TechShastra Pvt. Ltd.MobileSolutionsVoiceSolutionsSocialMediaWeb
Who are we?TechShastra is a new-age software & digital marketing company that providescustomized software solutions, e-Com...
Our Clients
About Us Advance level partners of IBM for development of software applications onopensource technologies Development pa...
Our WorkOver the years, we’ve done some fabulous work for our clients!Here’s a sneak peek…
SOCIAL MEDIA
Surf ExcelWe launched the ‘Back to School’ initiative that encourages parents to teachthe value of sacrifice & empathy. Fo...
Elle 18Elle 18 is one of the Top 5 Most Engaging Brands on Facebook – SocialBakers, Feb 20137.2 Million+ Fans till date!
And there’re more…
Media Buying• Accelerated growth through Paid Media on Facebook & Google networks• On an average our clients invest Rs. 6-...
MOBILE SOLUTIONS - IVRS
Pre-call AdvertisingPre – Call AdvertisingA unique pioneering solution allows Pre-Video play on CallBenefits: Reach Freq...
Red LabelRed Label Tea Swastrahein, mast rahein’ IVRS campaign with Akshay Kumar& Sonakshi Sinha. Consumers had to call a ...
Wheel Smart ShrimatiWheel Smart Shrimati IVRS to encourage participation from rural areas.People can simply call to take t...
Pepsi My Can My Way ContestPepsi My Can My Way Contest4 popular celebs caught in tricky situations asked users for suggest...
Pepsi – The GameThe first Indian campaign to integrate advertising & gaming to create aninteractive action-packed game for...
AXE Wake Up ServiceIn the Indian fantasy, getting the girl’s mobile number is the first base! Axegave consumers an opportu...
Pepsodent - Pappu & PappaAn infotainment IVRS to connected kids to their favorite actor – Shah RukhKhan, who told ‘em a st...
MaggiIVRS & SMS based contest encouraging consumers to guess the new surprisetaste of Maggi!Over 250,000 Guesses received ...
MOBILE APPLICATIONS
AXE• An innovative application that brings togethercricket & the Axe Angels in one heady mix tolaunch Axe’s new variant - ...
An AXE Mobile Channel, powering Axe Content enabled with interesting functionality for high level ofbrand recall, brand en...
TRESemmeAndroid Tab App for Tresemme to launch its new variants. Highlights of the app:• Brand Information• Products Showc...
CLOSE UPAugmented Reality app to launch thenew Close Up Fire Freeze and drivehome the promise of fresh breathconfidence.Fe...
MOBILE CRM
PONDSAn interactive application that providesusers with customized consultation abouttheir skin and their sunspot indexApp...
SMS CAMPAIGNS
HDFCCreated a communication channel between the bank & its 12 million consumers•Better Platform and Technology over the Pr...
MOBILE RETAIL: www.quopn.com
Retail is BOOMING30%1%10%5%Weekday NegligibleWeekend Too manyFootfallsBut FRAGMENTING tooMore Stores mean LessCustomers/St...
But… Retail has a few problems…MARKETINGGetting more & moreEXPENSIVETraditional means NOTENOUGHQUOPN
What your Brand needs is - ‘Loyalty Friendly’Mobile Coupon CampaignsLOYALTYMobile AppLoyalty CardsMulti-brandTransaction T...
 Counter-top/Handheld Ops Smartcard/MSR based Loyalty Re-chargeable Battery Ops GPRS for Real-time OpsPROVIDING Multi...
Quopn is a simple & compact PoSterminal[Fits anywhere + Re-chargeable]QUOPN
Cloud-hosted & OnlineRedemption of[SMS Tokens & WAP Coupons]QUOPN
With Loyalty Tracking & RichAnalytics[Mobile Number/App/MSR/Smartcards]QUOPN
Fulfillment Analyse & OptimiseRELAYREDEEMRECONCILERELEASERETRIEVEREDESIGNCommunication &DeliveryQuopn Campaign ProcessReta...
QuopnSTEP2Customers PRINT Quopn pageORCustomer RECEIVE SMSQuopnSTEP3Customer PRESENT Quopn forREDEMPTION @ STOREQuopn POS ...
How do you run a Loyalty ProgramREGISTRATION & PROMOTION•Branded m-card creationwithin minutes•Mobile no. tagging•Immediat...
 Launched in India by Hindustan Unilever Limited, Comfort is a fabricconditioner that ensures your clothes get the care t...
QUOPN for Comfort Fabric Conditioner Over 5,000 QUOPNS issued in a spanof 20 days & still counting 1200+ COMFORT QUOPNre...
QUOPN for TresemméOver 5,000 QUOPNS issued in a span of 2 months & still counting500 + TRESemme Shampoos & Conditioners ...
Our TELECOM PARTNERSHIPS
• Partnering with all major telecomoperators across India, covering 80%of subscribers• Dedicated shortcode 544555 formarke...
Partners Associates
www.techshastra.comcontact@techshastra.com
Our Work - TechShastra
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Our Work - TechShastra

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Check out some of the coolest & most successful campaigns we've pulled off for our lovely clients. Drop in a word at businessenquiry@techshastra.com

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Our Work - TechShastra

  1. 1. TechShastra Pvt. Ltd.MobileSolutionsVoiceSolutionsSocialMediaWeb
  2. 2. Who are we?TechShastra is a new-age software & digital marketing company that providescustomized software solutions, e-Commerce, mobile solutions and social mediamarketing for branding and engagementWe bring expertise across a vast array of digital services including Mobile Solutions,Voice (IVRS) solutions, Creative Solutions and Media solutions - Web & Social Media
  3. 3. Our Clients
  4. 4. About Us Advance level partners of IBM for development of software applications onopensource technologies Development partners of BlackBerry TM (RIM) to develop state-of-artapplications onBlackberry Mobile VAS partners of six sigma company like Bharti Telecom (Airtel) Mobility partner for HDFC Bank Proven track record with Customers like Unilever, ETA Group, Real Media ZeeNetworkand Network18 in IndiaWe are…
  5. 5. Our WorkOver the years, we’ve done some fabulous work for our clients!Here’s a sneak peek…
  6. 6. SOCIAL MEDIA
  7. 7. Surf ExcelWe launched the ‘Back to School’ initiative that encourages parents to teachthe value of sacrifice & empathy. For every person who likes the Facebookpage, Surf Excel donated INR 11/- worth of life goods to kids from the NGOsThe campaign has been shortlisted for the Facebook Studio Awards 20111 Million+ Fans added on Facebook!
  8. 8. Elle 18Elle 18 is one of the Top 5 Most Engaging Brands on Facebook – SocialBakers, Feb 20137.2 Million+ Fans till date!
  9. 9. And there’re more…
  10. 10. Media Buying• Accelerated growth through Paid Media on Facebook & Google networks• On an average our clients invest Rs. 6-10 Lacs/month for aggregating Likesand increasing engagement• Our USP – Better ROI & dedicated talented resources for accountmanagement• Key Clientele:• and others!
  11. 11. MOBILE SOLUTIONS - IVRS
  12. 12. Pre-call AdvertisingPre – Call AdvertisingA unique pioneering solution allows Pre-Video play on CallBenefits: Reach Frequency of Message Geo Targeted Build Brand Relevance & Saliency Top of Mind recall for brand
  13. 13. Red LabelRed Label Tea Swastrahein, mast rahein’ IVRS campaign with Akshay Kumar& Sonakshi Sinha. Consumers had to call a number & record a message toconvince Sonakshi that ‘Red Label Tea is Tasty & Healthy’Over 2.5 million calls receivedClose to 100,000 call volume handled per day.
  14. 14. Wheel Smart ShrimatiWheel Smart Shrimati IVRS to encourage participation from rural areas.People can simply call to take the qualifier tests & get instant score cardsActivity is on for 3 years in a row now37% participation through the IVRS - 3 Lac women from across India.
  15. 15. Pepsi My Can My Way ContestPepsi My Can My Way Contest4 popular celebs caught in tricky situations asked users for suggestions.People could call & suggest whacky solutions.350,000 in 4 weeks
  16. 16. Pepsi – The GameThe first Indian campaign to integrate advertising & gaming to create aninteractive action-packed game for consumers where users had to call orSMS to play5 Million game-plays!105,000+ Gratifications
  17. 17. AXE Wake Up ServiceIn the Indian fantasy, getting the girl’s mobile number is the first base! Axegave consumers an opportunity to engage in this reality with the matinggame – NumberitisUser calls & chats with AXE Angels, who offered free services of wake-upcalls every morning, for a week!4 Million Unique Calls I 7 Million Total Participation
  18. 18. Pepsodent - Pappu & PappaAn infotainment IVRS to connected kids to their favorite actor – Shah RukhKhan, who told ‘em a story & encouraged them to brush twice a day. Parentscould set an alarm for SRK to call & remind the kids to brush their teeth!13,57,040 Total Calls
  19. 19. MaggiIVRS & SMS based contest encouraging consumers to guess the new surprisetaste of Maggi!Over 250,000 Guesses received over 2 months
  20. 20. MOBILE APPLICATIONS
  21. 21. AXE• An innovative application that brings togethercricket & the Axe Angels in one heady mix tolaunch Axe’s new variant - Googly!• Key Features: Googly Live - Live cricket scorecard for WorldCup & IPL Axe Assistant Axe To Do List Axe Downloads Axe Cricket GameResult• 1 MILLION Downloads and still goingstrong!
  22. 22. An AXE Mobile Channel, powering Axe Content enabled with interesting functionality for high level ofbrand recall, brand engagement and consumer gratification, through a smart mobile application.Launched with Supaslick the next CampaignFeatures: Axe Slot Machine Game Axe Fun Photo Axe Chat Axe Video Gallery Axe Photo Gallery Axe Mobile Themes Axe Alarm Axe Facebook Integration
  23. 23. TRESemmeAndroid Tab App for Tresemme to launch its new variants. Highlights of the app:• Brand Information• Products Showcase with Pricing Annexure• Sales Tracker• A Product Based Game• Adverts & Videos Showcase
  24. 24. CLOSE UPAugmented Reality app to launch thenew Close Up Fire Freeze and drivehome the promise of fresh breathconfidence.Features: Augmented Reality FB Chat Multi-level Mobile GameResult:78,000 Downloads in 4 Weeks
  25. 25. MOBILE CRM
  26. 26. PONDSAn interactive application that providesusers with customized consultation abouttheir skin and their sunspot indexApp also suggested personalized regime &lifestyle & diet suggestions.Deployed in Mobile Units whichconducted the Ponds Beauty Classacross 32 cities.Thousands of College Girls across Indiaconnected with the Ponds BeautyClass.
  27. 27. SMS CAMPAIGNS
  28. 28. HDFCCreated a communication channel between the bank & its 12 million consumers•Better Platform and Technology over the Previous Partners•Effective demonstration of Support and Managed services.•25% Savings for the services offered as compared with the previous partner
  29. 29. MOBILE RETAIL: www.quopn.com
  30. 30. Retail is BOOMING30%1%10%5%Weekday NegligibleWeekend Too manyFootfallsBut FRAGMENTING tooMore Stores mean LessCustomers/StoreQUOPN
  31. 31. But… Retail has a few problems…MARKETINGGetting more & moreEXPENSIVETraditional means NOTENOUGHQUOPN
  32. 32. What your Brand needs is - ‘Loyalty Friendly’Mobile Coupon CampaignsLOYALTYMobile AppLoyalty CardsMulti-brandTransaction TrackingQUOPN
  33. 33.  Counter-top/Handheld Ops Smartcard/MSR based Loyalty Re-chargeable Battery Ops GPRS for Real-time OpsPROVIDING Multi-brand Campaigns In-store redemptions Multi-store solution Real-time TrackingENABLESQUOPN - Intelligent PoS + Online Service
  34. 34. Quopn is a simple & compact PoSterminal[Fits anywhere + Re-chargeable]QUOPN
  35. 35. Cloud-hosted & OnlineRedemption of[SMS Tokens & WAP Coupons]QUOPN
  36. 36. With Loyalty Tracking & RichAnalytics[Mobile Number/App/MSR/Smartcards]QUOPN
  37. 37. Fulfillment Analyse & OptimiseRELAYREDEEMRECONCILERELEASERETRIEVEREDESIGNCommunication &DeliveryQuopn Campaign ProcessRetailercommunicatescoupon topotentialcustomersPotentialcustomerslearn aboutand/or findcoupon andacquire itCustomerspresentcoupon toretailerRetailerverifiescoupon andcustomerreceivesdiscountRetailerconducts back-endaccountingprocessesRetailerconducts ROIanalysis toinform futurecampaignsQUOPN Campaign Process
  38. 38. QuopnSTEP2Customers PRINT Quopn pageORCustomer RECEIVE SMSQuopnSTEP3Customer PRESENT Quopn forREDEMPTION @ STOREQuopn POS prints RECEIPTSTEP4Quopn TRACKS CustomerQuopn ANALYTICS generatedCREATE a web PageLoad QUOPN CreativeCOLLECT Customer Mobile NumberSTEP1QUOPN ON FACEBOOK
  39. 39. How do you run a Loyalty ProgramREGISTRATION & PROMOTION•Branded m-card creationwithin minutes•Mobile no. tagging•Immediate broadcastto customers•Create new or importfrom existing databaseEARN & REDEEM POINTS•Instantly earn & redeempoints•Integrate partner network•Track points all the timeMOBILE COUPONS•Link to loyalty points•Time bound coupons•Self service webinterface•Create, Broadcast,TrackMOBILE ADVERTISING•SMS / IVR / Mobile•Facebook•Web / Partner SitesREPORTS & ANALYSIS•View coupons redeemedreport•View campaign wisereports•Plan next campaignbased on loyalty points•Archive campaignsA platform that connects your coupons, discount, advertising to your loyalty program enabling you toplan and engage with customers better and remain connectedRECONNECTTHE CYCLE
  40. 40.  Launched in India by Hindustan Unilever Limited, Comfort is a fabricconditioner that ensures your clothes get the care they deserve. As it is one of niche category, Brand & Product Awareness has beenthe centre focus for COMFORT FABRIC CONDITIONER Target: Female 25 + Key Focus: Sampling of Comfort Fabric Conditioner, Induce Trials &Repeat purchase of the 1st time consumersCase studies:
  41. 41. QUOPN for Comfort Fabric Conditioner Over 5,000 QUOPNS issued in a spanof 20 days & still counting 1200+ COMFORT QUOPNredemption, with over 40% successratio Brand has the detailed info of theirTG & their buying behaviorLaunched a pilot Mobile Coupon activity onComfort Face Book targeting 2 cities Mumbai &Delhi. Users need to fed in their names &mobile no.s to redeem the quopn
  42. 42. QUOPN for TresemméOver 5,000 QUOPNS issued in a span of 2 months & still counting500 + TRESemme Shampoos & Conditioners QUOPN redeemedBrand has the detailed info of their TG & their buying behaviorActivity Phase II to get started in 7 cities across India
  43. 43. Our TELECOM PARTNERSHIPS
  44. 44. • Partnering with all major telecomoperators across India, covering 80%of subscribers• Dedicated shortcode 544555 formarketing activities and promotions• Integration of location basedservices across major telecomoperators• Co-branding opportunities : bundlingof mobile talk-time with brandcampaigns• Brand promotions to telecomsubscribersOur Telecom Partnerships
  45. 45. Partners Associates
  46. 46. www.techshastra.comcontact@techshastra.com

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