Visio • The collected information is not utilized enough data doesn’t seem to have a value € value of data is increased when refined to intelligence
Mission• Joining data from several data sources increases intelligence • Electricity, Temperature • Data Market, place to sell data• Customers are interested in intelligence, not devices!
Customers • Companies that want to increase the value of collected data Electricity and CleanTech companies
Competition • Custom made solutions • Manufacturer’s solutions When data has a value, it will change the business logic.
Goals• Offering data collection as Cloud Service• Get resellers world wide
Technical challenges • Large amount of device manufacturers. Each manufacturer has own data collection system. There are common protocols, but large amount of proprietary protocols.
Business challenges • Small company in a big world • Marketing is expensive • Credibility
Strategy• Only one customer segment at the begin Electricity Meter manufacturers• Cooperation with Resellers is the key point• Our own community grows global awareness of us
Milestones • Open Source September 2009 • Community December 2009 • Gurux Cloud Service February 2011 • Venture Capital in autumn 2011Gurux First Open Cloudwas born Tekes project Source Service1998 2001 2009 2011
Team • Mikko Kurunsaari (CEO) • Rami Nurmi (Senior Designer) Worked together over ten years. • Seeking for: Sales persons Strategic global marketing knowledge