From datato Intelligence
Visio • The collected information is not   utilized enough   data doesn’t seem to have a value €   value of data is incr...
Mission• Joining data from several data sources  increases intelligence   • Electricity, Temperature   • Data Market, plac...
Customers • Companies that want to increase   the value of collected data     Electricity and CleanTech     companies
Competition  • Custom made solutions  • Manufacturer’s solutions  When data has a value, it   will change the business lo...
Goals• Offering data collection as Cloud  Service• Get resellers world wide
Technical challenges  • Large amount of device    manufacturers.    Each manufacturer has own      data collection system...
Business challenges  • Small company in a big world  • Marketing is expensive  • Credibility
Strategy• Only one customer segment at the  begin   Electricity Meter manufacturers• Cooperation with Resellers  is the k...
Milestones           •   Open Source September 2009           •   Community December 2009           •   Gurux Cloud Servic...
Team • Mikko Kurunsaari (CEO) • Rami Nurmi (Senior Designer)   Worked together over ten years. • Seeking for:   Sales pe...
Business logic  Device amount:   Price €/Month/Device  1-99             17,25  99-499           8,25  500-999          4,5...
Summary• Combining data to intelligence   Enormous customer value• Product is ready• Market is HUGE!
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Gurux Presentation

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Gurux Presentation @ MoneyTalks Tampere February 10, 2011

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Gurux Presentation

  1. 1. From datato Intelligence
  2. 2. Visio • The collected information is not utilized enough data doesn’t seem to have a value € value of data is increased when refined to intelligence
  3. 3. Mission• Joining data from several data sources increases intelligence • Electricity, Temperature • Data Market, place to sell data• Customers are interested in intelligence, not devices!
  4. 4. Customers • Companies that want to increase the value of collected data  Electricity and CleanTech companies
  5. 5. Competition • Custom made solutions • Manufacturer’s solutions When data has a value, it will change the business logic.
  6. 6. Goals• Offering data collection as Cloud Service• Get resellers world wide
  7. 7. Technical challenges • Large amount of device manufacturers. Each manufacturer has own data collection system. There are common protocols, but large amount of proprietary protocols.
  8. 8. Business challenges • Small company in a big world • Marketing is expensive • Credibility
  9. 9. Strategy• Only one customer segment at the begin Electricity Meter manufacturers• Cooperation with Resellers is the key point• Our own community grows global awareness of us
  10. 10. Milestones • Open Source September 2009 • Community December 2009 • Gurux Cloud Service February 2011 • Venture Capital in autumn 2011Gurux First Open Cloudwas born Tekes project Source Service1998 2001 2009 2011
  11. 11. Team • Mikko Kurunsaari (CEO) • Rami Nurmi (Senior Designer) Worked together over ten years. • Seeking for: Sales persons Strategic global marketing knowledge
  12. 12. Business logic Device amount: Price €/Month/Device 1-99 17,25 99-499 8,25 500-999 4,5 1 000-9999 2,5 10 000-99 999 1,00
  13. 13. Summary• Combining data to intelligence Enormous customer value• Product is ready• Market is HUGE!

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