOnly authorized persons are able to initiate recallsRecalls can be forwarded to selected target groupsAttachments can be addedLive status of current recalls Mark Zeller | GS1 Germany GmbH | 10.11.2010 | 12
  • 31. Features of the GS1 Recall ServiceAccess restricted to authorized subscribers withvalid User ID and PasswordComprehensive verification process by GS1 beforeregistration is approvedSelf-registration allows subscribers to selectauthorized internal accessSubscribers assign roles and permissions tointernal usersService requires two separate and authorizedusers to issue a recall Mark Zeller | GS1 Germany GmbH | 10.11.2010 | 13 Features of the GS1 Recall ServiceUnique Identification of.. Business partners via Global Location Number (GLN) Affected products via Global Trade Item number (GTIN) and e.g. batch Each recall via Global Document Type Identification (GDTI)The system records: When a recall notification is sent When a recall notification is opened Who opened a given recall notification When a recall was modified or updatedAll issued recalls are permanently stored electronically Mark Zeller | GS1 Germany GmbH | 10.11.2010 | 14
  • 32. What is the GS1 Recall Service?Already introduced in Canada and theUnited StatesPilots in Australia and New Zealand (startapprox. in 2011)GS1 US: More than 500 participantsValidating processes in several Europeanand Asian countriesGS1 Germany plans to start with arequirements workshop in Q1 2011. Mark Zeller | GS1 Germany GmbH | 10.11.2010 | 15 The Two-Stage Processgetting a better overview of the service and the national marketinformation of the requirementsgetting more familiar with the service itselfpreparation of the business caseminimization of the investment risk Mark Zeller | GS1 Germany GmbH | 10.11.2010 | 16
  • 33. Experiences with Retailers and SuppliersRetailers: Hot topic Interest in improvement of internal and/or external recall processes Different requirements from different retailers International interoperability (multinational retailers) Request for the use of GS1 standards chicken-and-egg principle SME should participate as well in the service Confidence in the role of GS1 in that service Privacy reasons Standardization reasons Mark Zeller | GS1 Germany GmbH | 10.11.2010 | 17 Experiences with Retailers and SuppliersSuppliers Hot topic and interest in introduction Preference for one solution with all retailers Special interest from multi-national companies Request for the use of GS1 standards Request for connection to data pools for improved usability Mark Zeller | GS1 Germany GmbH | 10.11.2010 | 18
  • 34. GS1 Recall Service – Keys of SuccessSolid base of retailers and suppliersWell-balanced price structure No barriers for SME to join Financial base to maintain and develop the serviceGS1 recall service needs to fit the main requirements of the usersCurrent internal systems can still be usedOpportunity of interfaces to existing (internal) systemsContinuous development of the service Mark Zeller | GS1 Germany GmbH | 10.11.2010 | 19 GS1 Recall Service – Business OpportunitiesExtension of the service to additionalbranches and industriesAdded value by connecting data pools tothe serviceAdded value by web 2.0 services andmobileCom servicesOffer of recall consultancy servicesDevelopment of additional servicesOffer of recall training courses Mark Zeller | GS1 Germany GmbH | 10.11.2010 | 20
  • 35. Conceptual Opportunities Distributor internal handling of internal handling of the recall process the recall process (supplier) (retailer)Possible Roles: Possible Roles: initiator: pre- initiator: retailer‘s suppliers Supplier Retailer head office receiver: QA distributor: (domestic) sales Line Receiver: (domestic) store GS1 recall service framework Framework can be used for customized, internal recall processes Interface to the GS1 recall service Mark Zeller | GS1 Germany GmbH | 10.11.2010 | 21 Opportunities of Introducing the GS1 Recall Service in Europe Suppliers: Increasing efficiency for multi- Recall national companies by Recall Recall using one (similar) Recall Recall service as a B2B- Recall Recall communication platform Recall Retailers: Solution for multi-national retailers by Recall Recall Recall Recall Recall introducing a core Recall Recall recall systemRecall Introducing Recall Recall interoperability of the domestic systems Mark Zeller | GS1 Germany GmbH | 10.11.2010 | 22
  • 36. Contact Details Mark Zeller Sales + Implementation GS1 Germany GmbH T: +49 221 94714-348 zeller@gs1-germany.deGS1 Recall Service
  • 37. ICT issues in food traceabilityMilan, 10th November 2010 Vito Morreale Head of Intelligent Systems Unit Research & Development Department ENGINEERING Group vito.morreale@eng.it Agenda • Introduction • ICT challenges and open issues in food chain traceability: experiences and lessons learned • Questions on ICT issues in food traceability
  • 38. The rules• 5 questions• 5 answers/comments/opinions per question• 1 minute per answer Q1• Internet and the Web offer many opportunities, services, and information that traceability processes and operations could benefit from and exploito Is this the key to move from traceability to food chain integrity?o What’s the meaning of Web-oriented (not only Web-based) traceability?
  • 39. Q2 • Common interchange language: – It is not mandatory: interoperability can be achieved with other tools o is it the best tool to achieve interoperability among players and their systems? o Is a standard needed? Q3• External service providers: – Services: from traceability-specific (reception, dispatch, alert, tracing, …) to very general (information storage, security, mail, maps, messaging, …) – External = specialized players not belonging to the product supply chain – Result: service value network o Could Google services be useful for traceability? o Could reliable and certified data storage be more appropriate to manage traceability information? o Could business intelligence benefit traceability? o Are we (developers) ready for such a model? o Do food companies perceive the real value of such a model?
  • 40. Q4• Internet of Things: – not only, as today, computers, printers, actuators, mobile phones, but any object around us, anywhere, at any time, creating an “universally addressable continuum” o What is the impact on traceability processes? Or we just need some devices to integrate? Q5• Software-as-a-Service (SaaS): software on demand, deployed over the internet, "pay-as-you-go" model. o Which is the role of SaaS, cloud computing and services in future traceability systems? o What is the effect on business models of traceability system developers as well as food companies?
  • 41. Thanks for your attention !!! Vito Morreale Head of Intelligent Systems UnitResearch & Development Department ENGINEERING Group vito.morreale@eng.it ?
  • 42. Un innovativo MarketPlace per le produzioni agroalimentari fresche di qualità Il Posizionamento strategico del Progetto B-to-B B-to-CMaterie prime e Produzione Trasformazione Distribuzione mezzi tecnici Agricola Alimentare alimentare Agricoltura FoodnetXchange Distribuzione CRM e-Procurement Supply Chain Category Software Management Management
  • 43. Enti e società partecipanti •UNIVERSITA’ •IMPRESE DELLA LOGISTICA •IMPRESE DELLA DISTRIBUZIONE •IMPRESE DELLA PRODUZIONE •IMPRESE DI SERVIZI TECNOLOGICI •PIATTAFORMA INFORMATICA •APPARATI DI TRASPORTO •SISTEMI DI CONDIZIONAMENTO I Fattori strategici del FoodNetXcange• FRAZIONAMENTO • Allargamento del sistema distributivo ad imprese con volumi di produzione medio-bassi (minore volume-maggiore frequenza) • Adattamento delle condizioni di trasporto in• QUALITA’ E FLESSIBILITA’ funzione dei volumi e delle diverse caratteristiche dei prodotti • Continuità di condizionamento dal magazzino• SICUREZZA del produttore fino al punto vendita, diminuendo il ruolo di soluzioni di packaging e stoccaggio condizionato• SERVIZIO LOGISTICO “ALL • Sviluppo di una piattaforma di tecnologie e servizi dedicati alle imprese agroalimentari INCLUSIVE” indipendentemente dalle dimensioni• INTEGRAZIONE CON I PROCESSI • Gestione di riordini, integrazione con il processo produttivo, logistico AZIENDALI • Mantenimento delle caratteristiche quali-• VELOCITA’ DI TRASPORTO quantitative dei prodotti deperibili per mercati remoti
  • 44. Obiettivi specifici del progetto 1. Analisi delle filiere e mappa dei processi intra ed inter- inter- organizzativi 2. Modelli e sistemi per la rintracciabilità rintracciabilità 3. Marketplace Digitale 4. Meccanismi e sistemi intelligenti per l’automazione dei l’ processi di riordino, di identificazione e di distribuzione dei prodotti agroalimentari lungo la filiera 5. Modelli logistici per il trasporto intermodale delle produzioni deperibili 6. Sistemi di contenimento innovativo 7. Sistemi innovativi di condizionamento 8. Miglioramento delle caratteristiche e della shelf-life di shelf- prodotto Il sistema complessivo PIATTAFORMA INFORMATICA PIATTAFORMA RFID MODULI E PIANALE SCAFFALEMARKETPLACE TELEMATICO
  • 45. SISTEMA DI DISTRIBUZIONE TRADIZIONALE (Le bande rosse rappresentano i punti di cricità per il prodotto nel sistema distributivo) MAGAZZINO TRASPORTO PIATTAFORMA DISTRIBUZIONE PUNTO VENDITA CARICAMENTO CARICAMENTO CARICAMENTO Ricomposizioni di carico SCARICO HANDLING IN PIATTAFORMA SCARICO Grafico di decadimento dei parametri di qualità del prodotto Time SISTEMA DI DISTRIBUZIONE INNOVATIVO TRASPORTO MAGAZZINO HUB LOGISTICO TRASPORTO Stoccaggio in unità PIATTAFORMA DISTRIBUZIONE PUNTO VENDITAStabilizzazione condizionata [T°, P, atm] [T°, P, atm] [T°, P, atm] [T°, P, atm] [T°, P, atm] ALTA QUALITA’ [T°, P, atm] [T°, P, atm] [T°, P, atm] [T°, P, atm] [T°, P, atm] Grafico di decadimento dei parametri di qualità del prodotto Time I RISULTATI SUI PRODOTTI ottenuti attraverso il sistema innovativo (modulo in atmosfera modificata+temperatura controllata) incremento incremento es. da 5 a 14 giorni Shelf Life Self LifeZUCCHINE GRIGLIATE 180% MELANZANE FRESCHE 600%MELANZANE GRIGLIATE 180% ZUCCHINE FRESCHE 133%CARCIOFI BOLLITI 180% CARCIOFI FRESCHI 600%CARCIOFI GRIGLIATI 180% POMIDORO FRESCHI 133%PEPERONI GRIGLIATI 250% UVA DA TAVOLA 105%POMODORI PIZZA 700%SEMIDISIDRATATI 244% TORTA 133%PASTA FRESCA 520% ORATA 133%PASTA STABILIZZATA 460% SPIGOLA 300%PASTA ALLUOVO 675% SALAME TIPO FIOCCO 20%PANE 1233% MORTADELLA 20%FOCACCIA CON PROSCIUTTO COTTO 20%POMODORO 700%
  • 46. Il modello logistico distributivo HUB HUB HUB HUB HUB HUB HUB HUB HUB HUB HUB HUB I RISULTATI TECNOLOGICI1) LA PIATTAFORMA INFORMATICA E-Business suite Sistema informativo distribuito Sistema informativo di supporto alla rintracciabilità Sistema di pianificazione del trasporto intermodale2) IL SISTEMA DI RINTRACCIABILITA’ RFID Meccanismi e strumenti di comunicazione wireless3) LO SCAFFALE INTELLIGENTE4) I MODULI DI TRASPORTO Sistema di refrigerazione controllata Apparato di condizionamento dell’atmosfera5) IL PIANALE INTERMODALE
  • 47. Problematiche di ricerca aperte• Consolidamento tecnologico• Standardizzazione internazionale• Integrità di filiera• Ridisegno della catena del valore• Modelli logistici tailorizzati per il comparto alimentare = Complessità di integrazione negli scenari operativi
  • 48. SICPA PRODUCT AND BRAND PROTECTION MULTI-LEVEL APPROACH FOR MANAGING SECURITY AND PRODUCT QUALITY IN SUPPLY CHAINS Presented by Guy Weiss – Supply Chain Solutions Leader TRACEBACK – Milan – 10 November 2010 SICPA – DECADES OF SECURITY EXPERTISE • Global company founded in 1927 • Leading provider of security inks and security systems, protecting banknotes, documents of value and consumable goods. • Based in Lausanne, Switzerland • Offices and manufacturing sites in 22 countries • Close to 2500 employees of over 45 nationalities© 2010, SICPA Product Security SA, Switzerland2
  • 49. SICPA PRODUCT AND BRAND PROTECTION FROM PRODUCERS TO CONSUMERS: BUILDING A CHAIN OF TRUSTTM • Provider of integral service and technology packages: • To deter and combat product counterfeiting, adulteration and diversion • To increase supply chain visibility, agility and security • To protect and inform consumers • Main sectors of activity: • Food & Beverage • Health & Personal Care • Consumer Products© 2010, SICPA Product Security SA, Switzerland3 FOOD SUPPLY CHAIN – PRESENT SITUATION • Consumers want assurances about the products they buy (quality, integrity, safety, conformity, origin and compliance). • Food-borne illnesses and poisoning involving contamination, adulteration, and counterfeits have called for strengthened regulations and manufacturing practices. • Traceability is mainly driven by risk. Hazard Analysis Critical Control Point (HACCP) and traceability are both leveraged to identify and control risks.© 2010, SICPA Product Security SA, Switzerland4
  • 50. FOOD SUPPLY CHAIN – PRESENT SITUATION • At present, “external” traceability (i.e. among different stakeholders of the supply chain) does not exist • “Internal” traceability programs rely mostly on lot codes, hence, on proprietary company codes • Lot may have different meanings among stakeholders • There is a lack of standardized methods for capturing and sharing data • Many companies have a one step forward, one step backward traceability in place, but have not extended it beyond.© 2010, SICPA Product Security SA, Switzerland5 FOOD SUPPLY CHAIN – REGULATORY ASPECTS • Tendency Each facility handling a product should record its specific transactional portion of the information • HACCP and traceability are closely connected. While HACCP is usually seen as an internal matter, traceability should ideally span the whole flow of the supply chain • Regulation EC/178/2002: (came into force in 2005) operators shall be able to identify any stakeholder from whom they have purchased and where their products have been supplied. Food should be adequately labeled.© 2010, SICPA Product Security SA, Switzerland6
  • 51. FOOD SUPPLY CHAIN – REGULATORY ASPECTS In North America • FDA Bioterrorism Act: food companies are requested to be registered and must keep records of the produces they receive/sell (one step up and one step back). • Produce Traceability Initiative: Coding (GTIN, Serial Shipping Container Code - SSCC) of every case throughout the entire supply chain by the year 2012. • Food Safety Enhancement Act, HR2749,(USA 2009) requires food facilities to have safety plans in place in order to mitigate hazards. Once enforced, all actors will have to maintain pedigree of the products.© 2010, SICPA Product Security SA, Switzerland7 FOOD SUPPLY CHAIN DRIVERS FOR SAFE AND SECURE SUPPLY CHAIN 1. Risk management • Market access and regulatory compliance Unhampered access to market where traceability is mandatory • Liability Reduce the probability and consequences of contamination (HACCP, recall process). Ability to prove that a given product is or is not the source of public health problem • Brand protection Mitigate financial losses and negative impacts on brand image arising from counterfeiting, adulteration, diversion, lower product quality and fraudulent use of a brand name.© 2010, SICPA Product Security SA, Switzerland8
  • 52. FOOD SUPPLY CHAIN DRIVERS FOR SAFE AND SECURE SUPPLY CHAIN 2. Product differentiation • Ability to prove authenticity • Protected designations of origin (IGP, DOP) • Consumer interaction, confidence and loyalty 3. Operational efficiency – Productivity gains • Reduce expensive overstocks, enhance speed of operations • e.g. Waste: 30 percent of perishables never reach consumers due to a variety of supply chain issues© 2010, SICPA Product Security SA, Switzerland9 PHARMACEUTICAL SUPPLY CHAIN A COMPARISON • California ePedigree From 2015, life science companies need to trace drug and product information such as historical locations, time spent at each location, record of ownership, transaction history, packaging configurations, and environmental storage conditions in the supply chain… • FDA imposes “What to do” Industry defines “How to do” • European projects are amongst others, driven by Government reimbursement controls and thus far address mostly an identification concern (i.e. EFPIA). However, Track and Trace projects, with EPCIS inspiration are beginning to take shape (i.e. EDQM).© 2010, SICPA Product Security SA, Switzerland10
  • 53. SAFE AND SECURE SUPPLY CHAIN REFERENCE MODEL SAFE and SECURE SUPPLY CHAIN Reference model Product visibility Movement visibility AUTHENTICATION PEDIGREE Is the product genuine Is the chain of and custody intact? Is it the right product ? PRODUCT IDENTITY PHYSICAL FEATURES TRACK TRACE Is the code associated Has the item been Where is the product ? Where was the product ? with tampered with ? Where is it heading ? (locations and owners) the unit of sale valid ? Is it authentic ?© 2010, SICPA Product Security SA, Switzerland11 SICPA’S MULTI-LEVEL OFFERING FOR SAFE AND SECURE SUPPLY CHAIN AUTHENTICATION Possibility to create a secured identifier for virtually any application • Item level secured identification using standardized or proprietary systems (Over 50 billion items are coded annually by SICPA around the world) • Multi-layer proprietary authentication features used on packaging, labels or directly on product (overt, semi-covert, covert and forensic) • Anti-tampering • Product composition analysis • Automated in-line vision inspection and portable equipment • Label and packaging design© 2010, SICPA Product Security SA, Switzerland12
  • 54. SICPA’S MULTI-LEVEL OFFERING FOR SAFE AND SECURE SUPPLY CHAIN PEDIGREE • High volume database and data management system design and implementation (billions of items are tracked and traced every day using SICPA’s technology). • Interoperability with existing systems (ERP, WMS,…) • State of the art security for data transfer and integrity • Parent/child affiliation© 2010, SICPA Product Security SA, Switzerland13 VALUE PROPOSITION OF SICPA‘S MULTI-LEVEL SUPPLY CHAIN OFFERING BUSINESS AND LEGAL VALUE • Regulatory compliance • Risk management – For liability protection, each business needs to demonstrate that it has taken steps to maximise the safety of its products • Identification of diversion patterns • Proof of ownership of goods and products • Mitigation of liability risks associated with counterfeiting, diversion and adulteration© 2010, SICPA Product Security SA, Switzerland14
  • 55. VALUE PROPOSITION OF SICPA‘S MULTI-LEVEL SUPPLY CHAIN OFFERING SUPPLY CHAIN VALUE • Greater supply chain visibility and product traceability (out of stocks, product obsolescence, shrinkage, reconciliation / deduction, minimize shipping and receiving discrepancies …) • Increased supply chain security • Improved production / distribution monitoring and control MARKETING VALUE • Control of brand image • Increased consumer and stakeholder confidence • Improved consumer reach and market accessibility© 2010, SICPA Product Security SA, Switzerland15 SICPA PRODUCT AND BRAND PROTECTION FROM PRODUCERS TO CONSUMERS: BUILDING A CHAIN OF TRUSTTM For further information on SICPA’s Supply Chain and Traceability Solutions and Services, please contact us at: pbpd@sicpa.com© 2010, SICPA Product Security SA, Switzerland16

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