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Women’s DayActivity Report
ONTENTSSource: COAI Objective & Approach Results & Analysis Increase in Twitter FollowersTECHSHASTRA
TECHSHASTRA (I) Pvt. Ltd.Objective & ApproachObjective:• Celebrate the essence of Womanhood on Elle 18’s Twitter handle• T...
TECHSHASTRA (I) Pvt. Ltd.Perks Of Being A GirlWhat’s the best thing about being a woman?We get things done with just a smi...
TECHSHASTRA (I) Pvt. Ltd.How did we make noise about the Twitter Contest?We asked what are the #PerksOfBeingAGirlAnd the g...
TECHSHASTRA (I) Pvt. Ltd.#PerksOfBeingAGirl - ResultsTop Trending hashtag in Mumbai & Delhi19,350 Twitter accounts reached...
TECHSHASTRA (I) Pvt. Ltd.If There Were Mo Women!What would happen if therewere no woman in the world?We asked the women an...
TECHSHASTRA (I) Pvt. Ltd.How did we make noise about the Twitter Contest?
TECHSHASTRA (I) Pvt. Ltd.#PerksOfBeingAGirl - ResultsTop Trending hashtag in Mumbai & Delhi11,986 Twitter accounts reached...
TECHSHASTRA (I) Pvt. Ltd.Growth of Twitter Followers• Started from 382 Followers on 3rdMarch• 133 New Followers in 5 Days!
THANK YOU
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Elle18 Women's Day Celebrations on Twitter

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To celebrate Women's Day, we decided to get the girls talking on Twitter! And they just couldn't stop tweeting - We trended at No. 1 position in India!

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Transcript of "Elle18 Women's Day Celebrations on Twitter"

  1. 1. Women’s DayActivity Report
  2. 2. ONTENTSSource: COAI Objective & Approach Results & Analysis Increase in Twitter FollowersTECHSHASTRA
  3. 3. TECHSHASTRA (I) Pvt. Ltd.Objective & ApproachObjective:• Celebrate the essence of Womanhood on Elle 18’s Twitter handle• To leverage Elle 18’s Twitter platform reach out to relevant consumersApproach:We played 5 Days 5 Hashtags contest to get the girls talking about how cool it is to be a women!1.#PerksOfBeingAGirl2.#IfThereWereNoWomen3.#OnlyGirlsCan4.#WhatGirlsReallyMean5.#MySuperWomanNational Trend No. 1
  4. 4. TECHSHASTRA (I) Pvt. Ltd.Perks Of Being A GirlWhat’s the best thing about being a woman?We get things done with just a smile! We get seats on a crowded bus!… and lots more!The hashtag we chose: #PerksOfBeingAGirl
  5. 5. TECHSHASTRA (I) Pvt. Ltd.How did we make noise about the Twitter Contest?We asked what are the #PerksOfBeingAGirlAnd the girls just couldn’t stop talking about it ;)
  6. 6. TECHSHASTRA (I) Pvt. Ltd.#PerksOfBeingAGirl - ResultsTop Trending hashtag in Mumbai & Delhi19,350 Twitter accounts reached143,660 Impressions createdChallenged topics like:#Pujara#InvsAus#Namo#PerksOfBeingAGirl trended at No. 1 position in India for over 48 hours
  7. 7. TECHSHASTRA (I) Pvt. Ltd.If There Were Mo Women!What would happen if therewere no woman in the world?We asked the women andstarted the hashtag:#IfThereWereNoWomenAnd the women couldn’t stoptweeting!
  8. 8. TECHSHASTRA (I) Pvt. Ltd.How did we make noise about the Twitter Contest?
  9. 9. TECHSHASTRA (I) Pvt. Ltd.#PerksOfBeingAGirl - ResultsTop Trending hashtag in Mumbai & Delhi11,986 Twitter accounts reached137,270 Impressions createdChallenged topics like:#BreakTheStereotype#LastsLongerThan#IfThereWereNoWomen trended at No. 1 position in India for over 24 hours
  10. 10. TECHSHASTRA (I) Pvt. Ltd.Growth of Twitter Followers• Started from 382 Followers on 3rdMarch• 133 New Followers in 5 Days!
  11. 11. THANK YOU
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