[Cloud Summit 2010] Peter Coffee - Sales Force

Cloud Platform Opportunity: Invitation to Innovation
Peter Coffee
Director of Platform Research
salesforce.com

Infrastructure as a Service Virtual Servers Virtual Servers Virtual Servers Platform as a Service (PaaS) for the Inquiring Developer “ Servers as a Service” PaaS as Enterprise Application Framework Infrastructure as a Service Database as a Service Python/Java Application Server ~ Familiar Developer Model Rapid Scalability  Offering Innovative Technology Supports Large-Scale SaaS Deep-Dyed Multitenancy Database as a Service The Cloud is a Multi-Product Marketplace Unlimited Real-Time Customization Granular Security & Sharing Programmable Cloud Logic Real-Time Workflow & Approvals Programmable User Interface Integrated Content Library Infrastructure as a Service

Moving toward an ideal: “Zero, One, Infinity” *
0 On-premise infrastructure Acquisition cost Adoption cost Support cost
1 Coherent and resilient environment – not a brittle “software stack”
 Scalability in response to changing need
Integratability/Interoperability with legacy assets and other services
Customizability/Programmability from data, through logic, up into the user interface without compromising robust multi-tenancy
* From The Jargon File : “Allow none of foo , exactly one of foo , or any number of foo ”
What it Means to Promise “The Cloud”

Cloud Integration: No Need for Rip/Replace Mash-ups from Web and AppExchange Native Desktop Connectors Integration Partner Ecosystem Developer Toolkits Native ERP Connectors

SSL data encryption
Optional strict password policies
SAS 70 Type II & SysTrust Certification
Security certifications from Fortune 50 financial services customers
May 2008: ISO 27001 Certification
Platform Security Cloud Security: No Need for Excuses “ There are some strong technical security arguments in favor of Cloud Computing … (Craig Balding, Fortune 500 security practitioner)
Fault tolerant external firewall
Intrusion detection systems
Best practices secure systems mgmt
3 rd party vulnerability assessments
Network Security
24x365 on site security
Biometric readers, man traps
Anonymous exterior
Silent alarm
CCTV
Motion detection
N+1 infrastructure
Facility Security

Old code in new clouds
LAMP stack on Amazon’s virtual servers
.Net applications on Apprenda SaaSGrid
Leveraged code in enterprise framework
Force.com code from salesforce.com
Java-like, but coupled with database for integrity
Governed by environment for safety and performance
Distributed code
Boomi, Informatica et al.
Combine and connect multiple cloud models for competitive advantage
Cloud Value Propositions

Coherent Code Base and Managed Infrastructure Your Clicks Your Code Metadata representations: Rigorously partitioned data, logic and customizations for multiple customers Build strategic applications Customize any aspect Upgrade when convenient Preserve IP control Clouds Can Enable Customization User Interface Logic Database

Clouds Can Offer Platform Leverage A path of least resistance to high-function applications Unlimited Real-Time Customization Granular Security & Sharing 80+ Million Lines of Cloud Logic + Java 80+ Million Lines of Cloud Logic + Java 245,000 Workflow Rules and Approvals 312,000 UI Customizations Real-Time Mobile Deployment Real-Time Websites Integrated Content Library Integrated Analytics & Data Quality Integrated Analytics & Data Quality 800+ Integrated Applications Multi-Tenant Kernel Proven Reliability Real-Time Upgrades ISO 27001, SAS 70 Type II Certified Security Proven Scalability (15 billion transactions/Q2) Real-Time Transparent System Status 3 Global Data Centers & Disaster Recovery Proven Real-Time integration Real-Time Sandbox Environments Real-Time Query Optimizer Salesforce to Salesforce Sharing

Clouds Can Elevate Development Process Designer Process Simulator Real-time Process Engine Wizard Builder Step 1 Step 2 Step 3

Code in the Cloud: Productivity  5
Nucleus Research analyzed Force.com deployments: found average 4.9 times faster development (range 1.5x-10x) versus Java or .Net
Custom objects
Administrative tools
Workflow engine
Pre-tested platform
Galorath Inc. compared developers’ Force.com productivity to Java development
Requirements definition time reduced 25% due to rapid prototyping
Testing effort reduced by (typically) more than 10%
Development productivity of new code 5x greater
Overall project cost 30-40% less
CustomerSat sampled more than 1,100 Force.com development teams during summer 2009
Average experience: 4 applications deployed to date
Average project cost savings: 48%
Average project acceleration: 5.1x

2009: Social Networking Surpasses Email Email Users Social Networking Users Global Users (MM) Social Networking Users Surpass Email Users on 7/09 Source: Morgan Stanley Internet Mobile Report, December 2009 Data is for unique, monthly users of social networking and email usage.

It’s hard to add security to a tool that shares by default
It’s possible to add social tools to a proven trust model
Clouds Can Enable Community

Social Business Processes
Collaborative process creation & maintenance
Best practice sharing
Integration with feeds and other social channels
Social process monitoring
Steve Wood. Great – I can help with the case escalation by linking in the Apple Escalation Process . New process created: iPad Tier 1 Support Process (Goals: Run time, 5 min) Andrew Leigh. I need to create a new customer service process for the iPad, can you guys help? Varadarajan Rajaram. Yes, I know this product well – there are a bunch of solutions I can build into this process.

Real-Time Device Interactions
Instant updates, not limited by human speed or attention
Effective integration of hardware speed & human judgment
The next new application opportunity
public String CloudThoughts{ get; set;} Mike Leach, www.embracingthecloud.com

Force.com Database Force.com Platform Services Java Apps VMware vSphere Spring & Tomcat vCloud Technology VMware Managed Application Stack Clouds Can Expand Developer Options

Where Enterprise Leaders Find Their Future Trusted Service Providers Low Cost of Experiment Rapid Application Delivery Assured Interoperability

Peter Coffee Director of Platform Research [email_address] facebook.com/peter.coffee twitter.com/petercoffee Q & A?

[Cloud Summit 2010] Peter Coffee - Sales Force

by Tecla Internet on Aug 26, 2010

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[Cloud Summit 2010] Peter Coffee - Sales Force — Presentation Transcript