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Using Social Media to Find a Job

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As one of the speakers at Career Week at a nearby college, I put this presentation together. The presentation explains how to use social media platforms to find a job that you love. The deck …

As one of the speakers at Career Week at a nearby college, I put this presentation together. The presentation explains how to use social media platforms to find a job that you love. The deck highlights how important it is to manage your online "brand". Plus, I provided guidance on how to use LinkedIn.

Published in: Business, Career, Technology

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  • It gives some good tips about managing your online footprints and developing online social network
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  • Remember to mention Tom Peters’ seminal article "The Brand Called You.” Carrie Prejean’s book Still Standing
  • Comments live forever and can be viewed out of context. You may change your opinion but your words will live on
  • The point is that this is not a resume, many many people will be able to see what you are claiming for yourself
  • Transcript

    • 1. Using Social Media to Find a Job November 19 Tom McMillian Techtao, LLC
    • 2. Today’s Objective…
      • Give you the foundation to use social media to find a job that you will love
    • 3. Agenda
      • Why it matters
      • It is a new brand world
      • Don’ts
      • Do’s
      • Check list
    • 4. Why it matters
      • Everything you do on the Internet lasts forever
      • Search engines enable content to be easily found
      • Every word, picture, video and post is forever searchable
      • The way you are presented online is a reflection of how people perceive you
    • 5. Why it matters
      • Who researches you online?
      • Hiring managers
      • Colleagues
      • Potential clients
      • Potential mates and in-laws
    • 6. Why it matters
      • You can use social media to
      • Learn about careers
      • Find out about the culture of a company
        • Will you love working there?
      • Expand you network
        • Informational interviews & mentors
      • Learn about career opportunities
      • Help you be smarter during interviews
    • 7. It is a new brand world…
    • 8. It is a new brand world
      • You are the CEO of Me, Inc.
      • Your job is to be the head marketer for the brand called You
        • It is not just a
        • You need to adopt best practices
        • “ Do your best and decide how you want to be judged. And act that way.” — Seth Godin
      ME, Inc
    • 9. It is a new brand world
      • My values are...
      • Achievements I’m most proud of…
      • I want to be known as (or known for)...
      • How others experience me is with…
      • Decide what to keep doing, stop doing, and start doing.
      • These are my next actions…
      • My Branding Statement
      • I am moving forward -- integrated and aligned!
    • 10. Don’t…
      • Don’t…
    • 11. Don’t…
      • Don’t put inappropriate pictures of yourself on the Internet
      • Think twice – what you do online is forever
    • 12. Don’t…
      • Online - don’t write mean or nasty things about someone else or an issue
      • Don’t flame or gossip
      • Don’t swear (my $5 rule)
      I think she is a …..
    • 13. Don’t LIE!
    • 14. Do’s
    • 15. Do’s
      • You have to give to get!
        • When making a request always ask, “Can I help you with anything”
    • 16. Do’s
      • “ In this world Elwood you must be oh so smart or oh so pleasant.”
      • Well, for years I was smart. I recommend pleasant. You may quote me.
      • James Stewart as Elwood P Dowd, Elwood P. Dowd’s Philosophy of Life
    • 17. Do’s
      • Online Avenues
    • 18. Do’s
      • Always, be cognizant of your personal branding
      • Personal life – Friends and Family
        • Facebook, Flickr, YouTube, Second Life, gaming sites
      • Business Life
        • Linked In
    • 19. Do’s
      • Building your presence on Linked In:
      • Does not cost money
      • You need to devote the time
      • Build your network
      • Develop well-defined goals
        • Follow through
    • 20. Do’s
      • Step 1 – Create a Compelling Profile
      • Define yourself
      • What you’ve done
      • What you want to do
      • How you want to be contacted
      • What you want to be contacted about
    • 21. Do’s
      • Step 2 – Build your Network
      • Your online address book
      • People you meet during the day
      • People in the news
      • People you interact with online
      • When asking someone to become LinkedIn with you, make your email request personal
    • 22. Do’s
      • Step 3 – Get the Most From Your Connections
      • Groups
      • Answers
      • Jobs
      • Network Updates -My personal favorite
      • Recommendations
    • 23. Do’s
      • Groups
    • 24. Do’s
    • 25. Do’s
    • 26. Do’s – Network Updates
    • 27. Do’s
      • To get recommendations, first give recommendations
      -
    • 28. Do’s
      • Step 4 – Manage your Social Network
      • Continue to grow your network
      • Answer questions, ask questions
      • Participate in groups, start a group
      • Once a month go through your profile and make sure it is up-to-date
      • Every week send a note to a few people in your network
    • 29. Danger…Danger…Danger…
      • Never leave negative feedback
      • Never lie
      • Don’t’ spam
      • Don’t gossip
      • Don’t oversell yourself
        • Be real! Be genuine!
    • 30. Your Game Plan
      • Always be mindful of enhancing your brand
      • Create a presence on LinkedIn
      • Start to build your network
      • Answer questions and Ask questions
        • Send personal note to folks thanking them for answering
      • Join groups or start your own
      • Set up informational interviews and answer job posts
      • Join the conversation – “You have to give to get!”
      • Be pleasant!
    • 31. Your Checklist
      • Give more than you receive
      • Join the conversation and add value
        • Don’t attack others
        • Don’t sabotage the efforts of others
        • Respect the community
      • Build quality relationships
      • Be accountable for your actions
      • Be pleasant