Who are we?TechShastra is a new-age software & digital marketing company that providescustomized software solutions, e-Commerce, mobile solutions and social mediamarketing for branding and engagementWe bring expertise across a vast array of digital services including Mobile Solutions,Voice (IVRS) solutions, Creative Solutions and Media solutions - Web & Social Media
About Us Advance level partners of IBM for development of software applications onopensource technologies Development partners of BlackBerry TM (RIM) to develop state-of-artapplications onBlackberry Mobile VAS partners of six sigma company like Bharti Telecom (Airtel) Mobility partner for HDFC Bank Proven track record with Customers like Unilever, ETA Group, Real Media ZeeNetworkand Network18 in IndiaWe are…
Our WorkOver the years, we’ve done some fabulous work for our clients!Here’s a sneak peek…
Surf ExcelWe launched the ‘Back to School’ initiative that encourages parents to teachthe value of sacrifice & empathy. For every person who likes the Facebookpage, Surf Excel donated INR 11/- worth of life goods to kids from the NGOsThe campaign has been shortlisted for the Facebook Studio Awards 20111 Million+ Fans added on Facebook!
Elle 18Elle 18 is one of the Top 5 Most Engaging Brands on Facebook – SocialBakers, Feb 20137.2 Million+ Fans till date!
Media Buying• Accelerated growth through Paid Media on Facebook & Google networks• On an average our clients invest Rs. 6-10 Lacs/month for aggregating Likesand increasing engagement• Our USP – Better ROI & dedicated talented resources for accountmanagement• Key Clientele:• and others!
Pre-call AdvertisingPre – Call AdvertisingA unique pioneering solution allows Pre-Video play on CallBenefits: Reach Frequency of Message Geo Targeted Build Brand Relevance & Saliency Top of Mind recall for brand
Red LabelRed Label Tea Swastrahein, mast rahein’ IVRS campaign with Akshay Kumar& Sonakshi Sinha. Consumers had to call a number & record a message toconvince Sonakshi that ‘Red Label Tea is Tasty & Healthy’Over 2.5 million calls receivedClose to 100,000 call volume handled per day.
Wheel Smart ShrimatiWheel Smart Shrimati IVRS to encourage participation from rural areas.People can simply call to take the qualifier tests & get instant score cardsActivity is on for 3 years in a row now37% participation through the IVRS - 3 Lac women from across India.
Pepsi My Can My Way ContestPepsi My Can My Way Contest4 popular celebs caught in tricky situations asked users for suggestions.People could call & suggest whacky solutions.350,000 in 4 weeks
Pepsi – The GameThe first Indian campaign to integrate advertising & gaming to create aninteractive action-packed game for consumers where users had to call orSMS to play5 Million game-plays!105,000+ Gratifications
AXE Wake Up ServiceIn the Indian fantasy, getting the girl’s mobile number is the first base! Axegave consumers an opportunity to engage in this reality with the matinggame – NumberitisUser calls & chats with AXE Angels, who offered free services of wake-upcalls every morning, for a week!4 Million Unique Calls I 7 Million Total Participation
Pepsodent - Pappu & PappaAn infotainment IVRS to connected kids to their favorite actor – Shah RukhKhan, who told ‘em a story & encouraged them to brush twice a day. Parentscould set an alarm for SRK to call & remind the kids to brush their teeth!13,57,040 Total Calls
MaggiIVRS & SMS based contest encouraging consumers to guess the new surprisetaste of Maggi!Over 250,000 Guesses received over 2 months
AXE• An innovative application that brings togethercricket & the Axe Angels in one heady mix tolaunch Axe’s new variant - Googly!• Key Features: Googly Live - Live cricket scorecard for WorldCup & IPL Axe Assistant Axe To Do List Axe Downloads Axe Cricket GameResult• 1 MILLION Downloads and still goingstrong!
An AXE Mobile Channel, powering Axe Content enabled with interesting functionality for high level ofbrand recall, brand engagement and consumer gratification, through a smart mobile application.Launched with Supaslick the next CampaignFeatures: Axe Slot Machine Game Axe Fun Photo Axe Chat Axe Video Gallery Axe Photo Gallery Axe Mobile Themes Axe Alarm Axe Facebook Integration
TRESemmeAndroid Tab App for Tresemme to launch its new variants. Highlights of the app:• Brand Information• Products Showcase with Pricing Annexure• Sales Tracker• A Product Based Game• Adverts & Videos Showcase
CLOSE UPAugmented Reality app to launch thenew Close Up Fire Freeze and drivehome the promise of fresh breathconfidence.Features: Augmented Reality FB Chat Multi-level Mobile GameResult:78,000 Downloads in 4 Weeks
PONDSAn interactive application that providesusers with customized consultation abouttheir skin and their sunspot indexApp also suggested personalized regime &lifestyle & diet suggestions.Deployed in Mobile Units whichconducted the Ponds Beauty Classacross 32 cities.Thousands of College Girls across Indiaconnected with the Ponds BeautyClass.
HDFCCreated a communication channel between the bank & its 12 million consumers•Better Platform and Technology over the Previous Partners•Effective demonstration of Support and Managed services.•25% Savings for the services offered as compared with the previous partner
QuopnSTEP2Customers PRINT Quopn pageORCustomer RECEIVE SMSQuopnSTEP3Customer PRESENT Quopn forREDEMPTION @ STOREQuopn POS prints RECEIPTSTEP4Quopn TRACKS CustomerQuopn ANALYTICS generatedCREATE a web PageLoad QUOPN CreativeCOLLECT Customer Mobile NumberSTEP1QUOPN ON FACEBOOK
How do you run a Loyalty ProgramREGISTRATION & PROMOTION•Branded m-card creationwithin minutes•Mobile no. tagging•Immediate broadcastto customers•Create new or importfrom existing databaseEARN & REDEEM POINTS•Instantly earn & redeempoints•Integrate partner network•Track points all the timeMOBILE COUPONS•Link to loyalty points•Time bound coupons•Self service webinterface•Create, Broadcast,TrackMOBILE ADVERTISING•SMS / IVR / Mobile•Facebook•Web / Partner SitesREPORTS & ANALYSIS•View coupons redeemedreport•View campaign wisereports•Plan next campaignbased on loyalty points•Archive campaignsA platform that connects your coupons, discount, advertising to your loyalty program enabling you toplan and engage with customers better and remain connectedRECONNECTTHE CYCLE
Launched in India by Hindustan Unilever Limited, Comfort is a fabricconditioner that ensures your clothes get the care they deserve. As it is one of niche category, Brand & Product Awareness has beenthe centre focus for COMFORT FABRIC CONDITIONER Target: Female 25 + Key Focus: Sampling of Comfort Fabric Conditioner, Induce Trials &Repeat purchase of the 1st time consumersCase studies:
QUOPN for Comfort Fabric Conditioner Over 5,000 QUOPNS issued in a spanof 20 days & still counting 1200+ COMFORT QUOPNredemption, with over 40% successratio Brand has the detailed info of theirTG & their buying behaviorLaunched a pilot Mobile Coupon activity onComfort Face Book targeting 2 cities Mumbai &Delhi. Users need to fed in their names &mobile no.s to redeem the quopn
QUOPN for TresemméOver 5,000 QUOPNS issued in a span of 2 months & still counting500 + TRESemme Shampoos & Conditioners QUOPN redeemedBrand has the detailed info of their TG & their buying behaviorActivity Phase II to get started in 7 cities across India
• Partnering with all major telecomoperators across India, covering 80%of subscribers• Dedicated shortcode 544555 formarketing activities and promotions• Integration of location basedservices across major telecomoperators• Co-branding opportunities : bundlingof mobile talk-time with brandcampaigns• Brand promotions to telecomsubscribersOur Telecom Partnerships